The India Water Purifier Market Size Was Worth USD 1,482.46 Million in 2023 and Is Expected To Reach USD 6,676.39 Million by 2032, CAGR of 18.20%.

India Water Purifier Market was valued at USD 989.67 million in 2024 and is expected to grow 2,199.21 million by 2029 with a CAGR of 14.29% during the forecast period.

In financial year 2020, the dominant type of water purifier in India was ultraviolet (UV) water purifier, sharing more than ** percent of the market. It was followed by reverse osmosis (RO) purifier, with around **** percent market share. Together, they counted for more than ** percent of India’s water purifier market.

The current electric water purifier penetration in India was 8.7% in 2018 whereas for non electronic purifier it was 3.5%.

In 2021, the size of water purifier market in India reached **** billion U.S. dollars a decrease from 2015. The market size is expected to increase to *** billion dollars during 2029, with CAGR of 17.3 percent from 2021.

India Residential Water Purifier Market was valued at USD 796.95 Million in 2025 and is expected to reach USD 2023.43 Million by 2031 with a CAGR of 16.8% during the forecast period

The India water purifier market attained a value of USD 1.13 Billion in 2024 and is projected to expand at a CAGR of around 10.10% through 2034. Technological advancements and affordable product options fuel consumer adoption. Rising health concerns, growing awareness about water contamination, and government initiatives are further propelling the market to achieve USD 2.96 Billion by 2034.

Key Market Trends and Insights:

• The South India water purifier market dominated the market in 2024 and is projected to grow at a CAGR of 11.4% over the forecast period.
• By product type, point-of-use water filters is projected to witness a CAGR of 11.1% over the forecast period.
• By application, the residential segment is expected to register 11.3% CAGR over the forecast period with rising urbanization, government incentives, and cost efficiency.

Market Size & Forecast:

• Market Size in 2024: USD 1.13 Billion
• Projected Market Size in 2034: USD 2.96 Billion
• CAGR from 2025-2034: 10.10%
• Fastest-Growing Regional Market: South India

Rapid urban growth and urban lifestyles are transforming water consumption habits. As per World Bank, India’s towns and cities will be home to 600 million people by 2036. With more nuclear families and working parents, convenient and reliable water purifiers, especially multi-stage RO/UV systems are becoming standard household appliances in cities.

The India water purifier industry value is rising with public awareness about contaminants like heavy metals, arsenic, and industrial pollutants, backed by campaigns from NGOs and government agencies. In May 2022, Sharp India launched its WJ-R515V-H purifier deploying patented AF Disruptor Tech with 6-stage RO+UV filtration, removing heavy metals and conserving water. This heightened consciousness has led to increased consumer preference for advanced purification technologies that effectively remove both chemical and microbial impurities.

Increasing cases of typhoid, cholera, diarrhea, and jaundice across India have heightened concern over unsafe drinking water. According to a March 2024 Ahmedabad Municipal report, hundreds of diarrhea and typhoid cases emerged in a fortnight, highlighting urgent need for safe water. As consumers become more health-conscious, adoption of purification systems that effectively remove pathogens is accelerating, making health-driven demand a primary catalyst in the India water purifier market.

Water Purifier Market Size, Share, Forecast, & Trends Analysis by Technology (RO, UF, UV, Activated Carbon, Ozone, NF), Portability, Distribution Channel (Online, Offline), Industrial, Residential, Commercial, Public Sector) - Global Forecast to 2032

The Water Purifier/Filter Market Report Segments the Industry Into by Technology (UV, RO, Carbon Filtration, Ion-Exchange & De-Ionisation, and Other Technologies), by End-User (Residential, and Commercial), by Distribution Channel (B2C Channels, and B2B Channels), and by Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Water from aquifers was the main source of supply for Indians. The south Asian country accounted for almost a quarter of the global groundwater demand. Almost 80 percent of the country’s population depends on groundwater for farming and daily consumption. With increased contamination from industries and households alike, the water from natural sources has become unfit for drinking without proper treatment. As a result, the water purifier market across the nation was estimated to reach a market size of almost **** billion U.S. dollars by the end of 2024. Eureka Forbes was estimated to constitute a share of around ** percent of this industry in 2021. Purifying technologyWater purifiers made up a share of ***** percent of the consumer electronics market in 2016. Reverse osmosis purification, sediment purifier, water softener and UV purifiers were some of the existing technologies in the market. The market share was estimated to be evenly distributed between RO, gravity and UV purifiers in 2021. However, the high content of total solids dissolved in water suggests that the market is most likely to be dominated by RO purifiers. The effect of water crises Sources and supply of water were becoming an increasing concern across the country. Getting access to usable water is more essential, regardless of region and pace of development. In India’s largest cities, especially along the coasts, torrential rains or droughts, both affect groundwater levels in equal measure. Untimely rains along with unplanned urbanization and lack of sustainable infrastructure lead to crises across metros like Chennai, Cochin, Bangalore and Mumbai. Regardless of where and how the water comes from though, water purifier players will likely thrive because of the need for clean water.

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Residential Water Purifier Market Size and Forecast 2025-2029

The residential water purifier market size estimates the market to reach by USD 15.59 billion, at a CAGR of 10.9% between 2024 and 2029. APAC is expected to account for 79% of the growth contribution to the global market during this period. In 2019 the online retail segment was valued at USD 14.5 billion and has demonstrated steady growth since then.

    Report Coverage


    Details




    Base year


    2024




    Historic period

    2019-2023



    Forecast period


    2025-2029



    Market structure
    Fragmented



    Market growth 2025-2029


    USD 15587.7 million






The market is driven by the growing trend towards online and omnichannel retailing, which offers convenience and accessibility to consumers. This shift in purchasing behavior is expected to boost market growth, as more consumers opt for the ease and convenience of buying water purifiers from the comfort of their homes. Additionally, product innovations with a focus on technological advancements continue to shape the market, as companies introduce smart and connected water purifiers that offer advanced filtration technologies and real-time monitoring capabilities. Furthermore, the easy availability of packaged drinking water has led to an increasing awareness of water quality and health concerns, creating a strong demand for residential water purifiers.
However, challenges persist in the form of high upfront costs and the need for regular maintenance and replacement of filters, which may deter some consumers. Companies seeking to capitalize on market opportunities should focus on offering affordable financing options and developing low-maintenance, long-lasting filters to address these challenges effectively. Overall, the market presents significant growth potential, with companies that prioritize innovation, affordability, and customer convenience poised to succeed in this dynamic market.

What will be the Size of the Residential Water Purifier Market during the forecast period?

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The market continues to evolve, driven by the increasing awareness of water quality and health concerns. Post-filtration quality is a critical factor, with consumers seeking advanced technologies such as ultrafiltration and nanofiltration to ensure superior water purity. Water hardness reduction through ion exchange processes and water softener resins remains a popular application, particularly in areas with high mineral content. Technological advancements continue to unfold, with innovations like pressure gauge sensors and automatic flushing systems enhancing system performance and user experience. Membrane fouling control and flow rate adjustment are essential components of modern water filtration systems, ensuring consistent water quality and efficient operation.

The industry growth is robust, with expectations of over 10% annual expansion. For instance, a leading water filtration company reported a 15% increase in sales due to the growing demand for advanced water purification systems. The market encompasses various filtration stages, including pre-filtration, chlorine removal, alkaline water, and UV disinfection. Effective pre-filtration through sediment pre-filters and carbon block filters is crucial for maintaining the longevity of the system and reducing turbidity. Scale prevention systems and water pressure regulators ensure system longevity and optimal performance. UV lamp lifespan and filter cartridge replacement schedules are essential considerations for system maintenance. Activated carbon adsorption and reverse osmosis membranes are key technologies in water purification, addressing total dissolved solids and removing contaminants.

Nanofiltration technology offers an additional layer of purification, targeting smaller particles and ions. Water quality testing is a continuous process, ensuring the effectiveness of various filtration stages and maintaining consumer confidence in their water purification systems. Overall, the market is a dynamic and evolving sector, driven by consumer demand for superior water quality and advanced filtration technologies.

How is this Residential Water Purifier Industry segmented?

The residential water purifier industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Online Retail
  Specialty Stores
  Direct Sales


Product

  Multiple technology-based water purifier
  RO water purifier
  UV water purifier
  Gravity-based water purifier


Application

  Houses
  Apartments


Technology Specificity

  Reverse Osmosis
  UV Purification
  Activated Carbon


Geography

  No

Unlock data-backed intelligence on India Water Purifier Market, size at USD 1.25 billion in 2023, showcasing strategic insights and revenue trends.

India Water Purifier Market is expected to grow with a CAGR of more than 17% in the forecasted period. This report consist industry trends & major growing factors.

This statistic displays the share of the water purifiers market in India for 2021 based on technology. Reverse osmosis technology was projected to constitute approximately ** percent of the water purifier market in the country, while Ultraviolet water purification technology was forecasted to have about **** percent.

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Water Purifiers Market Size 2024-2028

The water purifiers market size is forecast to increase by USD 19.78 billion at a CAGR of 9.73% between 2023 and 2028.

The market is driven by the rising incidence of waterborne diseases, which underscores the growing need for clean and safe drinking water. According to the World Health Organization, diarrheal diseases caused by contaminated water kill an estimated 502,000 children under five years old each year. This alarming statistic highlights the urgent demand for water purification solutions. Another key driver is the continuous launch of innovative water purifiers, with companies introducing advanced technologies such as reverse osmosis, UV filtration, and ion exchange to cater to consumers' evolving preferences. However, the market faces challenges as well. The low replacement cycle of water purifiers, which is typically every three to five years, limits the growth potential for manufacturers.
Additionally, the high initial investment required for purchasing water purifiers may deter some consumers from making a purchase, particularly in developing countries. Companies in the market must navigate these challenges by offering affordable financing options, extended warranties, and after-sales services to incentivize repeat purchases. To capitalize on opportunities, market players should also focus on expanding their product portfolios to cater to diverse consumer segments and geographies.

What will be the Size of the Water Purifiers Market during the forecast period?

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The market continues to evolve, driven by the persistent water quality issues and the increasing water crisis in urban areas. Pesticides and water pollution remain significant concerns, leading to the demand for advanced filtration technologies. One such innovation is the Elegant Black Edition RO water purifier, which effectively removes chlorine impurities, minerals, and dissolved solids. However, maintenance costs are a critical factor, with consumers seeking filter media that offer optimal energy levels and extended life. Smart water purifiers, equipped with smart sensors and UV filters, are gaining popularity in both residential and commercial sectors. These feature-rich purifiers enhance skin health and provide pure drinking water for daily activities, including cooking and bathing.
Urbanization and increased population have led to a rapid development of the market, with emerging countries adopting water filtration systems to address waterborne diseases such as cryptosporidium and giardia. The market dynamics are further influenced by government programs, purchasing power, and consumer health concerns. End-users demand purifiers that decontaminate water from heavy metals, metabolites, and dangerous bacteria. Point-of-entry filters and gravity filters offer cost-effective solutions, while cloud ro and reverse osmosis systems cater to those seeking cutting-edge technology and advanced purification techniques. The market's continuous unfolding is shaped by various factors, including the evolving water crisis, consumer preferences, and technological advancements.The ongoing need for clean water in daily life, from cooking to bathing, ensures the market's dynamic nature will persist.

How is this Water Purifiers Industry segmented?

The water purifiers industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Residential
  Commercial


Technology

  Reverse osmosis (RO)
  Ultraviolet (UV)
  Ultrafiltration (UF)
  Gravity-based
  Others


Distribution Channel

  Online Retail
  Offline Retail
  Direct Sales


Product Type

  Countertop
  Wall-Mounted
  Under-Sink


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By End-user Insights

The residential segment is estimated to witness significant growth during the forecast period.

In today's world, ensuring access to clean and safe drinking water is a significant concern for both residential and commercial consumers. Waterborne diseases and contaminants, including pollutants, viruses, heavy metals, pesticides, and dissolved solids, have become a major health concern, especially in rapidly developing economies with high population densities, such as China and India. The increasing awareness of these issues has led to a surge in demand for water purifiers. Residential consumers, particularly those in urban areas, are investing in water purifiers to eliminate impurities and enhance their living standards. In India, for instance, the annual economic cost of waterborne

This statistic displays the share of the ultraviolet water purifiers market in India for 2015 based on select company. Kent RO systems had approximately ** percent of the ultraviolet water purifier market in the country during the measured time period.

The India Water Purifier Market is valued at USD 1.5 billion in 2024, driven by rising health awareness, urban water challenges, and the adoption of advanced RO/UV technology across metro households.

RO Water Purifier Market size was valued at USD 30.2 billion in 2021 and is predicted to reach USD 55.1 billion by 2030 with a CAGR of 6.9% from 2022-2030.

Solar-Powered Water Purifier Market Outlook

According to our latest research, the global solar-powered water purifier market size reached USD 1.18 billion in 2024, demonstrating robust momentum in sustainable water purification solutions. The market is expected to expand at a CAGR of 13.2% from 2025 to 2033, reaching a forecasted value of USD 3.46 billion by 2033. This strong growth trajectory is propelled by increasing demand for clean drinking water, heightened awareness of renewable energy solutions, and the urgent need for decentralized water purification in remote and off-grid locations.

The surge in demand for solar-powered water purifiers is primarily attributed to the global water crisis, which has intensified the need for accessible, safe, and sustainable water purification technologies. As populations grow and urbanization accelerates, the strain on traditional water infrastructure becomes more pronounced, especially in developing regions. Solar-powered water purifiers offer a decentralized solution, leveraging abundant solar energy to deliver potable water without reliance on conventional power grids. This not only addresses the immediate need for clean water but also aligns with global sustainability goals, making these systems highly attractive for governments, NGOs, and private sector stakeholders alike.

Another significant growth driver is the technological advancements in purification methods and solar energy harnessing. Innovations such as compact, high-efficiency photovoltaic panels, integration of advanced filtration technologies like reverse osmosis and ultraviolet purification, and IoT-enabled monitoring systems have enhanced the reliability and effectiveness of solar-powered water purifiers. These innovations have reduced operational costs, increased purification capacity, and improved ease of use, thereby making the technology more accessible and appealing across various end-user segments. Furthermore, the declining cost of solar panels has made these systems more economically viable, accelerating adoption across both developed and developing markets.

Government initiatives and policy frameworks supporting renewable energy and clean water access also play a crucial role in market expansion. Many countries have introduced subsidies, grants, and favorable regulatory frameworks to promote the adoption of solar-powered solutions in rural and underserved communities. International organizations and NGOs have also ramped up their efforts to deploy solar-powered water purifiers in disaster-stricken and water-scarce regions. These collaborative efforts between public and private sectors are instrumental in driving market penetration, fostering innovation, and ensuring the scalability of solar-powered water purification systems worldwide.

The advent of Smart Portable Water Purifier technology is revolutionizing the way individuals access clean water, particularly in remote and off-grid locations. These devices are designed to be highly efficient and user-friendly, providing safe drinking water by harnessing solar energy. The integration of smart features, such as real-time monitoring and automated maintenance alerts, enhances the user experience and ensures optimal performance. This innovation is particularly beneficial for outdoor enthusiasts, travelers, and emergency response teams, offering a reliable solution in areas where traditional water infrastructure is lacking. As the demand for portable purification solutions grows, the market for smart portable water purifiers is set to expand, driven by advancements in technology and increasing consumer awareness of sustainable living practices.

Regionally, the Asia Pacific market leads in both adoption and innovation, with countries like India and China investing heavily in decentralized water purification infrastructure. North America and Europe are witnessing rapid uptake due to stringent environmental regulations and a strong emphasis on sustainability. Meanwhile, Latin America and the Middle East & Africa are emerging as high-potential markets, driven by acute water scarcity and increasing investments in renewable energy. The regional dynamics highlight a global consensus on the importance of sustainable water purification, with each region leveraging solar-powered solutions to address unique local challenges.
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Home Use Water Purifier Market Outlook

The global home use water purifier market size was valued at approximately USD 17.5 billion in 2023 and is projected to reach USD 36 billion by 2032, registering a compound annual growth rate (CAGR) of around 8.5% during the forecast period. The increasing awareness regarding health and hygiene, coupled with the growing prevalence of waterborne diseases, is a major driving factor for the market's growth. Environmental concerns and the increasing contamination of water sources have made the adoption of home water purifiers practically indispensable in modern households, thereby fueling market expansion globally.

One of the primary growth factors for this market is the rapid urbanization and industrialization across various regions, particularly in emerging economies. As these countries develop, the accompanying rise in pollution levels and environmental degradation significantly impact water quality. Urban populations, now more than ever, are turning to home water purification systems to ensure access to clean and safe drinking water. This trend is further propelled by governments and non-governmental organizations promoting water safety and hygiene, thereby raising public awareness and stimulating demand for water purifiers.

Technological advancements in water purification systems are another key driver of market growth. Innovations such as advanced filtration technologies, enhanced purification processes, and smart water purifiers equipped with the Internet of Things (IoT) capabilities are gaining traction. These advanced systems not only promise superior water quality but also offer added convenience and efficiency for users. As consumer preferences shift towards more sophisticated and technologically advanced products, manufacturers are investing heavily in research and development to meet these evolving demands, which in turn bolsters market growth.

Increasing disposable income and changing lifestyles also contribute significantly to the expansion of the home use water purifier market. As households attain higher income levels, they tend to invest in better health and lifestyle products, including water purifiers. The perception of water purifiers as essential home appliances, rather than luxury items, is gaining ground across the globe. This shift is particularly evident in regions experiencing economic growth, where consumers are prioritizing health and wellness, leading to robust market growth.

Regionally, Asia Pacific is poised to witness substantial growth in the home use water purifier market, driven by factors such as large population, growing urbanization, and increasing awareness about water quality issues. The rising middle-class population in countries like India and China is a significant contributor to market growth. Meanwhile, North America and Europe continue to be mature markets with steady growth rates, primarily driven by technological advancements and the replacement demand for outdated systems. The Middle East & Africa and Latin America regions are expected to experience moderate growth due to improving economic conditions and a growing focus on public health initiatives.

Product Type Analysis

The home use water purifier market is segmented by product type into RO Purifiers, UV Purifiers, Gravity-Based Purifiers, and others. RO purifiers hold the largest market share, primarily due to their effectiveness in removing impurities and contaminants from water. They are particularly popular in areas with high TDS (total dissolved solids) in water. Ease of maintenance and reliability make them a preferred choice for many consumers, contributing to their dominance in the market. The segment's growth is further supported by continuous technological advancements aimed at enhancing the efficiency and reducing the operational cost of RO purifiers.

UV purifiers are known for their ability to effectively kill bacteria and viruses, making them an essential choice in regions where microbial contamination is a concern. These purifiers are gaining traction due to their chemical-free purification process, which ensures that the taste and odor of water remain unchanged. The growing awareness about the health risks of consuming contaminated water is driving the adoption of UV purifiers. Manufacturers are increasingly focusing on integrating UV technology with other purification methods, such as activated carbon and RO, to offer comprehensive water purification solutions.

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