Among the surveyed respondents, 35 percent said they would like to see more of news videos online, while 22 percent said they wanted fewer news videos than at the time of the survey in early 2019. This indicated that there was an appetite for this format of news presentation to grow over the next few years. Indian media companies are increasingly investing in online news videos as a format for presenting short and long form news. This survey question was meant to find out if people wanted more of this news format or if it was not a viable area of growth.

In an online survey conducted in October 2023 among India's urban population, approximately 81 percent of respondents indicated Indian cuisine as their favorite. Chinese cuisine followed, with 28 percent expressing a preference for it. Notable variations in consumer preferences were observed based on age

In 2022, around 49 percent of Indian respondents to a global music survey primarily streamed modern Bollywood music. In fact, five out of the leading ten music streaming genres in India were categorized under Bollywood. Apart from this, Indian rap and hip-hop had gained popularity among listeners as indicated by 30 percent of respondents who streamed such music frequently.

According to a survey conduced in India in 2023, around 29 percent of respondents agreed that K-pop was widely popular among the general public in their country. This further extended to related goods, such as albums and merchandising, being easily available.

This statistic shows the most popular social networks in India in March 2013, based on their number of unique visitors. During that month, Facebook had 59. 64 million unique visitors. Second-ranked LinkedIn had 11.12 million unique visitors.

Social media in India – additional information

Growing internet access in India goes hand in hand with the growth of social media. Across the country, individuals, businesses and politicians are utilising social media, creating an online presence and taking advantage of its various usages. For the second quarter in 2014, India’s digital population had an estimated 243 million internet users, of which 106 million were considered to be active social media users.

With regards to the most popular social networking sites in India in March 2013, Twitter was ranked third. This popularity ranking may change in the future due to the number of Twitter users in the country. In India the annual user growth rate for Twitter in 2012 was 75 percent from 2011. The number of users is expected to grow through to 2018 but at a much slower rate. For 2018 it is expected that Twitter’s growth rate will be 21.6 percent from the previous year.

Interestingly, sites based in North America dominate the most popular social media networks in India. Social network penetration in India as of the second quarter 2014, was highest in Facebook with a 94 percent penetration rate among internet users, followed by Google+, Twitter and LinkedIn. The social network which ranked fifth was Orkut with a 51 percent penetration rate among Indian internet users. The site, although owned by Google is operated and managed in Brazil as of 2008.

In 2023, Indian mobile users spent the most time on social media apps with the communication sub-genre accounting for 234 billion hours. This was followed by the video sharing sub-category of the entertainment genre. Some of the leading apps in India in terms of time spent that year were WhatsApp, YouTube, Facebook, and Instagram.

According to a survey conducted in India in 2024, around **** percent of respondents considered K-dramas to be widely known among the general public in their country. This further extended to related goods, such as merchandising, being available.

We asked Indian consumers about "Most popular sports activities" and found that "Cricket" takes the top spot, while "Winter sports (e.g., skiing, snowboarding, ice skating)" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 10,499 consumers in India.

In 2023, Ludo King registered over *********** downloads of its app in India, making it the most popular mobile game in the country. It was followed by Indian Bikes Driving 3D and Free Fire Max with almost *************** of downloads. India was among the largest mobile game markets in terms of downloads. Mobile gaming market With the increasing number of smartphone users and rising internet penetration, India’s gaming market has been on a growth trajectory, establishing itself as a major player in the global gaming industry. In the fiscal year 2023, the market size exceeded three billion rupees and is expected to continue climbing. India also led the mobile games market in terms of downloads, with over **** billion annual mobile game app downloads. Popular subgenres among Indian gamers include driving, puzzle, and action games. Fantasy games Fantasy sports are online games where participants create virtual teams composed of real-life athletes from professional sports leagues, competing based on the statistical performance of these athletes in actual games. In the fiscal year 2023, the number of registered fantasy sports users in India had grown to about *** million. Projections suggest that this user base could reach half a billion by the financial year 2027. In the Indian fantasy sports market, cricket is the most popular sport, accounting for ** percent of registered users in 2023.

As indicated by a Rakuten Insight survey conducted in June 2024, Netflix and Amazon Prime Video were tied as the most popular video streaming platforms in India, with just under ** percent of respondents each having subscribed to the services. Disney+ Hotstar followed as the next most subscribed to video-on-demand platform. Willingness and choiceAn increasingly expanding range of devices and platforms has given the Indian consumer control over the type of content they want to watch on their preferred platform. The willingness to pay for streamable or downloadable movies or TV shows across the nation was approximately ** percent in 2018. Outlook for the industryThe streaming industry has revolutionized television viewing habits in India. Over the past few years, cord-cutting has become a popular trend, resulting in a decline in pay television households. Even though subscription-based streaming platforms are expected to flourish in the coming decade, they will find the challenge in overturning state-broadcaster Doordarshan with its free-to-air direct to home services, especially in rural India.

According to a survey conducted in September 2020 in India, more than 75 percent of the respondents stated that they would consider car-as-a-service when they plan to get a private car in the upcoming 12 month. On the contrary, only two percent of the respondents stated that they didn't understand what car-as-a-service was.

We asked Indian consumers about "Most popular online shops" and found that "Amazon" takes the top spot, while "Shopclues.com" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 4,745 consumers in India. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

In a survey conducted among Indians between January and December 2023, the ICC Cricket World Cup ranked first. That edition of the world cup was hosted in India, who lost to Australia in the final match. Domestic events included the Indian Premier League (cricket) in second place, while the Indian Super League and Pro Kabaddi League were fifth and sixth that year.

As per the results of a 2025 Rakuten Insight survey on online gaming, it was found that shooter games were popular across all surveyed age groups. While role playing and real-time strategy games were the other popular online games among younger respondents, the older respondents were more drawn to sports, casino and card games.

Out of the various fantasy sports games available in the Indian market, it was noted that fantasy cricket was the most popular with 71 percent of the surveyed respondents opting to play it. Football came second at 54 percent, followed by Kabbadi with a big difference compared to the first two.

According to a survey conducted in 2024 among consumers who experienced South Korean cultural content in India, **** percent of the respondents stated that Korean beauty was popular in their country. This was an increase compared to the previous year at **** percent. K-beauty has continued to gather popularity in India over the last few years, without showing a sign of decrease in interest.

According to a survey on the global popularity of South Korean beauty products in 2019, around 42.2 percent of respondents in India stated that K-beauty is very popular in their country. The same survey revealed that K-beauty was most popular in Southeast Asian countries including Vietnam, Malaysia, Indonesia, and Thailand.

According to a survey conducted among LinkedIn members in India, over 23 percent of respondents below the age of 20 years stated that they prefer remote jobs. Notably, the older generations were less interested in remote work than younger job seekers.

According to research from SimilarWeb, Messenger, the text and video chat app from Facebook led the list of apps that were on the trending down list among the free ones on the India Google Play Store as of June 2021. Hotstar, the video streaming app also lost popularity in terms of usage ranks during the same time period.

This statistic gives information on the most-followed personalities form India on Twitter as of December 2015. As of that month, actor Shah Rukh Khan ranked second, with 16.5 million Twitter followers.