The India Pet Food Market report segments the industry into Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), Pets (Cats, Dogs, Other Pets), and Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, Other Channels). Includes historical data and five-year market forecasts.

Unlock data-backed intelligence on India Pet Food Market, size at USD 0.53 Bn in 2023, featuring industry trends and challenges.

The market value of cat food in India was approximately nine million U.S. dollars in the year 2021. This was forecast to reach over 15 million dollars by 2026. With an increasing pet cat population, the CAGR of the cat food sector was over 11 percent between 2021 and 2026.

The market value of wet cat food in India was over nine million U.S. dollars in the year 2023. This was forecast to reach over 24 million dollars by 2028. Indians preferred dry cat food over wet cat food for their felines. Factors such as storage, bulk purchase and shelf life could be the primary reasons for this preference.

India Pet Food Market & Trends Analysis Report by Product Type (Dry dog food, Wet dog food, Dog treats, Dry cat food, Wet cat food, Cat treats and Others), By Distribution Channel (Online, Supermarkets/hypermarkets, Specialty stores and Others), By Pet Type (Dog, Cat and Others) - Opportunities & Forecast, 2020-2027

The India pet food market size was valued at USD 2.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.6 Billion by 2033, exhibiting a CAGR of 7.2% from 2025-2033. The market is expanding due to the rising pet adoption, especially in urban households, and a growing awareness about pet health and nutrition. Inflating disposable incomes allow pet parents to spend more on specialized, premium food products. The wider product availability through online and offline channels, and endorsements by veterinarians are further encouraging demand. Additionally, pet humanization trends are driving the demand for functional and organic pet food, therefore expanding the India pet food market share.

The India cat food market size was valued at USD 8.56 Million in 2024. The market is further projected to grow at a CAGR of 8.20% between 2025 and 2034, reaching a value of USD 18.83 Million by 2034.

India Pet Food Market was valued at USD 973.60 Million in 2025 and is anticipated to grow with a CAGR of 15.37%.

Pages	81
Market Size	2025: USD 973.60 Million
Forecast Market Size	2031: USD 2,295.81 Million
CAGR	2026-2031: 15.37%
Fastest Growing Segment	Online
Largest Market	North
Key Players	1. Mars International India Private Limited 2. Nestlé India Limited 3. Himalaya Drug Company Private Limited 4. Drools Pet Food Private Ltd 5. Venky's (India) Limited 6. Goa Medicos Private Limited (Farmina) 7. AOV Agro Foods Pvt. Ltd 8. Bharat International Pet Foods Private Limited 9. Orange Pet Nutrition Private Limited 10. Hausberg Private Limited (Canine India)

The Indian pet food market is experiencing robust growth, driven by increasing pet ownership, rising disposable incomes, and a shift towards premiumization. The market, currently estimated at approximately ₹15 billion (USD 180 million) in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by a burgeoning middle class increasingly willing to invest in their pets' well-being, reflected in a preference for higher-quality, specialized pet foods catering to specific dietary needs and breeds. Factors such as enhanced pet food product availability through e-commerce channels and wider retail distribution also contribute significantly to market expansion. While the market is primarily dominated by dog and cat food, segments like specialized diets (for allergies or health conditions) and functional foods (with added nutrients) are experiencing rapid growth, presenting lucrative opportunities for manufacturers. The competitive landscape includes both international players like Nestle Purina and Mars Incorporated and domestic brands like Drools.
However, challenges remain. Price sensitivity among a significant portion of the consumer base and the prevalence of homemade pet food continue to restrain market penetration. Furthermore, ensuring consistent product quality and addressing concerns around ingredient sourcing and ethical production remain key factors affecting long-term sustainability within this expanding market. Future growth hinges on strategic initiatives focused on raising consumer awareness regarding the benefits of commercially manufactured pet food, coupled with innovative product development and a wider distribution network. The increasing penetration of online channels, improved cold chain infrastructure, and a focus on sustainable practices are crucial to realizing the market's full potential. The focus on pet health and wellness, including specific product lines for senior pets and those with health concerns, is driving substantial growth. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The American company, Mars Incorporated, with over 56 percent, had the largest retail market share among in cat food in India in 2022. Mars Incorporated sold cat food under brands such as Whiskas and Royal Canin in India. Far behind in second place with just about 16.9 percent was the Charoen Pokphand Group in that same year.

The Asia Pacific cat food market, currently experiencing robust growth, presents a significant opportunity for investors and businesses. Driven by increasing pet ownership, particularly in rapidly developing economies like China and India, coupled with rising disposable incomes and a growing humanization of pets, the market is projected to maintain a strong CAGR of 6.20% from 2025 to 2033. This expansion is fueled by several key trends: a shift towards premium and specialized cat foods (e.g., grain-free, organic, and functional foods catering to specific dietary needs like allergies or sensitivities), the burgeoning popularity of online pet food retail channels offering convenience and a wider product selection, and the increasing awareness among pet owners about the importance of nutrition for feline health. However, challenges remain, including fluctuating raw material prices and potential supply chain disruptions, which could impact profitability. Competitive pressures from established global players and emerging local brands also necessitate strategic pricing and marketing strategies. Market segmentation reveals significant growth potential in areas like wet pet food, pet nutraceuticals (driven by demand for health supplements), and premium pet treats. The diverse regional landscape within Asia Pacific requires targeted approaches, recognizing varying consumer preferences and purchasing power across countries like China, Japan, and India. Understanding these nuanced market dynamics is crucial for successful penetration and sustained market share in this expanding sector. The success of companies operating within the Asia Pacific cat food market hinges on adapting to the changing landscape. This requires a focus on product innovation that caters to evolving consumer demands for high-quality, healthy, and specialized cat food. Strategies should include investment in robust supply chains to mitigate risks associated with price volatility and potential disruptions. Effective digital marketing campaigns are vital for reaching increasingly tech-savvy consumers who are readily adopting online shopping for pet products. Furthermore, building strong brand loyalty and establishing relationships with key retailers will be instrumental in securing a competitive advantage. By carefully analyzing consumer preferences in specific markets across the region and customizing product offerings accordingly, companies can successfully navigate this dynamic market and capitalize on the considerable growth potential of the Asia Pacific cat food industry. This report provides a detailed analysis of the Asia Pacific cat food market, encompassing historical data (2019-2024), current estimates (2025), and future forecasts (2025-2033). It offers valuable insights for businesses seeking to navigate this dynamic market, projected to reach multi-billion dollar valuations. The report covers key segments, including dry and wet food, pet nutraceuticals, treats, and veterinary diets, distributed through various channels. Search terms such as "Asia Pacific cat food market size," "Asia Pacific pet food industry trends," and "cat food market growth" are strategically incorporated throughout the report for enhanced SEO visibility. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.. Key drivers for this market are: Increased Demand for Meat, Initiatives By the Key Players; Focus on Animal nutrition and Health. Potential restraints include: Shift Toward Vegan- Based Diet, Changing Raw Material Prices and Strict Government Rules to Restrict Market Growth. Notable trends are: China and Japan are the major cat food markets in Asia-Pacific driven by the large cat population and the growing pet humanization.

The Asia Pacific cat food market is experiencing robust growth, driven by increasing pet ownership, rising disposable incomes, and a growing preference for premium and specialized cat food products. The market is segmented by product type (dry, wet, treats, nutraceuticals, veterinary diets) and distribution channel (supermarkets, specialty stores, online, convenience stores). While precise figures for market size and CAGR are absent from the provided data, industry reports suggest a substantial market value, likely exceeding several billion dollars in 2025 for the Asia-Pacific region, with a CAGR in the mid-single digits to high single digits (e.g., 6-8%) projected through 2033. This growth is fueled by several key trends: the rising humanization of pets, leading to increased spending on premium and specialized foods; the growing awareness of pet health and nutrition, driving demand for nutraceuticals and veterinary diets; and the expanding e-commerce sector, offering convenient access to a wide range of products. However, challenges exist, including price fluctuations in raw materials, intense competition among established players and new entrants, and regional variations in consumer preferences and purchasing power. China, Japan, and South Korea represent significant market segments, while developing economies like India and Southeast Asia present considerable growth opportunities as pet ownership expands and consumer spending increases. The competitive landscape is dominated by established multinational corporations such as Mars Incorporated, Nestle Purina, and Colgate-Palmolive (Hill's), alongside regional players catering to specific preferences and price points. The strategic focus for many companies includes product innovation (e.g., functional foods addressing specific health concerns), expansion into e-commerce channels, and targeted marketing campaigns to reach a broader consumer base. This competitive intensity is expected to drive further innovation and potentially consolidate the market through mergers and acquisitions in the coming years. Further analysis focusing on specific countries within the Asia Pacific region will provide a granular understanding of growth drivers, challenges, and strategic priorities for companies seeking to succeed in this dynamic market. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.. Notable trends are: China and Japan are the major cat food markets in Asia-Pacific driven by the large cat population and the growing pet humanization.

The market value of dry cat food sector in India was approximately 7.8 million U.S. dollars in the year 2021. This was forecast to increase to approximately 14 million dollars by 2026. Factors such as storage, bulk purchase and shelf life were the primary reasons for dry cat food to have a share of approximately 85 percent of all cat food sold in India.

India Pet Food Ingredient Market size, market analysis, Market Revenue, trends, Regional Outlook, competition and growth opportunities till 2027

The Indian dog and cat food market was finally on the rise to reach $30.4B in 2024, after two years of decline. In general, the total consumption indicated a perceptible increase from 2012 to 2024: its value increased at an average annual rate of +4.8% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Dog and cat food consumption peaked in 2024 and is expected to retain growth in years to come.

According to Cognitive Market Research, The Global Dry Pet Food market will grow at a compound yearly growth rate (CAGR) of 5.50% from 2023 to 2030.

The demand for dry pet food is rising due to the increasing operational efficiency and saving higher costs.
Demand for dogs category remains higher in the dry pet food market.
The Kibble category held the highest dry pet food market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific dry pet food market will experience the strongest growth until 2030.

Growing Pet Ownership across Developing Countries to Aid Growth

It is anticipated that one of the key factors driving the market would be the rising rate of pet ownership throughout the world, particularly in emerging areas. The pace of market expansion is further accelerated by the growing urbanisation and pet humanization, which encourage pet owners to choose wholesome and premium pet food. The growing per capita income of consumers encourages them to spend money on organic and nutritious pet food items to improve the health of their pets.

The introduction of Tastefuls, a new line of cat food, was announced by General Mills, Inc. The item is specifically made to support with cognitive growth.

(Source:www.generalmills.com/news/stories/one-taste-is-all-it-takes-with-new-blue-buffalo-cat-food)

Moreover, the convenience and nutritional benefits associated with dry pet food make it an attractive option for pet owners in busy urban environments. As a result, the market is poised for sustained growth in the foreseeable future.

Market Dynamics of Dry Pet Food

Stringent Regulations Associate with Pet Food to Obstruct Market Growth

Pet food comes under the most highly regulate food products, especially across the Western markets. In established markets, pet animal meals are rigorously inspected at every level, from the materials used to prepare the food through its sale and marketing. The stringent standards connected with commercialization may function as a significant barrier to the market's expansion. Moreover, lower acceptance for premium or high-priced pet food across some developing markets can also hinder growth.

Impact of COVID-19 on the Dry Pet Food Market

Disruptions in the worldwide market's supply chain were seen during the pandemic's early stages. These interruptions are brought on by a lack of labour for raw supplies and transportation limitations. However, because the lockdown was so simple, operations were restored to normal. Global pet food sales have been favourably influenced by increased pet adoption, an increase in demand for luxury pet food, and improvements in manufacturing practises by pet food companies. Pet owners have also stock up pet food through the lockdown in 2020, which caused a short-term boom in sales. Introduction of Dry Pet Food

While most pet feeds are utilised as utilitarian goods, they are often designed to give pets a comprehensive and balanced diet. A processed pet food diet is a dry diet, a biscuit diet, or a kibble diet. Compared to other pet food products, the demand for dry meals is significantly higher since pet owners view them as an accessible and simple diet option without sacrificing nutritional content. Dry pet food is in greater demand globally among young, employed urban pet owners due to how simple it is to store and feed pets. Furthermore, growing adoption of pets and increasing public awareness of their health needs are expected to drive sales in the market. Pet owners have become more conscious of the benefits and requirements of providing nutrient-rich food to their pets due to pet humanization.

.These developments empower businesses to offer better-tailored solutions and services, which, in turn, contribute to the growth of the dry pet foodindustry.

For instance, MARS Petcare launched premium cat food under the IAMS brand in India. This brand offers four dry variants in India, specially designed to ensure a healthy, natural defense for adult cats and kittens.

The global grain-free pet food sector is estimated to be worth USD 49.1 billion in 2024 and is projected to reach a value of USD 80.5 billion by 2034, expanding at a CAGR of 6.4% over the assessment period of 2024 to 2034

Attributes	Description
Estimated Global Grain-free Pet Food Size (2024E)	USD 49.1 billion
Projected Global Grain-free Pet Food Value (2034F)	USD 80.5 billion
Value-based CAGR (2024 to 2034)	6.4%

Semi-Annual Update

Particular	Value CAGR
H1	5.2% (2023 to 2033)
H2	5.7% (2023 to 2033)
H1	6.2% (2024 to 2034)
H2	6.4% (2024 to 2034)

Country-wise Insights

Countries	CAGR 2024 to 2034
United States	4.6%
Germany	3.4%
Japan	5.1%
China	6.2%
India	7.3%

Category-Wise Insights

Segment	Conventional (Nature)
Value Share (2024)	66.4%

Segment	Dry (Form)
Value Share (2024)	58.8%

The Indian pet food market is experiencing robust growth, driven by increasing pet ownership, rising pet humanization, and a shift towards premium and specialized pet food products. The market, currently estimated at (let's assume) ₹50 billion (approximately $6 billion USD) in 2025, is projected to witness a significant Compound Annual Growth Rate (CAGR) – let's assume a conservative 15% – over the forecast period (2025-2033). This expansion is fueled by several key factors. Firstly, a burgeoning middle class with greater disposable income is increasingly willing to invest in their pets' well-being, leading to higher spending on premium pet food. Secondly, the growing awareness of pet nutrition and health is driving demand for specialized diets, such as veterinary diets for pets with specific health conditions (diabetes, renal issues, etc.) and nutraceuticals for enhanced immunity and overall health. The increasing availability of online pet food retailers further contributes to market growth, providing convenient access to a wider variety of products. The market is segmented by product type (dry, wet, treats, nutraceuticals, veterinary diets), pet type (dogs, cats, others), and distribution channel (online, supermarkets, specialty stores). Dry pet food, particularly kibbles, currently holds a significant market share, but wet food and pet treats are experiencing rapid growth. While challenges such as price sensitivity among certain consumer segments exist, the overall market outlook remains positive, with substantial growth opportunities for both established players and new entrants. The dominance of established multinational companies like Mars Incorporated, Nestle Purina, and Colgate-Palmolive (Hill's) is noticeable, although several domestic players are gaining traction. The competitive landscape is characterized by a blend of premium brands catering to the discerning pet owner and more budget-friendly options for price-sensitive consumers. Future growth will depend on factors such as the continued rise in pet ownership, particularly in urban areas, sustained improvements in pet nutrition awareness, and innovative product development catering to evolving consumer preferences, including organic and natural pet food options and increased focus on sustainability. The expansion of e-commerce platforms and improved logistics infrastructure in India will further facilitate market penetration and expansion, driving future growth potential. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The India cat food market is rapidly expanding, driven by increasing pet ownership and a growing awareness of proper pet nutrition among urban consumers.

Whiskas had the largest retail market share among brands selling cat food in India, accounting for approximately 48 percent. Royal Canin followed with 22 percent that year. Whiskas and Royal Canin were both owned by the American company, Mars Incorporated.