The India beer market attained a value of INR 483.10 Billion in 2024. The market is expected to grow at a CAGR of 9.90% during the forecast period of 2025-2034. By 2034, the market is expected to reach INR 1241.69 Billion.

The India beer market is increasingly driven by its young, urban population. As per the Economic Survey 2024, over 50% of India’s population was below 30 years of age, adding to the beer consumption. Younger Indians, especially in metro cities, are open to experimenting with alcoholic beverages. Lifestyle changes, growing social acceptance of drinking, and exposure to global cultures have made beer a preferred casual drink. Urban consumers are also looking for premium, international experiences, further fuelling demand for diverse beer styles and brands. These shifts contribute significantly to market expansion and new consumption occasions.

Sustainability is becoming an important consideration for beer companies in India. Consumers and investors are pushing for environmentally responsible practices. Breweries are responding by reducing water usage, adopting eco-friendly packaging, and sourcing local ingredients. Some are investing in renewable energy for brewing operations. In June 2022, Corona launched 100% biodegradable six-pack in India using barley straw, reinforcing eco-friendly packaging for its iconic Mexican lager beer. By promoting green credentials, breweries align with global ESG trends and appeal to a growing segment of ethically minded consumers. Sustainable brewing also helps reduce operating costs over time, offering both ecological and financial benefits.

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India Beer Market Size 2024-2028

The India beer market size is valued to increase USD 4.81 billion, at a CAGR of 8.8% from 2023 to 2028. Growth of online retailing of beer will drive the India beer market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 100% growth during the forecast period.
By Packaging - Bottles segment was valued at USD 4.83 billion in 2022
By Distribution Channel - Off trade segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 82.25 billion
Market Future Opportunities: USD 4811.60 billion
CAGR : 8.8%
APAC: Largest market in 2022

Market Summary

The market is a dynamic and evolving industry, characterized by the continuous unfolding of market activities and emerging trends. With a significant market share of over 35% in the overall alcoholic beverages sector, beer is a popular choice among consumers. The market is driven by several factors, including the growing popularity of core technologies such as brewing automation and the increasing demand for premium beers. Online retailing of beer is also gaining traction, with a CAGR of over 20% in recent years.
However, the market faces challenges such as the huge availability of substitute products like spirits and wine, as well as stringent regulations. Despite these challenges, opportunities abound, particularly in the form of untapped regional markets and the rising trend of microbreweries.

What will be the Size of the India Beer Market during the forecast period?

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How is the Beer in India Market Segmented and what are the key trends of market segmentation?

The beer in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Packaging

  Bottles
  Cans


Distribution Channel

  Off trade
  On trade


Type

  Strong
  Mild


Geography

  APAC

    India

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving market, various trends are shaping the industry landscape. E-commerce sales have experienced a significant surge, with a reported 30% increase in 2021. This growth is attributed to the convenience and accessibility offered by online platforms, making it easier for consumers to explore a wide range of beer options. Moreover, beer stability analysis and digital marketing effectiveness are crucial aspects of the market. Quality assurance protocols, such as wort production efficiency, supply chain optimization, and packaging material selection, are essential for maintaining product consistency and customer satisfaction. Malt quality control and marketing campaign effectiveness are also vital in ensuring brand loyalty and market differentiation.

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The Bottles segment was valued at USD 4.83 billion in 2018 and showed a gradual increase during the forecast period.

Microbiological contamination control and wholesale channel dynamics are other significant factors influencing the market. Water chemistry analysis, customer relationship management, and retail channel optimization are essential for maintaining product quality and enhancing customer experience. Distribution network efficiency, beer packaging technologies, and hop variety impact are also critical in optimizing production processes and catering to diverse consumer preferences. Fermentation temperature control, brewing process optimization, barley quality parameters, distribution chain management, product differentiation strategies, bitterness unit measurement, yeast strain selection, sensory evaluation methods, sales forecasting models, inventory management systems, and alcohol content determination are all essential components of the market. The market is expected to grow further, with a projected 25% increase in sales by 2025, as consumers continue to explore new and innovative beer products and packaging solutions.

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Regional Analysis

APAC is estimated to contribute 100% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The Indian beer market is a dynamic and evolving industry that caters to a diverse consume

Unlock data-backed intelligence on India Beer Market, size at USD 13 billion in 2023, showcasing segmentation and forecast trends.

In India Beer Market is projected to grow from USD 17.9 billion in 2025 to USD 38.6 billion by 2031, at a CAGR of 13.5%

In 2022, *********** accounted for more than ** percent of the market share, making it the leading beer company in India. This was followed by Anheuser-Busch InBev NV with a market share of over ** percent during the same year.

Product Type: Standard Lager: This remains the dominant beer type in India, appreciated for its light color, refreshing crispness, and moderate alcohol content. Premium Lager: Offering a more sophisticated drinking experience, premium lagers boast fuller flavor profiles, higher alcohol content, and often distinctive characteristics. Specialty Beer: This diverse category encompasses a wide array of beers with unique flavors, styles, and ingredients, including craft beers, imported varieties, and the increasingly popular craft IPAs. Production: Macro-Breweries: Large-scale breweries employing automated processes to produce high volumes of beer. Micro-Breweries: Smaller breweries specializing in artisanal brewing techniques, offering unique, small-batch beers that emphasize quality and craftsmanship. Flavor Profiles: Flavored Beers: Beers infused with various natural flavors, such as fruits, herbs, and spices, to create diverse and exciting taste experiences. Non-Flavored Beers: Traditional beer styles without added flavors, focusing on the purity and character of the base ingredients. End-Use Segments: Supermarkets & Hypermarkets: Major retail channels offering a broad selection of beer brands and styles. On-Trade Establishments: Bars, restaurants, and pubs where beer consumption is a central aspect of the social experience. Specialty Beer Stores: Retailers specializing in craft beers and imported varieties, offering curated selections and expert advice. Convenience Stores: Smaller retail outlets providing a convenient, albeit limited, selection of beers for quick purchases. Recent developments include: In October 2023, India's Proost Beer, a domestic brewery operated by Grano69 Beverages, has successfully raised INR 25 crore (roughly USD 3 million) in a pre-Series A investment round that included equity and debt. Investors include Chimes Group, The Chennai Angels, India Accelerator, Hyderabad Angels, and Mumbai Angels. Proost, which operates in Delhi, Punjab, Uttar Pradesh, and Kerala, intends to use the cash to increase manufacturing capacity and enter new markets., In July 2023, Lone Wolf, an Indian craft beer maker, increased its product line with the introduction of two new variations, Alpha and Mavrick. At an event in New Delhi, the company, which is owned by Onkara Beverages & Hospitality, debuted the 100% malt beer Mavrick and the Belgian Wit bier Alpha. Both beverages contain less than 5% alcohol by volume. Lone Wolf intends to provide consumers with a wider range of options, leveraging Hyderabad's burgeoning party scene and the growing demand for low-alcohol beverages in India.. Notable trends are: Several health benefits and customer acceptability promote market growth..

Learn about the growing beer market in India, driven by changing consumer preferences and increasing disposable incomes. Read about the leading players, beer segments, challenges, and opportunities, including the rise of craft beers and microbreweries.

India Beer market is expected to grow with a CAGR of more than 6% by 2023. Market Size, Share, Growth, Trends, Industry Analysis, Forecast, Keyplayers.

In financial year 2020, over ** percent of the beer market in India was from the states of Telangana and Maharashtra. Furthermore, the beer market was valued at *** billion Indian rupees in the financial year 2021.

The India Beer Market is expected to grow at above 3.88 % CAGR from 2023 to 2028.

The Asia-Pacific beer market, valued at $228.81 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.27% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes across the region, particularly in rapidly developing economies like India and Vietnam, are driving increased consumer spending on alcoholic beverages, including beer. A burgeoning young adult population further fuels demand, with this demographic showing a preference for diverse beer styles and experiences. The growth is also bolstered by increasing urbanization and the expansion of modern retail channels, making beer more accessible to a wider consumer base. While premiumization, with consumers opting for higher-quality craft beers and imported brands, represents a significant trend, the market also sees strong demand for affordable, locally produced lagers, indicating a diverse consumer landscape. Challenges remain, however, including government regulations concerning alcohol consumption and the potential impact of health concerns on consumer behavior. Competition within the market is fierce, with both multinational giants like Anheuser-Busch InBev and Heineken, and regional breweries vying for market share. The diverse distribution channels, including on-trade (pubs, restaurants) and off-trade (retail stores, supermarkets), create opportunities for growth across different segments of the market. The significant players in the Asia-Pacific beer market are strategically positioning themselves to leverage these opportunities. This includes expanding their product portfolios to meet evolving consumer preferences, investing in innovative marketing and distribution strategies, and focusing on sustainable and ethical practices to appeal to environmentally conscious consumers. China, Japan, and India are expected to remain the largest markets within the region, contributing substantially to the overall growth. However, emerging economies like Vietnam and Thailand are showcasing rapid expansion, presenting significant untapped potential for future market penetration. Understanding the nuances of each market, including cultural preferences and regulatory landscapes, will be crucial for sustained success in this dynamic and competitive environment. The forecast period of 2025-2033 presents a compelling opportunity for significant growth within the Asia-Pacific beer market, predicated upon continued economic development, evolving consumer tastes, and strategic adaptation by market players. Recent developments include: September 2021: Carlsberg India entered the premium wheat beer segment with the launch of Tuborg White. This new Tuborg offering is beyond any ordinary lager. It is a cloudy drink with a smooth, refreshing taste with a subtle fruity twist., June 2021: Heineken NV, the world's second-largest beer maker, took control of India's largest brewer, United Breweries Limited, cementing its position in a vast market where beer consumption could grow from a low base. The Dutch brewer had bought 39.6 million shares in UBL to push its holding to 61.5% from 46.5% before., March 2021: Asahi Breweries launched a new carbonated low-alcoholic drink, Beery, a 0.5% alcoholic beer, as part of its drive to see sales of products at 3.5% ABV or lower increase from 6% to 20% by 2025.. Notable trends are: China Dominating Beer Production.

Indian Beer Market Outlook to 2015 – Strong Lager Beer Driving the Demand" provides a comprehensive analysis on Indian beer market.

The Indian beer market totaled $2.7B in 2024, growing by 3.5% against the previous year. In general, consumption enjoyed resilient growth. Over the period under review, the market hit record highs at $2.9B in 2022; however, from 2023 to 2024, consumption stood at a somewhat lower figure.

Product Lager Ale Stout Distribution On-Trade Off-Trade Key Companies Profiled United Breweries Limited Anheuser-Busch InBev Carlsberg India Bira 91

In India Craft Beer Market is projected to grow from USD 1.72 billion in 2025 to USD 4.98 billion by 2031, at a CAGR of 19.1%

The report covers India Beer Industry Emerging Players, India Beer Industry Opportunities, India Beer Industry Challenges, India Beer Industry Top Players, India Beer Industry Competitors.

Forecast: Beer Market Size Volume in India 2022 - 2026 Discover more data with ReportLinker!

The combined revenue in the 'Beer' segment of the alcoholic drinks market in India was modeled to stand at ************* U.S. dollars in 2024. Between 2018 and 2024, the combined revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beer.

The global beer market, valued at $724.55 million in 2025, is projected to experience steady growth, driven by several key factors. Increased disposable incomes in developing economies, coupled with changing consumer preferences towards premium and craft beers, are fueling market expansion. The rising popularity of diverse beer styles, including IPAs, stouts, and sours, caters to evolving tastes and contributes to market dynamism. Furthermore, strategic marketing campaigns by major players, highlighting unique brewing processes and brand stories, enhance consumer engagement and brand loyalty. However, the market faces certain challenges. Stringent regulations regarding alcohol consumption, particularly in certain regions, impose limitations on market penetration and growth. Health concerns associated with excessive alcohol intake also exert a degree of restraint. The competitive landscape, characterized by both established multinational corporations and smaller craft breweries, necessitates continuous innovation and adaptation to maintain market share. Successful players are leveraging digital marketing and e-commerce platforms to reach wider audiences and enhance brand visibility. The forecast period (2025-2033) anticipates a compound annual growth rate (CAGR) of 4.76%, suggesting a gradual yet consistent market expansion. This growth is expected to be propelled by the continued introduction of innovative products, expanding distribution channels, and strategic partnerships between brewers and distributors. Regional variations are likely to exist, with mature markets like North America and Europe experiencing moderate growth, while emerging markets in Asia and Africa demonstrate higher potential due to increased consumption and rising purchasing power. Key players, including Asahi Group Holdings Ltd, Anheuser-Busch InBev, and Heineken NV, are actively pursuing expansion strategies through acquisitions, mergers, and new product launches to capitalize on these market opportunities. The craft beer segment is anticipated to remain a significant driver of market growth due to its ability to cater to niche consumer preferences and offer unique flavor profiles. Recent developments include: October 2022: VictoriaTM unveiled Vicky Chamoy, a Mexican-imported beer infused with chamoy flavors, offering a unique blend of sweet, salty, spicy, and sour notes. This distinctively flavored beer is available in a convenient single-serve 24-ounce can., September 2022: Heineken Group's United Breweries launched Heineken Silver, a part of the renowned Amsterdam-based Heineken brand lineup. Brewed by experienced master brewers, Heineken Silver boasts natural ingredients like A-yeast and pure malt for an exceptional taste., May 2022: Anheuser-Busch InBev introduced Seven Rivers, a new beer in the Indian market akin to renowned brands like Budweiser, Corona Extra, and Hoegaarden. Initially available in select areas of Karnataka and Maharashtra, it's set to expand its presence to regions including Delhi, Goa, Haryana, and Uttar Pradesh in the near future.. Key drivers for this market are: Growing preference for low alcoholic beer by volume (abv) or non-alcoholic beers, Rising number of breweries leading to high prominence of craft beer. Potential restraints include: Growing preference for low alcoholic beer by volume (abv) or non-alcoholic beers, Rising number of breweries leading to high prominence of craft beer. Notable trends are: Preference for Low Alcoholic Beer by Volume (ABV) or Non-Alcoholic Beers.

Forecast: Beer Market Size Volume Per Capita in India 2022 - 2026 Discover more data with ReportLinker!