Indian-Made Foreign Liquor (IMFL) accounted for the majority of share at 69 percent in the alcoholic beverages market in terms of value during the financial year 2022 in India. The Indian-Made Foreign Liquor segment is mostly dominated by whisky, rum, and brandy. In comparison, beer accounted for 16 percent in terms of value in the alcohol beverage market.

In 2023, the size of the alcoholic beverage market was about 55 billion U.S. dollars in India. The market size of the alcohol industry is likely to increase at a CAGR of seven percent to 73 billion dollars in 2027.

Alcohol consumption

Both men and women consumed more alcohol in India's northeast and east region. Male alcohol consumption was also prevalent in both the southern and northern parts of the nation. Arunachal Pradesh, Telangana, Sikkim, Manipur, Goa, and Jharkhand were states with excessive drinking among males. In comparison to the rest of the nation, Telangana and other northeastern states reported high rates of female alcohol consumption.

Alcohol import and export

The leading exporter of alcoholic beverages to India was the United Kingdom with a value of 374 billion U.S. dollars. This was followed by the United States, Singapore, and the United Arab Emirates. Moreover, over 231 thousand metric tons of alcoholic beverages were exported from India. The United Arab Emirates was the leading export destination, followed by Singapore and the Democratic Republic of Congo.

In 2022, the Indian-Made Foreign Liquor (IMFL) had the highest volume share of over 36 percent in the alcoholic beverages market in India. In comparison, the the wine had a volume share of 0.3 percent in the alcoholic beverage market.

United Spirits accounted for the highest share by volume at 23 percent among the liquor companies in India. This was followed by Pernod Ricard and Allied Blenders and Distillers with a volume share of 18 and eight percent, respectively.

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Alcoholic Beverages Market Size 2025-2029

The alcoholic beverages market size is forecast to increase by USD 412.6 billion at a CAGR of 3.1% between 2024 and 2029.

The market is witnessing significant growth due to several key trends. The popularity of craft alcoholic beverages is on the rise, as consumers seek unique and authentic drinking experiences. Additionally, the increasing consumption of alcoholic beverages, particularly in social and celebratory occasions, is driving market growth. Wines and beers are two popular categories, with wines often associated with wine culture and beer marketed as traditional or cultural staples. However, the market is also facing challenges, including the prevalence of counterfeit products, which undermine consumer trust and safety. Producers must prioritize product authenticity and quality to maintain market share and build consumer loyalty. These trends and challenges are shaping the future of the market.

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The market encompasses a wide range of products, including those derived from ethanol fermented from grains, fruits, sugar, tubers, plant saps, honey, milk, and other natural sources. Ethanol, the primary component of alcoholic drinks, is produced through the fermentation process, which transforms the sugars in these raw materials into alcohol. Alcoholic consumption, a significant aspect of various cultures worldwide, is subject to numerous regulations. Warning labels and alcohol content percentage are essential components of these regulations, ensuring consumers are informed of potential health risks and the strength of the beverage. The production of alcoholic beverages involves various raw materials, such as malted barley, hops, crushed grapes, and other ingredients.
Moreover, environmental responsibility is increasingly important in the alcoholic beverages industry. Producers are turning to organic and biodynamic wines, eco-friendly packaging solutions, and local special circumstances to reduce their environmental footprint. Cultural and religious factors significantly influence the consumption of alcoholic beverages. For instance, in some regions, beer is a staple drink, while in others, wine is the preferred choice. These factors contribute to the diverse nature of the market. In conclusion, the market is a dynamic and diverse industry, with various raw materials, production processes, regulations, and cultural influences shaping its landscape. Producers must navigate these complexities while maintaining environmental responsibility and adhering to regulations to meet the evolving demands of consumers.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Beer
  Spirits
  Wine


Distribution Channel

  Off-trade
  On-trade


Geography

  Europe

    Germany
    France
    Spain


  APAC

    China
    India
    Japan


  North America

    Canada
    US


  South America

    Brazil


  Middle East and Africa

By Product Insights

The beer segment is estimated to witness significant growth during the forecast period.

The market encompasses the production and sale of various types of alcoholic drinks, including beer, wine, spirits, and alcoholic cocktails. Beer is produced by steeping starch sources, such as cereals like rice, corn, and barley, in water and fermenting the resulting sugar-laden liquid with yeast. This segment has historically accounted for the largest market share in terms of sales and revenue. However, the global beer market is projected to experience a declining growth rate due to market saturation in regions like Northern America and Western Europe. Wineries and breweries also utilize natural ingredients, such as fruits like cherries, plums, and tea, and root vegetables like potatoes, in their production processes.

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The beer segment was valued at USD 896.60 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 28 % to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European region dominates the market, accounting for the largest share in 2024. Key countries contributing to this growth include France, Germany, Russia, the UK, Belgium, Romania, and Poland. Beer is the most consumed alcoholic drink in Europe, with off-trade

Forecast: Alcoholic Beverages Market Size Volume in India 2024 - 2028 Discover more data with ReportLinker!

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Alcoholic Beverage Packaging Market Size 2024-2028

The alcoholic beverage packaging market size is forecast to increase by USD 37.5 billion at a CAGR of 9.14% between 2023 and 2028.

The market is witnessing significant growth due to the increasing consumption of alcoholic drinks worldwide. One of the key trends in this market is the rising popularity of metal packaging, particularly for spirits such as whiskey, rum, and vodka, as well as for wine and other alcoholic beverages. This shift is driven by the benefits of metal packaging, including its ability to protect the content from light and oxygen, which is essential for preserving the taste and quality of these beverages. Additionally, the use of smart packaging technology, such as antioxidant indicators and digital tracking, is gaining traction In the market. Rising raw material and energy costs are driving a shift from traditional glass and plastic to cost-effective, sustainable alternatives like aluminum cans, biodegradable pouches, and steel bottles. Trends such as craft beer growth and innovative packaging materials like rice and starch are shaping the market, fueling demand for high-quality, eco-friendly solutions.

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The market encompasses a diverse range of products, primarily glass, plastic, and ceramic, used to contain and protect various alcoholic beverages such as wine, beer, cider, sake, spirits, and others. Market dynamics are driven by consumer preferences for premium alcoholic drinks, effective marketing, and branding. However, concerns over the environmental impact of hazardous, non-biodegradable packaging materials, such as plastic, are increasingly influencing market trends. The Organization International de la Vigne et du Vin (OIV) reports that glass remains the dominant packaging material due to its association with premium alcoholic drinks and its ability to preserve the quality of the beverage.
Alcohol producers and brand manufacturers continue to innovate, exploring alternative packaging solutions, including whiskey pouches and biodegradable materials, to meet evolving consumer demands. Rising awareness of health issues, such as kidney stones, cholesterol levels, and cardiovascular diseases, linked to moderate alcohol consumption may also influence packaging choices. Corporate culture and sustainability initiatives are also shaping the market, with companies such as Diageo plc and Amcor Limited investing in eco-friendly packaging solutions.

How is this Alcoholic Beverage Packaging Industry segmented and which is the largest segment?

The alcoholic beverage packaging industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Material

  Glass
  Metal
  Others


Application

  Beer
  Wine
  Spirits


Geography

  Europe

    Germany
    France


  APAC

    China
    India


  North America

    US


  South America



  Middle East and Africa

By Material Insights

The glass segment is estimated to witness significant growth during the forecast period. The market primarily consists of glass packaging, which holds the largest market share due to its advantages. Glass's impermeability to oxygen and carbon dioxide allows for extended storage of alcoholic beverages, including beer, wine, rum, vodka, whiskey, and others. Glass bottles are highly resistant to leaching, ensuring the purity of the beverage's taste. Moreover, glass bottles can withstand pasteurization processes without warping. Alcohol producers and brand manufacturers cater to consumer preferences for premium alcoholic drinks by using glass packaging for spirits such as wine, beer, cider, sake, tequila, and whiskey. Effective marketing and branding strategies further appeal to alcohol enthusiasts.

Glass packaging is also used for singleserve packaging, including wine, beer, and spirits. While glass bottles have advantages, it is essential to consider their non-biodegradable nature and potential hazards, including kidney stones, cholesterol levels, and cardiovascular diseases due to excessive consumption. Rising awareness of environmental safety and corporate culture may influence the market towards more sustainable packaging alternatives, such as paper or plastic. However, glass remains a popular choice for its effectiveness in preserving the quality of alcoholic beverages.

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The Glass segment was valued at USD 32.60 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Techn

Forecast: Alcoholic Beverages Market Size Volume Per Capita in India 2024 - 2028 Discover more data with ReportLinker!

Forecast: Distilled Alcoholic Beverages Market Size Volume in India 2024 - 2028 Discover more data with ReportLinker!

The premium alcoholic beverage market is boozed to be worth US$ 430.38 billion in 2024. By 2034, the market valuation is stated to reach its all-time high of US$ 1,032.38 billion, covering a CAGR of 9.10% through 2034.

Attributes	Key Statistics
Expected Base Year Value (2024)	US$ 430.38 billion
Anticipated Forecast Value (2034)	US$ 1,032.38 billion
Estimated Growth (2024 to 2034)	9.10% CAGR

Category-wise Insights

Attributes	Details
Alcohol Type	Whiskey
Market Share (2024)	23.50%

Attributes	Details
Packaging Format	Bottles
Market Share (2024)	38.70%

Country-wise Insights

Countries	CAGR from 2024 to 2034
Japan	7.30%
China	6.90%
India	6.80%
United States	5.20%
Germany	4.60%

McDowell's brand from Diageo Plc had the highest brand share among the spirits market in India as of 2022. This was followed by Royal Stag and Officer's Choice, with a share of 7.3 and 6.9 percent, respectively.

The size of the Asia Pacific Spirits Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.49% during the forecast period. The spirits market in the Asia Pacific region is seeing notable expansion, spurred by rising consumer interest in high-quality and flavored spirits. Major players like Pernod Ricard, Suntory Holdings Limited, ThaiBev, Diageo, and Asahi Group Holdings are leading the market with extensive product portfolios and robust distribution networks. The rising income levels and enhanced spending on alcohol products, both at home and in social settings, further fuel the market's expansion. The trend towards premium and artisanal beverages, along with the development of innovative cannabis-based spirit beverages, contributes to the market's dynamic landscape. Despite challenges such as fluctuating raw material prices and stringent regulations, the market's positive outlook is supported by the growing millennial consumer base and the increasing popularity of dining out and clubbing. This trajectory underscores the indispensable role of spirits in the APAC beverage industry and their potential for continued market expansion. Recent developments include: In January 2023, Spirits maker Campari announced to launch nine new products across different categories in India, where it sees rising consumption and greater premiumization. The maker of Aperol, Campari, Skyy Vodka, and Wild Turkey in India announced that it would bring its Bisquit & Dubouché cognac, Appleton Aged rum, The Glen Grant 21 Arboralis whisky, agave spirit Montelobos Mezcal, Espolon Tequila, a liqueur Frangelico, and bitter aperitif Cynar to the Indian market., In March 2022, Diageo-controlled United Spirits Ltd (USL) announced that it would acquire a minority 22.5% stake in Nao Spirits for INR 31.5 crore. Nao Spirits is an emerging craft gin company in India, with brands including 'Greater Than' and 'Hapusa.', In March 2022, Bacardi India, the largest international spirits company in the country by volume, announced its foray into the brandy and IMFL (Indian-Made Foreign Liquor) category with the launch of Good Man, the company's first-ever innovation for Indian consumers. Strengthening its brown spirits play, Bacardi India is focused on disrupting the premium brandy segment by offering India's modern-day consumers an unparalleled experience with its latest innovation.. Key drivers for this market are: Escalating Consumer Investment in Preventive Healthcare Products, Increasing Algal Protein Applications Among Various Supplements. Potential restraints include: Availability of Alternative Protein Sources. Notable trends are: Increasing Expenditure on Alcoholic Beverages in the Region.

Forecast: Distilled Alcoholic Beverages Market Size Volume Per Capita in India 2024 - 2028 Discover more data with ReportLinker!

Chocolates containing alcohol imports into India amounted to X tons in 2017, surging by X% against the previous year. In general, chocolates containing alcohol imports continue to indicate a significant increase. The growth pace was the most rapid in 2010, when it surged by X% from the previous year.

The Indian octyl alcohol market expanded sharply to $2.1B in 2024, with an increase of 11% against the previous year. Overall, consumption enjoyed a strong expansion. Over the period under review, the market reached the maximum level in 2024 and is likely to see gradual growth in the near future.

As per the Future Market Insights (FMI) estimates, the globalspirits marketis estimated at US$ 59,408 million in 2023. During the forecast period, the market is anticipated by FMI to expand at a CAGR of nearly 4%. By 2033, the sales of spirits on a global scale are estimated to be worth around US$ 90,288.9 million.

Attributes	Details
Global Market Valuation in 2022	US$ 57,123 million
Estimated Global Market Share in 2023	US$ 59,408 million
Forecasted Global Market Size by 2033	US$ 90,288.9 million
Projected Global Market Growth Rate from 2023 to 2033	4% CAGR

Country-wise Analysis

Regional Market Comparison	Global Market Share in Percentage
United States	32%
Germany	15%
Japan	1.2%
Australia	0.9%

Regional Markets	CAGR (2023 to 2033)
United Kingdom	6%
China	6.5%
India	4.6%

Category-wise Insights

Category	By Product Type
Top Segment	Whiskey
Market Share in Percentage	28%

Category	By Category
Top Segment	Mass
Market Share in Percentage	65%

Category	By Distribution Channel
Top Segment	Indirect Sales
Market Share in Percentage	71%

Scope of the Market Report

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ million or billion for Value and MT for Volume
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa
Key Countries Covered	United States, Canada, Brazil, Mexico, Chile, Peru, Germany, United Kingdom, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Turkey
Key Segments Covered	Product Type, Category, Application, Distribution Channel, and Region
Key Companies Profiled	Diageo plc. Pernod-Ricard SA LVMH Jose Cuervo Patrón Beam Suntory Brown-Forman Corp. Constellation Brands, Inc. Remy Cointreau SA Marnier Lapostolle SA Belvedere SA Berentzen-Gruppe AG. William Grant & Sons The Edrington Group Kweichow Moutai Group Wuliangye Yanghe Brewery Daohuaxiang Luzhou Laojiao Others
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

In 2024, the Indian denatured ethyl alcohol market was finally on the rise to reach $416M after four years of decline. Over the period under review, consumption recorded a significant expansion. Over the period under review, the market hit record highs in 2024 and is expected to retain growth in the immediate term.

The Indian market for spirits, liqueurs and other spirituous beverages reached $111M in 2024, remaining constant against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated a tangible expansion from 2012 to 2024: its value increased at an average annual rate of +3.3% over the last twelve years.

In 2024, the Indian propyl and isopropyl alcohol market was finally on the rise to reach $223M after two years of decline. Over the period under review, consumption, however, continues to indicate a slight downturn. Over the period under review, the market attained the maximum level at $272M in 2013; however, from 2014 to 2024, consumption remained at a lower figure.

The Report Covers APAC Spirits Market Analysis and it is Segmented by Product Type (Whiskey, Vodka, Rum, Brandy, and Other Product Types), Distribution Channel (Specialty/Liquor Stores, Online Retail Stores, On-Trade, and Other Sales Channels), and Geography (India, China, Japan, Australia, and Rest of Asia-Pacific). The market size and values are Provided in (USD million) during the forecast period for the above segments.