The India household care market reached approximately USD 8.71 Billion in 2024. The market is projected to grow at a CAGR of 14.80% between 2025 and 2034, reaching a value of around USD 34.63 Billion by 2034.

This statistic depicts the market size of the household care sector in India in 2015 with a forecast until 2020. According to the source, in 2015, the market size amounted to approximately ************ U.S. dollars and was forecasted to reach about ** billion U.S. dollars in 2020.

Unlock expert insights on India Household Cleaning Market, size at USD 8 billion in 2023 featuring revenue trends and future forecast.

This statistic depicts the distribution of the household care market share in India in 2015, by product type. According to the source, laundry care products accounted for ** percent of the Indian household care market.

The Asia Pacific household care market is being driven by the robust growth of the industry in India. In 2024, the India household care market attained a value of nearly USD 10 billion.

The number of users is forecast to experience significant growth in all segments in 2029. This reflects the overall trend throughout the entire forecast period from 2019 to 2029. It is estimated that the number of users is continuously rising in all segments. In this regard, the Personal Care segment achieves the highest value of ****** million users in 2029. The Statista Market Insights cover a broad range of additional markets.

India Home Healthcare Market Report is Segmented by Product and Services (Equipment, (therapeutics, Diagnostics, and Mobility Care), Software, and Services (Rehabilitation Services, Respiratory Therapy Services, Infusion Therapy Services, and Other Services). The Value is Provided in (USD) for the Above Segments.

The India household cleaning product market is expected to grow at a 5.89% CAGR from 2023 to 2028. Product innovations and technology

India Eco-Friendly Home Hygiene Products Market was valued at USD 14.25 Billion in 2024 and is expected to reach USD 28.44 Billion by 2030 with a CAGR of 12.21%.

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Market Size	2024: USD 14.25 Billion
Forecast Market Size	2030: USD 28.44 Billion
CAGR	2025-2030: 12.21%
Fastest Growing Segment	Online
Largest Market	North
Key Players	1. GlobalBees Brands Pvt. Ltd. (The Better Home) 2. Aditya Renewtech LLP (GreenWorx) 3. Rutu Biosys Private Limited (Biodoc) 4. Be Better Personal Care Private Limited (Born Good) 5. GreenPledge Products Pvt. Ltd. (PureCult) 6. Pon Pure Chemical India Private Limited (Vooki) 7. Seventh Generation, Inc. 8. Harvestwild Organic Solutions Private Limited (BubbleNut Wash) 9. Herbal Strategi Homecare Pvt. Ltd 10. Organica Biotech Pvt. Ltd.

The revenue in the home & laundry care market in India was forecast to continuously increase between 2024 and 2029 by in total *** billion U.S. dollars (+***** percent). After the seventh consecutive increasing year, the indicator is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue in the home & laundry care market in China and the average revenue per capita in the 'Household Cleaners' segment of the home & laundry care market in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

Snapshot img

Household Cleaning Products Market Size and Forecast 2025-2029

The household cleaning products market size estimates the market to reach by USD 17.81 billion, at a CAGR of 5% between 2024 and 2029. APAC is expected to account for 27% of the growth contribution to the global market during this period. In 2019 the surface cleaners segment was valued at USD 29.58 billion and has demonstrated steady growth since then.

    Report Coverage


    Details




    Base year


    2024




    Historic period

    2019-2023



    Forecast period


    2025-2029



    Market structure
    Fragmented



    Market growth 2025-2029


    USD 17.81 billion






The market is witnessing significant growth, driven by the increasing demand for premium and innovative products. Consumers are increasingly seeking out high-quality, eco-friendly, and effective cleaning solutions, creating opportunities for companies to expand their product portfolios. However, this trend poses challenges as well. Balancing production costs, price, and quality remains a critical concern for market participants. Furthermore, the market faces the challenge of meeting evolving consumer preferences, including the demand for natural and sustainable ingredients.
To capitalize on these opportunities and navigate these challenges, companies must stay abreast of emerging trends and invest in research and development to deliver innovative, premium, and eco-friendly products. By focusing on these areas, market players can differentiate themselves and meet the evolving needs of their customer base.

What will be the Size of the Household Cleaning Products Market during the forecast period?

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The market continues to evolve, driven by consumer preferences for effective, safe, and eco-friendly solutions. Ingredient sourcing plays a crucial role in meeting these demands, with companies prioritizing natural and biodegradable alternatives. For instance, a leading player in the market reported a 25% increase in sales from its line of plant-based cleaning solutions. Cleaning product safety is another significant trend, with a growing focus on electrostatic cleaning technology for improved material compatibility. This technology ensures efficient cleaning while minimizing the risk of damage to surfaces. Spray bottle design also influences consumer choices, with ergonomic designs and larger spray nozzles enhancing user experience.

Grease cutting power and packaging recyclability are essential considerations, with consumers increasingly seeking products that offer both. The industry anticipates a 7% annual growth rate, driven by these trends and others, such as odor masking technology, microbial kill rates, and stain removal mechanisms. Product formulation and performance are key factors, with companies investing in research and development to optimize active ingredient concentration, pH levels, and surfactant concentration. Biodegradable surfactants, antimicrobial agents, and eco-friendly cleaning solutions are gaining popularity, while toxicity testing protocols and microbiological testing ensure product safety and efficacy. Sustainable packaging and supply chain sustainability are also critical, with companies focusing on foam control agents, product viscosity, and UV sterilization to reduce environmental impact.

Emulsion stability, surface tension reduction, and cleaning efficiency tests further contribute to product performance and consumer satisfaction. In summary, the market is characterized by continuous innovation and evolving consumer preferences. Companies must navigate a complex landscape, balancing performance, safety, sustainability, and cost-effectiveness to meet the demands of an increasingly conscious consumer base.

How is this Household Cleaning Products Industry segmented?

The household cleaning products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Surface cleaners
  Dishwashing products
  Toilet cleaners
  Others


Distribution Channel

  Offline
  Online


Price Range

  Budget
  Mid-range
  Premium


Formulation

  Eco-Friendly
  Chemical-Based


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The surface cleaners segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, particularly in developing regions such as South America and Asia Pacific, drive

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Home And Laundry Care Market Size 2025-2029

The home and laundry care market size is forecast to increase by USD 74.4 billion at a CAGR of 6.6% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the rising disposable income of consumers, enabling them to spend more on premium home care products. Another trend influencing the market is the introduction of new and innovative products, such as eco-friendly and smart laundry solutions. The platform also offers green cleaning products, stain removal tips, home cleaning hacks, and deep cleaning services. Eco-friendly alternatives, such as phosphate-free formulations and biodegradable packaging, are gaining popularity due to increasing concerns for health and sustainability. However, companies in this industry face challenges related to product recalls, which can negatively impact their brand reputation and financial performance. To mitigate these risks, manufacturers are investing in rigorous quality control measures and supply chain transparency. Overall, the market is expected to continue its growth trajectory, driven by consumer demand for convenience, effectiveness, and sustainability.

What will be the Size of the Home And Laundry Care Market During the Forecast Period?

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The market encompasses a range of products and services designed to maintain cleanliness and hygiene within households. Key trends include the demand for affordable laundry products, with consumers seeking value through bulk purchases and subscription services. Sustainability is a significant driver, leading to increased interest in biodegradable, eco-friendly, and plant-based laundry detergent and cleaning supplies.



Effective cleaning solutions that cater to various stain types and odor removal are also popular. Consumers are increasingly conscious of their environmental impact, leading to a preference for natural, non-toxic, and cruelty-free cleaning alternatives. The e-commerce platform offers a wide range of sustainable cleanliness products, including laundry capsule and household cleaner, while also addressing concerns like microfiber shedding in eco-friendly options. Zero-waste and sustainable living principles are influencing market dynamics, with multi-surface cleaning products and concentrated cleaning solutions gaining traction.

How is this Home And Laundry Care Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Laundry care
  Household cleaners
  Dishwashing detergents
  Others


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  South America

    Brazil


  Middle East and Africa

By Type Insights

The laundry care segment is estimated to witness significant growth during the forecast period.

The market comprises a wide range of products designed for maintaining cleanliness and personal hygiene in households. The laundry care segment includes detergents, fabric softeners, stain removers, and laundry additives, available in various formats like liquid, powder, and capsules. Detergents, a crucial component, effectively tackle dirt and stains, with brands leading the market. Household cleaners, including floor surfactants and counterfeit products, also form part of this market.

Furthermore, innovative cleaners, free from toxic chemicals, are increasingly available on e-commerce platforms, offering consumers convenient and sustainable solutions for their cleaning needs. Brands are focusing on clean future strategies, incorporating captured carbon and sustainable production methods, to gain a competitive advantage.

Get a glance at the Home And Laundry Care Industry report of share of various segments Request Free Sample

The laundry care segment was valued at USD 77.60 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The Asia-Pacific (APAC) region is a major contributor to The market, fueled by its expanding urban population and economic growth. By 2024, around half of the APAC population resided in urban areas, reflecting the region's urbanization trend. This shift towards urban living increases the demand for time-saving and high-perfor

The report covers India Home Healthcare Services Market, India Home Healthcare Industry Top Players, India Home Healthcare Industry, Homecare Service Providers India Market Share, India Home Infant care Market.

Dive deep into the dynamics of India Household Essentials Market size at USD 1.53 billion in 2023, showcasing industry growth and key developments.

The revenue is forecast to experience significant growth in all segments in 2029. Especially notable is the remarkably robust growth observed in the Laundry Care segment as we approach the end of the forecast period. This value, reaching 358.6 million U.S. dollars, stands out significantly compared to the average changes, which are estimated at 112.475 million U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in Indonesia and a comparison of the revenue in Nigeria. The Statista Market Insights cover a broad range of additional markets.

Household Care Products Market Outlook

The global household care products market size is projected to grow significantly, from USD 200 billion in 2023 to USD 320 billion by 2032, at a compound annual growth rate (CAGR) of 5.3%. This robust growth is attributed to rising consumer awareness regarding health and hygiene, increasing urbanization, and the growing inclination towards maintaining a clean and sanitary living environment. The expanding middle class in developing economies and the continuous innovation in product formulations are further driving the market.

One of the primary growth factors in the household care products market is the rising consumer awareness about the importance of hygiene and cleanliness, particularly in the wake of the COVID-19 pandemic. The global health crisis has significantly heightened the demand for disinfectants, surface cleaners, and other sanitation products. Consumers are now more inclined to invest in products that can ensure a germ-free environment, thereby boosting the market for household care products. Additionally, the trend towards premiumization is encouraging consumers to choose high-quality products that promise superior performance.

Urbanization is another critical factor contributing to market growth. As more people migrate to urban centers, the demand for household care products increases due to the higher standards of living and the necessity for efficient home management solutions in smaller living spaces. Urban dwellers often have busier lifestyles, prompting the need for quick and effective cleaning products. This shift is further amplified by the rising number of nuclear families and single-person households, which tend to consume more individual-centric household care products.

Innovation in product formulation and packaging also plays a significant role in driving market growth. Manufacturers are continuously investing in R&D to develop advanced products that meet the evolving needs of consumers. For instance, eco-friendly and biodegradable cleaning products are gaining popularity due to their minimal environmental impact. Additionally, the introduction of multi-functional products that combine cleaning, disinfecting, and deodorizing properties are appealing to the modern consumer's need for convenience and efficiency.

Household Cleaning Chemicals play a crucial role in the effectiveness and efficiency of household care products. These chemicals are formulated to tackle various cleaning challenges, from removing tough stains to disinfecting surfaces. As consumers become more conscious of hygiene, the demand for potent cleaning agents that can ensure a germ-free environment is on the rise. The innovation in household cleaning chemicals has led to the development of products that not only clean but also deodorize and protect surfaces. This advancement is particularly appealing to consumers seeking comprehensive cleaning solutions that save time and effort. Furthermore, the trend towards eco-friendly and biodegradable cleaning chemicals is gaining momentum, as environmentally conscious consumers look for products that are both effective and sustainable.

Regionally, the Asia Pacific household care products market is expected to witness the highest growth, driven by rapid urbanization, increasing disposable incomes, and a growing middle-class population. Countries like China and India are experiencing significant demand for household care products as consumers become more health-conscious and willing to spend on quality products. North America and Europe, with their well-established markets and high per capita consumption, will continue to show steady growth, supported by continuous innovation and the introduction of new products.

Product Type Analysis

The household care products market can be segmented by product type into surface cleaners, dishwashing products, laundry detergents, toilet cleaners, air fresheners, and others. Surface cleaners represent a significant portion of the market due to their widespread use in maintaining clean and hygienic living spaces. These products are available in various formulations, including sprays, wipes, and liquids, catering to different consumer preferences. With the ongoing emphasis on sanitation and hygiene, the demand for surface cleaners is anticipated to grow steadily.

Dishwashing products are another essential segment, driven by the necessity to maintain clean and hygienic kitchenware. This

India Home Healthcare Market valued at INR 1,070k Cr in FY'2019; expanding due to aging population and chronic disease management.

The household cleaning market in India is mainly split into three broad categories viz. utensil cleaners, toilet cleaners, and surface cleaners.

Household Cleaning Products Market Outlook

The global household cleaning products market is estimated to achieve a market size of approximately USD 40 billion in 2023, with projections reaching USD 54.8 billion by 2032. This growth is driven by a compound annual growth rate (CAGR) of 3.5% over the forecast period. The burgeoning market is primarily fueled by increasing consumer awareness regarding hygiene and cleanliness, heightened health concerns, and the influence of innovative product launches by key market players.

One of the significant growth factors for the household cleaning products market is the rising consumer awareness of hygiene and cleanliness, which has been further catalyzed by the recent global pandemic. Consumers are more inclined towards investing in cleaning products that promise superior hygiene and effective germ elimination. This shift in consumer behavior has led to a surge in demand for diverse cleaning solutions, from surface cleaners to disinfectants, driving market growth. Moreover, the increasing number of dual-income households and the consequent rise in purchasing power have played a crucial role in enhancing the market's growth trajectory.

Innovation continues to be a cornerstone in the household cleaning products market. Manufacturers are consistently launching new products with advanced cleaning technologies and eco-friendly ingredients to meet the changing preferences of consumers. The development of products with enhanced efficacy, ease of use, and consumer-friendly packaging is a major trend propelling market expansion. Furthermore, the increasing inclination towards natural and organic cleaning products, driven by heightened environmental consciousness, has opened up new avenues for market growth. This trend is particularly prominent among millennials and environmentally conscious consumers, who prefer products that align with their values.

The role of e-commerce and digital marketing cannot be overstated in the market's growth. The proliferation of online shopping platforms has significantly broadened the reach of household cleaning products, enabling manufacturers to tap into a wider consumer base. The convenience of online shopping, coupled with attractive discounts and a vast array of product choices, has made it a preferred channel for purchasing household cleaning products. Additionally, digital marketing strategies, including social media campaigns and influencer marketing, have been instrumental in shaping consumer perceptions and driving product awareness, further spurring market growth.

Regionally, the Asia Pacific market is poised for substantial growth, driven by rapid urbanization, increasing disposable incomes, and a burgeoning middle-class population. Countries such as China and India are expected to lead the market, bolstered by a large consumer base and rising awareness regarding cleanliness and hygiene. North America and Europe also represent significant markets, characterized by high consumer awareness and a strong preference for premium and eco-friendly cleaning solutions. Meanwhile, Latin America and the Middle East & Africa are expected to witness moderate growth, supported by improving economic conditions and increasing urbanization.

Product Type Analysis

The household cleaning products market is segmented by product types, including surface cleaners, toilet cleaners, glass cleaners, dishwashing products, and others. Surface cleaners are anticipated to hold a significant share of the market, driven by their widespread use across residential and commercial spaces. Consumers are increasingly prioritizing surface hygiene, particularly in kitchens and bathrooms, which has propelled the demand for advanced surface cleaning solutions. Manufacturers have responded by introducing a variety of surface cleaners, including multi-purpose formulations and specialty cleaners, which cater to specific needs and surfaces.

Toilet cleaners represent another vital segment in the household cleaning products market, characterized by consistent demand due to their essential role in maintaining bathroom hygiene. Innovations in toilet cleaner formulations, such as the inclusion of effervescent tablets and gels, have enhanced their appeal by offering superior cleaning power and ease of use. Additionally, the emphasis on sanitation and odor control has led to the introduction of products with disinfectant properties and pleasant fragrances, catering to consumer preferences for both hygiene and freshness.

Glass cleaners, though a smaller segment compared to others, play an es

The global home care services market is forecast to surge from USD 596.8 billion in 2025 to USD 1.6 trillion by 2035, expanding at a CAGR of 10.5% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 596.8 billion
Industry Value (2035F)	USD 1.6 trillion
CAGR (2025 to 2035)	10.5%

Home Care Services Market Analysis by Top Investment Segments

Service Type	Share (2025)
Health Care Services	58.7%

End User	CAGR (2025 to 2035)
Geriatric	13.2%

Home Care Services Market Analysis by Top Countries

Country	CAGR (2025 to 2035)
United States	6.5%

Country	CAGR (2025 to 2035)
China	7.2%

Country	CAGR (2025 to 2035)
Germany	7.4%

Country	CAGR (2025 to 2035)
India	7.8%

Country	CAGR (2025 to 2035)
United Kingdom	7.0%

Country	CAGR (2025 to 2035)
Japan	6.9%

Country	CAGR (2025 to 2035)
Brazil	6.8%

Country	CAGR (2025 to 2035)
Canada	6.8%

Country	CAGR (2025 to 2035)
France	7.2%

Country	CAGR (2025 to 2035)
Australia	6.6%