In 2022, the market size of the footwear sector was ** billion U.S. dollars in India. The size of the footwear market is projected to double by 2028. The growth in the apparel sector across the country is one of the main reasons for the increase in the footwear market size.

India Footwear Market was valued at USD 19.42 Billion in 2025 and is expected to reach USD 34.79 Billion by 2031 with a CAGR of 10.20%

The estimated size of the sports footwear market was valued at ****billion Indian rupees during the financial year 2025 in India. The famous Indian athletic shoe brands are Bata, Campus, and Khadim.

India Apparel & Footwear Market size was valued at USD 67.32 billion in 2024 and is projected to reach USD 109 billion by 2030, at a CAGR of 8.45% during 2025–30.

In the footwear market in India in 2024, the boots segment generated the highest revenue, reaching approximately ************* U.S. dollars. The sneakers segment ranked second with around ************ U.S. dollars, while running followed with about ************* U.S. dollars.

India Footwear Market is set to grow steadily, fueled by rising fashion trends, urbanization, and increasing demand for sustainable footwear.

 As one of the largest footwear-producing markets in the world, this consumer segment in India thrived on a large share volume of what is called casual footwear at over ** percent as of 2017. While the sectors were primarily categorized into men’s, women’s, and kids’ footwear, the retailers were dominated by the unorganized players.   Indian footwear marketWith a market share of about ** percent, apparel and footwear came second after food and grocery in the retail industry in India. The footwear market in the country was valued at nearly 17 billion U.S. dollars in 2018, fourth worldwide. A majority of these were consumed domestically, and the remaining were exported to the United States and countries in the European Union.   Indian footwear retailersOver the years, footwear has evolved from a basic need to an indicator of fashion and style. In this context, it is a vital part of the fashion industry along with apparel, accessories, and jewelry. One of the earliest retailers of footwear in India was Bata, often synonymous with casual footwear, reflecting the popularity of this originally Czech brand. Metro and Liberty were among domestic retailers that offered the most, if not the entire range of footwear. With the expansion of the sports segment, billion-dollar foreign players, including Reebok, Nike, and Adidas, entered the Indian market in the late 1990s. In recent years, the rise of e-commerce has increased the purchase of footwear online.

Indian Footwear Market size was valued at USD 15.1 billion in 2022 and is poised to grow from USD 17.05 billion in 2023 to USD 45 billion by 2031, growing at a CAGR of 12.9% in the forecast period (2024-2031).

USD 4.09 Billion in 2024; projected USD 5.99 Billion by 2033; CAGR 4.32%.

India Women's Footwear Market is expanding rapidly, driven by rising fashion awareness, urbanization, and demand for comfortable, stylish options.

In 2024, the Indian footwear market decreased by -7.6% to $10.5B for the first time since 2020, thus ending a three-year rising trend. Overall, consumption, however, enjoyed a strong expansion. Footwear consumption peaked at $11.4B in 2023, and then dropped in the following year.

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Athletic Footwear Market Size 2025-2029

The athletic footwear market size is forecast to increase by USD 23.2 billion at a CAGR of 4.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of athletic tournaments and the rising demand for customized footwear solutions. This trend is particularly noticeable among consumers seeking to improve their performance and comfort during physical activities. Furthermore, the availability of personalized designs and materials has become a key differentiator for brands, enabling them to cater to diverse customer preferences and needs. However, the market is not without challenges. Fluctuations in the prices of raw materials, such as rubber, leather, and synthetic fabrics, can impact the profitability of manufacturers. Additionally, the intense competition among established players and emerging brands necessitates continuous innovation and strategic marketing efforts to maintain market share. To capitalize on these opportunities and navigate challenges effectively, companies must focus on developing high-quality, customizable, and sustainable athletic footwear offerings while keeping a close eye on cost management and pricing strategies.

What will be the Size of the Athletic Footwear Market during the forecast period?

Request Free SampleThe market is experiencing dynamic shifts, driven by various trends and market dynamics. Motion control and pronation control continue to be key focus areas, with supply chain transparency gaining prominence. Mesh fabrics and moisture management are essential features for enhancing comfort, while mass customization and 3D scanning enable personalized fits. Augmented reality and virtual reality technologies are revolutionizing the shopping experience, allowing consumers to try on shoes virtually. Gel cushioning, flexible outsole designs, and midsole technology deliver superior performance and comfort. Product differentiation is achieved through innovative materials, such as synthetic fabrics and leather uppers, as well as advanced upper construction and brand identity. Wearable sensors, activity tracking, and fitness tracking provide valuable data for performance optimization and injury prevention. Ethical sourcing and sustainable manufacturing are essential for maintaining consumer loyalty and securing a competitive advantage. Sustainable materials, such as natural fabrics and foam cushioning, contribute to the circular economy and appeal to eco-conscious consumers. Innovation leadership and data analytics are crucial for staying ahead of the competition, with advancements in arch support, water resistance, and footwear customization driving growth in the market. Overall, the athletic footwear industry continues to evolve, focusing on delivering superior performance, comfort, and sustainability to meet the evolving needs and preferences of consumers.

How is this Athletic Footwear Industry segmented?

The athletic footwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlineEnd-userMenWomenChildrenApplicationRecreationalProfessionalTypeRunning shoesSports shoesTrekking and hiking shoesAerobic and walking shoesGeographyAPACChinaIndiaJapanSouth KoreaEuropeFranceGermanyItalySpainUKNorth AmericaUSCanadaMexicoSouth AmericaBrazilMiddle East and AfricaUAE

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market witnessed significant growth in 2024, with the offline segment leading the market. Specialty stores, a key component of the offline segment, held a substantial market share. These stores offer a wide range of popular athletic footwear brands and provide detailed product information, making them a preferred choice for buyers. The rise in the number of specialty stores contributes to the growth of the market. Footwear innovation continues to be a significant trend in the market, with product offerings including football cleats, sports footwear, running shoes, and more. Brands are focusing on performance enhancement and sports performance through the use of recycled materials, digital design, and wearable technology. Comfort technology and gait analysis are also crucial factors driving product innovation. Brand marketing plays a crucial role in the market, with influencer marketing and social media channels being effective strategies. Consumer preferences for sustainable materials and performance apparel are also shaping the market. Performance footwear, such as athletic sneakers, hiking boots, and trail running shoes, are popular choices for those seeking improvement in their lifestyle and athletic pursuits. Casual footwear, including men's and women's fo

The Indian waterproof footwear market expanded markedly to $518M in 2024, surging by 11% against the previous year. In general, consumption, however, saw a pronounced slump. Over the period under review, the market reached the peak level at $944M in 2014; however, from 2015 to 2024, consumption failed to regain momentum.

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Online Footwear Market Size 2024-2028

The online footwear market is forecast to increase by USD 32.5 billion and is estimated to grow at a CAGR of 8.08% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends and factors. One major factor is the increasing popularity of digital payment systems, which facilitate seamless transactions and enhance customer convenience. Another trend is the rising adoption of omnichannel retailing, allowing consumers to shop for footwear across multiple channels, both online and offline. However, the market also faces challenges, such as the presence of counterfeit products, which can negatively impact brand reputation and consumer trust. Athletic Footwear is further segmented into running shoes, sports shoes, aerobic shoes, and trekking shoes. To mitigate this issue, market players are investing in advanced technologies like blockchain and AI to ensure authenticity and transparency in their supply chains. Overall, the market is poised for continued growth, fueled by these trends and the increasing preference for online shopping.

What will be the size of the Market During the Forecast Period?

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Market Dynamics and Customer Landscape

The Market encompasses a wide range of footwear categories, including Leather Footwear, Athletic Footwear, Casual Shoes, and Vegan Footwear. Recycled materials like Recycled car tires and Recycled carpet padding are increasingly being used in the production of footwear, adding to the market's sustainability quotient. Cotton and Plantdyed leather are popular choices for convenient footwear, catering to both fashion and comfort needs. Online Footwear Market has experienced significant growth due to the convenience it offers. The market includes Private Label Brands, Women's and Men's footwear, and is propelled by the Athletic Shoe Industry and Online Retailing. Credit Card and Online Banking facilitate seamless transactions, further boosting the market. Fast Fashion Trends influence consumer preferences, leading to an increase in demand for various footwear styles. However, the market also faces challenges from Counterfeit Footwear Products. Overall, the Market continues to evolve, offering diverse choices to consumers. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rising popularity of digital payment systems is a key factor driving the growth of the E-commerce footwear market. The availability of a wide range of merchandise, online payment options, online tracking of shipments, 24/7 customer support, larger Internet reach, and cheaper costs have increased the demand for online shopping. Currently, customers have several payment options, such as credit cards, cash-on-delivery (COD), Internet banking accounts, demand drafts, and cash-on-order. Consumers also rely on payment service providers such as PayPal, which allows them to pay without revealing their personal information.

Moreover, digital payment services allow consumers to make payments at the point of sale through a mobile device. The transactions can be completed in a few steps on the phone.

Significant Market Trend

The advent of smart and customized footwear is the primary trend in the global market growth. Smart and customized shoes are trending in the market. Customization and personalization are key strategies that vendors have been adopting to diversify their product portfolio. The introduction of innovative and technically advanced smart and customizable footwear also attracts and motivates consumers to invest in them. Smart footwear, such as step-counting shoes, is gaining popularity among consumers engaged in athletic and fitness activities.

In January 2018, Under Armour launched UA HOVR Phantom Connected shoes that tracks, analyzes, and store virtual information about running metric. Therefore, the high level of customization and increased demand for innovative footwear will propel the growth of the E-commerce footwear market during the forecast period.

Major Market Challenge

The presence of counterfeit products is a major challenge to the growth of the market. Over the past few years, counterfeits of leading women's footwear brands have flooded the market. These products use original brand names and are priced lower than the original products to attract customers. Therefore, counterfeit products are causing a considerable dent in the market shares of leading popular brands by damaging their reputations. However, these products are not long-lasting because they are made of poor-quality raw materials. Sometimes the low quality of nylon and polyester can affect consumers who have sensitive skin and are prone to allergies.

Mor

The Indian athletic footwear market rose rapidly to $564M in 2024, picking up by 7.7% against the previous year. Overall, consumption continues to indicate strong growth. Over the period under review, the market reached the maximum level at $730M in 2022; however, from 2023 to 2024, consumption remained at a lower figure.

USD 1196.84 Million in 2024; projected USD 2119.48 Million by 2033; CAGR 6.57%.

The share of men's footwear in the footwear retail market was highest at ** percent in fiscal year 2021. In comparison, the share of women's footwear was ** percent and the share of kid's footwear was ** percent during the same year.

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APAC Footwear Market Size 2024-2028

The APAC footwear market size is forecast to increase by USD 45.8 billion, at a CAGR of 7% between 2023 and 2028.

The market is experiencing robust growth, primarily driven by the surging demand for athletic footwear. Consumers in the region are increasingly embracing active lifestyles, leading to a significant increase in the popularity of sports shoes. Furthermore, the market is witnessing a notable trend towards online sales channels. With the convenience of shopping from home and the vast selection offered by e-commerce platforms, more consumers are opting to purchase footwear online. However, this trend also presents challenges for market players. Rising labor costs, particularly in countries like China and Vietnam, are putting pressure on manufacturers to find ways to maintain profitability.
Companies must carefully manage their supply chains and explore cost-saving measures to remain competitive in the market. To capitalize on the growing demand for athletic footwear and navigate the challenges of increasing labor costs, market participants should focus on innovation, operational efficiency, and strategic partnerships. By staying agile and responsive to changing consumer preferences and market dynamics, they can effectively capitalize on opportunities and maintain a strong market position.

What will be the size of the APAC Footwear Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The APAC footwear market is witnessing significant trends and advancements, with consumer insights playing a pivotal role in shaping the industry. Footwear longevity is a growing concern, leading to increased focus on personalized footwear solutions and performance testing. The integration of 3D printing technology in footwear production offers customization opportunities, while footwear cushioning and ergonomics analysis ensure superior comfort. Footwear retail channels continue to evolve, with online sales surging. Innovation trends include footwear incorporating recycled materials, bio-based materials, and smart technology. Footwear safety standards remain paramount, with anti-slip soles and waterproof membranes ensuring protection. Footwear brand loyalty is being tested as consumers demand more from their footwear.
Durability testing and wearability assessments are essential to meet these expectations. Footwear technology continues to advance, with footwear manufacturers focusing on arch support, comfort features, and ventilation. Sustainable materials and footwear customization are key differentiators, with consumers increasingly conscious of their environmental impact. The footwear industry trends towards eco-friendly production methods and ethical manufacturing practices. Footwear marketing strategies are adapting to these changes, emphasizing transparency and authenticity.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan
    South Korea

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The APAC footwear market encompasses various segments, including outdoor footwear, rubber footwear, athletic footwear, casual footwear, formal footwear, and sports footwear. The footwear industry analysis reveals a significant focus on footwear innovation, design, and sustainability. companies invest in research and development to create footwear with advanced sole technology, biomechanics, waterproofing, and breathability. Footwear marketing strategies emphasize consumer demographics, ergonomics, and fit. Retailers prioritize footwear styles, aesthetics, comfort, and performance to cater to diverse consumer preferences. Footwear brands compete based on price, value, durability, and customer satisfaction. Footwear distribution channels include offline sales through specialty stores, hypermarkets, and department stores, and online sales through e-commerce platforms.

Offline sales have been declining due to the convenience and affordability of online shopping. However, companies are expanding into local markets to increase offline sales. Footwear regulations ensure safety, quality, and ethical manufacturing practices. Footwear testing is crucial to meet these standards and maintain consumer trust. The footwear supply chain involves various stages, from raw material sourcing to production, distribution, and retail. The footwear competitive landscape includes numerous brands, each offering unique styles, material

India Athletic Footwear Market is expected to add USD 1.71 Billion by 2028. rapid industrialization and urbanisation, which has led to a rise in the demand

The Global Footwear Market Report is Segmented by Product Type (Athletic Footwear, Non-Athletic Footwear), End User (Men, Women, Kids), Category (Mass, Premium), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).