As of September 2024, among the quick commerce market players, Blinkit held a market share of nearly ** percent. Swiggy Instamart followed with a ** percent share in India. Quick commerce shows robust growth In 2024, the gross merchandise value (GMV) of quick commerce in the country surged to over ***** billion U.S. dollars, a substantial increase from the previous year. This consistent growth in GMV underscores the escalating demand for quick commerce services in India, indicating a promising trajectory for the industry. Zepto's remarkable revenue growth During the financial year 2023, Zepto demonstrated unprecedented revenue growth, exceeding ************ percent, while BigBasket lagged with a mere **** percent growth. This substantial disparity highlights the significant impact of Zepto's rapid growth on the competitive landscape of quick commerce in India, particularly in the grocery segment. The emergence of such dynamic players has reshaped the market, intensified competition, and driven innovation within the industry.

Quick Commerce Market in India Segments Into by Product Category (Grocery and Staples, Fresh Produce and Dairy, and More), Delivery Time Promise (≤ 10 Minutes, 11–30 Minutes, 31–60 Minutes), by City Tier (Tier I Metros, Tier II Cities, and Tier III & Below), and by Geography (North India, South India, and More). The Market Forecasts are Provided in Terms of Value (USD).

The India Quick Commerce Market is projected to grow at a CAGR of around 67% during the forecast period, i.e., 2025-30. says- MarkNtel Advisors

As of 2024, the estimated revenue of quick commerce amounted to over ************* U.S. dollars in India. The revenue is likely to increase by over ********** dollars by 2030. The addition of quick commerce has changed the e-commerce landscape, especially in the grocery segment. Surging demand drives market expansion The gross merchandise value (GMV) of quick commerce in India has shown consistent growth, reaching over ************* in 2024. This rising trend in GMV highlights the growing consumer demand for swift delivery services, setting the stage for further market expansion. The sector's growth is further evidenced by the increasing number of monthly transacting users, which surpassed ************. The competitive landscape evolves rapidly As the quick commerce market is evolving, competition among key players is intensifying. Zomato-Blinkit currently leads the market, but newer entrants like Zepto are making significant strides. This shifting competitive landscape is driving innovation and improving service quality, ultimately benefiting consumers and contributing to the sector's overall growth trajectory.

The Indian quick-commerce (Q-commerce) market, encompassing grocery, personal care, fresh food, and other product deliveries within minutes or hours, is experiencing explosive growth. With a 2025 market size of $3.34 billion and a Compound Annual Growth Rate (CAGR) exceeding 4.5%, the sector is projected to reach significant scale by 2033. Key drivers include rising smartphone penetration, increasing urbanization, evolving consumer preferences for convenience, and the aggressive expansion of numerous players. The segment breakdown reveals a strong presence of both pure-play Q-commerce companies and those integrating quick delivery into existing businesses. Competition is fierce, with prominent players like Swiggy Instamart, Blinkit, Zepto, BigBasket, and others vying for market share through aggressive marketing, technological advancements in logistics, and expansion into new geographic areas. While challenges exist, such as maintaining profitability amidst high operational costs and intense competition, the long-term outlook remains positive given India's vast and rapidly growing consumer base. The market's growth trajectory is fueled by several trends, including the increasing adoption of hyperlocal delivery models, a shift towards cashless transactions, and the incorporation of advanced data analytics for optimized delivery routes and inventory management. However, significant restraints include infrastructure limitations in certain areas, the need for efficient last-mile delivery solutions, and the challenges of managing perishable goods effectively. The ongoing battle for customer acquisition, focusing on competitive pricing and promotions, will also play a defining role in shaping the market landscape. Segmentation by product type (groceries, personal care, etc.) and company type (pure-play vs. non-pure-play) provides valuable insights into market dynamics and helps to identify specific growth opportunities within the sector. Further analysis focusing on consumer demographics, purchasing behavior, and regional variations is crucial for understanding the nuances of this dynamic market. This report provides a detailed analysis of the burgeoning India quick-commerce (Q-commerce) industry, covering the period 2019-2033. We delve into market size, key players, growth drivers, and challenges, offering valuable insights for investors, businesses, and stakeholders interested in this rapidly evolving sector. The report leverages extensive data analysis and incorporates recent industry developments to provide a comprehensive overview of the Indian Q-commerce landscape. Keywords: India Q-commerce market size, Indian quick commerce delivery, online grocery delivery India, Instamart, Blinkit, Zepto, Swiggy Instamart, Q-commerce market analysis, Indian e-grocery market. Recent developments include: February 2023: Zomato launched a quick commerce delivery service known as Zomato Instant. The aim is to provide customers with home-style cooked food at affordable prices., December 2023: Walmart acquired Flipkart, entered into a quick commerce delivery business, and launched its services in 20 cities in India.. Key drivers for this market are: Faster Buying Process Drives the Market, Faster Response to Buyer/Market Demands Drives the Market. Potential restraints include: Faster Buying Process Drives the Market, Faster Response to Buyer/Market Demands Drives the Market. Notable trends are: Rising Entry of Startups into the Market.

In 2020, the estimated addressable market size of quick commerce in India was approximately ** billion U.S. dollars. Furthermore, the average penetration of q-commerce within the online consumables market in the country was about ***** percent that year. According to forecasts, this figure would grow to - percent by 2025.

Explore the India quick commerce market with our in-depth analysis. Discover key trends, top players like Blinkit and Zepto, and future growth projections for 2026 and beyond.

India Quick Commerce Market was valued at USD 3.52 Billion in 2025 and is expected to reach USD 4.64 Billion by 2031 with a CAGR of 4.71%.

Market Size, Revenue, Share, Major Players, Segmentation, and Future Outlook Across Key Sectors Base Year : 2024

Global Quick Commerce Market size & share estimated to attain USD 11.67 billion by 2032, to grow at a CAGR of 12.6% during the forecast period.

The Quick Commerce Market is projected to grow at a CAGR of around 42% during the forecast period, i.e., 2022-27says- MarkNtel Advisors.

The report covers India Quick Commerce Market Analysis, Quick Commerce Market Revenue, Quick Commerce Market Sales, Market Top Companies, Market Trends.

By 2035, the Quick Commerce Market is estimated to expand to USD 328.0 Billion, showcasing a robust CAGR of 19.6% between 2025 and 2035, starting from a valuation of USD 45.8 Billion in 2024.

The India e-commerce market size was USD 125.5 billion in 2024, and it will grow by 15.2% during 2025-2032, to reach USD 385.2 billion by 2032.

Concerning the five selected segments, the segment Zepto has the largest value share by brand with ** percent. Contrastingly, Swiggy is ranked last, with *** percent. Their difference, compared to Zepto, lies at ** percentage points. The Statista Market Insights cover a broad range of additional markets.

As of May 2025, ******* had the highest number of daily orders per day, close to ***********, among various quick commerce brands in India. Blinkit had the highest share in the quick commerce market. On the other hand, Flipkart Minutes clocked around ******* orders per day.

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India Online Grocery Market Size 2025-2029

The online grocery market in India size is forecast to increase by USD 11.02 billion at a CAGR of 21% between 2024 and 2029.

The online grocery market is witnessing significant growth due to the increasing popularity of e-commerce platforms and the convenience they offer. The trend toward functional foods and beverages, such as antioxidant-rich fruits and vegetables, coffee, tea, and spices, is driving demand in this market. However, challenges remain, including the need for efficient logistics and last-mile delivery solutions, advanced payment gateways, and effective packaging to maintain the freshness of perishable items like bread, cheese, and pet care products. E-commerce technology continues to evolve, with LED lights and smartphone apps enhancing the shopping experience. Dried fruits and nuts, personal care items, and a variety of other groceries are also readily available online. As consumers increasingly turn to digital payment methods for convenience and security, the online grocery market is poised for continued growth.

What will be the Size of the market During the Forecast Period?

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The online grocery market has experienced significant growth in recent years, fueled by urbanization, increasing internet penetration, and the widespread adoption of smartphones. This digital transformation has led to the emergence of various business models, including service portals, food-delivery platforms, and e-commerce portals, catering to consumers' convenience and time-saving benefits. Small-scale grocers have also joined the fray, leveraging virtual supermarkets and logistics solutions to compete with larger players. E-commerce platforms have become integral to this sector, offering payment gateways, last-mile delivery solutions, and promotional strategies such as subscription models and membership programs. Delivery options have evolved, with scheduled deliveries and real-time food preparation becoming increasingly popular. Overall, the online grocery market is poised for continued expansion, driven by the convenience and efficiency offered by digital platforms.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food products
  Non-food products


Type

  Online
  Cash on delivery


Platform

  Website
  Mobile


Geography

  India

By Product Insights

The food products segment is estimated to witness significant growth during the forecast period.

Online grocery sales have experienced significant growth due to urbanization and the increasing use of digital platforms for shopping. Consumers value the convenience and time-saving benefits of online grocery marketplaces, which offer a wide range of products from food grains and dairy products to fruits, vegetables, and specialty items. E-commerce portals and food-delivery platforms have disrupted traditional brick-and-mortar stores by providing customized and personalized shopping experiences. Quick commerce business models, such as those employed by companies like Instacart and Shipt, offer scheduled deliveries and subscription models, further enhancing the convenience factor. Small-scale grocers and local producers have also joined the online grocery market, expanding product offerings.

Swift delivery processes, integrated return policies, and easy digital payment methods, including cash on delivery and digital payments, add to the appeal of online grocery shopping. The internet and smartphones have made virtual supermarkets accessible to urban consumers, enabling price comparison and product selection from the comfort of their homes. E-commerce technology, including mobile applications, logistics, and payment gateways, streamline the shopping experience. Trust and security are ensured through promotional strategies and membership programs. Overall, the online grocery market offers a convenient and efficient solution for consumers seeking high-quality food products.

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Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast , partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.

Amazon.com Inc. - The company provides a selection of fresh produce, including fruits and vegetables, dairy products such as cheese, dry fruits, lentils, and home care items for purchase via its platform.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

The global e-commerce market, valued at $8.80 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 15.80% from 2025 to 2033. This expansion is driven by several key factors. The increasing penetration of smartphones and internet access globally is democratizing online shopping, particularly in emerging markets. Simultaneously, enhanced logistics and delivery infrastructure, coupled with the rise of convenient payment gateways, are facilitating seamless online transactions. Consumer preference shifts toward online convenience, driven by factors such as time constraints and the desire for broader product selections, are also contributing significantly to market growth. Furthermore, the innovative business models employed by e-commerce giants and the growing adoption of omnichannel strategies are further bolstering market expansion. The B2C segment, encompassing diverse applications like beauty & personal care, consumer electronics, and fashion & apparel, dominates the market, though the B2B e-commerce sector is also experiencing rapid growth, driven by the increasing adoption of digital procurement processes and the need for efficient supply chain management. The e-commerce market shows substantial regional variation. North America and Europe currently hold significant market shares, owing to established e-commerce infrastructure and high levels of internet penetration. However, Asia-Pacific, particularly India and China, is poised for explosive growth due to its massive consumer base and rapidly expanding digital economy. Competition remains fierce, with major players like Amazon, Alibaba, and Walmart vying for market dominance. While challenges such as cybersecurity concerns and the need for robust consumer protection measures persist, the overall trajectory of the e-commerce market indicates sustained and significant growth throughout the forecast period, presenting considerable opportunities for established players and new entrants alike. Specific segment performance will vary based on factors such as regional economic conditions and evolving consumer preferences. Recent developments include: April 2024: Super Plastronics Pvt. Ltd (SPPL) announced the launch of its e-commerce platform. With this launch, the company aims to sell over one lakh products annually through the Android and iOS-friendly website.April 2024: Alibaba Group Holding Ltd, a Chinese e-commerce company, announced that the company would be investing in a South Korean online shopping platform to gain a competitive edge in the country. With this investment, the company will be able to expand its sales in South Korea and other markets by combining Dongdaemun's fashion with that of the country’s largest fashion wholesale marketplace.March 2024: Flipkart, an Indian e-commerce platform, announced that the company would expand its business into the quick commerce industry. The company planned to introduce 10-15 minute deliveries in cities like Bengaluru, Delhi (NCR), and Hyderabad in the following months.. Key drivers for this market are: Advancements in Technology, Initiatives by Government; Increasing Consumer Interest towards Convenient Shopping solutions. Potential restraints include: Advancements in Technology, Initiatives by Government; Increasing Consumer Interest towards Convenient Shopping solutions. Notable trends are: The Growing Use of Smartphones is Driving E-commerce Sales.

The size of the India E-commerce Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of XXX % during the forecast period. India has recently experienced very fast growth in the e-commerce market, which can be contributed to by rising internet penetration, increasing use of smartphones, and a middle-class population with higher disposable incomes. Consumers are shifting toward online channels for purchasing everything, including electronics, clothing, groceries, and household products. Major e-commerce players that dominate the market include those such as Amazon, Flipkart, and Reliance's JioMart, using competitive pricing, vast inventories, and convenient options for delivery. The growth of online payments, promoted by policies like the Digital India program, has further added value to this trend, making a transaction more secure and thus accessible. In addition, the COVID-19 pandemic accelerated the shift to online shopping as consumers felt safer and more convenient about home delivery. With government promotion of a cashless economy and a young and highly tech-savvy population, the e-commerce market of India is expected to be robust in the future as well.

Fresh Food E-Commerce Market Outlook

The global fresh food e-commerce market size was valued at approximately USD 75 billion in 2023 and is projected to reach around USD 250 billion by 2032, growing at a robust CAGR of 14% during the forecast period. This remarkable growth can be attributed to various factors, including the increasing consumer inclination towards online shopping, advancements in cold chain logistics, and the growing demand for fresh and organic food products.

The surge in urbanization and the hectic lifestyles of consumers have significantly contributed to the growth of the fresh food e-commerce market. Consumers are increasingly seeking convenient and time-saving options, which online grocery shopping provides. The ability to browse and purchase fresh food items from the comfort of one's home, coupled with quick delivery options, has revolutionized the grocery shopping experience. Additionally, the COVID-19 pandemic has accelerated the adoption of e-commerce platforms for purchasing fresh food, as consumers prioritize hygiene and social distancing.

Technological advancements in the e-commerce sector have played a crucial role in driving the market forward. The integration of artificial intelligence, machine learning, and big data analytics has enhanced the user experience by providing personalized recommendations and efficient inventory management. Furthermore, innovations in cold chain logistics have ensured the freshness and quality of perishable goods during transit, thus addressing one of the major challenges faced by online fresh food retailers. The rise of digital payment solutions has also facilitated seamless transactions, further boosting market growth.

The growing awareness about health and wellness is another significant factor contributing to the expansion of the fresh food e-commerce market. Consumers are increasingly opting for organic and locally sourced produce, which are often perceived as healthier options. E-commerce platforms have capitalized on this trend by offering a wide variety of fresh, organic, and specialty food products. This shift in consumer preference is expected to drive the demand for fresh food e-commerce platforms in the coming years.

Regionally, the Asia Pacific market is expected to witness the highest growth during the forecast period. Factors such as rapid urbanization, increased smartphone penetration, and the presence of a large young population that is tech-savvy and prefers online shopping are driving the market in this region. Furthermore, countries like China and India, with their burgeoning middle-class population and rising disposable incomes, are likely to contribute significantly to the market's growth. North America and Europe are also expected to show substantial growth, driven by high internet penetration and a well-established e-commerce infrastructure.

Product Type Analysis

The fresh food e-commerce market, segmented by product type, includes categories such as fruits, vegetables, meat and seafood, dairy products, and others. Fruits and vegetables are expected to account for a significant share of the market owing to the high demand for fresh produce. The convenience of receiving fresh fruits and vegetables delivered to one's doorstep has been a key driver for this segment. Additionally, the growing trend of adopting a healthy lifestyle and the increasing consumption of fruits and vegetables for their nutritional benefits have further propelled the market.

Meat and seafood represent another critical segment in the fresh food e-commerce market. The demand for high-quality, fresh meat and seafood is growing as consumers become more health-conscious and seek high-protein diets. E-commerce platforms have leveraged this trend by offering a wide range of meat and seafood products, ensuring freshness through advanced cold chain logistics. The convenience of ordering these perishable items online without the need to visit a physical store has been a significant growth driver for this segment.

Dairy products form a vital segment in the fresh food e-commerce market, driven by the consistent demand for products like milk, cheese, yogurt, and butter. The perishability of dairy products has been efficiently managed by e-commerce platforms through the use of specialized packaging and refrigeration techniques. The increasing preference for organic and lactose-free dairy products has also contributed to the growth of this segment, as e-commerce platforms provide a variety of such options to cater to niche consumer demands.