Indian consumers have access to a diverse range of smart TVs with varying screen sizes, resolutions, and technologies. Screen sizes extend from 32 inches to beyond 65 inches, with the 46-55 inch range remaining the most popular choice. In terms of resolution, 4K UHD TVs remain the preferred option, followed by Full HD TVs. Recent developments include: September 2022: iSony Corporation launched Bravia XR Master Series A95K OLED TV in India. The cognitive XR processor powered the new product, providing an immersive viewing experience.. Notable trends are: Increasing demand for personalized entertainment is driving the market growth.

Smart TV, one of the newer trends in both the television and smart home appliance industry, has been growing strong in the Indian market. Most television manufacturers have been focusing on broadening their product portfolios with smart TVs, and as a result, the price of entry level smart TVs has been brought down to less than 200 U.S. dollars. In the first quarter of 2024, Samsung led the Indian smart TV market with 16 percent market share based on shipments.
Smart TV market During the coronavirus pandemic, the demand for televisions was further boosted by an increased need for home entertainment and an overall growing popularity of OTT content. In India, the top five brands of smart TV captured nearly half of the market share and more than 95 percent of the televisions sold in India were also manufactured locally. However, despite the rise of VU, other domestic brands haven’t performed well in this sector due to a combination of business strategies missing the mark, supply chain management issues, and fierce competition from foreign companies. Smart home devices Thanks to the fast expansion of cheap internet across the country and development of the internet of things technology, India was estimated to be the third-largest market for smart home devices in the world. Among various smart home devices, the most common in Indian households were smart speakers and smart TV. Amazon and Philips were the most poplar brands for these two categories respectively. Despite huge sales numbers, the penetration of these devices is still relatively low in comparison to India’s more developed Asian neighbors. It was estimated that in year 2024, the penetration of smart home devices would cross 10 percent across the South Asian country.

The size of India's television industry was estimated to reach 30.4 million units in 2026. It was around 20 million units in 2022. Television was part of the brown segment of consumer durables in the country. TV penetration increased to reach 69 percent in financial year 2020, diversifying into the semi-urban and rural areas where 109 out of 197 TV sets belonged to rural India.

Improved connection quality

It was forecasted that by 2023, the market share of digital television would be around 70 percent. In 2011, the government passed an act that would switch analog television connections across the country to digital television connections in four phases. Three of these were executed by 2017. Television connection was accessible by various means including cable operators, multi-system operators, direct to home (DTH), and high-speed internet protocol technology (IPTV). The number of DTH subscribers in India by 2023 was estimated to be almost twice as that of 2013. Dish TV, Tata Sky, Airtel, Vodafone, and Prasar Bharti owned Free Dish were key players for the market. Zee Entertainment-owned Dish TV had the highest market share among DTH players.

Push by regional content

According to Broadcast Audience Research Council, regional content had helped to drive the total television consumption in the country. Among the broadcasted channels, the Hindi language took the top spot in India. In terms of television viewership based on language, Hindi channels were also the most preferred ones.

India Television Market was valued at USD 12.18 Billion in 2024 and is anticipated to grow with a CAGR of 13.5% through 2030.

Pages	83
Market Size	2024: USD 12.18 Billion
Forecast Market Size	2030: USD 26.03 Billion
CAGR	2025-2030: 13.5%
Fastest Growing Segment	Residential
Largest Market	North
Key Players	1. Samsung India Electronics Pvt Ltd. 2. LG Electronics India Private Limited 3. Xiaomi Technology India Private Limited 4. Oneplus Technology India Private Limited 5. Sony India Private Limited 6. Hisense India Private Limited 7. TCL-India Holdings Private Limited 8. Intex Technologies (India) Limited 9. Panasonic Life Solutions India Private Limited 10. Haier Appliances India Pvt Ltd

In financial year 2022, the OEM market size for television in India was around 20 million sets, an increase from 16 million sets in the previous year. The market was dominated by Dixon, supplying companies like TCL, Xiaomi, Samsung etc. The other major players on that market were Foxconn, Radiant and Bhagwati. The Indian government had been promoting India's domestic television manufacturing by increasing tariff and providing financial incentives.

The OTT Penetration in India is Segmented by OS type and Price Range (Tizen, WebOS, Android TV, etc.). The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

The India television market is projected to grow at a CAGR of 7.90% between 2025 and 2034.

Snapshot img

Smart TV Market Size 2025-2029

The smart TV market size is forecast to increase by USD 149.5 bn at a CAGR of 16.8% between 2024 and 2029.

The market is experiencing significant growth, driven by technological advancements in TV resolution and the increasing influence of digital media on advertising and marketing. With the rise of high-definition and 4K TVs, consumers are demanding more advanced features, leading to innovations in display technology. Additionally, the digital media landscape is shifting towards streaming services and on-demand content, making smart TVs an essential device for accessing this content. However, concerns over security and privacy are emerging as challenges for the market. Smart TVs, with their internet video streaming capabilities, operating systems, and voice command features, have become essential devices for engaging viewing experiences. As consumers become more aware of data collection and usage, manufacturers must prioritize measures to protect user information and ensure transparency. Moreover, the ongoing evolution of technology and the increasing popularity of OTT services are driving demand for smart TVs, making it an exciting and competitive market to watch. Overall, the market is poised for continued growth, with technological innovations and changing consumer preferences shaping its future trajectory.

What will be the Size of the Smart TV Market During the Forecast Period?

Request Free Sample

The market is experiencing significant growth as consumers increasingly seek engaging, convenient home entertainment solutions. This market encompasses over-the-top (OTT) services, TV content creators, and various OTT and streaming platforms. Smart TVs, characterized by their internet connectivity and advanced features like voice command, screen mirroring/sharing, and video calling, dominate this sector. Movie producers and movie theaters are also embracing this technology, offering high-dynamic range (HDR) content and theater-like viewing experiences. Key trends include the adoption of large-screen television sets with high-definition picture quality, Dolby Atmos sound, and wide viewing angles. Consumers are drawn to the screen size-to-price value, with discount offers and price differences influencing buying decisions.
The integration of OTT services and the ability to access a vast array of content from various platforms have further fueled the market's growth. Overall, the market is dynamic and evolving, catering to consumers' increasing spending capacity and demand for premium home theater experiences.

How is this Smart TV Industry segmented and which is the largest segment?

The smart TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to the increasing popularity of Over-the-top (OTT) services and content creators. OTT platforms and streaming services have expanded the TV content landscape, providing consumers with a wider range of options beyond traditional movie producers and movie theaters. Affordable products, including entry-level smart TVs, have made high-definition picture quality and detailed image resolution accessible to a larger consumer base. High-end smart TVs with larger screen sizes, 8K TV segment, Dolby Atmos sound, and high-dynamic range (HDR) offer added depth and a premium feel.

Screen mirroring/sharing, video calling, and educational applications further enhance the functionality of these devices. The market's growth is driven by the increasing affordability of smart TVs, reduced price disparity between distribution channels, and the growing spending capacity of consumers. New market entrants continue to innovate, offering various screen sizes, shapes, and installation options, including walls and home theaters. Despite the competition, the market remains dynamic, with ongoing advancements in display panels, parts, and product prices. The market is poised for continued growth, fueled by technological advancements, consumer demand, and the increasing affordability of high-end products. The integration of OTT services, voice command, and other advanced features has transformed the TV viewing

The India Smart TV Market size was valued at USD 11.7 billion in 2023 and is projected to reach USD 34.49 billion by 2032, exhibiting a CAGR of 16.7 % during the forecasts period. The factors that have led the growth of the India Smart TV Market include changes in consumers’ disposable incomes’s, increased internet usage, and evolving customer preference for better home entertainment. Clever TVs are regular televisions with built-in web connection and intelligent components to let users to watch content from the internet, run apps and synchronize it with other smart appliances. Some of the most commonly used categories include Music, video / photo-sharing, gaming, and web surfing. The most important present-day tendencies are identified as the growth of 4K and OLED displays, voice assistant incorporation, AI-based offerings such as recommendations, and others. How attracted industry behemoths are aiming at reasonable Xs, regional content provision, and product diversification to tap more consumers. Smart TVs have plenty of scope in coming years in India because of its fast technology updates and Maximum number of people are adopting this technology.

The size of the India Smart TV & OTT Market was valued at USD 18.94 Million in 2023 and is projected to reach USD 61.05 Million by 2032, with an expected CAGR of 18.20% during the forecast period. Smart TVs and over-the-top (OTT) services represent a significant evolution in how consumers access and enjoy entertainment. A Smart TV is a television set equipped with internet connectivity and interactive features, allowing users to stream content directly from various online sources without the need for additional devices. These TVs typically come pre-loaded with applications for popular streaming services like Netflix, Amazon Prime Video, and Hulu, enabling viewers to watch their favorite shows and movies with ease. In addition to streaming, Smart TVs often support web browsing, gaming, and social media integration, creating a multifunctional entertainment hub in the living room. On the other hand, OTT refers to the delivery of video, audio, and other media content over the internet, bypassing traditional cable or satellite TV platforms. This model allows consumers to access a vast array of content on demand, often at a lower cost than traditional cable subscriptions. Popular OTT platforms, such as Netflix, Disney+, and HBO Max, offer original programming and a wide library of movies and TV shows, catering to diverse viewer preferences. The rise of OTT services has shifted consumer habits, leading to the decline of traditional TV viewing and prompting many to “cut the cord” in favor of more flexible viewing options. Recent developments include: May 2022: Kerala Government announced to launch of a state-owned over-the-top platform offering an array of movies, short films, and documentaries. The OTT platform's name is CSpace, an initiative of the Kerala State Film Development Corporation., February 2022: T-Series, one of India's leading film studios, is entering into the production of web series for video streaming devices. The company will focus on creating content for all mediums, which shall appeal to all audience sectors, with gripping shows across genres.. Key drivers for this market are: Large Volume of the Indian Households and Relative Less Levels of Penetration, Growing Spending Power and Growth in Smartphone Adoption to boost OTT Demand; Declining Unit Prices Coupled with Entry of Several Regional Players to Drive Bargaining Leverage of Buyers. Potential restraints include: Manufacturers Faced with Taxation Challenges and Relatively Higher Replacement Rate. Notable trends are: Increasing Adoption of Smart Devices Across IoT Ecosystem to Drive the Market Growth.

In 2020, the most popular TV screen size in India was 32 inch. Nearly 60 percent of televisions sold were in this size. Far behind as the second, with 21 percent of the market share, were televisions with a screen size from 42 to 45 inch. Together, they made up more than 80 percent of the Indian television market. The Indian television market in 2020 amounted for around 18 million sets, of which 12.5 million sets were smart TVs. The dominant display type was LED.

Snapshot img

Television Market Size 2025-2029

The television market size is forecast to increase by USD 73.1 billion at a CAGR of 8.2% between 2024 and 2029.

The market is experiencing significant growth driven by product innovation and advances, leading to portfolio extension and product premiumization. One of the key trends shaping the market is the advent of 8K Ultra High Definition (UHD) televisions, which offer superior image and sound quality. However, the lack of 4K content poses a challenge for market growth. Consumers are eager to adopt these advanced technologies, but the limited availability of 4K content may hinder widespread adoption of 8K UHD televisions. To capitalize on this opportunity, companies must focus on developing strategies to address the content gap, such as investing in content production or partnering with content providers.
Additionally, the increasing popularity of streaming services and smart TVs is transforming the way consumers access and consume content, further impacting the market dynamics. Companies must stay agile and adapt to these trends to effectively navigate the competitive landscape and capitalize on the growth opportunities in the market.

What will be the Size of the Television Market during the forecast period?

Request Free Sample

The market in the United States continues to evolve, driven by consumer demand for advanced features and premium content. Smart TV capabilities have become a standard expectation, enabling seamless integration of over-the-top platforms and cable services. Eco-friendly initiatives are gaining traction, with energy efficiency and recyclability becoming essential considerations. Technological segments, such as OLED displays, curved displays, and frameless designs, are shaping the industry's direction. Premium content offerings, including ultra-high-definition and pay TV market services, are fueling market growth. Satellite, cable, fiber optic services, and internet protocol-based solutions cater to various territories, each with unique consumer preferences.
The commercial sector is embracing technologies, such as ultra-high-definition services and foldable displays, to enhance the viewing experience. The market's valuation is projected to expand, reflecting the enduring appeal of TV as art in the modern home office.

How is this Television Industry segmented?

The television industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  UHD
  HD


Display Size

  Upto 43 inches
  55-64 inches
  48-50 inches
  Greater than 65 inches


Type

  Smart TV
  LCD, Plasma, and LED TVs
  Cathode-Ray Tube (CRT) and Rear-Projection TVs


Distribution Channel

  Offline
  Online


Screen Technology

  LCD
  OLED
  QLED
  MicroLED
  LCD
  OLED
  QLED
  MicroLED


Smart Features

  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities
  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities


Price Range

  Mass
  Premium
  Mass
  Premium


Application

  Residential
  Commercial


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  South America



  Middle East and Africa

By Technology Insights

The uhd segment is estimated to witness significant growth during the forecast period.

UHD televisions, also known as 4K televisions, have gained significant popularity in the consumer electronics market due to their high resolution of 3,840 pixels x 2,160 lines and aspect ratio of 16:9. With a horizontal screen display resolution of approximately 4,000 pixels, UHD televisions offer enhanced picture quality and viewing experience. companies have also introduced 8K resolution televisions, which offer a higher resolution of 7,680 pixels x 4,320 lines, making it the highest UHD television resolution currently available in digital televisions and cinematography. The market for UHD televisions is witnessing innovation through the integration of features like ambient mode, OLED panels, HDR content, and curved displays.

Wi-Fi modules, Bluetooth pairing, and smart remotes have become essential connectivity features for these televisions. Energy efficiency and eco-friendly design are also crucial factors driving the market's growth. Consumer appetite for premium content, gaming modes, and interactive features is fueling the demand for UHD televisions. The pay TV industry is also evolving with the integration of UHD services, content delivery, and streaming apps. The market is also witnessing acquisitions and collaborations among key

The smart TV Market size was valued at USD 197.8 Billion in 2023 and is projected to reach USD 1081.6 Billion by 2032, exhibiting a CAGR of 11.4 % during the forecast period. Smart TV is an internet enabled TV that runs on an operating system and allows users to connect to their various streaming platforms for endless entertainment. It is like smartphone that stream content directly to television by using internet connection. Increasing disposable income of people and spending towards high-end or advanced consumer electronics is major growth driver of the smart TV market worldwide. The demand of smart TVs was increased in India amid the coronavirus pandemic due to the lockdown and demand for entertainment. Rapid shift towards the online streaming and over the top (OTT) content across the globe is expected to pose significant growth of smart TV. Key drivers for this market are: Rising Growth of Urbanization to Aid Market Development. Potential restraints include: Tearing Issues as well as Occurrence of Allergies to Hamper Market Growth.

The Connected TV (CTV) market is experiencing robust growth, projected to reach a market size of $9.28 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 13.20%. This surge is driven by several key factors. The increasing adoption of streaming services and the rise of smart TVs are fundamental drivers. Consumers are increasingly cutting the cord, shifting from traditional cable television to on-demand streaming platforms accessible through their CTV devices. This transition is fueled by the desire for greater content choice, personalized viewing experiences, and cost-effectiveness. Furthermore, technological advancements, such as improved streaming quality (4K, HDR) and the integration of smart home functionalities within CTV devices, are enhancing the user experience and further propelling market growth. Competition among manufacturers like Samsung, LG, Hisense, TCL, and streaming platform providers such as Amazon, Apple, Roku, and Google, is also fostering innovation and affordability, making CTV accessible to a wider audience. Geographic distribution reveals a varied market landscape. North America and Europe currently hold significant market shares, driven by high internet penetration and early adoption of streaming technologies. However, the Asia-Pacific region, particularly China and India, presents substantial growth opportunities due to their rapidly expanding middle class and increasing smartphone penetration, creating a strong foundation for CTV adoption. The continued expansion of high-speed internet infrastructure in emerging markets will play a significant role in driving future growth. While challenges such as data privacy concerns and the need for robust cybersecurity measures exist, the overall positive trajectory of the CTV market indicates a bright future for the industry through 2033. The market is expected to continue its upward trend driven by ongoing technological advancements and changing consumer preferences. Recent developments include: May 2023: Blaupunkt and Flipkart announced a partnership to launch the 40-inch Android TV Sigma series. The new Blaupunkt Sigma Series Android TV has a bezel-less design, 512 MB RAM, 4 GB ROM, two bottom-firing built-in speakers with surround sound technology, and 3 HDMI and 2 USB ports., May 2023: Hisense announced the launch of its In the United Arab Emirates, new ULED X and hero U8 TV products have been launched. The company states that Hisense has increased its brand awareness in the UAE market from 48% to 73%, representing an increase of 25 percentage points., November 2022: Samsung launched the Samsung Crystal 55AU7700 55-inch Ultra HD 4K Smart LED TV in India. The Smart TV has a 4K Resolution, 3840 x 2160-pixel average, 60 Hz Refresh Rate, and 178 ° Viewing Angle.. Key drivers for this market are: Growing internet penetration and anticipated shift from conventional TVs, Industry collaborations and favorable market conditions (shift from internet TV to smart TV). Potential restraints include: Growing internet penetration and anticipated shift from conventional TVs, Industry collaborations and favorable market conditions (shift from internet TV to smart TV). Notable trends are: Smart TV Accounts for the Largest Market Share.

Star India and Disney network held the largest share of the television broadcast market across India at 18.6 percent in financial year 2020. Zee Entertainment followed close behind, with Sun TV Network ranking third that year.

A constant source of entertainment within Indian households was the television. The industry’s market size stood at approximately 592 billion U.S. dollars in the financial year 2017, reflected this popularity. The advancements in technology and the availability of services like Direct to Home (DTH) and PayTV resulted in dramatic increase in the number of subscriptions and revenue generation for the industry. Despite the busy schedules and competition from the smartphone industry, Indians spent an average of 3.44 hours watching television in 2017.

Who was watching?

There was no shortage of choice for a person of any age when it came to the heterogeneity of programs, but it’s the children who contributed the most with around 20 percent of the total television viewership in 2017. People also seemed to prefer native content over others as evident from the reach of Hindi General Entertainment Channels which stood at 499 million in the year 2017 as opposed to 82 million for the English movie channels.

Will the love last?

The availability of streaming networks like Hotstar and Netflix on mobile screens made it easier to access content remotely and was expected to be strong competition to the television viewership market according to Ericsson ConsumerLab research by the year 2020. Nevertheless, the estimates suggested that the Indian audience was expected to be loyal towards television and its content.

The global smart TV market, valued at $114.09 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 14.73% from 2025 to 2033. This surge is driven by several key factors. Increasing disposable incomes globally, particularly in developing economies like India and China, are fueling demand for larger screen sizes and advanced features. The proliferation of streaming services and over-the-top (OTT) content platforms further enhances the appeal of smart TVs, offering consumers a vast library of entertainment options beyond traditional cable television. Technological advancements, such as improvements in display resolution (like 4K and 8K), HDR technology, and enhanced smart functionalities (voice control, integration with smart home devices), are also contributing significantly to market expansion. Competition among leading brands like Samsung, LG, TCL, and Xiaomi is fierce, driving innovation and price reductions, making smart TVs more accessible to a wider consumer base. The online distribution channel is witnessing strong growth, leveraging e-commerce platforms for wider reach and competitive pricing. The market segmentation reveals significant regional variations. While North America and Europe maintain substantial market shares, the Asia-Pacific region, driven by strong growth in China and India, is poised for exponential expansion. The preference for larger screen sizes (above 55 inches) is increasing, impacting the segment-wise market distribution. However, challenges remain, including concerns about data privacy and security related to smart TV functionalities and the potential for price fluctuations in component costs due to global supply chain dynamics. Sustained growth will depend on continued innovation, addressing consumer concerns, and successfully navigating geopolitical and economic uncertainties. The forecast period of 2025-2033 indicates a significant market expansion, with the continued adoption of smart TVs across various demographics and geographic locations.

The global connected TV’s market is poised for significant growth, expanding from 16,978.4 Million in 2025 to 60,110.2 Million by 2035. The market grows at a CAGR 13.5% from the period 2025 to 2035.

Attributes	Description
Historical Size, 2024	USD 15,057.8 million
Estimated Size, 2025	USD 16,978.4 million
Projected Size, 2035	USD 60,110.2 million
Value-based CAGR (2025 to 2035)	13.5% CAGR

Semi-Annual Market Update

Particular	Value CAGR
H1	12.8% (2024 to 2034)
H2	13.3% (2024 to 2034)
H1	13.1% (2025 to 2035)
H2	13.7% (2025 to 2035)

Country-wise Insights

Countries	CAGR from 2025 to 2035
India	15.9%
China	14.8%
Germany	13.4%
KSA	14.3%
United States	14.1%

Category-wise Insights

Segment	CAGR (2025 to 2035)
OLED (Technology)	16.4%

Segment	Value Share ( 2025 )
Smart TVs (Device Type)	62.5%

The global smart TV market, valued at $275.69 million in 2025, is projected to experience steady growth, driven primarily by increasing disposable incomes, a rising preference for streaming services, and technological advancements in display technology. The Compound Annual Growth Rate (CAGR) of 2.19% from 2025 to 2033 indicates a consistent, albeit moderate, expansion. Key market segments include 4K and 8K resolution TVs, which are gaining traction due to enhanced viewing experiences, and larger screen sizes (55-60 inches and above), reflecting consumer demand for immersive home entertainment. The shift towards premium panel technologies like OLED and QLED is also a significant driver, offering superior picture quality and improved features. Geographic analysis suggests a strong presence across North America and Europe, with the Asia Pacific region, particularly India and Southeast Asia, exhibiting significant growth potential due to increasing adoption rates and expanding middle classes. Competition remains fierce among major players like Samsung, LG, TCL, Hisense, and Xiaomi, who continue to innovate with improved features, enhanced functionalities, and competitive pricing strategies. While the market experiences consistent growth, challenges persist. Price sensitivity remains a factor, especially in developing markets. The continuous evolution of display technology necessitates significant research and development investments from manufacturers. Furthermore, the increasing competition and saturation in developed markets require companies to continuously innovate and differentiate their offerings to maintain market share. The long-term outlook, however, remains positive, with the ongoing integration of smart home technologies and the expansion of streaming content expected to bolster market growth in the forecast period (2025-2033). The market is likely to witness further fragmentation and consolidation as smaller players adapt to the evolving dynamics. Recent developments include: January 2021 - Hisense launched a new product line of laser TV, TriChroma Laser TV, using its cutting-edge display technology. The laser TV will control and package separate lasers to get purer colors for display. TriChroma will have 20% brightness enhancement at the pixel level with a 430-nit picture brightness. The new TV product line will be offered in various screen sizes, including 75-inch to 100-inch giant screens. The company also aims to provide its customers with customized solutions, home fitness screens, and various professional options for different industries., August 2021 - Xiaomi launched Mi TV 5X series as a part of the Mi TV lineup in India. The MiTV 5X comes in multiple sizes, including 43-inch, 50-inch, and 55-inch with 4K resolution displays. It will also have various features, including HDR 10, Dolby Vision, adaptive brightness, Patchwall interface, and Google Assistant integration. The company is aiming to strengthen its presence in the region through such strategies.. Key drivers for this market are: Growing Disposable Income Across Emerging Economies, Rising Trend of Video-on-Demand Service. Potential restraints include: Growing Disposable Income Across Emerging Economies, Rising Trend of Video-on-Demand Service. Notable trends are: QLED is Expected to Witness Significant Growth.

We asked Indian consumers about "TV ownership by brand" and found that "Samsung" takes the top spot, while "Vu" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 3,367 consumers in India. Looking to gain valuable insights about TV owners across the globe? Check out our