India's media and entertainment industry was valued at over *** trillion Indian rupees in 2024. Recovering from the negative impact of the pandemic, the industry grew by ***** percent in 2024. Digital media accounted for the highest share of this industry, followed by television. Radio continued to generate the lowest revenues that year.

Digital media accounted for the largest value within India's media and entertainment industry in financial year 2024, at *** billion Indian rupees. Television ranked second with a market size of nearly *** billion Indian rupees. The overall market value of the Indian media and entertainment industry in that year was about *** trillion Indian rupees.

The India Media & Entertainment Market, valued at USD 30 Billion in 2024, is projected to reach USD 48 Billion by 2030, growing at a CAGR of 9.8% from 2025-2030.

In 2024, India's digital media market was valued at over *** billion Indian rupees, with projections for 2027 estimating it to spike to over *** trillion rupees. Overall, the digital media industry in the country was poised for tremendous growth in the stated time frame.

The revenue generated from India's magazine industry amounted to ************* Indian rupees in the year 2024. It reflected a recovery since the decline in revenue recorded in 2020 due to the coronavirus pandemic. The country's overall print revenues were largely contributed by the ********* segment.

The FMCG sector was the largest investor in the Indian advertising industry in 2024. With ** percent of the total spending, the vertical invested beyond *** billion Indian rupees into advertising that year. Other major investors included the e-commerce and the consumer durables industries. The future of Indian advertising belongs to digital With a rising digital population, India is one of the fastest-growing digital economies in the world. Both the public and private sectors in the country have shown an optimistic consumption growth. The advertisement business is no stranger to this transition. Despite the affordable pricing, broader reach, and immense popularity have led to tremendous expansion, digital advertising has not yet overtaken the conventional means yet. In 2019, television advertising, with more than *** billion Indian rupees in revenue, was still ahead of digital marketing. However, with a faster growth rate and estimated ad revenue of over *** billion Indian rupees by the fiscal year 2024, digital advertising became the leading advertising medium in India. India’s digital classifieds market The arrival of technology and the decline of the print media resulted in a shift of the classifieds advertising from a classical platform like the newspaper to contemporary digital media. India, with rising urbanization and availability of cheap internet to a young population, also saw enormous growth in the digital advertising field. In financial year 2020, the projected value of this market was more than ** billion Indian rupees. Within the sector, matrimonial services had a high value. For market expansion and better service, the majority of platforms switched to mobile-based applications. Portals such as OLX and Quikr incorporated more regional languages as well. Consequently, mobile phones generated as much as ** percent of the market’s traffic.

Media and Entertainment Market is Segments by Type (Print Media [Newspaper, Magazines, and More], Digital Media [Television, Music and Radion, and More], Streaming Media [OTT Streaming, Live Streaming], and More), Revenue Model (Advertising, Subscription, and More), Device Platform (Smartphones and Tablets, Smart TVs and Set-Top Boxes, and More), Geography. The Market Forecasts are Provided in Terms of Value (USD).

In the first quarter of financial year 2024, the media and entertainment sector was the leading industry in terms of mergers and acquisitions (M&A) activity in India, with a deal value of 4.7 billion U.S. dollars. The next highest M&A deal value was contributed by the energy sector, followed by the pharmaceuticals vertical.

The Media & Entertainment market, valued at $29.88 billion in 2025, is projected to experience robust growth, with a Compound Annual Growth Rate (CAGR) of 7.80% from 2025 to 2033. This expansion is driven by several key factors. The increasing adoption of streaming services (OTT and live streaming) is significantly impacting the landscape, shifting consumer preferences from traditional media consumption. Simultaneously, the proliferation of mobile devices and the rise of social media platforms are creating new avenues for advertising and content distribution, fueling market growth. Technological advancements, such as enhanced virtual and augmented reality experiences, are also expected to contribute to this expansion. However, challenges remain. The increasing competition among streaming platforms and the need for continuous investment in innovative content to retain audiences pose significant hurdles. Furthermore, concerns around data privacy and regulations impacting advertising strategies present headwinds for market players. The market is segmented by media type (print, digital, streaming), allowing for targeted analysis of growth potential across these distinct sectors. North America currently holds a significant market share, due to high disposable income and technological advancement, but growth in Asia-Pacific, particularly in India and China, is anticipated to accelerate in the coming years due to the expanding middle class and increasing internet penetration. The competitive landscape is characterized by a mix of established players like News Corporation, Disney, and Comcast, alongside tech giants like Facebook and rapidly growing streaming services. These companies are engaged in intense competition, resulting in strategic partnerships, mergers, and acquisitions to consolidate market share and expand content libraries. This competition is further fueled by the need to constantly innovate and deliver high-quality, engaging content across various platforms to cater to evolving consumer demands. The market’s future trajectory will be shaped by the success of these players in adapting to technological advancements, navigating regulatory hurdles, and creating compelling content that resonates with a diverse global audience. Future growth hinges on successfully managing these challenges and capitalizing on the emerging opportunities presented by technological innovation and evolving consumer preferences. Recent developments include: January 2024 - Ultra Media and Entertainment, a prominent player in the entertainment sector, has announced a strategic partnership with Einstin Media, signaling Ultra's strategic foray into South India. Ultra has ventured into the Malayalam film domain, making waves with its acquisition of the digital rights to Einstin Media's hit film 'Antony,' in a deal worth a significant sum. This collaboration is set to deliver enthralling cinematic offerings, focusing on productions in both Malayalam and Tamil., June 2024 - CAA launches a Media & Entertainment Partnerships Division, led by industry veteran Libby Bush, to focus on IP-centric production financing. This division will guide CAA's Century City clients through developing, financing, and launching diverse projects, including films, TV shows, and digital series, by forging strategic brand partnerships.. Key drivers for this market are: Growing Need for Fast Internet Connectivity With Ultra-Low Latency for OTT Media, Rising Application of Multimedia Services Across Emerging Economies; Streaming Media Sector is Gaining Traction Due to Emergence of OTT Media Across Online Platform. Potential restraints include: Growing Need for Fast Internet Connectivity With Ultra-Low Latency for OTT Media, Rising Application of Multimedia Services Across Emerging Economies; Streaming Media Sector is Gaining Traction Due to Emergence of OTT Media Across Online Platform. Notable trends are: Streaming Media Sector is Gaining Traction Due to Emergence of OTT Media Across Online Platform.

The Asia-Pacific (APAC) Media and Entertainment market, valued at approximately $XXX million in 2025, is projected to experience robust growth, driven by a burgeoning middle class, increasing digital penetration, and rising disposable incomes across key economies like India, China, and South Korea. The market's Compound Annual Growth Rate (CAGR) of 4.77% from 2019-2033 signifies a sustained expansion, with significant contributions from various segments. The dominance of online video streaming platforms, fueled by affordable data plans and the proliferation of smartphones, is reshaping the landscape. Growth within the digital advertising segment is also expected to be a key driver, with advertisers increasingly shifting budgets towards online channels to reach the expanding digital audience. While the traditional media segments such as TV broadcasting and print media continue to exist, they are facing challenges from the increasing popularity of digital platforms. The competitive landscape is intense, with both established global players and emerging regional companies vying for market share. Furthermore, government regulations and policies related to content control and digital infrastructure play a significant role in shaping the growth trajectory. India and China, being the largest economies in the region, are expected to be major contributors to this growth, followed by countries like Japan and South Korea. However, challenges such as piracy, content regulation differences across countries, and fluctuating economic conditions pose ongoing threats. The forecast period (2025-2033) anticipates a continued rise in market value, primarily propelled by the increasing adoption of digital media consumption habits. The growth will not be uniform across all segments. The video games and e-sports sector, for instance, is poised for rapid expansion, driven by a young and tech-savvy population. Similarly, the online advertising sector will continue to benefit from increasing digital penetration and targeted advertising opportunities. Conversely, segments like print media might face further contraction due to the shifting consumption patterns. Strategic partnerships, technological advancements (like immersive experiences such as VR/AR), and increased investment in original content production will shape the future of the APAC Media and Entertainment market, leading to a dynamic and evolving landscape during the forecast period. Recent developments include: May 2024 - The Asia-Pacific Broadcasting Union (ABU) has partnered with CABSAT 2024 as an association partner, emphasizing ABU's dedication to advancing the media, entertainment, and satellite industries in the MEASA region and beyond. CABSAT, the premier event for these sectors in the MEASA region, is set to take place from May 21-23, 2024, at the Dubai World Trade Centre. The event will serve as a gathering point for global industry leaders, innovators, and professionals, offering a platform to delve into the sector's newest developments and opportunities., April 2024 - Quantum Corporation, one of the leading providers of end-to-end data management solutions tailored for the AI era, has unveiled its plans to broaden its global partnership initiative. After witnessing significant success in rolling out this program in Asia-Pacific powerhouses like China, India, and Singapore, Quantum has set its sights on furthering this model in pivotal regions, including South Korea, Japan, Australia, and New Zealand. The move aims to extend the reach of Quantum's comprehensive data management solutions, ensuring a more extensive customer base can benefit from their offerings.. Key drivers for this market are: Increasing Trends Around Personalization and Increased Digitalization, Significant Growth in Online Gaming, OTT, and Internet Advertising; Smart Utilization of Data Algorithms and AI Leading to Enhanced Digital Products and Services. Potential restraints include: Increasing Trends Around Personalization and Increased Digitalization, Significant Growth in Online Gaming, OTT, and Internet Advertising; Smart Utilization of Data Algorithms and AI Leading to Enhanced Digital Products and Services. Notable trends are: Increasing Trends Around Personalization and Increased Digitalization​ is expected to Drive the Growth of the Market.

In 2024, the FMCG vertical contributed the highest share of digital media spends in India, accounting for 34 percent. The e-commerce industry followed by a significant margin. The digital media industry was valued at over 490 billion Indian rupees that year.

The Indian music industry was valued at around 53 billion Indian rupees at the end of 2024 and was estimated to reach 78 billion rupees by the end of 2026. Overall, the sector was estimated to grow at a compound annual rate of 13.4 percent in the stated time frame. Bollywood influence Rooted in a long tradition of Hindustani and Carnatic music, India’s musical landscape has expanded to embrace a multitude of genres. However, with the rise of digital media and the shrinking role of physical distribution channels, the music industry in India in the last two decades has come to resemble a more homogenous marketplace. Moreover, the cultural ripples of Indian cinema, especially those of Bollywood, have shaped listener preferences.   Informal music sector in India Besides music publishers or major record labels, the Indian music industry houses a sizable informal sector comprising local bands, street performers, or independent musicians. The sheer magnitude of this sector surpassed that of the formal sector, worth an estimated 1,000,000,000,000 Indian rupees in 2022. While the contribution of the informal sector to the music industry is invaluable and enriching, challenges such as lack of funding or insufficient public infrastructure remain. For instance, the average income earned in the informal music industry in India in 2022 was, in general, lower than the median salary of an unskilled worker in the country.

Inflation Rate in India decreased to 2.10 percent in June from 2.82 percent in May of 2025. This dataset provides - India Inflation Rate - actual values, historical data, forecast, chart, statistics, economic calendar and news.

The global dehydrated culture media market is projected to expand steadily, growing from USD 1.19 billion in 2024 to USD 1.27 billion in 2025, and further reaching USD 2.57 billion by 2035. This reflects a strong CAGR of 7.3% for the forecast period.

Semi Annual Market Update

Country-wise Insights

The Indian magnetic media market was finally on the rise to reach $1.7B in 2024, after four years of decline. The market value increased at an average annual rate of +1.5% from 2012 to 2024; the trend pattern remained consistent, with only minor fluctuations in certain years. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

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Digital Content Market Size 2025-2029

The digital content market size is forecast to increase by USD 1157.5 billion, at a CAGR of 16.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the widespread digital transformation across various sectors. Companies are increasingly recognizing the value of digital content in engaging customers, enhancing brand image, and driving business growth. A notable trend in this market is the increased utilization of social media as a platform for content distribution and consumption. This shift is influenced by the growing number of social media users and the rising preference for personalized and interactive content. However, the market faces a critical challenge in the form of limitation in content availability. With the vast amount of content being generated daily, standing out from the competition and ensuring content quality and relevance remain a significant challenge for businesses.
To capitalize on the opportunities presented by the market, companies must focus on creating high-quality, engaging, and personalized content while addressing the challenge of content saturation. By staying abreast of emerging trends and adopting innovative content strategies, businesses can effectively navigate the competitive landscape and maximize their market potential.

What will be the Size of the Digital Content Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping its landscape. Content architecture, the structural planning of digital information, is a critical component, ensuring seamless organization and accessibility. Ethical considerations, such as content creation platforms' transparency and user-generated content's authenticity, are increasingly important. Content internationalization, conversion, and accessibility cater to diverse audiences, while content technology facilitates innovation. Email marketing, digital asset management, and content compliance ensure effective communication and regulatory adherence. Content audit, rights management, governance, and strategy development are essential for maintaining control and maximizing return on investment (ROI). Content taxonomy, optimization, reporting, and engagement drive user experience, while content planning, lifecycle management, and moderation maintain quality.

Content trends, such as collaboration, analytics, and syndication, offer opportunities for growth. Content security, legal, and workflow management ensure efficient and secure content distribution. Content creation, conversion, and repurposing require ongoing training and innovation. Content measurement, insights, and calendar planning facilitate continuous improvement. Content trends, such as social media marketing and translation, expand reach and relevance. The market's continuous dynamism underscores the need for adaptive strategies and forward-thinking approaches.

How is this Digital Content Industry segmented?

The digital content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Content Type

  Digital video content
  Digital game content
  Digital text content
  Digital audio content


Application

  Smartphones
  Computers
  Smart TV
  Others


Deployment

  On-Premise
  Cloud
  On-Premise
  Cloud


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Content Type Insights

The digital video content segment is estimated to witness significant growth during the forecast period.

The market experiences dynamic growth, driven by the dominance of the digital video segment. Leading players like Netflix, Amazon, and HULU innovate and upgrade their offerings, with the popularity of subscription models and premium content fueling demand for over-the-top (OTT) services. The segments expansion is propelled by the advancement of high-speed broadband and telecom network infrastructures, including 4G and 5G technologies in emerging economies. In developed markets, the subscription model's adoption further boosts the segments growth. Content creation platforms are transforming the landscape, enabling user-generated content and personalization. Ethical considerations and accessibility are essential components of content strategy, with digital asset management and compliance ensuring content rights and governance.

Content marketing, optimization, and reporting facilitate engagement and planning, while content lifecycle management

In 2024, the Indian prepared culture media market increased by 11% to $2.1B, rising for the second consecutive year after two years of decline. Over the period under review, the total consumption indicated resilient growth from 2012 to 2024: its value increased at an average annual rate of +5.8% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

Imports in India decreased to 53.92 USD Billion in June from 60.61 USD Billion in May of 2025. This dataset provides the latest reported value for - India Imports - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

The value of the print industry across India was *** billion Indian rupees in 2024. This was further expected to reach *** billion rupees by 2026, indicating a compound annual growth of around *** percent.No language barrierPublishing businesses are scattered all over the nation and most of them are carried out on proprietor basis. The idea is to cater to the needs of the local markets and producing titles in regional languages to deliver news to a nation, where citizens speak more than ** languages. In financial year 2018, the print circulation revenue in the south Asian country was led by the Hindi-speaking market with a revenue of almost ** billion Indian rupees. The employment in the sector has also increased over the last decade and was estimated to cross the ** thousand mark in 2022. Read one, read allIncrease in literacy rates across the country has created an interest amongst the young and old alike to stay up to date with the current affairs of the country and the globe. Dainik Jagran, a Hindi language daily newspaper had the highest readership in the country with about ** thousand readers in 2017. Unlike some other markets with more developed digital ecosystems, the newspaper revenue streams in the nation have not faced serious challenges from the digital innovations. Nonetheless, senior citizens prefer to keep it old school when it comes to getting their daily entertainment and information which is likely to keep the ink in the print sector flowing.

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Uncoated Woodfree (UWF) Paper Market Size and Forecast 2024-2028

The uncoated woodfree (UWF) paper market size estimates the market to reach by USD 10.38 billion, at a CAGR of 3.2% between 2023 and 2028.APAC is expected to account for 51% of the growth contribution to the global market during this period. In 2018 the publishing segment was valued at USD 23.98 billion and has demonstrated steady growth since then.

    Report Coverage


    Details




    Base year


    2023




    Historic period

    2018-2022



    Forecast period


    2024-2028



    Market structure
    Concentrated



    Market growth 2024-2028


    USD 10.38 billion






The market is experiencing significant growth dynamics, driven by the rising literacy rates in emerging economies and the increasing popularity of 3D printing technology. The expansion of literacy programs in developing regions is fueling the demand for printed materials, leading to increased production and consumption of UWF paper. Additionally, the shift towards global digitization has not diminished the relevance of paper; instead, it has diversified its applications. UWF paper, with its superior print quality and environmental sustainability, is gaining traction in various industries, including publishing, packaging, and graphic arts. However, the market faces challenges as well. The emergence of digital alternatives, such as e-books and online documents, poses a significant threat to the traditional paper industry.
Furthermore, the increasing adoption of 3D printing technology in various sectors could potentially reduce the demand for 2D printed materials like UWF paper. To capitalize on the market opportunities and navigate these challenges effectively, companies must focus on innovation, sustainability, and diversification. By investing in research and development, they can create value-added UWF paper products that cater to evolving consumer needs and preferences. Moreover, collaborating with 3D printing technology providers could open up new revenue streams and create synergies. Ultimately, the UWF Paper Market presents a compelling landscape for strategic business decisions and operational planning, offering opportunities for growth and innovation.

What will be the Size of the Uncoated Woodfree (UWF) Paper Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market is characterized by its continuous evolution, with market dynamics unfolding in various sectors. Ink absorbency testing plays a crucial role in ensuring optimal print quality, while brightness standardization maintains consistency in paper appearance. Moisture content control and water retention value are essential for paper durability, as they impact dimensional stability. Fiber bonding strength and surface sizing methods enhance paper strength properties and surface smoothness, respectively. Paper density control and color uniformity assessment are integral to producing visually appealing and high-quality UWF paper. Whiteness index measurement and paper grammage control ensure consistency in paper color and weight, respectively. Paper roll dimensions and paper recycling process are key considerations for paper manufacturers and consumers alike.

Paper aging properties, tear strength measurement, and printing ink interaction are critical factors in assessing UWF paper's long-term performance. Coating weight control, coating composition analysis, and fiber type identification are essential in optimizing paper production processes. Paper stiffness testing, sheet breaking resistance, and burst strength testing are crucial in evaluating paper strength and durability. Basis weight variation and wood fiber characteristics impact UWF paper's overall quality and performance. The sheet formation process and opacity measurement methods are essential in producing UWF paper that meets the evolving demands of the market. The UWF paper industry continues to innovate, with ongoing research and development in pulp refining methods, paper pulp processing, and surface smoothness testing, among others.

How is this Uncoated Woodfree (UWF) Paper Industry segmented?

The uncoated woodfree (UWF) paper industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Publishing
  Advertising
  Others


Type

  Ordinary paper
  Special paper


Geography

  North America

    US


  Europe

    Germany


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Application Insights

The publishing segment is es