As of September 2024, among the quick commerce market players, Blinkit held a market share of nearly ** percent. Swiggy Instamart followed with a ** percent share in India. Quick commerce shows robust growth In 2024, the gross merchandise value (GMV) of quick commerce in the country surged to over ***** billion U.S. dollars, a substantial increase from the previous year. This consistent growth in GMV underscores the escalating demand for quick commerce services in India, indicating a promising trajectory for the industry. Zepto's remarkable revenue growth During the financial year 2023, Zepto demonstrated unprecedented revenue growth, exceeding ************ percent, while BigBasket lagged with a mere **** percent growth. This substantial disparity highlights the significant impact of Zepto's rapid growth on the competitive landscape of quick commerce in India, particularly in the grocery segment. The emergence of such dynamic players has reshaped the market, intensified competition, and driven innovation within the industry.

The Indian quick-commerce (Q-commerce) market, encompassing the rapid delivery of groceries, personal care items, and fresh food, is experiencing explosive growth. With a 2025 market size of $3.34 billion and a projected Compound Annual Growth Rate (CAGR) exceeding 4.5% until 2033, the sector presents a lucrative opportunity for investors and businesses alike. Key drivers include increasing smartphone penetration, rising disposable incomes, changing consumer lifestyles favoring convenience, and the expansion of robust logistics networks. The industry is witnessing several notable trends, such as the rise of dark stores optimizing delivery times, the integration of advanced technologies like AI for demand forecasting and route optimization, and a growing preference for subscription-based models for recurring grocery deliveries. However, challenges remain, including the high operational costs associated with speedy deliveries, intense competition among numerous players vying for market share (including established giants like Flipkart and Zomato, alongside dedicated Q-commerce startups like Blinkit and Zepto), and the need for efficient last-mile delivery solutions in densely populated urban areas. The market segmentation reveals a dynamic landscape with both pure-play Q-commerce companies focused solely on rapid delivery and non-pure-play players integrating quick delivery into their broader e-commerce offerings. This segmentation will likely continue to evolve as companies strategize to gain a competitive edge. The future of the Indian Q-commerce market hinges on the ability of companies to address the existing challenges while capitalizing on the prevailing opportunities. This includes optimizing operational efficiency, leveraging technology to enhance the customer experience, and expanding into untapped markets beyond major metropolitan areas. The market's growth trajectory suggests substantial potential for further expansion, driven by ongoing urbanization, increasing digital literacy, and a continued demand for time-saving convenience. Strategic partnerships and acquisitions will also likely play a significant role in shaping the competitive landscape and driving further consolidation within the sector. The success of individual players will depend on their capacity for innovation, their ability to manage logistics effectively, and their understanding of evolving consumer preferences. Recent developments include: February 2023: Zomato launched a quick commerce delivery service known as Zomato Instant. The aim is to provide customers with home-style cooked food at affordable prices., December 2023: Walmart acquired Flipkart, entered into a quick commerce delivery business, and launched its services in 20 cities in India.. Key drivers for this market are: Faster Buying Process Drives the Market, Faster Response to Buyer/Market Demands Drives the Market. Potential restraints include: Faster Buying Process Drives the Market, Faster Response to Buyer/Market Demands Drives the Market. Notable trends are: Rising Entry of Startups into the Market.

As of 2024, the estimated revenue of quick commerce amounted to over ************* U.S. dollars in India. The revenue is likely to increase by over ********** dollars by 2030. The addition of quick commerce has changed the e-commerce landscape, especially in the grocery segment. Surging demand drives market expansion The gross merchandise value (GMV) of quick commerce in India has shown consistent growth, reaching over ************* in 2024. This rising trend in GMV highlights the growing consumer demand for swift delivery services, setting the stage for further market expansion. The sector's growth is further evidenced by the increasing number of monthly transacting users, which surpassed ************. The competitive landscape evolves rapidly As the quick commerce market is evolving, competition among key players is intensifying. Zomato-Blinkit currently leads the market, but newer entrants like Zepto are making significant strides. This shifting competitive landscape is driving innovation and improving service quality, ultimately benefiting consumers and contributing to the sector's overall growth trajectory.

Quick Commerce Market in India Segments Into by Product Category (Grocery and Staples, Fresh Produce and Dairy, and More), Delivery Time Promise (≤ 10 Minutes, 11–30 Minutes, 31–60 Minutes), by City Tier (Tier I Metros, Tier II Cities, and Tier III & Below), and by Geography (North India, South India, and More). The Market Forecasts are Provided in Terms of Value (USD).

The India Quick Commerce Market is projected to grow at a CAGR of around 67% during the forecast period, i.e., 2025-30. says- MarkNtel Advisors

Market Size, Revenue, Share, Major Players, Segmentation, and Future Outlook Across Key Sectors Base Year : 2024

In 2020, the estimated addressable market size of quick commerce in India was approximately ** billion U.S. dollars. Furthermore, the average penetration of q-commerce within the online consumables market in the country was about ***** percent that year. According to forecasts, this figure would grow to - percent by 2025.

India Quick Commerce Market was valued at USD 3.52 Billion in 2025 and is expected to reach USD 4.64 Billion by 2031 with a CAGR of 4.71%.

The Quick Commerce Market is projected to grow at a CAGR of around 42% during the forecast period, i.e., 2022-27says- MarkNtel Advisors.

Global Quick Commerce Market size & share estimated to attain USD 11.67 billion by 2032, to grow at a CAGR of 12.6% during the forecast period.

The report covers India Quick Commerce Market Analysis, Quick Commerce Market Revenue, Quick Commerce Market Sales, Market Top Companies, Market Trends.

Concerning the five selected segments, the segment Zepto has the largest value share by brand with ** percent. Contrastingly, Swiggy is ranked last, with *** percent. Their difference, compared to Zepto, lies at ** percentage points. The Statista Market Insights cover a broad range of additional markets.

The India e-commerce market size was USD 125.5 billion in 2024, and it will grow by 15.2% during 2025-2032, to reach USD 385.2 billion by 2032.

In 2024, the Indian quick commerce Zepto delivery recorded about **** million downloads of its app worldwide, surpassing by far Getir, which recorded nearly **** million downloads that year. Gopuff recorded some *** million downloads that year. Shifting fortunes in quick commerce While Zepto gains ground, former industry leaders are experiencing significant downturns. Getir, once a dominant force in quick commerce, saw its monthly active users plummet from a peak of **** million to just over *** million by May 2025. The company has retreated to its home market of Turkey after exiting all other countries. Similarly, Gopuff's daily active users fell from a high of ******* during the pandemic to under ****** by May 2025. These declines reflect broader challenges in the sector as consumer behavior shifts post-pandemic. Resilience and adaptation Despite the overall market contraction, some players are showing resilience. Berlin-based Flink secured a new round of funding in September 2024, indicating continued investor confidence. Additionally, Delivery Hero's quick commerce service 'Dmarts' demonstrated strength with global revenues exceeding *** billion U.S. dollars in 2024. These developments suggest that while the quick commerce sector is consolidating, there remain opportunities for companies that can adapt to changing market conditions and consumer preferences.

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India Online Grocery Market Size 2025-2029

The online grocery market in India size is forecast to increase by USD 11.02 billion at a CAGR of 21% between 2024 and 2029.

The online grocery market is witnessing significant growth due to the increasing popularity of e-commerce platforms and the convenience they offer. The trend toward functional foods and beverages, such as antioxidant-rich fruits and vegetables, coffee, tea, and spices, is driving demand in this market. However, challenges remain, including the need for efficient logistics and last-mile delivery solutions, advanced payment gateways, and effective packaging to maintain the freshness of perishable items like bread, cheese, and pet care products. E-commerce technology continues to evolve, with LED lights and smartphone apps enhancing the shopping experience. Dried fruits and nuts, personal care items, and a variety of other groceries are also readily available online. As consumers increasingly turn to digital payment methods for convenience and security, the online grocery market is poised for continued growth.

What will be the Size of the market During the Forecast Period?

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The online grocery market has experienced significant growth in recent years, fueled by urbanization, increasing internet penetration, and the widespread adoption of smartphones. This digital transformation has led to the emergence of various business models, including service portals, food-delivery platforms, and e-commerce portals, catering to consumers' convenience and time-saving benefits. Small-scale grocers have also joined the fray, leveraging virtual supermarkets and logistics solutions to compete with larger players. E-commerce platforms have become integral to this sector, offering payment gateways, last-mile delivery solutions, and promotional strategies such as subscription models and membership programs. Delivery options have evolved, with scheduled deliveries and real-time food preparation becoming increasingly popular. Overall, the online grocery market is poised for continued expansion, driven by the convenience and efficiency offered by digital platforms.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food products
  Non-food products


Type

  Online
  Cash on delivery


Platform

  Website
  Mobile


Geography

  India

By Product Insights

The food products segment is estimated to witness significant growth during the forecast period.

Online grocery sales have experienced significant growth due to urbanization and the increasing use of digital platforms for shopping. Consumers value the convenience and time-saving benefits of online grocery marketplaces, which offer a wide range of products from food grains and dairy products to fruits, vegetables, and specialty items. E-commerce portals and food-delivery platforms have disrupted traditional brick-and-mortar stores by providing customized and personalized shopping experiences. Quick commerce business models, such as those employed by companies like Instacart and Shipt, offer scheduled deliveries and subscription models, further enhancing the convenience factor. Small-scale grocers and local producers have also joined the online grocery market, expanding product offerings.

Swift delivery processes, integrated return policies, and easy digital payment methods, including cash on delivery and digital payments, add to the appeal of online grocery shopping. The internet and smartphones have made virtual supermarkets accessible to urban consumers, enabling price comparison and product selection from the comfort of their homes. E-commerce technology, including mobile applications, logistics, and payment gateways, streamline the shopping experience. Trust and security are ensured through promotional strategies and membership programs. Overall, the online grocery market offers a convenient and efficient solution for consumers seeking high-quality food products.

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Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast , partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.

Amazon.com Inc. - The company provides a selection of fresh produce, including fruits and vegetables, dairy products such as cheese, dry fruits, lentils, and home care items for purchase via its platform.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, i

The global e-commerce market, valued at $8.80 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 15.80% from 2025 to 2033. This expansion is driven by several key factors. The increasing penetration of smartphones and internet access globally is democratizing online shopping, particularly in emerging markets. Simultaneously, enhanced logistics and delivery infrastructure, coupled with the rise of convenient payment gateways, are facilitating seamless online transactions. Consumer preference shifts toward online convenience, driven by factors such as time constraints and the desire for broader product selections, are also contributing significantly to market growth. Furthermore, the innovative business models employed by e-commerce giants and the growing adoption of omnichannel strategies are further bolstering market expansion. The B2C segment, encompassing diverse applications like beauty & personal care, consumer electronics, and fashion & apparel, dominates the market, though the B2B e-commerce sector is also experiencing rapid growth, driven by the increasing adoption of digital procurement processes and the need for efficient supply chain management. The e-commerce market shows substantial regional variation. North America and Europe currently hold significant market shares, owing to established e-commerce infrastructure and high levels of internet penetration. However, Asia-Pacific, particularly India and China, is poised for explosive growth due to its massive consumer base and rapidly expanding digital economy. Competition remains fierce, with major players like Amazon, Alibaba, and Walmart vying for market dominance. While challenges such as cybersecurity concerns and the need for robust consumer protection measures persist, the overall trajectory of the e-commerce market indicates sustained and significant growth throughout the forecast period, presenting considerable opportunities for established players and new entrants alike. Specific segment performance will vary based on factors such as regional economic conditions and evolving consumer preferences. Recent developments include: April 2024: Super Plastronics Pvt. Ltd (SPPL) announced the launch of its e-commerce platform. With this launch, the company aims to sell over one lakh products annually through the Android and iOS-friendly website.April 2024: Alibaba Group Holding Ltd, a Chinese e-commerce company, announced that the company would be investing in a South Korean online shopping platform to gain a competitive edge in the country. With this investment, the company will be able to expand its sales in South Korea and other markets by combining Dongdaemun's fashion with that of the country’s largest fashion wholesale marketplace.March 2024: Flipkart, an Indian e-commerce platform, announced that the company would expand its business into the quick commerce industry. The company planned to introduce 10-15 minute deliveries in cities like Bengaluru, Delhi (NCR), and Hyderabad in the following months.. Key drivers for this market are: Advancements in Technology, Initiatives by Government; Increasing Consumer Interest towards Convenient Shopping solutions. Potential restraints include: Advancements in Technology, Initiatives by Government; Increasing Consumer Interest towards Convenient Shopping solutions. Notable trends are: The Growing Use of Smartphones is Driving E-commerce Sales.

The size of the India E-commerce Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of XXX % during the forecast period. India has recently experienced very fast growth in the e-commerce market, which can be contributed to by rising internet penetration, increasing use of smartphones, and a middle-class population with higher disposable incomes. Consumers are shifting toward online channels for purchasing everything, including electronics, clothing, groceries, and household products. Major e-commerce players that dominate the market include those such as Amazon, Flipkart, and Reliance's JioMart, using competitive pricing, vast inventories, and convenient options for delivery. The growth of online payments, promoted by policies like the Digital India program, has further added value to this trend, making a transaction more secure and thus accessible. In addition, the COVID-19 pandemic accelerated the shift to online shopping as consumers felt safer and more convenient about home delivery. With government promotion of a cashless economy and a young and highly tech-savvy population, the e-commerce market of India is expected to be robust in the future as well.

In 2023, *************** in India dominated the majority of the online retail market share. However, a decline in market share by *** percent is likely to occur in the future. On the other hand, quick commerce had a share of ** percent in the online retail market and is estimated to increase to ** percent by 2030.

As of May 2025, ******* had the highest number of daily orders per day, close to ***********, among various quick commerce brands in India. Blinkit had the highest share in the quick commerce market. On the other hand, Flipkart Minutes clocked around ******* orders per day.

India Online Grocery Market Outlook

According to our latest research, the global online grocery market size stood at USD 375.4 billion in 2024, with India contributing a significant share of USD 14.8 billion for the same year. The Indian online grocery market is expected to witness robust expansion, registering a compound annual growth rate (CAGR) of 22.3% from 2025 to 2033. By the end of 2033, the Indian market is forecasted to reach USD 115.6 billion, propelled by rapid digitalization, increasing urbanization, and evolving consumer lifestyles. The surge in demand for convenience, coupled with the proliferation of smartphones and internet connectivity, continues to be the primary growth driver for the online grocery sector in India.

The substantial growth of the India online grocery market is primarily attributed to the country’s burgeoning urban population and the rising adoption of digital platforms for everyday shopping. Urban consumers, especially millennials and working professionals, are increasingly seeking convenience and time-saving solutions, making online grocery shopping an attractive alternative to traditional brick-and-mortar stores. The pandemic has further accelerated this shift, as safety and hygiene concerns prompted more consumers to explore online channels for their grocery needs. Moreover, the expansion of e-commerce infrastructure and the entry of major players such as Reliance JioMart, BigBasket, and Amazon Pantry have significantly enhanced product assortment, service quality, and last-mile delivery capabilities, thus boosting market penetration across metro and tier I cities.

Another pivotal growth factor for the India online grocery market is the continuous innovation in delivery models and payment options. Companies are increasingly investing in advanced logistics, cold chain management, and real-time tracking systems to ensure faster and more reliable deliveries. Additionally, the introduction of flexible payment modes, including e-wallets, Unified Payments Interface (UPI), and Buy Now Pay Later (BNPL) options, has made the online shopping experience seamless and secure for a diverse consumer base. Subscription-based models, offering scheduled deliveries and exclusive discounts, are also gaining traction, particularly among households with predictable consumption patterns. These innovations are not only enhancing customer satisfaction but also fostering brand loyalty and long-term engagement.

The market’s growth trajectory is further strengthened by the increasing focus on personalized marketing and data-driven strategies. Online grocery platforms are leveraging artificial intelligence and machine learning to analyze consumer preferences, predict buying behavior, and tailor product recommendations. This data-centric approach enables companies to optimize inventory management, reduce wastage, and offer customized promotions, thus driving higher conversion rates and average order values. Furthermore, the integration of regional languages, voice search, and easy-to-navigate interfaces is making online grocery platforms more accessible to consumers in tier II and tier III cities, thereby expanding the market’s reach beyond urban centers.

Regionally, South India and West India are emerging as the fastest-growing markets, driven by higher digital literacy rates, greater smartphone penetration, and proactive state government initiatives to promote e-commerce. North India, led by metropolitan hubs such as Delhi NCR, continues to hold the largest share, thanks to its dense population and affluent consumer base. Meanwhile, East India is witnessing steady growth as companies intensify their outreach efforts and address logistical challenges unique to the region. The competitive landscape is becoming increasingly dynamic, with both established players and new entrants vying for market share through aggressive marketing, strategic partnerships, and localized offerings.

Product Type Analysis

The product type segment within the India online g