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India Beer Market Size 2024-2028

The India beer market size is valued to increase USD 4.81 billion, at a CAGR of 8.8% from 2023 to 2028. Growth of online retailing of beer will drive the India beer market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 100% growth during the forecast period.
By Packaging - Bottles segment was valued at USD 4.83 billion in 2022
By Distribution Channel - Off trade segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 82.25 billion
Market Future Opportunities: USD 4811.60 billion
CAGR : 8.8%
APAC: Largest market in 2022

Market Summary

The market is a dynamic and evolving industry, characterized by the continuous unfolding of market activities and emerging trends. With a significant market share of over 35% in the overall alcoholic beverages sector, beer is a popular choice among consumers. The market is driven by several factors, including the growing popularity of core technologies such as brewing automation and the increasing demand for premium beers. Online retailing of beer is also gaining traction, with a CAGR of over 20% in recent years.
However, the market faces challenges such as the huge availability of substitute products like spirits and wine, as well as stringent regulations. Despite these challenges, opportunities abound, particularly in the form of untapped regional markets and the rising trend of microbreweries.

What will be the Size of the India Beer Market during the forecast period?

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How is the Beer in India Market Segmented and what are the key trends of market segmentation?

The beer in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Packaging

  Bottles
  Cans


Distribution Channel

  Off trade
  On trade


Type

  Strong
  Mild


Geography

  APAC

    India

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving market, various trends are shaping the industry landscape. E-commerce sales have experienced a significant surge, with a reported 30% increase in 2021. This growth is attributed to the convenience and accessibility offered by online platforms, making it easier for consumers to explore a wide range of beer options. Moreover, beer stability analysis and digital marketing effectiveness are crucial aspects of the market. Quality assurance protocols, such as wort production efficiency, supply chain optimization, and packaging material selection, are essential for maintaining product consistency and customer satisfaction. Malt quality control and marketing campaign effectiveness are also vital in ensuring brand loyalty and market differentiation.

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The Bottles segment was valued at USD 4.83 billion in 2018 and showed a gradual increase during the forecast period.

Microbiological contamination control and wholesale channel dynamics are other significant factors influencing the market. Water chemistry analysis, customer relationship management, and retail channel optimization are essential for maintaining product quality and enhancing customer experience. Distribution network efficiency, beer packaging technologies, and hop variety impact are also critical in optimizing production processes and catering to diverse consumer preferences. Fermentation temperature control, brewing process optimization, barley quality parameters, distribution chain management, product differentiation strategies, bitterness unit measurement, yeast strain selection, sensory evaluation methods, sales forecasting models, inventory management systems, and alcohol content determination are all essential components of the market. The market is expected to grow further, with a projected 25% increase in sales by 2025, as consumers continue to explore new and innovative beer products and packaging solutions.

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Regional Analysis

APAC is estimated to contribute 100% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The Indian beer market is a dynamic and evolving industry that caters to a diverse consume

India Beer market is expected to grow with a CAGR of more than 6% by 2023. Market Size, Share, Growth, Trends, Industry Analysis, Forecast, Keyplayers.

The global beer market, valued at $253.92 billion in 2025, is projected to experience robust growth, driven by several key factors. Rising disposable incomes, particularly in developing economies within the Asia-Pacific region (APAC), are fueling increased consumer spending on alcoholic beverages, including beer. Changing consumer preferences towards premium and craft beers are also contributing to market expansion. The on-trade segment (bars, restaurants) is expected to show steady growth, although the off-trade segment (supermarkets, convenience stores) is likely to maintain a larger market share due to its accessibility and convenience. Innovative packaging, such as sleek cans and unique bottle designs, caters to evolving consumer tastes and enhances the overall drinking experience, further boosting market demand. However, increasing health consciousness, stricter regulations on alcohol consumption, and economic fluctuations pose potential challenges to market growth. Competition within the industry is fierce, with major players like Anheuser-Busch InBev, Heineken, and Carlsberg constantly vying for market share through strategic acquisitions, brand extensions, and aggressive marketing campaigns. The APAC region, specifically China, India, and Japan, presents significant growth opportunities due to its large and expanding consumer base. The market's growth is expected to be influenced by factors such as successful marketing strategies, the launch of new and improved products, and evolving distribution networks. The forecast period (2025-2033) anticipates continued growth, fueled by sustained economic development in key markets and the ongoing evolution of consumer preferences. The CAGR of 4.4% suggests a steady, albeit moderate, expansion. While the on-trade segment might be affected by economic downturns or shifts in consumer behavior, the off-trade segment’s stability ensures a relatively consistent market trajectory. Furthermore, the continued emergence of craft breweries and niche beer styles will add dynamism to the market landscape, creating opportunities for smaller players to carve out market share. However, navigating evolving regulatory landscapes and maintaining responsible drinking initiatives remain crucial for sustained growth and profitability within the industry. Companies will need to adapt their strategies to address changing consumer habits and the increasing focus on health and wellness.

The global beer market, valued at $724.55 million in 2025, is projected to experience robust growth, driven by increasing disposable incomes, particularly in emerging economies, and evolving consumer preferences towards premium and craft beer varieties. The Compound Annual Growth Rate (CAGR) of 4.76% from 2025 to 2033 indicates a substantial market expansion. Key drivers include the rising popularity of craft beers and innovative flavor profiles, alongside the increasing demand for premium segments. The on-trade channel (bars, restaurants) remains a significant distribution avenue, although the off-trade channel (supermarkets, convenience stores) is witnessing considerable growth due to e-commerce penetration and home consumption trends. Market segmentation by product type (lager, ale, others) and category (standard, premium) further highlights diverse consumer preferences and provides opportunities for targeted marketing strategies. Regional variations are expected, with North America and Europe maintaining significant market share while Asia Pacific is anticipated to witness substantial growth owing to its expanding middle class and rising beer consumption. Competitive pressures are intense, with established multinational brewers like Anheuser-Busch InBev, Heineken, and Carlsberg facing competition from regional breweries and craft beer makers focusing on niche segments and unique branding. Successful players will need to adapt to shifting consumer demands, invest in marketing and distribution networks, and leverage technological advancements to maintain a competitive edge. The market's restraints primarily stem from increasing health concerns related to alcohol consumption, leading to government regulations and public health campaigns promoting moderation. Fluctuations in raw material prices, particularly barley and hops, can also affect production costs and profitability. Furthermore, economic downturns can negatively impact consumer spending on discretionary items like beer, posing challenges for the industry. However, the increasing sophistication of brewing techniques and the ongoing innovation in product offerings, catering to a broad range of tastes, are expected to mitigate these challenges and contribute to continued market growth in the coming years. The forecast period of 2025-2033 presents promising prospects for industry players who effectively adapt to the evolving landscape and capitalize on emerging opportunities. Recent developments include: October 2022: VictoriaTM unveiled Vicky Chamoy, a Mexican-imported beer infused with chamoy flavors, offering a unique blend of sweet, salty, spicy, and sour notes. This distinctively flavored beer is available in a convenient single-serve 24-ounce can., September 2022: Heineken Group's United Breweries launched Heineken Silver, a part of the renowned Amsterdam-based Heineken brand lineup. Brewed by experienced master brewers, Heineken Silver boasts natural ingredients like A-yeast and pure malt for an exceptional taste., May 2022: Anheuser-Busch InBev introduced Seven Rivers, a new beer in the Indian market akin to renowned brands like Budweiser, Corona Extra, and Hoegaarden. Initially available in select areas of Karnataka and Maharashtra, it's set to expand its presence to regions including Delhi, Goa, Haryana, and Uttar Pradesh in the near future.. Key drivers for this market are: Growing preference for low alcoholic beer by volume (abv) or non-alcoholic beers, Rising number of breweries leading to high prominence of craft beer. Potential restraints include: Demand for other alcoholic beverages. Notable trends are: Preference for Low Alcoholic Beer by Volume (ABV) or Non-Alcoholic Beers.

Discover the booming global beer market! Our analysis reveals a $724.55 million market in 2025, projected to grow at a CAGR of 4.76% until 2033. Explore key drivers, trends, and restraints shaping this dynamic industry, including insights into major players like Anheuser-Busch InBev and Heineken. Recent developments include: October 2022: VictoriaTM unveiled Vicky Chamoy, a Mexican-imported beer infused with chamoy flavors, offering a unique blend of sweet, salty, spicy, and sour notes. This distinctively flavored beer is available in a convenient single-serve 24-ounce can., September 2022: Heineken Group's United Breweries launched Heineken Silver, a part of the renowned Amsterdam-based Heineken brand lineup. Brewed by experienced master brewers, Heineken Silver boasts natural ingredients like A-yeast and pure malt for an exceptional taste., May 2022: Anheuser-Busch InBev introduced Seven Rivers, a new beer in the Indian market akin to renowned brands like Budweiser, Corona Extra, and Hoegaarden. Initially available in select areas of Karnataka and Maharashtra, it's set to expand its presence to regions including Delhi, Goa, Haryana, and Uttar Pradesh in the near future.. Key drivers for this market are: Growing preference for low alcoholic beer by volume (abv) or non-alcoholic beers, Rising number of breweries leading to high prominence of craft beer. Potential restraints include: Growing preference for low alcoholic beer by volume (abv) or non-alcoholic beers, Rising number of breweries leading to high prominence of craft beer. Notable trends are: Preference for Low Alcoholic Beer by Volume (ABV) or Non-Alcoholic Beers.

India Beer Market size was valued at nearly USD 245.65 billion in 2025 and is projected to reach nearly USD 461.97 billion by 2034, at 7.27% CAGR 2026–34.

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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

What will be the Size of the Market During the Forecast Period?

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Product Lager Ale Stout Distribution On-Trade Off-Trade Key Companies Profiled United Breweries Limited Anheuser-Busch InBev Carlsberg India Bira 91

USD 5.23 Billion in 2024; projected USD 11.35 Billion by 2033; CAGR 9.04%.

Overview This dataset presents real-world brewing records from Arbor Brewing Company, a renowned craft brewery in Bangalore, India, covering January 2020 to December 2020. It offers a comprehensive view of brewing parameters, quality assessments, sales trends, and operational efficiency—crucial for optimizing brewing processes and market strategies.

Dataset Contents 1. Brewing Parameters Fermentation Time (days) – Duration of fermentation for each batch. Temperature (°C) – Fermentation temperature. pH Level – Acidity measurement affecting beer flavor and stability. Gravity – Indicator of fermentation progress. Alcohol Content (% ABV) – Alcohol percentage per batch. Bitterness (IBU) – Measurement of hop bitterness. Color (EBC) – Beer color intensity based on the European Brewery Convention scale. Ingredient Ratio – Composition of raw materials in each batch. 2. Beer Styles & Packaging Beer Styles – Includes IPA, Lager, Stout, Pilsner, and Wheat Beer. SKU (Stock Keeping Unit) – Packaging formats: Pints, Bottles, Cans, Kegs. Location – Sales across different regions in Bangalore. 3. Sales & Quality Metrics Volume Produced (liters) – Batch-wise beer production. Total Sales (INR) – Revenue generated per batch. Quality Score – Sensory evaluation rating for each batch. 4. Efficiency & Loss Metrics Brewhouse Efficiency (%) – Indicator of brewing system efficiency. Losses at Various Stages: Brewing Loss (%) – Losses due to raw material inefficiencies. Fermentation Loss (%) – Yield reduction during fermentation. Bottling/Kegging Loss (%) – Losses occurring during final packaging. Applications 📌 Brewing Process Optimization – Identifying brewing conditions that improve beer quality. 📌 Market Analysis – Analyzing sales trends based on beer styles and packaging choices. 📌 Supply Chain Optimization – Reducing brewing and packaging losses to improve profitability. 📌 Quality Control – Evaluating the impact of brewing parameters on final product consistency.

Data Format File Format: CSV (Comma-Separated Values) Total Records: 583 batches Date Range: January 1, 2020 – December 30, 2020 Intended Audience This dataset is valuable for brewing professionals, data scientists, market analysts, and quality control experts. It also serves as an excellent resource for academic research in food technology, fermentation science, and business analytics.

Disclaimer While derived from real brewing practices, this dataset has been anonymized and processed for educational and analytical purposes. Data accuracy should be validated for business use.

India Beer Market by Actual Market Research, states that the consumption of beer was 280.75 million cases in 2021, which generated revenue of over INR 39000 crores.

Snapshot img { margin: 10px !important; } APAC Beer Market Size 2025-2029

The APAC beer market size is forecast to increase by USD 66.4 billion, at a CAGR of 4.6% between 2024 and 2029.

The market is experiencing a period of dynamic change, shaped by the dual forces of demographic shifts and corporate strategy. The growing demand from millennials for authenticity and novel beverage experiences is a significant driver, fostering growth in the craft beer and premium segments. This consumer cohort's preference for social drinking environments and unique product stories is reshaping on-trade channels. Concurrently, the market is undergoing consolidation through a notable increase in mergers and acquisitions, as companies strategically acquire regional players to expand their footprint, diversify portfolios, and achieve economies of scale. This allows them to better address the fragmented consumer base and innovate within categories like stout and porter beer.However, the industry is not without its challenges. Campaigns against alcohol consumption present a considerable hurdle, as these initiatives can negatively affect brand image and overall demand for alcoholic beverages. This environment pressures companies to invest in social responsibility programs and promote responsible drinking. Such scrutiny creates a complex operational landscape where growth must be balanced with public health considerations. This dynamic is also fostering innovation in the low-alcohol beer market as a direct response to both changing consumer attitudes and an increasingly stringent regulatory environment, further influencing the direction of product development and marketing efforts.

What will be the size of the APAC Beer Market during the forecast period?

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The market is in a state of continuous evolution, shaped by the interplay between consumer health consciousness and the pursuit of novel flavor profiles. This dynamic is evident in the expanding low-alcohol beer market, where brewing techniques are being refined to reduce alcohol content without compromising taste. The alcoholic beverage packaging market is also adapting, with a move towards sustainable materials and formats that align with modern consumer values, influencing everything from supply chain optimization to retail presentation and affecting the demand for products like the home beer brewing machine market.Furthermore, the definition of premium beer is being redefined by the craft beer movement, which emphasizes artisanal quality and local ingredients. This is compelling larger producers to innovate and segment their offerings more granularly. The development of cold chain infrastructure is becoming increasingly critical to maintain the integrity of these specialized products, including various dark beer market offerings, as they move through complex distribution channels. The market's trajectory is not defined by a single event but by the ongoing interaction of these evolving factors.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments. Distribution channelOn-tradeOff-tradePackagingBottlesCansProductLagerAlePilsnerOthersGeographyAPACChinaJapanIndiaAustralia

By Distribution Channel Insights

The on-trade segment is estimated to witness significant growth during the forecast period.

The on-trade distribution channel, which includes establishments where beverages are consumed on-site, is a vital arena for brand building and consumer engagement. This segment is crucial for showcasing premium beer and artisanal quality offerings, allowing for direct consumer interaction and feedback. The ambiance and service in these venues significantly influence brand perception and on-trade spending, making it a key focus for brewers looking to cultivate loyalty and introduce innovative products to an attentive audience.The recovery of the hospitality sector has bolstered this channel, with a reported 40% increase in footfall for bars and restaurants in some key markets during 2023. This resurgence supports the growth of craft beer and unique draught beer systems. Brewers leverage this environment for promotional activities, such as tasting events and food pairings, to educate consumers and drive demand. The channel provides invaluable insights for product development and marketing strategies that align with evolving consumer preferences.

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The On-trade segment was valued at USD 144.90 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2

Discover the booming global beer market! Our in-depth analysis reveals a $9.17 billion market in 2025, projected to reach [estimated 2033 value] by 2033, driven by rising disposable incomes and changing consumer preferences. Explore market segmentation, key players, competitive strategies, and regional insights.

The Asia-Pacific beer market, valued at $228.81 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.27% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes across the region, particularly in rapidly developing economies like India and Vietnam, are driving increased consumer spending on alcoholic beverages, including beer. A burgeoning young adult population further fuels demand, with this demographic showing a preference for diverse beer styles and experiences. The growth is also bolstered by increasing urbanization and the expansion of modern retail channels, making beer more accessible to a wider consumer base. While premiumization, with consumers opting for higher-quality craft beers and imported brands, represents a significant trend, the market also sees strong demand for affordable, locally produced lagers, indicating a diverse consumer landscape. Challenges remain, however, including government regulations concerning alcohol consumption and the potential impact of health concerns on consumer behavior. Competition within the market is fierce, with both multinational giants like Anheuser-Busch InBev and Heineken, and regional breweries vying for market share. The diverse distribution channels, including on-trade (pubs, restaurants) and off-trade (retail stores, supermarkets), create opportunities for growth across different segments of the market. The significant players in the Asia-Pacific beer market are strategically positioning themselves to leverage these opportunities. This includes expanding their product portfolios to meet evolving consumer preferences, investing in innovative marketing and distribution strategies, and focusing on sustainable and ethical practices to appeal to environmentally conscious consumers. China, Japan, and India are expected to remain the largest markets within the region, contributing substantially to the overall growth. However, emerging economies like Vietnam and Thailand are showcasing rapid expansion, presenting significant untapped potential for future market penetration. Understanding the nuances of each market, including cultural preferences and regulatory landscapes, will be crucial for sustained success in this dynamic and competitive environment. The forecast period of 2025-2033 presents a compelling opportunity for significant growth within the Asia-Pacific beer market, predicated upon continued economic development, evolving consumer tastes, and strategic adaptation by market players. Recent developments include: September 2021: Carlsberg India entered the premium wheat beer segment with the launch of Tuborg White. This new Tuborg offering is beyond any ordinary lager. It is a cloudy drink with a smooth, refreshing taste with a subtle fruity twist., June 2021: Heineken NV, the world's second-largest beer maker, took control of India's largest brewer, United Breweries Limited, cementing its position in a vast market where beer consumption could grow from a low base. The Dutch brewer had bought 39.6 million shares in UBL to push its holding to 61.5% from 46.5% before., March 2021: Asahi Breweries launched a new carbonated low-alcoholic drink, Beery, a 0.5% alcoholic beer, as part of its drive to see sales of products at 3.5% ABV or lower increase from 6% to 20% by 2025.. Notable trends are: China Dominating Beer Production.

The India Beer Market is expected to grow at above 3.88 % CAGR from 2023 to 2028.

In India, all commercial beverages saw a growth in 2015 and are likely to continue in 2016. Across the alcoholic beverage industry, consumption reported a robust growth at an overall growth of 11%, with 6% increase in beer market. Though the early monsoons and unusual cyclones affected the small players, big players were unaffected due to strong distribution channel throughout the country. Greater inclination towards social drinking as well as increase in the economic independence of the younger generation due to increased employment, rise in acceptability of drinking and hunt for sensory flavor supported the competitive and dynamic beer market. Read More

The global beer market is projected to reach USD 1,615.8 billion by 2035, registering a steady CAGR of 7.3% during the forecast period 2025 to 2035. The market is valued at USD 793.2 billion in 2025.

Analysis of Beer Sales by Top Countries

The combined revenue in the 'Beer' segment of the alcoholic drinks market in India was modeled to stand at 14.41 billion U.S. dollars in 2024. Between 2018 and 2024, the combined revenue rose by 890 million U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined revenue will steadily rise by 3.58 billion U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beer.

USD 1968.52 Million in 2024; projected USD 56983.39 Million by 2033; CAGR 45.25%.

The global beer market size is projected to grow from USD 897.08 billion in 2025 to USD 1314.86 billion by 2033, exhibiting a CAGR of 4.9%.
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