India's Online Travel Market Report is Segmented by Service Type (transportation, Travel Accommodation, Vacation Packages, and Others), by Booking Type (online Travel Agencies, Direct Travel Suppliers), by Platform (desktop, Mobile) and by Tour Type (Independent Traveller, Tour Group, Package Traveller). the Market Size and Forecasts for the India Online Travel Market are Provided in Terms of Value (USD) for all the Above Segments.

The value of the online travel market in India was at 15.6 billion U.S. dollars in 2023. It was forecasted that the market would grow to around 28.4 billion dollars by 2029.

The online travel market size is estimated to reach 37 billion U.S. dollars by financial year 2027. Air travel is projected to account for 65 percent of the market share by 2027. On the other hand, market share of train travel is estimated to decrease to 19 percent of the total share.

The online air travel market size was valued at 15 billion U.S. dollars in India during financial year 2020. The market is expected to expand to 25 billion dollars by 2025. Comparatively, the size of the online hotel market was 10 billion dollars for financial year 2020 and is likely to reach 16 billion dollars by 2025.

According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 66 percent of Indian respondents had used the travel platform Make My Trip at least once. In the age group from 45 to 54 years, about 75 percent used the platform.

In financial year 2020, air ticketing accounted for half of the total online travel agency market in India. It was followed by hotel booking adding up to 29 percent of the total share. The market size of online travel agency in the country was about 2580 billion Indian rupees the same year.

The Report Covers Online Book Market Size in India and it is segmented By Platform type (Mobile application & Website) & By Mode of Booking Type (Third Party online portals & Direct/Captive portals).

As of March 2025, Booking Holdings recorded the highest market cap among the selected online travel companies worldwide. As of that month, Booking Holdings – the leading online travel agency (OTA) worldwide by revenue – recorded a market cap of over 146 billion U.S. dollars. Airbnb and Trip.com Group followed in the ranking, with a market cap of roughly 79.1 billion and 43.2 billion U.S. dollars, respectively. What are the most visited travel and tourism websites? Booking.com, Booking Holdings' flagship brand, ranked as the most visited travel and tourism website worldwide in 2025, with over 560 million visits, ranking ahead of tripadvisor.com and airbnb.com. When looking at the geographical distribution of booking.com's visits, the United States accounted for the highest traffic, followed by Germany and the United Kingdom. How big is the online travel market? As shown by the travel and tourism's global revenue breakdown by sales channel, online transactions play a fundamental role in this market, representing over two-thirds of total travel and tourism's revenue in 2024. That year, the online travel market size worldwide was estimated at over 640 billion U.S. dollars, recording an annual increase.

In 2024, the online travel market size in Singapore was the highest in selected Southeast Asian countries, of which the gross merchandise value (GMV) reached 12 billion U.S. dollars. Comparatively, for the same year, the Philippines had an online travel market size value of three billion U.S. dollars. Online travel in the Asia-Pacific region Thanks to the growing middle class and the development of tourism infrastructure, the value of the travel market in the Asia-Pacific region has increased in recent years. For instance, the number of online travel booking users in China experienced rapid growth until a dip in 2020 during the COVID-19 pandemic, but the number of users continued to increase after June 2021. Besides being a leading online travel market in the Asia-Pacific region, Singapore also had a high share of consumers who had used online travel agencies (OTAs) in Asia. OTAs and tourism in the Asia-Pacific region The Asia-Pacific region has become an important travel destination for tourists worldwide. The number of international tourist arrivals in the Asia-Pacific region has steadily risen over the past decade. OTAs have played a crucial role in facilitating tourism growth in the region, making it easier for travelers to discover and access new destinations. Convenience and ease of use were the main reasons for using OTAs in India. The most used online travel agencies in Asia were Agoda and Booking.com.

The Report Covers Travel Insurance Companies in India and the Market is Segmented By Insurance Coverage (Single-Trip Travel Insurance, Annual Multi-trip Travel Insurance, and Others), By Distribution channels (Direct Sales, Online Travel Agents, Airports And Hotels, Brokers, and Other Insurance Intermediaries) and By End-User (Senior Citizens, Business Travelers, Family Travelers, and Others (Education Travelers, etc.). The market size and forecast values for the India Travel Insurance Market are Provided in USD million for the above segments.

This statistic depicts the value of travel agent sales made online in India in 2017 with an estimate for 2022, by purpose of visit. In 2022, online leisure travel bookings made through Indian travel agents were estimated to reach a value of around 15 billion U.S. dollars.

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Online Bus Ticketing Service Market Size 2024-2028

The online bus ticketing service market size is forecast to increase by USD 5.74 billion at a CAGR of 26.97% between 2023 and 2028.

The market is witnessing significant growth due to several key factors. The increasing penetration of the internet and smartphones has made it easier for consumers to book bus tickets digitally. Moreover, the adoption of digital payment platforms, such as e-wallets and software-based wallets, has catalyzed the growth of the market. However, the global economic slowdown has presented challenges for market growth. Despite these challenges, the market is expected to continue its upward trajectory, driven by the convenience and time-saving benefits of online bus ticketing services. Consumers can now easily purchase bus tickets using their smartphones and make payments through various digital wallets, making the process more efficient and convenient. This trend is particularly prominent in business travel, where time management is crucial. Overall, the market is poised for steady growth In the coming years.

What will be the Size of the Online Bus Ticketing Service Market During the Forecast Period?

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The market encompasses the provision of booking applications and websites that enable customers to purchase bus tickets digitally. This market is experiencing significant growth due to the increasing adoption of smartphones and secure transaction methods among tech-friendly tourists and working adults. Online transaction applications and websites offer convenience and real-time reporting, allowing users to access travel updates, alerts, and personalized offers. Both private and public bus companies, as well as travel agencies, have integrated reservation technology and software into their operations, creating a centralized network for booking. Local travel agents and online travel agents also participate in this market, with the latter often earning commissions through partnerships.
The tourism industry's shift towards digital platforms has fueled the market's expansion, with social media and digital marketing playing essential roles in customer acquisition. Desktop-based applications and smart gadgets further broaden the market's reach, while discount codes and real-time reporting enhance the user experience. Overall, the market is poised for continued growth as the trend towards digital booking solutions continues.

How is this Online Bus Ticketing Service Industry segmented and which is the largest segment?

The online bus ticketing service industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Business travel
  Tourism travel


Type

  Mobile application
  Desktop


Geography

  APAC

    China
    India


  North America

    Canada
    US


  Europe

    Germany


  South America



  Middle East and Africa

By Application Insights

The business travel segment is estimated to witness significant growth during the forecast period.

The business travel segment In the market caters to professionals requiring bus transportation for their work-related journeys. Business travelers often have specific requirements, such as accommodating multiple staff, creating itineraries, and preferring business or first-class seats. To address these needs, online bus ticketing service providers focus on offering unique features like Wi-Fi access, power outlets, and business lounges. These services enable seamless travel planning and enhance the overall experience for corporate clients. Additionally, real-time reporting, commissions for travel agents, and integrated payment solutions like e-wallets streamline the booking process. Online applications, social media, and digital marketing channels facilitate easy access to cost-effective routes and personalized offers for tech-friendly business travelers. The market expansion includes city-to-city buses, digitization, and innovative marketing strategies, ensuring a sophisticated travel experience for business clients.

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The business travel segment was valued at USD 820.01 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 34% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is experiencing significant growth due to the increasing number of business travelers

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Business Travel Market Size 2025-2029

The business travel market size is forecast to increase by USD 4,867.6 billion at a CAGR of 38.3% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. Technological advances are playing a crucial role in shaping the industry, with online booking platforms and mobile applications becoming increasingly popular among travelers. Consumers' growing preference for booking through online travel agencies (OTAs) is another major trend, as it offers convenience, cost savings, and a wider range of options. The digitization of travel services has revolutionized the industry, enabling online hotel booking, transportation reservations, and virtual or augmented reality experiences. Additionally, the rising penetration of online video conferencing platforms is reducing the need for physical travel, particularly for meetings and conferences. These trends are expected to continue shaping the market In the coming years. Overall, the market is poised for strong growth, driven by technological innovations and evolving consumer preferences.

What will be the Size of the Business Travel Market During the Forecast Period?

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The market encompasses work-related trips for attending conferences, congresses, and other professional engagements. This sector represents a significant portion of global travel expenditure, with business tourism and regular tourism intertwining In the emerging trend of bleisure travel.
Additionally, smart hotels integrate technology for contactless check-in, AI-powered chatbots, and personalized services. Transportation modes, including roads and airports, are adopting advanced technologies to streamline processes and enhance the travel experience. Medical tourism is another niche within business travel, catering to individuals seeking specialized healthcare services. The integration of artificial intelligence, virtual reality, and chatbots is transforming business travel, offering more personalized, efficient, and convenient services for business travelers.

How is this Business Travel Industry segmented and which is the largest segment?

The business travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Marketing
  Internal meeting
  Trade show
  Product launch


Type

  Travel fare
  Lodging
  Dining
  Others


Geography

  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  South America

    Brazil


  Middle East and Africa

By Application Insights

The marketing segment is estimated to witness significant growth during the forecast period.

Business travel plays a pivotal role In the international marketing efforts of enterprises, enabling them to expand their customer base and enhance brand reputation. This involves employees traveling to foreign markets to gain insights into sales strategies and identify target audiences. Business travel facilitates a deeper understanding of international market conditions, allowing companies to tailor their offerings accordingly. The travel sector encompasses various aspects, including transportation, accommodation, and tourism promotion.

Additionally, infrastructure development, such as roads, airports, hotels, rail networks, and air routes, significantly impacts business travel. Digital advancements, like virtual reality, augmented reality, artificial intelligence, and chatbots, are revolutionizing the travel industry. Sectors like business tourism, leisure tourism, medical tourism, and lifestyle changes continue to influence travel patterns. Economy, unemployment, SME financing, and travel retail are among the key factors shaping the travel landscape. Companies focus on profit maximization and cost-cutting strategies to optimize their travel expenditures. Infrastructural investments and online travel platforms facilitate seamless business travel experiences.

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The marketing segment was valued at USD 186.70 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 37% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region dominates The market due to its large and growing economies, particularly India and China. Companies are prioritizing employee comfort, with APA

The travel agent market across India were valued at about 38 billion U.S. dollars in financial year 2020. This was estimated to grow over 67 billion U.S. dollars by financial year 2027. Travel agents conducted business through online and offline channels and offered value added services.

The market size of online travel agency in India in financial year 2020 is about 2.5 billion Indian rupees. Air ticketing accounts for about 1.3 billion Indian rupees of the total market size. In comparison, bus ticketing has a market size of over 51 billion Indian rupees.

Travel agents, primarily using online bookings, accounted for the larger share of the airline market in India. However, the share was expected to drop to 60 percent by fiscal year 2027, in comparison to 66 percent in financial year 2020. Agents made up a lower share of international than domestic bookings during the same time period.

In February 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded around 517 million visits. Tripadvisor.com and airbnb.com followed in the ranking, with roughly 120 million and 99 million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Expedia and Booking.com were the most popular options when it came to making online flight reservations in 2024. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost 24 billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly 14 billion U.S. dollars that year.