The market size of women's inner wear across India in the year 2020 was approximately ****** billion Indian rupees and was estimated to reach ****** billion rupees by 2025.

Salwar kameez/ethnic segment had the highest share of ** percent of the women's apparel market in 2018 across the country. Notably, salwar kameez, saree and innerwear segment together contributed about ** percent of the total women's apparel market in that year.

The global men’s underwear market is estimated to be valued at US$ 38.96 billion in 2023. The market is expected to surpass US$ 65.3 billion at a CAGR of 5.3% during the forecast period.

Scope of Report:

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Lingerie Market Size 2024-2028

The lingerie market size is forecast to increase by USD 18 billion, at a CAGR of 4.2% between 2023 and 2028.

The market is characterized by the rising trend of mass customization and personalization, catering to the unique preferences of consumers. This shift is driven by the growing organized retail sector, which allows for a wider range of options and improved shopping experiences and by increasing consumer spending power and shifting preferences towards daily wear, sportswear, bridal wear, and natural beauty. Flexible fabrics, lace, cotton, and nylon are popular choices for lingerie due to their comfort and style. However, the market faces challenges from the availability of counterfeit products, which undermines brand reputation and consumer trust. Companies must navigate this issue by implementing robust anti-counterfeiting measures and focusing on product authenticity. To capitalize on market opportunities, businesses should leverage technology to offer personalized solutions and strengthen their supply chain to ensure product quality and timely delivery.
Additionally, strategic partnerships and collaborations can help brands expand their reach and enhance their offerings. Overall, the market presents both challenges and opportunities for growth, requiring companies to stay agile and responsive to evolving consumer demands and market trends.

What will be the Size of the Lingerie Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, with various sectors experiencing dynamic shifts. Sports bras, once relegated to athletic pursuits, have expanded into everyday wear, driven by consumer demand for comfort and support. Lace lingerie, with its timeless allure, remains a staple, while wireless bras offer an alternative for those seeking a more unencumbered feel. Price point strategies vary, catering to diverse customer segments, with seasonal trends influencing sales. Fashion shows and social media marketing fuel innovation, as designers explore new design aesthetics, from size inclusivity to suspender belts. E-commerce platforms and seamless bras streamline shopping experiences, while sustainable initiatives and ethical sourcing gain traction.

Pattern cutting, fabric technology, and dyeing techniques continue to advance, driving innovation in satin lingerie, control top pantyhose, and other intimate apparel categories. Retail channels adapt to consumer preferences, with convertible bras, t-shirt bras, and lingerie sets gaining popularity. Supply chain management and sewing techniques ensure quality control, as brands strive to maintain customer loyalty through marketing campaigns and influencer collaborations. The market's continuous unfolding reflects the evolving needs and desires of consumers, with underwire bras, high-waisted briefs, and other traditional styles coexisting alongside emerging trends.

How is this Lingerie Industry segmented?

The lingerie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product Type

  Bras
  Knickers/Panties
  Shapewear
  Lingerie Sets
  Sleepwear/Nightwear
  Hosiery


Price Range

  Mass Market/Economy
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various product categories, including sports bras, lace lingerie, wireless bras, and more. Price point strategies play a crucial role in catering to diverse customer segments. Seasonal trends and fashion shows influence design aesthetics, with fit and comfort being paramount for strapless and underwire bras. E-commerce platforms have transformed retail channels, allowing seamless shopping experiences for consumers. Sustainability initiatives, from fabric technology and dyeing techniques to ethical sourcing and supply chain management, are increasingly important. Pattern cutting, sewing techniques, and product development continue to evolve, with an emphasis on size inclusivity and innovative designs. Marketing campaigns, influencer collaborations, and brand loyalty drive consumer engagement.

Specialty stores, such as Jockey International Inc. And Victoria's Secret Stores and Co., offer greater product visibility and cate

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India Online Fashion Retail Market Size 2025-2029

The india online fashion retail market size is forecast to increase by USD 36.01 billion at a CAGR of 22.2% between 2024 and 2029.

The market presents significant growth opportunities for global investors, driven by the rapid expansion of the digital economy. Key factors fueling market expansion include the increasing penetration of the internet and smartphones, which has led to a surge in online shopping. India's social media user base is also on the rise, creating new avenues for fashion brands to engage with consumers and build brand awareness. However, the market is not without challenges. Payment barriers remain a significant hurdle, with a large portion of the population still unbanked or underbanked. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on providing seamless payment options, enhancing the online shopping experience, and building strong relationships with local partners. By leveraging these strategies, fashion retailers can tap into India's vast consumer base and establish a strong presence in this dynamic and growing market.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The online shopping market, driven by e-commerce sales, has become a significant channel for consumers to purchase wardrobe essentials. The apparel industry, influenced by nuclear families and increasing internet penetration, is a key contributor to this trend. Omnichannel retailing, which integrates online and offline shopping experiences, is a dominant strategy for key companies. Synthetic pesticides and ethical fashion are emerging concerns in the sector, with consumers increasingly preferring organic cotton and sustainable production methods. Digital payment systems and smartphone usage among the urban population with disposable incomes have facilitated seamless transactions. Key participants in the market include companies focusing on providing a wide range of apparel offerings and innovative shopping experiences. The shift towards omnichannel retailing and ethical fashion is expected to continue shaping the market dynamics.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductApparelFootwearBags and accessoriesGenderWomenMenChildrenGeographyNorth AmericaEuropeMiddle East and AfricaAPACIndiaSouth AmericaRest of World (ROW)

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

The Indian apparel market exhibits a consistent expansion, driven by consumer preferences for fashionable and comfortable clothing. Retailers cater to diverse segments by marketing products tailored to their demands. The online fashion retail sector encompasses various categories, including tops, bottoms, intimates, sleepwear, and children's apparel. Top wear apparel comprises tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests. Bottom wear consists of trousers, jeans, jeggings, pants, shorts, and skirts. Intimates and sleepwear include pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs. Children's and infant apparel offer cloth diapers, blanket slippers, sunsuits, socks, and booties. Internet penetration and the rise of online shopping portals have significantly influenced the market, enabling omnichannel retailing. Fair labor practices and urban population growth are key parameters shaping the industry. Ethnic fusion wear and sustainable fashion trends are gaining popularity, with an increasing focus on recycled materials such as nylon and polyester. Casual wear and formal wear are popular fashion categories, with sneaker culture and street-style pieces influencing the market. Smartphone users and digital payment systems facilitate seamless shopping experiences. The apparel industry is also addressing concerns related to water and energy consumption by adopting functional clothing, organic cotton, low-impact dyes, and sustainable fashion practices. Ethical fashion is a growing trend, with consumers prioritizing brands that uphold fair labor practices and use recycled materials. The market landscape is competitive, with multiple key participants offering various fashion categories and price points. Key companies include fashion designers, organized retailers, and e-commerce platforms. The market's evolution is influenced by various factors, including consumer preferences, urbanization, and technological advancements.

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The Apparel segment was va

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PMS and Menstrual Health Supplements Market Size 2024-2028

The pms and menstrual health supplements market size is forecast to increase by USD 5.7 billion at a CAGR of 4.36% between 2023 and 2028.

The market is experiencing significant growth, driven by increasing awareness and education surrounding women's health issues and menstruation. This trend is fueled by cultural shifts towards open discussions about menstruation and the recognition of its impact on women's overall wellbeing. However, the market faces challenges due to the limited scientific validation of these supplements, which may hinder consumer trust and confidence. Advancements in technology, such as Personalized Nutrition and telemedicine, offer opportunities for companies to differentiate themselves and address the need for evidence-based solutions.
As the market evolves, it is crucial for stakeholders to navigate these dynamics effectively, focusing on product innovation, regulatory compliance, and consumer education to capitalize on opportunities and mitigate challenges. Companies seeking to succeed in this market must prioritize transparency, scientific validation, and customer-centric approaches to meet the evolving needs and expectations of consumers.

What will be the Size of the PMS and Menstrual Health Supplements Market during the forecast period?

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The menstrual health supplements and menstrual cycle awareness market in the US is witnessing significant growth due to increasing awareness of women's health and the importance of managing menstrual cycle disorders. Menstrual cycle irregularities, such as PMS symptoms and menstrual cycle disorders, are common health concerns for women of reproductive age. These issues can impact women's daily lives and productivity, leading to a demand for effective solutions. Diet and nutrition play a crucial role in menstrual health. However, many women find it challenging to maintain a balanced diet due to busy schedules and other commitments.
Menstrual health supplements, including hormonal health supplements and natural PMS remedies, offer a convenient solution to address nutritional gaps. Customer engagement is a key trend in the market, with the increasing use of mobile apps for menstrual cycle tracking and management. Fertility tracking apps, menstrual cycle calendars, and women's health apps are popular tools for women to monitor their menstrual cycles and manage their reproductive health. Menstrual cycle awareness is also gaining importance, with initiatives to promote education and advocacy. Prescription medications are an option for managing menstrual cycle disorders, but many women prefer natural alternatives. Herbal pms remedies and hormonal balance supplements are popular choices for those seeking relief from PMS symptoms without the side effects of prescription medications.
Menstrual hygiene products, including menstrual cups and period underwear, are also gaining popularity as eco-friendly and convenient alternatives to traditional menstrual products. Increasing research in menstrual health and reproductive health is driving innovation in the market. Companies are developing new products and services to meet the evolving needs of women. Bioavailability of supplements is a critical factor in their effectiveness, and research is ongoing to improve the delivery systems for these supplements. In summary, the menstrual health supplements and menstrual cycle awareness market in the US is a dynamic and growing sector, driven by increasing awareness of women's health and the importance of managing menstrual cycle disorders.
The use of mobile apps, customer engagement, and innovation are key trends in the market, with a focus on natural alternatives and hormonal balance supplements. Menstrual cycle awareness and education are also essential components of the market, with initiatives to promote advocacy and research.

How is this PMS and Menstrual Health Supplements Industry segmented?

The pms and menstrual health supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Age Group

  Premenstrual syndrome
  Perimenopause


Product

  Combined nutritional supplements
  Single nutritional supplements


Formulation

  Capsules/Tablets
  Powder
  Softgel
  Others
  Capsules/Tablets
  Powder
  Softgel
  Others


Sales Channel

  Online sales
  Direct sales
  Pharmacies/Drug stores
  Other offline channels
  Online sales
  Direct sales
  Pharmacies/Drug stores
  Other offline channels


Geography

  North America

    US


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (R