The report covers India Online Grocery Market, Market Revenue, Market Analysis, Major Players, Major Companies, India Online Grocery Market Growth, Market Growth.

India Online Grocery Market was valued at USD 8.82 Billion in 2024 and is expected to reach USD 53.67 Billion by 2030 with a CAGR of 35.18% during the forecast period.

Pages	85
Market Size	2024: USD 8.82 Billion
Forecast Market Size	2030: USD 53.67 Billion
CAGR	2025-2030: 35.18%
Fastest Growing Segment	Offline Payment Mode
Largest Market	South
Key Players	1. Amazon India Limited (Amazon Fresh) 2. Innovative Retail Concepts Private Limited (BigBasket) 3. Avenue E-Commerce Limited (DMart Ready) 4. Dunzo Digital Private Limited 5. Flipkart Internet Private Limited (Flipkart Supermart) 6. Blink Commerce Private Limited (Blinkit) 7. One97 Communications Limited (Paytm Mall) 8. Reliance Retail Ltd. (Reliance Fresh) 9. Swiggy Limited (Instamart) 10. Kiranakart Technologies Private Limited (Zepto)

India Online Grocery Market Outlook

According to our latest research, the global online grocery market size stood at USD 375.4 billion in 2024, with India contributing a significant share of USD 14.8 billion for the same year. The Indian online grocery market is expected to witness robust expansion, registering a compound annual growth rate (CAGR) of 22.3% from 2025 to 2033. By the end of 2033, the Indian market is forecasted to reach USD 115.6 billion, propelled by rapid digitalization, increasing urbanization, and evolving consumer lifestyles. The surge in demand for convenience, coupled with the proliferation of smartphones and internet connectivity, continues to be the primary growth driver for the online grocery sector in India.

The substantial growth of the India online grocery market is primarily attributed to the country’s burgeoning urban population and the rising adoption of digital platforms for everyday shopping. Urban consumers, especially millennials and working professionals, are increasingly seeking convenience and time-saving solutions, making online grocery shopping an attractive alternative to traditional brick-and-mortar stores. The pandemic has further accelerated this shift, as safety and hygiene concerns prompted more consumers to explore online channels for their grocery needs. Moreover, the expansion of e-commerce infrastructure and the entry of major players such as Reliance JioMart, BigBasket, and Amazon Pantry have significantly enhanced product assortment, service quality, and last-mile delivery capabilities, thus boosting market penetration across metro and tier I cities.

Another pivotal growth factor for the India online grocery market is the continuous innovation in delivery models and payment options. Companies are increasingly investing in advanced logistics, cold chain management, and real-time tracking systems to ensure faster and more reliable deliveries. Additionally, the introduction of flexible payment modes, including e-wallets, Unified Payments Interface (UPI), and Buy Now Pay Later (BNPL) options, has made the online shopping experience seamless and secure for a diverse consumer base. Subscription-based models, offering scheduled deliveries and exclusive discounts, are also gaining traction, particularly among households with predictable consumption patterns. These innovations are not only enhancing customer satisfaction but also fostering brand loyalty and long-term engagement.

The market’s growth trajectory is further strengthened by the increasing focus on personalized marketing and data-driven strategies. Online grocery platforms are leveraging artificial intelligence and machine learning to analyze consumer preferences, predict buying behavior, and tailor product recommendations. This data-centric approach enables companies to optimize inventory management, reduce wastage, and offer customized promotions, thus driving higher conversion rates and average order values. Furthermore, the integration of regional languages, voice search, and easy-to-navigate interfaces is making online grocery platforms more accessible to consumers in tier II and tier III cities, thereby expanding the market’s reach beyond urban centers.

Regionally, South India and West India are emerging as the fastest-growing markets, driven by higher digital literacy rates, greater smartphone penetration, and proactive state government initiatives to promote e-commerce. North India, led by metropolitan hubs such as Delhi NCR, continues to hold the largest share, thanks to its dense population and affluent consumer base. Meanwhile, East India is witnessing steady growth as companies intensify their outreach efforts and address logistical challenges unique to the region. The competitive landscape is becoming increasingly dynamic, with both established players and new entrants vying for market share through aggressive marketing, strategic partnerships, and localized offerings.

Product Type Analysis

The product type segment within the India online g

Snapshot img

India Online Grocery Market Size 2025-2029

The online grocery market in India size is forecast to increase by USD 11.02 billion at a CAGR of 21% between 2024 and 2029.

The online grocery market is witnessing significant growth due to the increasing popularity of e-commerce platforms and the convenience they offer. The trend toward functional foods and beverages, such as antioxidant-rich fruits and vegetables, coffee, tea, and spices, is driving demand in this market. However, challenges remain, including the need for efficient logistics and last-mile delivery solutions, advanced payment gateways, and effective packaging to maintain the freshness of perishable items like bread, cheese, and pet care products. E-commerce technology continues to evolve, with LED lights and smartphone apps enhancing the shopping experience. Dried fruits and nuts, personal care items, and a variety of other groceries are also readily available online. As consumers increasingly turn to digital payment methods for convenience and security, the online grocery market is poised for continued growth.

What will be the Size of the market During the Forecast Period?

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The online grocery market has experienced significant growth in recent years, fueled by urbanization, increasing internet penetration, and the widespread adoption of smartphones. This digital transformation has led to the emergence of various business models, including service portals, food-delivery platforms, and e-commerce portals, catering to consumers' convenience and time-saving benefits. Small-scale grocers have also joined the fray, leveraging virtual supermarkets and logistics solutions to compete with larger players. E-commerce platforms have become integral to this sector, offering payment gateways, last-mile delivery solutions, and promotional strategies such as subscription models and membership programs. Delivery options have evolved, with scheduled deliveries and real-time food preparation becoming increasingly popular. Overall, the online grocery market is poised for continued expansion, driven by the convenience and efficiency offered by digital platforms.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food products
  Non-food products


Type

  Online
  Cash on delivery


Platform

  Website
  Mobile


Geography

  India

By Product Insights

The food products segment is estimated to witness significant growth during the forecast period.

Online grocery sales have experienced significant growth due to urbanization and the increasing use of digital platforms for shopping. Consumers value the convenience and time-saving benefits of online grocery marketplaces, which offer a wide range of products from food grains and dairy products to fruits, vegetables, and specialty items. E-commerce portals and food-delivery platforms have disrupted traditional brick-and-mortar stores by providing customized and personalized shopping experiences. Quick commerce business models, such as those employed by companies like Instacart and Shipt, offer scheduled deliveries and subscription models, further enhancing the convenience factor. Small-scale grocers and local producers have also joined the online grocery market, expanding product offerings.

Swift delivery processes, integrated return policies, and easy digital payment methods, including cash on delivery and digital payments, add to the appeal of online grocery shopping. The internet and smartphones have made virtual supermarkets accessible to urban consumers, enabling price comparison and product selection from the comfort of their homes. E-commerce technology, including mobile applications, logistics, and payment gateways, streamline the shopping experience. Trust and security are ensured through promotional strategies and membership programs. Overall, the online grocery market offers a convenient and efficient solution for consumers seeking high-quality food products.

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Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast , partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.

Amazon.com Inc. - The company provides a selection of fresh produce, including fruits and vegetables, dairy products such as cheese, dry fruits, lentils, and home care items for purchase via its platform.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, inclu

The India online grocery market is estimated to be valued at USD 3.7 billion in 2025 and is projected to reach USD 7.8 billion by 2035, registering a CAGR of 7.8% over the forecast period. The market is projected to add an absolute dollar opportunity of USD 4.1 billion during 2025 to 2035.

Metric	Value
Industry Size (2025E)	USD 3.7 billion
Industry Value (2035F)	USD 7.8 billion
CAGR (2025 to 2035)	7.8%

The sales value of offline and online grocery retail across India was over ** trillion Indian rupees in 2021. The offline grocery retail includes modern and traditional (Kirana) grocery stores. The grocery retail sales value is likely to increase to about ** trillion rupees in 2030.

The India online grocery market attained a value of USD 12.00 Billion in 2024. The market is expected to grow at a CAGR of 24.36% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 106.17 Billion.

The rapid growth of quick commerce is significantly transforming the India online grocery market for meeting the increasing consumer demand for speed and convenience. Several platforms are delivering essentials within 10–30 minutes, especially in urban areas. In March 2025, Swiggy Instamart hit a milestone by launching quickcommerce services in 100 cities, including Raipur, Siliguri, and Jodhpur. This model caters to last-minute shopping needs, encouraging higher order frequency and impulse purchases.

With India's young and tech-savvy population and busy urban lifestyles, online grocery shopping fits seamlessly into daily routines. These consumers are highly comfortable with mobile apps, digital payments, and on-demand services. As per Home Credit India Study in 2025, 59% of millennials and 58% of Gen Z were online consumers in India. The speed and mobile-first experience align perfectly with this demographic’s habits, fuelling the ongoing market growth. The convenience of fast delivery, combined with app-exclusive deals, is driving the user retention and expanding the customer base.

The growing demand for organic, and functional foods is significantly driving the India online grocery market share, especially among health-conscious urban consumers. Rising awareness about nutrition and fitness has led to the surge in the consumption of organic fruits, gluten-free products, immunity boosters, and superfoods. Online grocery platforms have responded by expanding their wellness-focused product ranges and creating dedicated health food sections. In June 2025, Swiggy’s Instamart signed an MoU with Bharat Organics to introduce 21 certified organic staples, such as pulses, spices, cereals, oils, jaggery, and herbal teas on its quickcommerce platform in metros and Tier1 cities. This trend is particularly strong among millennials and upper-income households, fuelling premium segment growth.

The market value of online grocery across India was over ************ Indian rupees in 2024. The market has shown a consistent increase since 2018. Bigbasket, the online grocery store, had the highest online grocery market share in the country in 2019.

The online shopping for groceries is not a new phenomenon in India as it has been there for the past many years.

Snapshot img

India Grocery Market Size 2025-2029

The india grocery market size is valued to increase by USD 352.8 billion, at a CAGR of 8.5% from 2024 to 2029. Rapid growth in m-commerce will drive the india grocery market.

Major Market Trends & Insights

By Platform - Offline segment was valued at USD 433.40 billion in 2022
By Product - Food grains segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029 : 8.5%

Market Summary

The Indian grocery market is characterized by its dynamic nature and increasing complexity, driven by shifting consumer preferences and technological advancements. The sector's growth is fueled by the expanding middle class, urbanization, and the rise of e-commerce platforms. Functional foods and beverages, catering to health-conscious consumers, are gaining significant traction. Despite the convenience and time-saving benefits of online grocery shopping, end-users exhibit mixed perceptions. Some appreciate the ease and selection offered, while others express concerns over quality, trust, and logistical challenges. As a result, traditional brick-and-mortar stores continue to dominate the market, but e-commerce players are making inroads through strategic partnerships and innovative offerings. Innovative technologies like artificial intelligence, machine learning, and automation are being employed to streamline operations, enhance customer experience, and improve supply chain efficiency. The sector's future direction lies in seamless omnichannel experiences, personalized offerings, and a focus on sustainability and ethical sourcing. The Indian grocery market is poised for continued evolution, presenting both opportunities and challenges for businesses.

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How is the Grocery in India Market Segmented ?

The grocery in india industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. PlatformOfflineOnlineProductFood grainsBread bakery and dairy productsFruits and vegetablesPersonal careOthersMethodOnline paymentsCash on deliveryGeographyAPACIndia

By Platform Insights

The offline segment is estimated to witness significant growth during the forecast period.

In India's dynamic grocery market, the organized retail sector, including supermarkets and hypermarkets, is experiencing significant growth. These distribution channels, which accommodate vast shelf spaces and storage areas, cater to consumers' increasing preference for a diverse range of grocery products and trusted brands. Supermarkets and hypermarkets, with their one-stop shopping experience, offer consumers the convenience of accessing various product categories under a single roof, a luxury not typically available in small shops. Moreover, these retailers employ various strategies to boost sales, such as discounts, loyalty programs, and promotional offers. As of 2021, organized retail accounts for approximately 22% of the overall the market, and this number is expected to rise as consumers continue to embrace the benefits of modern retail technology solutions, such as online grocery delivery, data analytics dashboards, and pricing strategies software. Additionally, retailers are focusing on improving supply chain visibility, cold chain logistics, and warehouse management systems to reduce food waste and ensure food safety regulations are met. The integration of retail analytics software, product traceability systems, and sustainable packaging practices further enhances the shopping experience while promoting efficiency and transparency.

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The Offline segment was valued at USD 433.40 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The Indian grocery market is witnessing significant transformation as technology, data analytics, and sustainable practices reshape the industry landscape. With the impact of technology on grocery retail gaining momentum, Indian retailers are embracing digital solutions to enhance efficiency and customer experience. One such area of focus is the role of data analytics in grocery retail, which is enabling retailers to gain valuable insights into consumer behavior and optimize their operations. In the realm of perishable goods, efficient cold chain solutions are essential to maintain product quality and reduce wastage. Improving grocery supply chain visibility and optimizing las

The market is projected to grow from USD 401.8 billion in 2025 to USD 3950.7 billion by 2035, reflecting a CAGR of 25.1% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 401.8 billion
Industry Value (2035F)	USD 3950.7 billion
CAGR (2025 to 2035)	25.1%

Global Online Grocery Market - Country-Wise Per Capita Spending

Country	United States
Population (Millions)	345.4
Estimated Per Capita Spending (USD)	820.40

Country	China
Population (Millions)	1,419.3
Estimated Per Capita Spending (USD)	670.20

Country	United Kingdom
Population (Millions)	68.3
Estimated Per Capita Spending (USD)	750.30

Country	Germany
Population (Millions)	84.1
Estimated Per Capita Spending (USD)	580.60

Country	India
Population (Millions)	1,440.0
Estimated Per Capita Spending (USD)	215.80

Online Grocery Market - Global Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	8.2%

Country	CAGR (2025 to 2035)
United Kingdom	7.9%

Country	CAGR (2025 to 2035)
Germany	8.0%

Country	CAGR (2025 to 2035)
India	8.6%

Country	CAGR (2025 to 2035)
China	8.9%

Competition Outlook: Online Grocery Market

Company Name	Estimated Market Share (%), 2024
Amazon Fresh	20-25%
Walmart Grocery	15-20%
Instacart	12-16%
Tesco Online	8-12%
Other Companies (combined)	30-40%

In fiscal year 2021, the share of the e-grocery market for BigBasket was ** percent in India. In comparison, Reliance's JioMart has a share of **** percent in the e-grocery market in India during the same year.

Snapshot img

Online Grocery Market Size 2025-2029

The online grocery market size is valued to increase by USD 1535.6 billion, at a CAGR of 18.5% from 2024 to 2029. Increased popularity and adoption of e-commerce platform will drive the online grocery market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 66% growth during the forecast period.
By Product - Food products segment was valued at USD 309.70 billion in 2023
By Type - One time customers segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 503.29 billion
Market Future Opportunities: USD 1535.60 billion
CAGR from 2024 to 2029 : 18.5%

Market Summary

The market has witnessed significant expansion in recent years, fueled by the increasing convenience and accessibility it offers consumers. Global online grocery sales are projected to reach USD 250 billion by 2025, underscoring the market's immense potential. Functional food and beverages, a segment experiencing notable growth in the broader FMCG industry, have found a strong presence in the online grocery space. Consumers' evolving preferences and the convenience of having groceries delivered to their doorsteps have led to a shift in shopping behavior. End-users now demand seamless online experiences, with features such as personalized recommendations, real-time inventory tracking, and contactless delivery gaining popularity.
However, challenges persist, including ensuring product freshness and maintaining the cold chain during transportation. The market's future direction lies in continuous innovation and the integration of advanced technologies like AI, machine learning, and IoT. These technologies can enhance the shopping experience, improve supply chain efficiency, and address concerns around product quality and delivery. As the market matures, it will be essential for players to differentiate themselves through unique offerings and exceptional customer service.

What will be the Size of the Online Grocery Market during the forecast period?

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How is the Online Grocery Market Segmented ?

The online grocery industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food products
  Non-food products


Type

  One time customers
  Subscribers


Delivery Mode

  Home delivery
  Click and collect


Product Type

  Fresh produce
  Breakfast and dairy
  Snacks and beverages
  Staples and cooking essentials
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Russia
    UK


  APAC

    China
    India
    Indonesia
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The food products segment is estimated to witness significant growth during the forecast period.

In the ever-evolving retail landscape, the market continues to gain momentum, with food products accounting for a significant portion of revenue. Consumers increasingly prefer this channel for its convenience, ease of access, and personalized offerings. Key factors driving this trend include customizable options, swift delivery, integrated return policies, and a wide range of products and brands. Major players like Nestle, Danone, PepsiCo, Mars, Coca-Cola, Kraft-Heinz, Abbott, and Mondelez have capitalized on this trend, offering their products directly through their websites and third-party retailers. Advanced technologies such as pricing optimization algorithms, loyalty program integration, and user interface design enhance the shopping experience.

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The Food products segment was valued at USD 309.70 billion in 2019 and showed a gradual increase during the forecast period.

Cold chain logistics ensure the safe handling of perishable goods, while sales conversion optimization and product assortment planning cater to consumer behavior. Mobile app development, last-mile delivery, and customer relationship management tools further streamline the process. Data analytics dashboards, automated order fulfillment, and real-time tracking systems facilitate efficient operations, while fraud detection systems and inventory management software maintain security and accuracy. The market's continued growth is further evidenced by the increasing popularity of personalized recommendations, customer retention strategies, and e-commerce platforms. With the integration of marketing automation tools, customer service chatbots, and online payment gateways, the future of grocery shopping promises a seamless, convenient, and personalized experience.

Online grocery sales in the US are projected to reach USD 102.1 billion by 2025, under

Online Grocery Market is estimated to reach USD 2426.9 Billion by 2034 with a CAGR of 35.80% during the forecast period.

As of 2019, Bigbasket - the online grocery store had the highest market share among online groceries in India at over ** percent. The other competitors Amazon and Grofers were not far behind. The market value of online groceries was about ***** billion Indian rupees that same year.

The Asia Pacific Online Grocery Delivery Market Report is Segmented by Delivery Speed (≤30 Minutes, Same-Day (2-12h) and More), Product Type (Fresh Produce, Dairy and Bakery, Meat Fish and Seafood, and More), Delivery Channel (Direct-To-Consumer (D2C), Aggregator Platforms), and Geography (China, India, Japan, Australia, Indonesia, South Korea, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Online Grocery Market size was valued at USD 57.81 billion in 2023 and is projected to reach USD 304.68 billion by 2032, exhibiting a CAGR of 26.8 % during the forecasts period. The Online Grocery Market bears the framework of selling food and household products, which can be purchased through the Interne and are transported directly to the consumer’s home. This market is that of fresh produce, processed foods, drinks, and household perishable items. Examples include time and convenience, access to a richer product offering to name but a few. Applications span across direct to the consumer websites and apps, and subscription based services. Some of them are high personalization through data analytics, delivery services and contactless payment, packaging and sustainability. The opportunities which have led to the increase of the market include the growth of online consumers’ trend and the development of logistics and technologies. Recent developments include: In March 2022, Instacart launched "The Instacart Platform," a suite of enterprise-grade technologies designed to revolutionize the grocery industry. With this innovative offering, Instacart aims to empower retailers and enhance the consumer experience, catering to various shopping preferences. , In November 2021, Amazon merged its grocery stores, Fresh and Pantry, into a single unified store, Amazon Fresh. This integrated store is now accessible to customers in over 300 cities across India. By consolidating these services, Amazon aims to provide an all-in-one online destination, offering unbeatable savings, diverse products, and fast, convenient delivery options. , In January 2019, Walmart collaborated with four delivery companies to expand its Online Grocery Delivery service. Point Pickup, Skipcart, AxleHire, and Roadie were added to Walmart's team to enhance online grocery deliveries in metropolitan areas across four states. Furthermore, this strategic move was accompanied by expansion plans to serve even more customers in various locations.t .

In 2020, the online grocery channel had the highest market share, accounting for ** percent in tier 2 cities and ** percent in tier 1 cities in India. By contrast, the organized B&M (brick and mortar) channel had a share of ** percent in tier 2 cities and ** percent in tier 1 cities.

The Asia-Pacific Online Grocery Market Report is Segmented by Product Category (Fresh Produce, Packaged Foods, Beverages, and More), Delivery Speed (Instant/Same Day, Scheduled/Next Day), Fulfilment Model (Marketplace Aggregator, Retailer-Owned Dark and More), Order-Frequency Plan (On-Demand, Subscription Auto-Replenish), and Geography (China, India, and More). The Market Forecasts are Provided in Terms of Value (USD).

The India online food delivery market size was valued at USD 45.15 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 320.31 Billion by 2033, exhibiting a CAGR of 23.10% from 2025-2033. The online food delivery market in India is expanding, driven by the growing usage of smartphones, inflating disposable incomes and familiarity with international cuisines, and rising delivery-only models that reduce fixed costs associated with real estate, décor, and front-end personnel compared to traditional brick-and-mortar restaurants.