In 2025, the market size of the beauty and personal care industry was valued at ** billion U.S. dollars in India. The market size for this industry is likely to increase to ** billion dollars by 2030. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth *** billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

The India Cosmetics Products Market Report is Segmented by Product Type (Facial Make-Up Products, Eye Make-Up Products, Lip Make-Up Products, and More), Category (Mass, Luxury), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, and More), Nature (Conventional, Natural/Organic), and Region (East, West, North, South). The Market Forecasts are Provided in Terms of Value (USD).

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

In 2020, the market size of the online beauty and personal care industry was valued at ***** billion U.S. dollars in India. The market size of the online beauty and personal care industry is likely to reach to about *** billion U.S. dollars in 2025.

India Cosmetic Market reached USD 16.2 billion in 2024 and is estimated to reach USD 27.0 billion in 2032 and expanding at a robust CAGR of 6.6% till 2032

The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

Discover the booming India cosmetics market! Explore key trends, growth drivers, and leading brands in this dynamic sector, projected to reach [estimated 2033 market size in billions USD] by 2033 with a CAGR of 10.91%. Learn more about market segmentation, competitive landscape, and future opportunities. Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet., January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50., March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.. Key drivers for this market are: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Potential restraints include: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Notable trends are: Inclination Toward Vegan and Cruelty-Free Products.

In financial year 2024, the operating revenue of Mamaearth amounted to over 19 billion Indian rupees. This was a significant increase in comparison to the previous financial year. Mamaearth is an Indian D2C brand that manufactures toxic-free beauty and personal care products.

The India clean beauty market was valued at INR 6729.90 Crores in 2024. The industry is expected to grow at a CAGR of 15.70% during the forecast period of 2025-2034 to reach a value of INR 28929.58 Crores by 2034. The market growth is driven by the rising consumer demand for products that are not only safe and clean in formulation but also environmentally responsible in packaging.

Key Market Trends and Insights

• The South India clean beauty market dominated the industry in 2024 and is projected to grow at a CAGR of 17.3% over the forecast period.
• By product, color cosmetics is expected to grow at a CAGR of 16.4% over the forecast period.
• By end-user, female category is projected to witness a CAGR of 16.8% over the forecast period.

Market Size & Forecast

• Market Size in 2024: INR 6729.90 Crores
• Projected Market Size in 2034: INR 28929.58 Crores
• CAGR from 2025 to 2034: 15.70%
• Fastest-Growing Regional Market: South India

Indian consumers are increasingly scrutinising ingredient labels, seeking products free from parabens, sulphates, and harmful chemicals, while also valuing brands that adopt eco-conscious practices such as recyclable, biodegradable, or refillable packaging. Recognising this shift, market players are innovating across both formulation and sustainability fronts.

For instance, in November 2024, Nykaa acquired Earth Rhythm, a brand celebrated for its 99% plastic-free packaging, cruelty-free and vegan formulations, and commitment to ethical sourcing. This acquisition not only strengthened Nykaa’s position in the clean beauty segment but also signalled a broader industry trend where companies integrate environmental responsibility with product transparency.

Following such developments, other domestic and international brands are now launching products that combine clean formulations with sustainable packaging solutions, highlighting that a comprehensive approach to ethical beauty is propelling the India clean beauty market development.

In financial year 2022, the size of the beauty and personal care market in Tier 2+ cities amounted to over ** billion U.S. dollars. On the other hand, the market size in Metro+ Tier 1 accounted for over **** billion U.S. dollars. The market size for the overall beauty and personal care industry was close to ** billion U.S. dollars in India during the same period.

India Beauty and Personal Care Market size is estimated to grow at a CAGR of around 11.5% during the forecast period 2025-30, inclination towards multi-tasking skincare products is one of the growth opportunities driving the market.

The India Natural Cosmetic Market size is USD 0.9 billion in 2023, driven by sustainable demand, innovation-led segmentation, and consumer preference shift through 2030.

The global Cosmetics and Beauty market is on a robust growth trajectory, projected to expand significantly from $295.75 billion in 2021 to $631.81 billion by 2033. This growth, at a CAGR of 6.53%, is fueled by increasing disposable incomes worldwide, particularly in emerging economies. The rising influence of social media and beauty influencers continues to shape consumer preferences, driving demand for innovative and personalized products. E-commerce platforms have become a dominant sales channel, offering wider access and convenience. Key trends include a strong consumer shift towards clean, sustainable, and organic products. The Asia-Pacific region stands as the largest and fastest-growing market, with countries like China and India leading the charge. While the market presents vast opportunities, manufacturers face challenges such as stringent regulations and intense competition.

Key strategic insights from our comprehensive analysis reveal:

The Asia-Pacific region is the undisputed market leader, accounting for over 37% of the global market in 2025. Its high CAGR of 7.16% indicates it will be the primary engine of global growth, driven by burgeoning economies like India and China.
Digital transformation is paramount. The increasing reliance on e-commerce, coupled with the power of social media influencers, dictates that a strong online presence and savvy digital marketing are no longer optional but essential for brand survival and growth.
Consumer demand is shifting towards conscious beauty. Products that are sustainable, organic, ethically sourced, and personalized are gaining significant traction. Brands must innovate in product formulation and packaging to meet these evolving ethical and individualistic expectations.

Global Market Overview & Dynamics of Cosmetics and Beauty Market Analysis

The global Cosmetics and Beauty market is experiencing dynamic growth, evolving from traditional retail to a digitally-driven landscape. Valued at $295.75 billion in 2021, the market is set to reach $380.9 billion by 2025 and an impressive $631.81 billion by 2033, demonstrating a steady compound annual growth rate of 6.53%. This expansion is underpinned by a global rise in consciousness about personal grooming, wellness, and self-expression, amplified by digital media. While mature markets in North America and Europe continue to innovate, emerging markets in Asia-Pacific and South America are providing new frontiers for growth, driven by a youthful demographic and increasing purchasing power. Global Cosmetics and Beauty Market Drivers

Rising Disposable Income and Urbanization: Growing economies are increasing consumer purchasing power, enabling more spending on non-essential goods like premium cosmetics and beauty products. Urban lifestyles also correlate with higher consciousness of personal appearance and grooming.
Influence of Social Media and Digital Marketing: Platforms like Instagram, TikTok, and YouTube have democratized beauty trends. Influencers and user-generated content create massive demand for new products and drive online sales, making digital marketing a powerful growth engine.
Growing Awareness of Personal Care and Anti-Aging Products: An aging global population and a greater focus on health and wellness have spurred demand for skincare, anti-aging, and grooming products across all demographics, including a significant rise in the men's grooming segment.

Global Cosmetics and Beauty Market Trends

Clean, Natural, and Sustainable Beauty: Consumers are increasingly demanding products with transparent ingredient lists, natural or organic formulations, and environmentally friendly packaging. This "clean beauty" movement is forcing brands to innovate in sustainability and ethical sourcing.
Personalization and Customization through Technology: The integration of AI and AR technologies allows brands to offer personalized skincare recommendations, virtual makeup try-ons, and customized product formulations, enhancing the consumer experience and loyalty.
Dominance of E-commerce and Direct-to-Consumer (DTC) Channels: The shift from brick-and-mortar to online retail is accelerating. DTC brands are leveraging digital platforms to build direct relationships with consumers, bypassing traditional retail intermediaries and gaining market share.

Global Cosmetics and Beauty Market Restraints

Stringent Regulations and Compliance: Governments worldwid...

The India K-Beauty products market attained a value of INR 2485.60 Crores in 2024 and is projected to expand at a CAGR of 26.30% through 2034. Rapid urbanization, innovations in formulations and surge in beauty subscription services are propelling the market to achieve INR 25672.30 Crores by 2034.

Key Market Trends and Insights

• South India dominated the market in 2024 and is projected to grow at a CAGR of 28.9% over the forecast period.
• By product, skin care is projected to witness a CAGR of 28.6% over the forecast period.
• By end user, the men segment is expected to register 28.1% CAGR over the forecast period due to increasing awareness of skincare routines.

Market Size & Forecast

• Market Size in 2024: INR 2485.60 Crores
• Projected Market Size in 2034: INR 25672.30 Crores
• CAGR from 2025-2034: 26.30%
• Fastest-Growing Regional Market: South India

The India K-Beauty products market growth is rooted in surging consumer interest in innovative, ingredient-centric skincare. As local awareness around specialized skincare increases, demand for imported K-Beauty items has soared. For instance, Nykaa has exclusively launched the Korean skincare brand Numbuzin in India, offering a range of numbered products targeting specific skin concerns. This move reflects the growing consumer preference for personalized skincare solutions and the increasing availability of K-Beauty products across the Indian market.

Community engagement through micro-influencers and native content creators is a mechanism for receiving grassroots adoption of K-Beauty. These individuals are important for establishing trust with new participants and communicating with customers in Hindi and regional languages. For example, Tira Beauty partnered with prominent influencers to demonstrate their products, specifically, Milktouch Jelly Fit Tinted Glow Tint and Hedera Helix Relaxing Cream. These influencers will share tutorials and reviews about products on platforms like Instagram and YouTube. Their content reached the tech-native youth and first-time buyers in semi-urban and rural markets, increasing awareness and promoting adoption.

Collagen-infused products are rapidly gaining traction in the India K-beauty market as consumers increasingly seek solutions for anti-aging, skin elasticity, and hydration. Inspired by Korean skincare routines emphasizing youthful, radiant skin, Indian buyers are adopting collagen-based serums, creams, and supplements, thus bolstering the India k-beauty products demand. For example, brands like Renee Cosmetics, Innisfree, and The Face Shop are capitalizing on India’s growing fascination with K-beauty by launching collagen-infused creams, serums, and sheet masks. Renee’s Glass Glow Serum and Hydra Boost Collagen Cream mirror Korean skincare principles focusing on hydration and radiance.

In 2024, the United States ranked first by revenue in the beauty & personal care market among the 20 countries presented in the ranking. United States' revenue amounted to ************** U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************* U.S. dollars and ************* U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

India cosmetics market is valued at USD 16 billion, driven by rising disposable incomes, e-commerce growth, and demand for organic products, with skincare leading segmentation.

The Colour Cosmetics Market size was valued at USD 77.73 USD Billion in 2023 and is projected to reach USD 114.58 USD Billion by 2032, exhibiting a CAGR of 5.7 % during the forecast period. Recent developments include: April 2023: The French Company L'Oréal acquired the Australian luxury brand Aesop from Natura & Co. The acquisition would help expand its presence in high-end cosmetics with a view to international expansion, including in China., June 2023: In India, the French beauty company L'Oréal relaunched its luxury beauty brand Lancôme. The company would distribute skincare, makeup, and fragrances under the Lancôme brand in India., October 2021: Amway India launched a personalized skincare solution product with Artistry Signature Select called Personalized Serum. This launch marks the entry of the company into the serum segment of skincare in India, expanding the product portfolio., October 2021: Coty announced the expansion of the direct to consumer website of cosmetic brand Kylie skin in the U.K., Germany, Australia, and France. This will provide the company with global expansion and improve consumer purchasing power., September 2020: Shiseido Company, Limited introduced a new makeup collection, which includes Skincare-like Light Textures and Bold Colors. The makeup collection comprises 21 products and 124 shades. With this launch, the company would expand its presence in Japan.. Key drivers for this market are: Growing Consumer Inclination toward Organic Cosmetic Products to Aid Market Growth . Potential restraints include: Rising Awareness Regarding Environment and Animal Protection to Affect Market Dynamics. Notable trends are: Increasing Digital Marketing and Use of E-commerce Channels to Boost Market Growth .

India beauty and wellness market key players include Affinity Beauty Salon Private Limited, Colorbar Cosmetics Private Limited, Fitness First India Private Limited, Fitness One Group India Limited, Gold Fitness Private Limited and others.

USD 12.68 Billion in 2024; projected USD 23.09 Billion by 2033; CAGR 6.89%.

India Women’s Cosmetics Market was valued at USD 23.94 Billion in 2025 and is expected to reach USD 57.81 Billion by 2031 with a CAGR of 15.8%