In financial year 2022, the market size of the beauty and personal care industry, distributed through traditional retailers across India, amounted to over ************* U.S. dollars. This was followed by modern retailers which was over ************* U.S. dollars. The overall market size for beauty and personal care industry was **** billion dollars in the same year.

In financial year 2022, bath and shower category dominated the beauty and personal care market with share of ** percent in India. This was followed by hair care and skin care with share of ** and ** percent respectively. The market size of beauty and personal care industry amounted to **** billion U.S. dollars in the same year.

India D2C BPC Market size is expected to reach USD 35.92 Bn by 2032, from USD 4.09 Bn in 2025, exhibiting a CAGR of CAGR of 36.4% during the forecast period.

In 2020, the market size of the online beauty and personal care industry was valued at ***** billion U.S. dollars in India. The market size of the online beauty and personal care industry is likely to reach to about *** billion U.S. dollars in 2025.

India Beauty and Personal Care Market size is estimated to grow at a CAGR of around 11.5% during the forecast period 2025-30, inclination towards multi-tasking skincare products is one of the growth opportunities driving the market.

The Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care Products, Cosmetics/Makeup Products), Category (Premium Products and Mass Products), Ingredient Type (Natural/Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Channels and Other Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

In 2018. the market size of private labels in the online beauty and personal care (BPC) market in India increased to ** million U.S. dollars from ** million dollars in 2017. Thereby, the market size more than doubled.

Industry Stats

India’s Beauty & Personal Care market reached $27.77 billion in 2023 and is expected to grow steadily at a CAGR of 6.45% through 2028, driven by skincare, haircare, and cosmetics categories
E-commerce is booming — with sales through online channels projected to grow at 30% CAGR (FY22–27), BPC now accounts for ~$1.3 billion in online sales alone, 
Premium BPC brands in India are expanding distribution at 16% CAGR, driven by D2C brands and rising demand in Tier 1 & Tier 2+ cities — with urban BPC usage growing at 8–12% CAGR
India’s BPC exports grew 15% YoY in FY 2022–23, while imports surged by 39%, indicating growing domestic demand and supply gaps — a major opportunity for local manufacturers

The Evolving Beauty & Personal Care Landscape

Rise in ingredient-conscious consumers — “no parabens, no sulphates, no fragrance”
Boom in functional skincare — serums, exfoliators, actives (niacinamide, retinol, peptides)
Gender-fluid and inclusive beauty lines gaining ground, especially in personal care and grooming
New-age beauty is digital-first — led by reels, reviews, and refillable claims
Sustainability matters — from cruelty-free tags to biodegradable packaging

How Cognitive Helps You Win in This Category

Consumer-Centric Innovation Mapping

Decode what matters in skincare and grooming: form, ingredient, claim, feel
Identify need-gaps by demographic (oily skin teens, anti-aging adults, sensitive skin users)

Faster Go-To-Market Planning

Test claim-language and format preference (cream vs. serum vs. gel)
Benchmark GTM strategy by channel — modern trade, pharmacy, D2C, salons

Ingredient & Regulatory Intelligence

Track emerging actives (niacinamide, bakuchiol, ceramides, AHAs, zinc, green tea)
Label reviews for BIS, FDA, or COSMOS compliance — domestic and export-ready

Packaging & Sensory Feedback

Conduct fragrance, texture, and packaging appeal tests by skin type and region
A/B test luxury, clinical, or herbal positioning — adapt to what converts online vs. shelf

Omnichannel Distribution & Positioning

Entry planning for GT, MT, Q-commerce, salons, exports
Align price-pack claims for unisex grooming, natural skincare, or skin wellness brands

Vendor, Formulator & Buyer Connections

Connect with vetted formulators, contract manufacturers, and label specialists
Tap into export buyers looking for India-origin clean beauty lines in SEA, GCC, and EU

How We’ve Made an Impact:

Testing a Daily Glow Face Serum for Gen Z

Targeted A/B testing revealed niacinamide + hyaluronic acid as the preferred active combo among college-going women. This insight shaped the brand’s hero SKU and campaign focus across D2C and Q-commerce platforms.

Understanding the Female Intimate Wash Market

Consumer data showed odour control and pH-balance as the top motivators across all age brackets. The brand reworked its claims and packaging tone for stronger emotional and clinical appeal. Retail expansion followed with a significant reorder rate and listings in 2 regional pharmacy chains. Market Dynamics of the Market

Key Driver of the Market

Increasing Aging Population

The global rise in the aging population is a major driver of demand in the beauty and personal care market, especially for products targeting mature skin and age-related concerns. As people live longer and remain active into later life, there is a growing desire to maintain youthful appearance and overall skin health.

According to the World Health Organization, global life expectancy at birth reached 73.3 years in 2024, marking an increase of 8.4 years since 1995. Moreover, the population aged 60 and over is expected to grow from 1.1 billion in 2023 to 1.4 billion by 2030, with especially rapid growth occurring in developing regions.

This demographic trend is driving demand for a range of specialized beauty and personal care products, including:

Anti-aging skincare 
Gentle cleansers and moisturizers for sensitive or thinning skin
Hair care solutions for graying or thinning hair
Nutraceuticals and beauty supplements that support skin elasticity and hydration

For instance, in August, 2024, Indian skincare brand e'clat launched Regenta, a premium anti-aging skincare s...

The beauty and personal care D2C market reported a market size of *** billion U.S. dollars in India during the financial year 2023. The BPC market is expected to grow at a CAGR of ** percent by financial year 2027.

The beauty and personal care industry across India were estimated to grow almost twice its value of over ** billion U.S. dollars in 2015 by 2020. One of India’s fastest growing consumer product sectors, the beauty and personal care market was estimated to grow over ** billion U.S. dollars in 2020, almost double its market size in 2015. Growth opportunitiesThe beauty and personal care market in India could be widely classified into five categories - body care, hair care, face care, hand care and color cosmetics. Body care products accounted for the highest market share, while color cosmetics and hair care had high growth opportunities. Unilever was the key player in the beauty and personal care market with the largest sales share owing to its extensive product ranges in all categories. Overall, the fastest growing segment was the premium segment, which was mainly dominated by the international brands. Shift in distribution channelsTraditional channels remained as the main distribution channel in the BPC market. However, the projected steep rise in share of online distribution would drastically change the shares of the other channels while rapidly increasing the value of the market. Even though, the online retailers had the highest penetration rate in the market, physical stores are projected to remain relevant in the country as the retailers continue to improve the shopping experience of the consumers.

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Cosmetic Pigments Market Size 2024-2028

The cosmetic pigments market size is estimated to grow by USD 272.1 million at a CAGR of 7.08% between 2023 and 2028. In today's fast-paced world, people are constantly seeking ways to enhance their income and improve their lifestyles. One industry that has seen significant growth in response to these trends is the multifunctional beauty and personal care (BPC) cosmetics sector. With the increasing popularity of multitasking products, consumers can save time and money by purchasing items that serve multiple purposes. Furthermore, the rise of social media influencers has led to a surge in demand for innovative and effective BPC cosmetics. Influencers, with their vast reach and influence, can promote these products to their followers, driving sales and increasing brand awareness. As a result, the BPC cosmetics market is experiencing robust growth, offering numerous opportunities for businesses and entrepreneurs.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

Cosmetic pigments are essential coloring agents used in various cosmetic products such as facial makeup, lip products, eye makeup, and nail products. These pigments add color and enhance the visual appeal of cosmetics. The market for cosmetic pigments is driven by the increasing demand for color cosmetics and personal care products. Facial makeup, including foundations, blushes, and concealers, is the largest application segment for cosmetic pigments. Lip products, particularly lipsticks and lip glosses, are another significant application area. The market for cosmetic pigments in eye makeup is also growing due to the rising popularity of eye shadows, eyeliners, and mascaras. Pearlescent pigments are gaining popularity due to their ability to add a shimmering effect to cosmetics. However, safety standards and environmental concerns are crucial factors influencing the cosmetic pigments market. Key players in the cosmetic pigments market include Sun Chemical, among others. Central & South America is a growing market for cosmetic pigments due to the increasing demand for cosmetics in the region. The market is expected to continue its growth trajectory, driven by the expanding consumer base and the rising trend of using natural and organic cosmetics. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The increasing income and changing lifestyles is notably driving market growth. The market is witnessing substantial growth due to the rising living standards in emerging economies, such as China, India, and Brazil. The increasing disposable income and changing lifestyles, driven by modernization, are significantly boosting the demand for cosmetic and personal care products. Among the younger generation (aged between 18-30 years), there is a noticeable shift in purchasing patterns towards color cosmetics as they become more affordable. Women's financial independence has also played a crucial role in driving market growth, as they now have more disposable income to spend on cosmetics. Environmental concerns are increasingly influencing consumer choices, leading to a preference for eco-friendly and natural cosmetic pigments. Sun Chemical, a leading player in the industry, is focusing on sustainable production methods to cater to this trend. The rise of e-commerce platforms is also providing a significant boost to the market, making cosmetic products more accessible to consumers in remote areas. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

The recent developments in cosmetic pigment in cosmetic sector is the key trend in the market. The cosmetic pigments market has experienced notable growth in recent years, driven by increasing environmental concerns and the rising demand for e-commerce in the beauty industry. Established players, such as Sun Chemical, are expanding their portfolios through strategic mergers and acquisitions (M&A) to meet this demand. For instance, in June 2021, Sun Chemical acquired Infinitec Activos, a company specializing in the development and manufacturing of innovative active delivery systems for cosmetic applications. This acquisition will enable Sun Chemical to broaden its cosmetic ingredient offerings and cater to the evolving needs of consumers. The growing trend towards sustainable and eco-friendly cosmetics is also fueling the demand for cosmetic pigments, as these ingredients play a crucial role in enhancing the visual appeal of cosmetic products while minimizing their environmental impact. The e-commerce sector's continued growth is another significant factor driving t

This statistic displays the share of color cosmetics in the beauty and personal care (BPC) market in India from 2014 to 2021. In 2021, the market share of the color cosmetics segment was forecasted to amount to around ** percent of the beauty and personal care industry in India.

This statistic displays the share of body care products in the beauty and personal care (BPC) market in India from 2014 to 2021. In 2021, the market share of the body care segment was forecasted to amount to around ** percent of the beauty and personal care industry in India.

In 2022, the revenue share was highest for the online beauty and personal care company, Nykaa, at about ** percent in India. This was followed by MyGlamm with a revenue share at about **** percent. The overall beauty and personal care industry market size was over *** trillion Indian rupees.

This statistic displays the market share of face care products in the beauty and personal care (BPC) market in India from 2014 to 2021. In 2021, the market share of the face care segment was forecasted to amount to around ** percent of the beauty and personal care industry in India.

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Waterless Cosmetic Market Size 2025-2029

The waterless cosmetic market size is valued to increase USD 4.8 billion, at a CAGR of 8.5% from 2024 to 2029. Rise in disposable income will drive the waterless cosmetic market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 39% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 5.41 billion in 2023
By Product Type - Skincare segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 91.48 million
Market Future Opportunities: USD 4804.00 million
CAGR from 2024 to 2029: 8.5%

Market Summary

The market represents a significant shift in the beauty industry, driven by increasing environmental consciousness and advancements in formulation technology. Waterless cosmetics, also known as solid or powder-based formulations, eliminate the need for water in their production and usage. This not only reduces the environmental impact of the industry but also offers several functional benefits, such as longer shelf life, portability, and ease of use. Key trends shaping the market include the rise of minimalist and natural beauty, as well as the growing popularity of solid and powder-based formulations.
Challenges, however, remain, including consumer education and the high cost associated with producing waterless cosmetics. Despite these challenges, the future of waterless cosmetics looks promising. Innovations in formulation technology and increasing consumer demand for sustainable and eco-friendly options are expected to drive growth in the cosmetics sector. As the industry continues to evolve, waterless cosmetics are poised to become a mainstay in the beauty market.

What will be the Size of the Waterless Cosmetic Market during the forecast period?

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How is the Waterless Cosmetic Market Segmented?

The waterless cosmetic industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product Type

  Skincare
  Haircare
  Makeup
  Fragrances


Geography

  North America

    US


  Europe

    France
    Germany
    Spain
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with a significant focus on sustainable and eco-friendly products. According to recent market research, the global market for waterless cosmetics is projected to reach a value of USD3.5 billion by 2026. This growth is driven by consumer preferences for concentrated cosmetic products and the increasing popularity of non-aqueous cosmetic vehicles. Brands are investing in texture analysis methods and ingredient interaction studies to optimize formulations, using rheology modifiers and emulsifiers to create stable, shelf-stable cosmetic products. Packaging design principles are also evolving to accommodate these new formulations, with an emphasis on sustainable manufacturing practices and microbial contamination control.

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The Offline segment was valued at USD 5.41 billion in 2019 and showed a gradual increase during the forecast period.

Anhydrous cosmetic bases and dry cosmetic formulations are becoming increasingly common, with solid stick cosmetics and water-free emulsions gaining popularity. Companies are also focusing on eco-friendly cosmetic ingredients and sustainable packaging, with many obtaining sustainability certification. Despite these advancements, challenges remain, including process scale-up and regulatory compliance standards. However, with ongoing research and innovation, the market is poised for continued growth.

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Regional Analysis

APAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Waterless Cosmetic Market Demand is Rising in APAC Request Free Sample

The market in the Asia Pacific region is experiencing a significant surge, driven by increasing consumer consciousness towards sustainability and the benefits of waterless beauty products. This market encompasses a diverse range of offerings, from face masks to foundations, and exhibits notable regional variations in consumer preferences. One notable player in this market is the Indian beauty and personal care (BPC) industry, currently valued at USD 21 billion and projected t

This statistic displays the distribution of the male beauty and personal care (BPC) market in India in 2016 with a forecast for 2021, by product segment. In 2021, the market share of the deodorants segment was forecasted to amount to ** percent of the male grooming market in India.

The market share of private labels in the online beauty and personal care market in India had increased by **** percent between 2017 and 2018 to a share of ** percent. Key private labels were introduced to the market by the online retailer Nykaa and the Purplle-owned brand StayQuirky.

In 2024, the United States ranked first by revenue in the beauty & personal care market among the 20 countries presented in the ranking. United States' revenue amounted to ************** U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************* U.S. dollars and ************* U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

This statistic displays the distribution of the super-premium beauty and personal care (BPC) market in India in 2016 with a forecast for 2021, by category. In 2021, the body care segment was forecasted to grow to ** percent of the super-premium beauty and personal care market in India.