The retail market size in India was expected to amount to *** trillion U.S. dollars by 2026, up from *** trillion dollars in 2023. While an overall increase was noted up to 2019, 2020 marked a decrease due to the coronavirus pandemic. The Indian retail landscape Despite the pandemic, India was among the few countries showing growth in retail sales in 2020. Characterized by its unorganized retail, primarily via kirana stores, the country underwent a process of change in retail forms, which is yet to pace down. The emergence of larger retail spaces such as malls and supermarkets, along with the growth of online commerce, drove change in the subcontinent’s retail landscape. Nevertheless, kirana stores continued to dominate Indian retail, adopting digitalization and collaboration with larger players in this sector. The dominance of grocery retail   The retail of groceries contributed as much as ** percent to India’s retail industry. However, only a small share of that was sold through online or modern retailers. The coronavirus (COVID-19) pandemic in 2020 gave online retail a new push to e-grocers. As products were sometimes not available at physical stores, online grocers such as BigBasket managed to fill that gap successfully.

The India retail market size USD 952.02 Billion in 2024. The market is expected to grow at a CAGR of 11.40% during the forecast period of 2025-2034 to reach a value of USD 2802.19 Billion by 2034. Tier II and III cities' increasing disposable incomes and digital exposure are driving demand for mid-format retail stores, enabling brands to expand beyond metro cities with cost-effective, experience-driven outlets and localised assortments.

The Indian market is undergoing a structural transition, notably driven by the rising dominance of phygital commerce, an integration of digital and physical retail channels. Majority of the organised retailers have adopted hybrid models to cater to Tier II and III cities in India. As per the India retail market analysis, with smartphone penetration surpassing 880 million and UPI transactions crossing INR 18.68 billion in May 2025, the shift has become deeply infrastructural.

Meanwhile, government-backed initiatives are fuelling formalisation across sectors. The Open Network for Digital Commerce (ONDC), launched by DPIIT, onboarded over 3,70,000 sellers by March 2024, targeting small traders in Tier IV and rural belts. This is pushing the democratisation of retail accessibility. With integrations across logistics, payment gateways, and last-mile delivery platforms, ONDC is enabling even single-store retailers to reach pan-India consumers. The initiative also encourages fair pricing, enhances seller autonomy, and reduces dependency on large e-commerce intermediaries, boosting the India retail market growth.

In the financial year 2022, the food and grocery segment forms the majority of the share of **** percent in the Indian retail market. The jewelry and watch segment had the second-highest share of *** percent. The total retail market in India was valued at about *** billion U.S. dollars.

In 2023, the retail market in India was *** trillion U.S. dollars, up from *** billion dollars recorded in 2018. By 2030, this value is expected to reach about *** trillion U.S. dollars.

In 2022, the overall offline retail sales were over *** trillion U.S. dollars across India. In addition, traditional retail had the highest retail sales amounting to *** billion U.S. dollars in 2022. By 2030, traditional retail is likely to increase to **** trillion dollars.

Retail Sales in India increased 8 percent in June of 2025 over the same month in the previous year. This dataset includes a chart with historical data for India Retail Sales YoY.

The Retail Market is Segments by Product Type (Food, Beverage, and Grocery, Personal and Household Care, Apparel, Footwear and Accessories, and More), by Distribution Channel (Supermarkets/Hypermarkets, Convenience and Discount Stores, Specialty Stores, and More), and by Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

India Private Corporate: RBI: Wholesale and Retail Trade: Share in Sales data was reported at 3.670 % in Dec 2018. This records an increase from the previous number of 3.569 % for Sep 2018. India Private Corporate: RBI: Wholesale and Retail Trade: Share in Sales data is updated quarterly, averaging 2.700 % from Dec 2011 (Median) to Dec 2018, with 29 observations. The data reached an all-time high of 3.670 % in Dec 2018 and a record low of 1.940 % in Mar 2017. India Private Corporate: RBI: Wholesale and Retail Trade: Share in Sales data remains active status in CEIC and is reported by Reserve Bank of India. The data is categorized under India Premium Database’s Investment – Table IN.OD045: Private Corporate: Reserve Bank of India: Growth: Industry: Wholesale and Retail Trade.

The India Travel Retail Market Report is Segmented by Product Type (Fashion and Accessories, Wine and Spirits, and More), Distribution Channel (Airports, Cruise Liners, Railway Stations, Other Distribution Channels), Traveler Demographics (Business Travelers, Leisure Travelers, and More), and Geography (North India, South India, West India, East India, Central India). The Market Forecasts are Provided in Terms of Value (USD).

In financial year 2022, the market size of food and grocery retail was ***** billion U.S. dollars in India. In comparison, the market size of apparel and accessories retail was about ** billion U.S. dollars during the same year.

Market Size, Revenue, Share, Major Players, Segmentation, and Future Outlook Across Key Sectors Base Year : 2024

India Fashion Retail Market was valued at USD 60.12 Billion in 2024 and is expected to reach USD 124.32 Billion by 2030 with a CAGR of 12.87% during the forecast period.

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India Online Fashion Retail Market Size 2025-2029

The India online fashion retail market size is forecast to increase by USD 36.01 billion, at a CAGR of 22.2% between 2024 and 2029.

Major Market Trends & Insights

By Product - Apparel segment was valued at USD 8.26 billion in 2022
By Gender - Women segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 314.31 billion
Market Future Opportunities: USD 36.01 billion 
CAGR : 22.2%

Market Summary

The market has witnessed significant growth, fueled by the increasing adoption of digital technologies and the rise in internet and smartphone penetration. According to recent reports, India's online fashion market is projected to reach USD 35 billion by 2025, growing at a steady pace. This expansion is driven by the convenience and accessibility offered by e-commerce platforms, which allow consumers to shop from the comfort of their homes. Moreover, the presence of various payment options, including credit/debit cards, digital wallets, and cash on delivery, has further boosted the market's growth. In contrast, traditional brick-and-mortar stores face challenges such as high rental costs and limited product offerings, making e-commerce an attractive alternative.
The fashion industry's online segment includes various categories, such as apparel, footwear, and accessories, with apparel being the largest and fastest-growing segment. As the market continues to evolve, we can expect to see increased competition, innovative marketing strategies, and personalized shopping experiences.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The market exhibits a significant presence in the country's burgeoning e-commerce sector. According to recent estimates, the market currently accounts for over 3% of India's total retail sector, with a growth rate of approximately 25% year-on-year. Looking forward, this figure is projected to reach nearly 5% by 2025. A comparison of key performance indicators reveals that online fashion retailers in India have achieved impressive customer engagement. For instance, the average customer lifetime value stands at INR 25,000, while the conversion rate for mobile commerce reaches 35%. Furthermore, the market's growth is driven by factors such as increasing internet penetration, improving digital infrastructure, and the rising popularity of social commerce.
In terms of competition, players in the online fashion retail space continue to invest in various strategies to differentiate themselves. These include website traffic analysis, customer segmentation models, and personalization algorithms, among others. Despite challenges such as payment processing fees, e-commerce logistics, and returns and exchanges, the market's potential for growth remains strong. In conclusion, the market presents a compelling opportunity for businesses looking to expand their reach and capitalize on the country's growing digital economy. With a projected growth rate of 25% year-on-year and a customer lifetime value of INR 25,000, the market's potential for revenue generation is significant.
Furthermore, the increasing popularity of mobile commerce and social commerce trends underscores the importance of a robust digital presence for fashion retailers.

How is this India Online Fashion Retail Market segmented?

The online fashion retail in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel
  Footwear
  Bags and accessories


Gender

  Women
  Men
  Children


Price Range

  Economy
  Mid-Range
  Premium


Platform

  Mobile Apps
  Web Portals


Geography

  APAC

    India

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving online fashion retail landscape in India, the apparel segment experiences consistent growth. Consumers prioritize fashionable and comfortable clothing, driving retailers to cater to diverse consumer segments. The market encompasses a wide range of clothing categories for men, women, children, and infants. Top wear apparel, including tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests, currently accounts for a significant market share. Meanwhile, bottom wear, consisting of trousers, jeans, jeggings, pants, shorts, and skirts, also experiences steady demand. Intimates and sleepwear, such as pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs, are essential categories that cater to consumers' daily needs.

Children's and inf

In fiscal year 2022, the organized retail sales volume was ** billion U.S. dollars. The sales volume of organized retail is likely to increase to *** billion U.S. dollar in the fiscal year 2028 in India.

India Modern Retail Space Market was stood at 675.36 Million Sq. ft. in 2024 and is expected to reach 984.34 Million Sq. ft. by 2030 with a CAGR of 6.5% during the forecast period

Market Size and Drivers: The India Travel Retail Market valued at USD 2.03 million in 2025 is projected to grow at a CAGR of 21.59%, reaching USD 6.93 million by 2033. This growth is driven by increasing disposable income, rising travel and tourism, and the expansion of the retail sector in airports and other transportation hubs. The growing popularity of online travel retail channels has further contributed to market growth. Trends and Market Segmentation: The market is segmented into product types including fashion and accessories, wine and spirits, tobacco, food and confectionary, fragrances and cosmetics, and other products. Airports and cruise liners are the primary distribution channels, with other channels such as railway stations and online platforms gaining traction. The market is dominated by established players such as Dufry, Delhi Duty Free, Travel Food Services (TFS) India, and The Shilla, who hold significant market share. Key trends include personalization of retail experiences, digitalization of shopping processes, and a focus on sustainable and eco-friendly packaging. Recent developments include: August 2023: Brand Concepts Ltd, a fashion retail house specializing in travel gear, handbags, and lifestyle accessories, collaborated with United Colors of Benetton to introduce an exclusive collection of travel accessories and small leather items in the Indian market., February 2023: Dufry AG, the world's largest duty-free operator, acquired Autogrill SpA, a company specializing in motorway and airport catering, from the Benetton Family.. Key drivers for this market are: Increase in Domestic Travel Driving the Market, Growing Tourist Footfall Driving the Market. Potential restraints include: Restrictions on Purchases of Number of Products, Customs Regulations and Taxation Policies. Notable trends are: Growth of Tourism is Impacting the India Travel Retail Market.

In India Retail Market is projected to grow from USD 2.3 trillion in 2025 to USD 3.7 trillion by 2031, at a CAGR of 8.2%

Monthly dataset of the India Retail Sales YoY, including historical data, latest releases, and long-term trends from 2020-04-30 to 2025-07-31. Available for free download in CSV format.

The India Retail Fuel Market Report is Segmented by Ownership (Public Sector Undertakings and Private Owned) and End User (Public Sector and Private Sector).

India Food Retail Market is expected to grow during 2025-2031