The India lingerie market size reached USD 5.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.0 Billion by 2033, exhibiting a growth rate (CAGR) of 8.40% during 2025-2033. The increasing awareness and acceptance of lingerie as an essential part of daily wear and fashion, the growing middle-class population with higher disposable income, and rising influence of celebrity endorsements are among the key factors driving the market growth.

IMARC Group provides an analysis of the key trends in each segment of the India lingerie market report, along with forecasts at the country and regional levels from 2025-2033. Our report has categorized the market based on product type, material, price range and distribution channel.

In 2020, 60 percent of India's female innerwear market in India was covered by unbranded innerwear products. Branded innerwear made up 26 percent. While unbranded innerwear was expected to lose market share, breakout categories such as lingerie or shapewear, were estimated to further expand their share in the market.

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Bra Market Size 2025-2029

The bra market size is forecast to increase by USD 19.59 billion at a CAGR of 7.5% between 2024 and 2029.

The market caters to the intimate clothing needs of women, transforming this essential undergarment into a fashion accessory that reflects personal style. With an increasing number of women prioritizing comfort and customization, competitors are focusing on providing consumer-oriented bras based on specific breast sizes and shapes, with many offering options made from soft, breathable cotton. Moreover, the influence of celebrities and fashion influencers on consumer preferences is driving market growth, with e-commerce platforms playing a pivotal role in making these products easily accessible. The rise in demand for eco-friendly and sustainable production methods is another significant trend. However, the market faces challenges such as the increasing prevalence of counterfeit bras in the market, which undermines brand reputation and consumer trust. To stay competitive, companies must prioritize customer service and product quality while adopting innovative marketing strategies, especially through online channels. This market analysis report delves into these trends and challenges, providing insights into the future growth prospects of the market.

What will the size of the market be during the forecast period?

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The women's intimate clothing market is witnessing significant growth, driven by various factors. One of the notable trends is the increasing popularity of stick-on bras, which offer flexibility and convenience for women. These bras, also known as adhesive or self-adhesive bras, provide a solution for women seeking support without the traditional hooks and straps. Another trend in the market is the influence of celebrities and social media influencers on consumer preferences. Their endorsements of form-fitting bras and backless tops have led to an increase in demand for these styles. Furthermore, the bras offer a sleek, seamless appearance, making them ideal for various occasions, from work to play. Working women are another key demographic in the market. They require bras that offer comfort and support throughout the day. Padded bras and convertible bras are popular choices due to their ability to provide shape and lift, while also offering adjustability for a customized fit.
Sports bras and nursing bras are essential categories within the market. Sports bras offer support and comfort during physical activities, while nursing bras cater to the unique needs of breastfeeding mothers. Both types of bras have evolved to incorporate advanced technologies, such as moisture-wicking fabrics and seamless structures, ensuring optimal comfort and functionality. The market for intimate clothing is also witnessing a shift towards eco-friendly fabrics and sustainable materials. Organic cotton, recycled fibers, and bamboo fabric are gaining popularity due to their environmental benefits and soft, breathable textures. Specialist retailers and online stores are increasingly offering a wide range of intimate clothing made from these fabric choices. In conclusion, the women's intimate clothing market is experiencing growth due to various trends, including the rise of stick-on bras, the influence of celebrities and influencers, the demand from working women, and the shift towards eco-friendly fabrics and sustainable materials. These trends are shaping the market and providing consumers with a diverse range of options to meet their unique needs and preferences.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  T-shirt bra
  Sports bra
  Nursing bra
  Stick-on bra
  Others


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Type Insights

The T-shirt bra segment is estimated to witness significant growth during the forecast period.

T-shirt bras, also known as seamless or molded bras, are popular choices for women due to their sleek design and ability to provide proper support and lift. These bras feature smooth cups and a seamless construction, making them perfect for wearing under tight-fitting clothing such as t-shirts. One of the key attributes of t-shirt bras is their padding, which provides a subtle shape and adequate coverage without revealing any lines. Moreover, these bras are made using sustainable materials, such as organic cotton, recycled fibers, bamboo fabric, and advanced fabric technology. These breathable textiles ensure comfort and durability, while seamless s

Asia-Pacific Lingerie Market is segmented based on Product Type (Brassiere, Briefs, and Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), by Country (China, Japan, India, Australia, and the Rest of Asia-Pacific). The report offers market size and forecasts in value (USD million) for the above segments.

Comprehensive dataset of 9,662 Lingerie stores in India as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

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Lingerie Market Size 2024-2028

The lingerie market size is forecast to increase by USD 18 billion, at a CAGR of 4.2% between 2023 and 2028.

The market is characterized by the rising trend of mass customization and personalization, catering to the unique preferences of consumers. This shift is driven by the growing organized retail sector, which allows for a wider range of options and improved shopping experiences and by increasing consumer spending power and shifting preferences towards daily wear, sportswear, bridal wear, and natural beauty. Flexible fabrics, lace, cotton, and nylon are popular choices for lingerie due to their comfort and style. However, the market faces challenges from the availability of counterfeit products, which undermines brand reputation and consumer trust. Companies must navigate this issue by implementing robust anti-counterfeiting measures and focusing on product authenticity. To capitalize on market opportunities, businesses should leverage technology to offer personalized solutions and strengthen their supply chain to ensure product quality and timely delivery.
Additionally, strategic partnerships and collaborations can help brands expand their reach and enhance their offerings. Overall, the market presents both challenges and opportunities for growth, requiring companies to stay agile and responsive to evolving consumer demands and market trends.

What will be the Size of the Lingerie Market during the forecast period?

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The market continues to evolve, with various sectors experiencing dynamic shifts. Sports bras, once relegated to athletic pursuits, have expanded into everyday wear, driven by consumer demand for comfort and support. Lace lingerie, with its timeless allure, remains a staple, while wireless bras offer an alternative for those seeking a more unencumbered feel. Price point strategies vary, catering to diverse customer segments, with seasonal trends influencing sales. Fashion shows and social media marketing fuel innovation, as designers explore new design aesthetics, from size inclusivity to suspender belts. E-commerce platforms and seamless bras streamline shopping experiences, while sustainable initiatives and ethical sourcing gain traction.

Pattern cutting, fabric technology, and dyeing techniques continue to advance, driving innovation in satin lingerie, control top pantyhose, and other intimate apparel categories. Retail channels adapt to consumer preferences, with convertible bras, t-shirt bras, and lingerie sets gaining popularity. Supply chain management and sewing techniques ensure quality control, as brands strive to maintain customer loyalty through marketing campaigns and influencer collaborations. The market's continuous unfolding reflects the evolving needs and desires of consumers, with underwire bras, high-waisted briefs, and other traditional styles coexisting alongside emerging trends.

How is this Lingerie Industry segmented?

The lingerie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product Type

  Bras
  Knickers/Panties
  Shapewear
  Lingerie Sets
  Sleepwear/Nightwear
  Hosiery


Price Range

  Mass Market/Economy
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various product categories, including sports bras, lace lingerie, wireless bras, and more. Price point strategies play a crucial role in catering to diverse customer segments. Seasonal trends and fashion shows influence design aesthetics, with fit and comfort being paramount for strapless and underwire bras. E-commerce platforms have transformed retail channels, allowing seamless shopping experiences for consumers. Sustainability initiatives, from fabric technology and dyeing techniques to ethical sourcing and supply chain management, are increasingly important. Pattern cutting, sewing techniques, and product development continue to evolve, with an emphasis on size inclusivity and innovative designs. Marketing campaigns, influencer collaborations, and brand loyalty drive consumer engagement.

Specialty stores, such as Jockey International Inc. And Victoria's Secret Stores and Co., offer greater product visibility and cate

The Asia-Pacific lingerie market, currently exhibiting robust growth, is projected to maintain a significant expansion trajectory throughout the forecast period (2025-2033). Fueled by a rising disposable income, particularly among young women in rapidly developing economies like India and China, the market demonstrates a strong preference for comfort, innovation, and diverse product offerings. The increasing adoption of online retail channels, providing wider access and convenience, further accelerates market growth. Key drivers include changing lifestyles, evolving fashion trends embracing body positivity and inclusivity, and a growing awareness of health and hygiene concerning intimate apparel. While the market witnesses a surge in demand for premium and specialized lingerie, price sensitivity remains a key factor, particularly in price-sensitive markets. The competitive landscape is characterized by a mix of established international brands and burgeoning local players, leading to intense competition and product diversification. The market is segmented by product type (brassieres, briefs, and other intimate apparel) and distribution channels (supermarkets, specialty stores, and online platforms). Within the regional breakdown, countries such as China, India, and Japan represent significant market shares, reflecting diverse consumer preferences and purchasing power. The continuous evolution of consumer preferences, including a growing demand for sustainable and ethically sourced products, presents both opportunities and challenges for market players. The market's 9.90% CAGR indicates a substantial expansion, with an estimated market size exceeding several billion dollars by 2033. Specific growth figures for individual segments require more granular data, but based on the stated drivers and trends, we can reasonably anticipate significant growth in online sales and a rising demand for higher-quality, innovative products. The increasing awareness of health and hygiene linked to intimate apparel will drive demand for premium materials and technologically advanced designs. However, regional variations in economic conditions and cultural preferences will influence the growth rates across different countries within the Asia-Pacific region. Addressing consumer concerns about sustainability and ethical sourcing will become increasingly critical for maintaining long-term market success. Competition among both international and domestic brands will continue intensifying, encouraging innovation and the development of targeted marketing strategies catering to diverse consumer needs and preferences. Recent developments include: In May 2022, American Eagle Outfitters, Inc. announced the expansion of its retail presence in India through franchisees. The company aims to add another 50 stores in India over the next three years., In April 2022, Wacoal, the Japanese lingerie retailer, introduced its new Spring/Summer collection to strengthen its position in the market studied by launching the new collection, which has a wide range of empowering colors, intricate designs, and easy fits., In February 2022, Caely Holdings Bhd announced a joint venture (JV) in Indonesia this year to increase its production capacity to cater to the growing global demand for lingerie.. Notable trends are: Inclination Towards Healthy Lifestyle Trends and Athleisure.

Lingerie Market Outlook

The global lingerie market size was valued at approximately USD 42 billion in 2023, and it is anticipated to reach around USD 78 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.2% during the forecast period. This remarkable growth is driven by several factors, including increasing consumer awareness about personal grooming and hygiene, rising income levels, and the growing influence of fashion trends. The proliferation of e-commerce platforms has also made lingerie more accessible to a broader audience, further propelling market growth.

One of the primary growth factors of the lingerie market is the increasing emphasis on personal comfort and style. Modern consumers, particularly women, are more conscious of their lingerie choices, seeking products that offer both comfort and aesthetic appeal. Innovations in fabric technology and design have led to the development of lingerie that is not only visually appealing but also comfortable to wear for extended periods. The integration of lightweight, breathable, and stretchable materials has enhanced the consumer experience, leading to increased demand.

Furthermore, the growing influence of social media and the endorsement of lingerie brands by celebrities and influencers have significantly impacted consumer behavior. Platforms like Instagram and YouTube have become powerful tools for marketing, with brands leveraging these channels to showcase their latest collections and engage with their audience. This trend has made lingerie shopping a more personalized and interactive experience, attracting a younger demographic that values social validation and aspirational purchases. The rise of body positivity movements has also played a crucial role in shaping the lingerie market, promoting inclusivity and diversity in product offerings.

Additionally, the expansion of online retail has revolutionized the lingerie market. E-commerce platforms offer a wide range of products, sizes, and styles, making it easier for consumers to find exactly what they need. The convenience of online shopping, coupled with attractive discounts and easy return policies, has encouraged more consumers to purchase lingerie online. The COVID-19 pandemic further accelerated this shift, as lockdown measures and social distancing norms led to an increase in online shopping activities. Brands have responded by enhancing their online presence and investing in digital marketing strategies to capture this growing market segment.

In recent years, Menstrual Lingerie has emerged as a notable innovation within the intimate apparel sector. This specialized category of lingerie is designed to provide comfort and protection during menstruation, offering an alternative to traditional menstrual products. Menstrual Lingerie incorporates absorbent materials and leak-proof technology, allowing wearers to feel secure and comfortable throughout the day. The growing awareness and acceptance of menstrual health and hygiene have led to increased interest in these products. As more consumers seek sustainable and reusable options, Menstrual Lingerie is gaining traction as an eco-friendly choice. Brands are responding by expanding their product lines to include a variety of styles and sizes, catering to diverse consumer needs and preferences.

From a regional perspective, North America and Europe currently dominate the lingerie market, driven by high disposable incomes, advanced retail infrastructure, and a strong preference for premium products. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, fueled by increasing urbanization, rising middle-class populations, and changing lifestyle trends. Countries like China and India are emerging as significant markets for lingerie, with consumers becoming more open to exploring new styles and brands. Latin America and the Middle East & Africa also present growth opportunities, although at a relatively slower pace compared to other regions.

Product Type Analysis

The lingerie market is segmented by product type into bras, panties, shapewear, sleepwear, loungewear, and others. Each segment caters to different consumer needs and preferences, contributing to the overall diversity of the market. The bras segment holds the largest market share, driven by the essential nature of the product and the wide variety of styles available. From everyday t-shirt bras to specializ

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According to the PMI, the size and share of the Asia-Pacific bra market is estimated to be USD 36.13 Billion by 2034, with a CAGR of 17.8% during the forecast period.

The size of the Asia-Pacific Lingerie Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 9.90% during the forecast period. Lingerie refers to women's underwear and nightclothes, often designed to be visually appealing and made from lightweight, delicate fabrics such as silk, satin, lace, and chiffon. Lingerie includes items like bras, panties, camisoles, slips, and robes, and is often associated with elegance and sensuality. These garments are crafted to provide comfort, support, and a flattering fit, while also enhancing the wearer's confidence and allure. Over time, lingerie has evolved from purely functional undergarments to fashion statements, with a wide range of styles catering to different preferences and occasions. Recent developments include: In May 2022, American Eagle Outfitters, Inc. announced the expansion of its retail presence in India through franchisees. The company aims to add another 50 stores in India over the next three years., In April 2022, Wacoal, the Japanese lingerie retailer, introduced its new Spring/Summer collection to strengthen its position in the market studied by launching the new collection, which has a wide range of empowering colors, intricate designs, and easy fits., In February 2022, Caely Holdings Bhd announced a joint venture (JV) in Indonesia this year to increase its production capacity to cater to the growing global demand for lingerie.. Key drivers for this market are: Demand for Smartwatches, Popularity of Luxury Watches. Potential restraints include: Presence of Fake Brands in the Market. Notable trends are: Inclination Towards Healthy Lifestyle Trends and Athleisure.

In 2020, lingerie made up 68 percent of the female innerwear market in India. Athleisure and nightwear made up to 24 percent of shares and is expected to increase to 30 percent in 2025.

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Intimate Apparel Market Size 2025-2029

The intimate apparel market size is forecast to increase by USD 32 billion at a CAGR of 6.6% between 2024 and 2029.

The market is driven by the increasing preference for visually appealing and fashionable intimate apparel, particularly among women who prioritize comfort and style. This trend is further amplified by the rising popularity of athleisure in the intimate apparel industry, as consumers seek versatile and functional garments suitable for various activities. However, this market landscape also presents challenges for key players. The fewer barriers to entry in the intimate apparel industry result in intense competition among established brands, requiring companies to innovate and differentiate themselves to maintain market share. The market is experiencing significant growth, driven by the increasing preference for visually appealing fast fashion and intimate apparel, particularly among women.
To capitalize on opportunities and navigate challenges effectively, market participants must focus on offering unique designs, superior quality, and competitive pricing, while also investing in digital marketing and omnichannel sales strategies to reach and engage customers. To capitalize on this market opportunity, companies should focus on understanding the evolving preferences of their customers and staying abreast of the latest trends in the apparel industry.

What will be the Size of the Intimate Apparel Market during the forecast period?

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The market continues to evolve, shaped by various dynamics and applications across diverse sectors. Seamless underwear, designer lingerie, and e-commerce retailers dominate the landscape, with brand building and customer satisfaction at the forefront. Price point and value proposition remain crucial factors, as digital marketing and personalized recommendations drive sales. Innovations in technology, such as 3D body scanning and virtual fitting, enhance the user experience and cater to diverse consumer needs. Sustainable materials, including organic cotton and recycled fabrics, are increasingly prioritized, reflecting the importance of eco-consciousness and brand loyalty. Influencer marketing, body positivity, and size inclusivity further shape the market, with technological advancements streamlining retail operations and supply chain management. Maternity wear and maternity bras, adjustable straps, and size charts are essential offerings for expectant mothers.
Seasonal collections, maternity wear, luxury lingerie, sports bras, and compression garments cater to diverse target audiences, while data analytics and social media marketing provide competitive advantages. The ongoing unfolding of market activities reveals evolving patterns and trends, as the industry continues to adapt and innovate. Lounge wear, pajama sets, and sleep shirts offer comfort and convenience. Seamless technology, front closure, and convertible bras provide flexibility and ease.

How is this Intimate Apparel Industry segmented?

The intimate apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lower inner wear
  Upper inner wear
  Sleepwear and loungewear
  Thermal wear
  Others


Gender

  Female
  Male


Distribution Channel

  Offline
  Online


Material

  Cotton
  Silk
  Satin
  Nylon
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The lower inner wear segment is estimated to witness significant growth during the forecast period. In the market, consumer preferences prioritize comfort and innovation. Seamless underwear, especially panties, are gaining popularity due to their comfort and suitability for various clothing styles, particularly in the workplace. Younger generations favor full-coverage panties over thongs, while the rise of working women contributes to the demand for seamless options. Intimate apparel brands cater to this trend by offering affordable packaged deals, allowing customers to purchase multiple items at once. Diversity and inclusion are essential, leading to an expansion of size inclusivity and body positivity campaigns. Fashion trends influence purchasing patterns, with sustainable materials, eco-friendly lingerie, and recycled fabrics becoming increasingly popular. Lingerie styles range from push-up bras, underwire bras, non-padded bras, strapless bras, corset tops, and thong underwear.

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The Lower inner wear segment was valued at USD 24.80 billion in 2019 and showed a gradual increase during the forecast period. Consumers are looking for

Credit report of India Fashion Do Bra contains unique and detailed export import market intelligence with it's phone, email, Linkedin and details of each import and export shipment like product, quantity, price, buyer, supplier names, country and date of shipment.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.