India Nutritional Supplements Market is projected to reach USD 28.70 billion by 2032, growing at a CAGR of 10.7% from 2024-2032.

India Dietary Supplements Market Size Was Worth USD 22.44 Billion in 2023 and Is Expected To Reach USD 55.10 Billion by 2032, CAGR of 10.5%.

The India Nutritional Supplements Market size was valued at USD 2.58 billion in 2023 and is projected to reach USD 4.42 billion by 2032, exhibiting a CAGR of 8.0 % during the forecasts period. The scope of nutritional supplements in India is primarily aligned to improve and supplement the health status of consumers. Over the counter supplements are an addition of vitamins, minerals, amino acids, herbs, and other helpful compound to one’s diet. It is consumed for ones general well being, to enhance the body’s defense system, to increase energy and to address certain illnesses. The major factors in growth incorporates, rising health consciousness, improving standard of living and also promotion of preventive healthcare. Some recent trends are such as; the personalization of nutritional products has been on the rise, the growth and expansion of the organic and plant-based supplement products, e-Commerce channels have gained popularity in the distribution of supplements. There is also the increasing diversity in the market’s formulation and packaging to suit specific needs from the consumers and standards. Recent developments include: In January 2024, Dr. Reddy's Laboratories Ltd. announced that the company had acquired MenoLabs, a women's health & dietary supplement portfolio, from Amyris, Inc. This acquisition is anticipated to accelerate the company’s growth in the women's health and wellness market. , In July 2023, Oriflame Cosmetics AG announced the launch of two health supplements in India. The two supplements are Calcium fortified with vitamin D and magnesium, a facilitator for high bone density and Iron Complex to tackle iron deficiency in women. , In April 2023, Genetic Nutrition, a sports supplement brand in the UK, launched the company’s high-quality health and wellness segment in India. The company aims to provide the highest quality supplements to Indians through this segment. , In February 2022, Amway India Enterprises Pvt. Ltd. announced the launch of nutrition supplements in the format of mouth-dissolving jelly strips and favorable gummies under the company’s brand Nutrilite. These products are launched as an on-the-go nutrition solution, understanding the busy lifestyle of youngsters in the country. .

India Dietary Supplement Market was valued at USD 4.03 Billion in 2024 and is anticipated to project impressive growth in the forecast period with a CAGR of 7.45% through 2030.

In 2024, the children’s health supplement market was valued at USD 2,520.1 million. In 2025, the demand for children’s health supplements witnessed a growth of 3.7% year-on-year, and it translates to USD 2,613.3 million in the international market in the respective period. Overall, in terms of sales, the global market is set to take the lead with a 4.7% CAGR over the forecast period (2025 - 2035) to be ending up at a sales value of USD 4,128.0 million by the end of 2035.

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Category-Wise Insights

India Nutritional Supplements Market is witnessing significant growth, fueled by rising consumer awareness of the importance of health, wellness, and preventive care.

Market Size, Revenue, Share, Major Players, Segmentation, and Future Outlook Across Key Sectors Base Year : 2024

Nutritional Supplements Market Outlook

As per the latest research conducted in 2025, the global nutritional supplements market size is valued at USD 187.5 billion in 2024. The market is projected to expand at a robust CAGR of 8.1% from 2025 to 2033, reaching an estimated USD 364.2 billion by the end of the forecast period. The growth trajectory is underpinned by rising consumer awareness regarding preventive healthcare, increasing incidences of chronic diseases, and a growing focus on fitness and well-being worldwide. The market’s dynamic expansion is further supported by evolving consumer preferences, technological advancements in supplement formulations, and the rapid proliferation of e-commerce platforms.

One of the primary growth drivers for the nutritional supplements market is the rising global emphasis on preventive healthcare and wellness. Consumers are increasingly adopting proactive approaches to health management, seeking products that can help them maintain optimal well-being and prevent the onset of chronic diseases. This shift in mindset is particularly pronounced among urban populations, where busy lifestyles and poor dietary habits often result in nutrient deficiencies. The demand for vitamins, minerals, and other dietary supplements is thus surging, as individuals look for convenient and effective ways to bridge nutritional gaps. Additionally, the ongoing COVID-19 pandemic has further accelerated this trend, with immune health supplements witnessing unprecedented growth as consumers prioritize strengthening their immune systems.

Another significant factor fueling market expansion is the growing popularity of fitness and sports nutrition. With increasing participation in sports, fitness activities, and gym culture, especially among millennials and Generation Z, there is a heightened demand for protein supplements, amino acids, and performance-enhancing products. The proliferation of fitness centers, health clubs, and sports events has created a robust ecosystem for sports nutrition supplements. Moreover, the influence of social media, fitness influencers, and celebrity endorsements has played a pivotal role in shaping consumer perceptions and driving product adoption. This trend is expected to continue, with sports nutrition emerging as one of the fastest-growing segments within the broader nutritional supplements market.

Technological advancements and innovation in supplement formulations are also contributing to the market’s growth. Manufacturers are increasingly investing in research and development to create products that offer enhanced bioavailability, targeted health benefits, and improved taste profiles. The advent of personalized nutrition, enabled by advancements in genomics and digital health technologies, is opening new avenues for market players. Consumers are now able to access customized supplement regimens tailored to their unique genetic makeup, lifestyle, and health goals. This trend is particularly prominent in developed markets, where consumers are willing to pay a premium for personalized health solutions. As a result, the nutritional supplements market is witnessing a surge in product launches and collaborations aimed at delivering innovative and differentiated offerings.

From a regional perspective, North America continues to dominate the global nutritional supplements market, accounting for the largest share in 2024. The region’s leadership is attributed to high consumer awareness, a well-established healthcare infrastructure, and the presence of major industry players. However, the Asia Pacific region is emerging as the fastest-growing market, driven by rising disposable incomes, urbanization, and increasing health consciousness among consumers. Countries such as China, India, and Japan are witnessing rapid market expansion, supported by favorable government initiatives and a growing middle-class population. Europe also holds a significant market share, characterized by a strong tradition of preventive healthcare and a high prevalence of lifestyle-related diseases. The Middle East & Africa and Latin America regions are gradually gaining traction, propelled by improving healthcare access and rising awareness about the benefits of nutritional supplements.

The global Women's Health Supplement Market is estimated to be valued at USD 163.5 billion in 2025 and is projected to reach USD 316.0 billion by 2035, registering a compound annual growth rate (CAGR) of 7.5%over the forecast period.

Country wise Insights

According to a survey by Rakuten Insight on dietary supplements in India conducted in March 2022, around ** percent of the respondents stated that they took dietary supplements. The majority of the respondents did not take dietary supplements during the survey period.

The global digestive health supplements market is expected to grow from USD 19.3 billion in 2025 to USD 34.5 billion by 2035, reflecting a CAGR of 6.0% during the forecast period.

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Dietary Supplements Market Size 2025-2029

The dietary supplements market size is forecast to increase by USD 72 billion, at a CAGR of 8.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of healthy eating habits among consumers. This trend is fueled by a growing awareness of the benefits of nutritional supplements in maintaining optimal health and wellness. A notable development in the market is the rise of plant-based protein supplements, catering to the increasing demand for vegan and vegetarian options. However, the market faces challenges stemming from consumer distrust, primarily due to misleading marketing activities. Companies must ensure transparency and authenticity in their labeling and advertising practices to build trust and credibility with consumers.
Navigating these challenges while capitalizing on the market's growth opportunities requires strategic planning and a commitment to ethical business practices. Companies that prioritize consumer trust and offer high-quality, effective supplements are poised to thrive in this dynamic market.

What will be the Size of the Dietary Supplements Market during the forecast period?

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The dietary supplement market continues to evolve, driven by consumer demand for health and wellness solutions. Stability testing protocols are a critical aspect of this industry, ensuring the efficacy and safety of herbal extracts and functional food ingredients. Phytochemical analysis and release rate kinetics play essential roles in determining the potency and bioavailability of digestive enzyme blends and mineral chelates. Tablet compression and powder blending processes are crucial in creating consistent and effective dosage forms, while prebiotic fiber content and gut microbiota modulation contribute to improved nutrient absorption rates and immune system support. Shelf life determination and regulatory labeling are also vital considerations, with GMP compliance and ingredient sourcing ensuring quality control metrics.
For instance, a leading supplement manufacturer successfully increased sales by 15% by optimizing the capsule formulation of their omega-3 fatty acid supplement, enhancing bioavailability through the use of phytosome technology. Industry growth is expected to reach 8% annually, driven by the ongoing demand for functional food ingredients, vitamin bioavailability, and metabolic pathway influence through protein hydrolysates and botanical standardization. Excipient compatibility and clinical trial endpoints are essential factors in ensuring the efficacy and safety of dietary supplements, while micronutrient fortification and antioxidant capacity continue to be key selling points for consumers. Probiotic strains and vitamin bioavailability remain popular areas of research and development, with ongoing advancements in ingredient sourcing and dosage form selection shaping the future of the market.

How is this Dietary Supplements Industry segmented?

The dietary supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Vitamins
  Combination
  Fatty acids
  Probiotics
  Others


Distribution Channel

  Offline
  Online


Type

  Energy and weight management
  General health
  Bone and joint health
  Cardiac health
  Others


Formulation

  Tablets
  Powder
  Capsules
  Softgels
  Liquid


End-user

  Adults
  Geriatric population
  Pregnant women
  Children and infants


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The vitamins segment is estimated to witness significant growth during the forecast period.

The market encompasses vitamins and minerals, which play crucial roles in maintaining optimal health. Deficiencies in these essential nutrients can lead to various health issues, such as night blindness, anemia, and rickets. The demand for vitamin supplements continues to grow due to their importance in overall health and wellness. In Scandinavia, the high prevalence of vitamin D deficiency is driving the consumption of supplements. The region's limited sunlight exposure contributes to this trend. Key consumer demographics include older adults, vegans, and fitness enthusiasts. Vitamins B12 and D are particularly popular choices due to their antioxidant properties and the nutritional gaps in vegan food sources, respectively.

According to recent market data, the global vitamins market is projected to exp

Access Asia-Pacific Nutritional Supplements Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Product, Consumer group, Formulation, Distribution Channel

The Indian nutritional powder market is poised for significant growth, driven by increasing health consciousness, rising disposable incomes, and a growing awareness of the importance of balanced nutrition. The market, while currently experiencing robust expansion, is projected to witness a substantial upswing by 2029. Several factors contribute to this optimistic forecast. The increasing prevalence of lifestyle diseases and the rising demand for convenient and fortified food options are key drivers. Furthermore, government initiatives promoting nutritional security and the growing popularity of functional foods are also contributing to market expansion. While challenges such as fluctuating raw material prices and stringent regulatory norms exist, the overall market trajectory remains positive. Segmentation within the market, based on product type (e.g., protein powders, vitamin supplements, weight management blends) and application (e.g., infant nutrition, adult health, sports nutrition), reveals diverse growth opportunities. Specific segments, particularly those catering to the growing elderly population and the expanding health and fitness conscious demographic, are exhibiting particularly strong growth. This diverse market offers opportunities for both established players and new entrants, necessitating strategic product development and targeted marketing to capture specific niche segments. The projected growth of the Indian nutritional powder market by 2029 hinges on sustained economic growth and continued investment in health and wellness infrastructure. The competitive landscape is dynamic, with both international and domestic brands vying for market share. Strategic partnerships and collaborations are becoming increasingly important as companies strive to optimize their supply chains and enhance product innovation. Innovation in product formulation, focusing on natural ingredients and unique blends tailored to specific consumer needs, will likely be crucial for success. Efforts to improve product affordability and enhance distribution networks across diverse regions will be equally essential to ensure widespread market penetration. The government's role in promoting nutritional awareness and supporting the development of a robust food safety infrastructure will also be key in shaping the market's long-term trajectory.

In 2020, the market value of B complex/B12 vitamin products in India amounted to approximately *** million U.S. dollars. The country had seen an increased consumption of vitamin and mineral supplements as a result of an increased focus on health and wellness, prevention, and self-care.

Market Analysis: India Female Sports Nutritional Supplements 2029 The Indian female sports nutritional supplements market is poised to witness significant growth over the forecast period (2025-2033), driven by the rising awareness of health and fitness among Indian women, increasing participation in sports, and growing disposable income. The market is expected to reach a value of $XXX million by 2029, exhibiting a CAGR of XX% during the forecast period. Key drivers include the increasing prevalence of obesity and chronic diseases, the growing popularity of fitness and wellness trends, and the availability of a wide range of supplements. Key trends shaping the market include the rising demand for personalized nutrition plans tailored to specific fitness goals, the growing adoption of plant-based and vegan supplements, and the increasing use of technology in the supplement industry. Major players in the global and Indian markets include GNC, MuscleTech, Optimum Nutrition, and Herbalife Nutrition. Key segments of the market include application (bodybuilding, weight loss, recovery, and energy) and type (protein powders, amino acids, vitamins, and minerals). Regionally, the North American and European markets are well-established, while the Asia Pacific market, including India, is experiencing significant growth potential. This report provides an in-depth analysis of the India Female Sports Nutritional Supplements market, with a focus on key drivers, restraints, trends, and competitive landscape. The report provides valuable insights into the market size, segmentation, and growth prospects over the forecast period of 2022-2029.

The India dietary supplement market size was valued at USD 5.91 Billion in 2024, driven by the increasing awareness about the importance of healthy lifestyle across India. The market is anticipated to grow at a CAGR of 15.82% during the forecast period of 2025-2034 to achieve a value of USD 25.67 Billion by 2034.

The global brain health supplement market is projected to grow from USD 8,683.8 million in 2025 to USD 16,131.5 million by 2035. This remarkable growth reflects a CAGR of 6.4% over the next years.

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The Indian multivitamin supplement market is poised for robust growth, projected to reach a significant market size by 2029. While precise figures for 2029 require a complete dataset, we can extrapolate based on available market trends and the indicated CAGR (assuming a CAGR of 10% for illustrative purposes). Several factors contribute to this expansion. Rising awareness of health and wellness, coupled with increasing disposable incomes, fuels demand for convenient and effective nutritional solutions. The prevalence of lifestyle diseases and deficiencies in essential vitamins and minerals among the growing urban population further boosts market growth. Furthermore, the increasing adoption of online channels and a rise in direct-to-consumer marketing strategies expand market reach and accessibility. However, challenges exist, including concerns about the efficacy and safety of certain supplements, leading to consumer skepticism, particularly regarding quality control and regulation. Competition among numerous brands, both domestic and international, also plays a role in shaping market dynamics. The market is segmented by various factors, including product type (tablets, capsules, liquids), age group, and distribution channel (online, offline). Future growth will likely be influenced by government initiatives promoting public health, evolving consumer preferences, and innovations within the supplement industry. The market's segmentation holds crucial implications for strategic planning. Focusing on specific consumer demographics (e.g., millennials and Gen Z, increasingly health-conscious) and utilizing targeted marketing strategies are key to market success. Companies that invest in research and development, ensuring product quality and safety, while transparently communicating their benefits, are well-positioned to capture significant market share. Expansion into tier 2 and tier 3 cities, leveraging both online and offline distribution networks, will also prove strategic. By adapting to evolving consumer demands and proactively addressing regulatory concerns, companies can navigate the dynamic Indian multivitamin supplement market and achieve sustainable growth.

According to a survey by Rakuten Insight on dietary supplements in India conducted in March 2022, around ** percent of female respondents stated that they took dietary supplements, higher than males. The majority of the respondents did not take dietary supplements during the survey period.