The India Cosmetics Products Market Report is Segmented by Product Type (Facial Make-Up Products, Eye Make-Up Products, Lip Make-Up Products, and More), Category (Mass, Luxury), Nature (Conventional, Natural/Organic), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, and More), and Geography (East, West, North, South). The Market Forecasts are Provided in Terms of Value (USD).

The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

The India cosmetics market size by revenue USD 6.35 billion, according to industry data derived from a comprehensive five-year historical analysis. This growth is driven by an increasing disposable income, a rising young population, and the growing influence of social media and beauty trends. The increasing demand for premium products, along with a shift towards natural and organic products, is further fueling the growth of the cosmetics industry. Online sales have also contributed significantly to market expansion, particularly after the pandemic, which shifted consumer purchasing behavior towards digital platforms.

India Cosmetics Market was valued at USD 14.78 Billion in 2024 and is expected to reach USD 21.21 Billion by 2030 with a CAGR of 6.13%.

The cosmetics market attained a value of USD 343.37 Billion in 2024. The market is expected to grow at a CAGR of 5.20% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 570.06 Billion.

Consumers are increasingly prioritizing health and wellness, driving demand for natural and organic cosmetics. Products free from parabens, sulphates, and synthetic fragrances are gaining popularity due to growing awareness of potential long-term effects of chemical ingredients. Brands are responding with cleaner formulations, botanical extracts, and transparent ingredient labelling. In July 2024, BloomyBliss unveiled new lip gloss infused with organic rose petals for offering a natural, luxurious shine and floral-inspired beauty. This trend supports cruelty-free and vegan products while aligning with sustainability movements.

E-commerce and online delivery are accelerating the growth of the cosmetics market by offering consumers greater convenience, accessibility, and personalization. Fast shipping, easy returns, and subscription models enhance the overall customer experience. Same-day delivery is becoming a powerful trend in the beauty industry, transforming how brands release and distribute new products. In March 2025, Uber Eats teamed up with Sally Beauty for enabling instant on-demand delivery of hair, nail, and beauty supplies straight to customer doors in the United States. As a result, e-commerce is expanding market reach and also reshaping how beauty products are marketed and sold.

Key Market Insights:

• The Asia Pacific cosmetics market accounted for the largest share of the global market revenue and is expected to grow at 6.7% CAGR over the forecast period.
• The Indian cosmetics market is projected to grow at 8.3% CAGR during the forecast period.
• By cosmetics type, makeup and colour cosmetics registered a substantial share in 2024.
• The market growth has been further bolstered by online distribution channels which are expected to exhibit a CAGR of 6.2% over the forecast period.

Market Size & Forecast

• Market Size in 2024: USD 343.37 Billion
• Projected Market Size in 2034: USD 570.06 Billion
• CAGR from 2025-2034: 5.20%
• Largest Regional Market: Asia Pacific

The cosmetics market continues to register substantial growth as consumer awareness towards personal care and beauty trends picks up.Growing product lines in skincare, color cosmetics, hair care, and grooming have also driven market growth in worldwide regions. Also driving the innovative process is the focus on personal appearance, with brands cultivating unique products targeting various skin and hair types. The growth of digital marketing and e-commerce further propels market expansion, making cosmetics more widely available while cementing the focus on sustainability and ethical practices.

India Cosmetic Market reached USD 16.2 billion in 2024 and is estimated to reach USD 27.0 billion in 2032 and expanding at a robust CAGR of 6.6% till 2032

The India cosmetics products market is experiencing robust growth, projected to reach a substantial value by 2033. A Compound Annual Growth Rate (CAGR) of 10.91% from 2019 to 2024 indicates significant market expansion driven by several key factors. Rising disposable incomes, increasing urbanization, and a growing young population with a high propensity for personal care and beauty products are major contributors to this growth. The market is witnessing a shift towards premium and natural/organic cosmetics, driven by a heightened awareness of skincare and ingredient quality. E-commerce penetration is also accelerating market expansion, providing convenient access to a wider range of products and brands. Strong demand for color cosmetics (particularly facial make-up), hair styling and coloring products, fuels this expansion. While the exact market size for 2025 is not provided, considering the CAGR and assuming a market size of approximately 15 billion USD in 2024 (a reasonable estimation given the market’s growth trajectory and size of similar markets), we can estimate the 2025 market size to be around 16.6 billion USD (based on a 10.91% CAGR). The market is segmented by product type (color cosmetics, hair styling and coloring products) and distribution channels (supermarkets, specialty stores, pharmacies, online retail). Key players such as L'Oréal, Estée Lauder, and Unilever, alongside burgeoning domestic brands like Sugar Cosmetics, are actively competing for market share. This competition fuels innovation and product diversification, further driving market expansion. The competitive landscape is characterized by a mix of established multinational corporations and rapidly growing domestic brands. This creates a dynamic environment with both price competition and a focus on differentiated product offerings to cater to diverse consumer preferences. While challenges such as fluctuating raw material prices and economic uncertainties exist, the overall positive growth trajectory is expected to continue, driven by the underlying factors mentioned above. The ongoing expansion of retail infrastructure, both online and offline, will further facilitate market growth. Specific regulatory changes and evolving consumer preferences related to sustainability and ethical sourcing will influence the market’s future trajectory. Understanding these dynamics is crucial for businesses aiming to capitalize on the opportunities within this dynamic and expanding market. Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet., January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50., March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.. Key drivers for this market are: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Potential restraints include: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Notable trends are: Inclination Toward Vegan and Cruelty-Free Products.

Unlock expert insights on India Cosmetics Market, size at USD 8 billion in 2023, featuring Market Trends and Revenue growth driven by innovation.

The India Natural Cosmetic Market size is USD 0.9 billion in 2023, driven by sustainable demand, innovation-led segmentation, and consumer preference shift through 2030.

The Indian cosmetic contouring market is poised for significant growth, driven by rising disposable incomes, increasing awareness of beauty trends through social media, and a burgeoning young population eager to experiment with makeup. While precise figures for 2029 require further detailed market research, projecting from a reasonable estimated base of ₹500 million in 2025 and assuming a conservative Compound Annual Growth Rate (CAGR) of 15% (reflective of the overall Indian cosmetics market’s growth and the expanding interest in contouring), the market size could reach approximately ₹1.6 billion by 2029. This growth is fueled by factors such as the increasing popularity of online beauty tutorials and the rising accessibility of affordable contouring products from both international and domestic brands. Furthermore, the expanding middle class and the growing influence of beauty influencers are contributing to higher adoption rates across diverse demographics, beyond metropolitan areas. The market segmentation will likely see a strong presence of both high-end and affordable contouring products. The competitive landscape includes established international brands alongside homegrown Indian brands catering to diverse price points and preferences. Challenges to growth include the need for greater product education among consumers to ensure proper application and the potential for economic fluctuations to impact discretionary spending on cosmetics. However, the long-term outlook for the Indian cosmetic contouring market remains exceptionally positive, given the country's demographic and economic trends. Further segmentation by product type (creams, powders, sticks), distribution channels (online vs. offline), and geographic regions will reveal additional opportunities within this dynamic sector.

The Skin Care Market size was valued at USD 109.71 USD Billion in 2023 and is projected to reach USD 172.52 USD Billion by 2032, exhibiting a CAGR of 6.68 % during the forecast period. Skin care is a process of proper caring of skin as a system aimed at providing for the healthy status and aesthetic value of skin. This can be done through treatments and products that are used on the skin with an aim of cleaning and guarding the skin. Specific uses of skin care are defined as the process of performing facial and body care to treat skin disorders, enhance the skin and fend off wrinkles. It is a basic skin care involving washing, moisturizing, and protecting the skin from UV radiation among other severe skin care involving having a facial, anti-aging products, and skin therapies. The basics of skin care constitute washings, toning, moisturizers and protectants such as sun block creams and lotions, and special treatments including Vitamin A derivatives or retinoids, and antioxidants. Still, they involve a healthier skin tone, moisture, and tone, and checking skin related issues such as, zits and early aging. New emerging trends reflecting modern consumer preferences are a preference for natural and organic cosmetics, individualized cares for skin, the use of high technologies like artificial intelligence for skin diagnosis. Recent developments include: November 2022 - Avon partnered with Perfect Corp., a leading AI-based beauty tech solutions provider, to improve the virtual makeup technology system and help consumers choose suitable product types., November 2022 – kao Corporation Collaborated with Daiichi Sankyo, a leading healthcare company, to develop new products and improve their skincare business revenue., July 2022 - Johnson & Johnson launched a new range of new skincare brands, ‘VIVVI & BLOOM’, for kids. This can be suitable for the skin as well as hair., July 2022 - The Estée Lauder Companies (ELC) collaborated with Nyka and launched ‘BEAUTY & YOU INDIA’scheme to support the next-generation investments in the Indian beauty care industry., July, 2022 – Beiersdorf launched its first ‘Climate Care Moisturizer’ for men, manufactured with recycled CO2., beneficial for both skin and environment.. Key drivers for this market are: Increasing Awareness of Personal Care among All Age Groups to Drive Demand. Potential restraints include: Excessive Use and Misuse Can Cause Cell Damage and Obstruct Growth. Notable trends are: Technological Advancement in Skincare Industry to Become a Prominent Trend.

The India coconut oil-based cosmetics market stood at a value of 9381.63 Crore in 2024. The market is expected to grow at a CAGR of 6.80% during the forecast period of 2025-2034 to attain a value of 18113.02 Crore by 2034. Rising consumer preference for natural, chemical-free beauty solutions is boosting product demand.

Key Insights and Trends

• The South India coconut oil-based cosmetics market registered 36.6% of the revenue share in 2024 and is expected to grow at a CAGR of 6.6% over the forecast period.
• The West Indian market is expected to grow at a CAGR of 6.7% over the forecast period.
• By type, the extra virgin category is projected to grow at a CAGR of 7.0% over the forecast period.
• By application, the skin care category is expected to grow at a CAGR of 6.8% over the forecast period.

Market Size & Forecast

• Market Size in 2024: 9381.63 Crore
• Projected Market Size in 2034: 18113.02 Crore
• CAGR from 2025 to 2034: 6.80%
• Dominant Regional Market: South India

India Beauty and Personal Care Market size is estimated to grow at a CAGR of around 11.5% during the forecast period 2025-30, inclination towards multi-tasking skincare products is one of the growth opportunities driving the market.

The India Cosmetics Market offers a wide range of products, including:Skincare products: Cleansers, moisturizers, serums, sunscreensHair care products: Shampoos, conditioners, hair masks, styling productsMakeup products: Foundations, concealers, powders, blush, eyeshadows, mascaras, lipsticksFragrances: Perfumes, deodorants, body sprays, shower gels Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its brick-and-mortar presence by inaugurating its inaugural offline outlets in Bengaluru. The company's physical store is situated in Orion Mall, covering an area of 400 square feet., March 2023: Unilever PLC's Lakme brand launched its latest CC cream offering, the Lakme 9 to5 CC Light Mousse, featuring a range of shades tailored for the Indian market. The available shades encompass Beige, Frappe, Bronze, and Almond.. Notable trends are: The growing E-commerce presence is driving the market growth.

The Vegan Cosmetics Market size was valued at USD 16.92 USD Billion in 2023 and is projected to reach USD 25.37 USD Billion by 2032, exhibiting a CAGR of 5.96 % during the forecast period. Vegan cosmetics are a new concept in the beauty industry which caters to all those who want to use cruelty-free products and those who do not want to use products that contain animal-derived ingredients. This approach is sustainable and meets the needs of consumers with concerns for the environment and its animals. Vegan cosmetics have more to it like vegan skincare products, vegan makeup products, vegan hair cosmetics, and vegan perfumes. They have several characteristics including that they are made of natural and plant-based materials and do not exhibit common allergens like dairy and honey. They focus on sustainable products and are usually delivered in sustainable packaging and their products are ethically sourced from other countries. Lip products market among vegan shoppers, by demographic group, in mainstream stores and online platforms. The advantages of vegan cosmetics go far beyond the need to take care of one’s skin and hair – it refers to the preservation of nature and animals. Consumers, therefore, are leading a shift towards advanced cruelty-free practices and reduction in carbon emissions by choosing vegan alternatives based on their values. Recent developments include: March 2023: Fruit Works, an England-based company, introduced a new line of bath, body, and skin care vegan products, including face masks, body scrubs, glow mist, and body soufflé. The products are made from 100% natural fruit complex derived from sugarcane, lemon, and orange. The company launched ten products across its hair, body, and skincare segments., Feb 2023: Kinder Beauty, a U.S.-based makeup brand, launched vegan facial serums with science-backed formulations that include Vitamin C, Bakuchiol, and Hyaluronic Acid. The products are available on the company’s website., August 2022: OrgaGlo, an India-based company, launched vegan skin and hair care products in India that are available on the brand’s website and Flipkart. The company launched products under the categories of baby, hair, face care, and skin care., Sept 2022: Raw Beauty Wellness, a U.S.-based brand, launched a new line of vegan skincare and haircare products. The vegan products include eye serum, antioxidant serum, exfoliating serum, leave-in serum, prebiotic gel deodorant, and lip oil., June 2022: Plum, an Indian cosmetic & skincare brand, appointed South Indian actress Rashmika Mandana as their brand ambassador. This collaboration was aimed at solidifying the brand’s position among India’s Gen Z and millennial users, and opening new sales channels.. Key drivers for this market are: Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth. Potential restraints include: High Circulation of Counterfeit Products to Hamper Market Growth. Notable trends are: Launch of Vegan Cosmetic Product Lines by Celebrities to Augment Market Progress.

The India Beauty and Personal Care Market size is USD 28 billion; driven by consumer preferences, product innovation, and digital marketing strategies through 2028.

The size of the MEA Beauty And Personal Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.88% during the forecast period. Beauty and personal care refer to a broad category of products and practices designed to enhance, maintain, and improve the appearance, health, and hygiene of individuals. This sector encompasses various items such as skincare, haircare, cosmetics, perfumes, oral hygiene, and grooming tools, as well as personal wellness products like body lotions, sunscreens, and deodorants. The beauty and personal care industry has grown significantly, driven by factors like increased awareness of self-care, rising disposable income, and the influence of social media. People now view personal care as essential to their daily routines, as it not only enhances appearance but also boosts confidence and overall well-being. The skincare segment, a cornerstone of the industry, includes cleansers, moisturizers, toners, serums, and masks, each targeting different skin concerns like acne, dryness, aging, and sensitivity. In recent years, a shift toward natural and organic ingredients has emerged due to consumer demand for safer, eco-friendly options. This trend has also extended into makeup, where consumers increasingly seek products that are cruelty-free and sustainably packaged. Haircare is another significant category, with products like shampoos, conditioners, hair oils, and styling treatments catering to various hair types and concerns, including frizz, color retention, and hair loss prevention. Recent developments include: In February 2023, Bayer launched a new Bepanthen Derma, a dry skincare range in the United Arab Emirates. The new skincare line includes eight moisturizers and cleansers for the body and face and is available in pharmacies including Binsina and Aster. The company claims that the new range addresses the pervasive dry to very dry skin condition., In January 2023, Happier Skincare, a North Indian brand, expanded its presence in the Middle East by offering its skincare products including toners, cleansers, sunscreens, and serums, among others. The brand is focused on countries like Saudi Arabia and the United Arab Emirates and has perused e-commerce expansion in the countries., In March 2022, Bayer launched the newly formulated Bepanthen Derma skincare line in Saudi Arabia. The new range contains concentrated natural ingredients and vitamins like niacinamide and dexpanthenol. The company claims that the new range targets sensitive and dry skin condition and repair the skin from within.. Key drivers for this market are: Growing Influence of Social Media and Impact of Digital Technology, Rising Demand for Natural and Organic Skincare Products. Potential restraints include: Enhanced Presence of Counterfeit Skin Care Products. Notable trends are: Increased Internet Penetration and Social Media Influence.

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