The value of travel market in India was estimated at ** billion U.S. dollars in 2023. The travel market was forecasted to grow around *** billion U.S. dollars by financial year 2030.

In financial year 2023, Bengaluru recorded the highest number of hotel rooms at over 15 thousand. New Delhi and Mumbai followed. That year, the country accounted for over 165 thousand hotel rooms in all.

India's outbound tourism market is projected to reach US$ 18817.72 million in 2024 and expand at 11.4% CAGR between 2024 and 2034. The growth in the market is primarily attributed to the increasing desire of Indians, especially millennials, to visit international destinations. The market value is projected to reach US$ 55388.41 million by 2034.

Attributes	Key Statistics
Expected Base Year Value (2024)	US$ 18817.72 million
Anticipated Forecast Value (2034)	US$ 55388.41 million
Estimated Growth (2024 to 2034)	11.40% CAGR

Category-wise Insights

Attributes	Details
Booking Channel	Online Booking
Market Share	45.70%

Attributes	Details
Tour Type	Packaged Traveller
Market Share	39.20%

The India business travel market size reached USD 41.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 80.5 Billion by 2033, exhibiting a growth rate (CAGR) of 7.22% during 2025-2033.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 41.6 Billion
Market Forecast in 2033	USD 80.5 Billion
Market Growth Rate 2025-2033	7.22%

IMARC Group provides an analysis of the key trends in each sub-segment of the India business travel market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on type, purpose type, expenditure, age group, service type, travel type and end user.

India Travel & Tourism Market was valued at USD 19.44 billion in 2024 and is anticipated to grow USD 31.21 billion by 2030 with a CAGR of 8.27% during forecast period.

Pages	81
Market Size	2024: USD 19.44 Billion
Forecast Market Size	2030: USD 31.21 Billion
CAGR	2025-2030: 8.27%
Fastest Growing Segment	Online
Largest Market	North
Key Players	1. Thomas Cook (India) Ltd. 2. Country Holidays Inn and Suites Pvt. Ltd 3. Yatra Online Limited 4. Riya Travel and Tours Pvt. Ltd. 5. Cox & Kings Limited 6. Cleartrip Private Limited 7. Indian Railway Catering and Tourism Corporation Ltd. 8. Makemytrip (India) Private Limited 9. Le Travenues Technology Limited (“ixigo”) 10. SOTC Travel Limited

The number of users is forecast to experience significant growth in all segments in 2029. Particularly striking is the exceptionally strong increase of the segment Hotels towards the end of the forecast period. The value amounting to **** million users stands out significantly from the average changes, which are estimated at *** million users. Find further statistics on other topics such as a comparison of the ARPU in the Philippines and a comparison of the sales channel distribution share in Russia. The Statista Market Insights cover a broad range of additional markets.

India Online Travel Market Report is Segmented by Service Type (Air Ticket Booking, and More), by Booking Device (Desktop / Laptop and Mobile), by Business Model (Online Travel Agencies, Direct Supplier Online Platforms, and More), by Traveler Type (Leisure, and More), by Age Group (18–30 Years, and More), by Payment Mode (Credit / Debit Cards and More), by City Tier (North India, South India, and More).

Key information about India Tourism Revenue Growth

• India Tourism Revenue grew 30.0 % YoY in Dec 2024, compared with an increase of 29.6 % YoY in the previous month
• India Tourism Revenue Growth rate data is updated monthly, available from Jan 2002 to Dec 2024
• The data reached an all-time high of 10,277.8 % in Apr 2021 and a record low of -99.6 % in Apr 2020

CEIC calculates Tourism Revenue Growth from monthly Tourism Revenue. The Ministry of Tourism provides Tourism Revenue in USD.

Market Overview The India travel accommodation market is projected to reach US$ 8.12 million by 2033, exhibiting a CAGR of 10.25% during the forecast period 2025-2033. Key market drivers include rising disposable income, increased travel frequency, the emergence of online booking platforms, and government initiatives to promote tourism. The growing popularity of budget-friendly accommodations, such as hostels and homestays, is also contributing to market growth. Industry Trends and Restrains Significant trends shaping the market include the adoption of mobile booking applications, the rise of experiential travel, and the increased use of artificial intelligence for personalized recommendations. However, industry growth is also affected by certain restraints, such as seasonal fluctuations in demand, limited hotel infrastructure in certain regions, and regulatory restrictions on foreign ownership. Key industry players include Cleartrip, Trivago, Booking.com, EaseMyTrip.com, and OYO Rooms. The market is segmented based on platform (mobile application, website), mode of booking (third-party online portals, direct/captive portals), and region (India). Recent developments include: February 2024: India’s biggest online travel tech platform, EaseMyTrip, opened its first offline retail outlet in the state of Madhya Pradesh, Indore. This is the 10th offline store launched under the brand's franchise model, which is a testament to its commitment to efficiently serving its customers online and offline. The new offline store is aimed at reaching out to its offline customers who are looking for a personalized meet-and-greet experience., February 2024: India’s top travel tech platform, EaseMyTrip, formed a strategic alliance with Zaggle Prepaid Ocean Services Limited, a software-as-a-service (SaaS) FinTech player that offers spend management products and services to enterprises, to provide integrated travel and expense management., May 2023: Microsoft partnered with MakeMyTrip to introduce voice-assisted booking for travel planning in Indian languages. The new in-platform technology stack, powered by Microsoft’s OpenAI Service & Azure’s Cognitive Services, will interact with the user and provide customized travel recommendations based on the user’s preferences, organize holiday packages according to variable inputs (e.g., event, budget, activities, preferences, travel time, etc.) and even help to book those holiday packages.. Key drivers for this market are: Rise in the Number of Travel Bloggers Is Promoting Tourism Driving the Market's Growth, Rising Number of Hotels, Resorts, and Airbnb Options for Consumers Driving the Market's Growth. Potential restraints include: Difficulty in Handling Customer Queries and Cancellation Policies, High Convenience Fees Impacting the Market's Growth. Notable trends are: Rising Growth of Digital Payments Is Boosting the Growth of the Market.

India's Medical Tourism Market is segmented by treatment type (dental treatment, cosmetic treatment, cardiovascular treatment, orthopedic treatment, neurological treatment, cancer treatment, fertility treatment, and others) and service provider (public and private). The report offers market size and forecasts in value (USD) for the above segments.

The India online travel market, valued at ₹17.24 billion in 2025, is poised for robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 10.50% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing internet and smartphone penetration across India, coupled with a burgeoning middle class possessing greater disposable income, significantly boosts online travel booking. Furthermore, the rising preference for convenient and cost-effective travel planning through online platforms contributes substantially to market growth. The market is segmented by service type (transportation, accommodation, packages, others), booking type (online travel agencies (OTAs), direct suppliers), platform (desktop, mobile), and tour type (group tours, packaged travel). The dominance of OTAs like MakeMyTrip, Yatra, and Cleartrip, alongside global players such as Booking.com and Expedia, underscores the market's competitiveness. However, challenges remain, including concerns around data security and the need for enhanced customer service to address potential issues encountered during online bookings. Future growth will likely be influenced by factors such as infrastructure development impacting travel accessibility, evolving consumer preferences towards sustainable tourism, and the introduction of innovative technologies like AI-powered travel planning tools. The competitive landscape is dynamic, with established players facing increasing competition from new entrants and niche players catering to specific travel segments. The mobile platform is expected to witness substantial growth due to rising smartphone usage. Growth in the packaged travel segment will be driven by the increasing demand for convenient and all-inclusive travel solutions. The continued investment in technological advancements by online travel companies will enhance user experience and drive market expansion. Addressing concerns about cybersecurity and customer service will be crucial for sustaining the market's positive trajectory. Government initiatives promoting tourism will play a significant role in shaping future growth within the online travel sector in India. While precise market share figures for individual companies are unavailable, the data suggests a strong competitive landscape with established and emerging players vying for market dominance. Recent developments include: August 2023: Skyscanner launched its Hindi language experience across all its products and services to penetrate deeper into the Indian market. Skyscanner acts as a one-stop solution for travelers looking to compare ticket fares, hotel tariffs, and intra-city commutes by curating data from its partner Online Travel Agent (OTA) sites., August 2023: MakeMyTrip long with the Ministry of tourism has launched a unique Travellers' Map of India that showcases 600 plus destinations beyond the popular travel spots in the country.. Notable trends are: Growth of the Tourism Industry in India is Driving the Market.

The India safari tourism industry is projected to experience significant growth, with the market size expected to rise from USD 2.8 billion in 2025 to USD 5.3 billion by 2035, at a CAGR of 6.6% during the forecast period. This growth is driven by the increasing interest in wildlife safaris within India’s renowned national parks, growing domestic tourism, and an expanding international market eager to explore India’s unique biodiversity.

Attribute	Value
Estimated India Industry Size (2025E)	USD 2.8 billion
Projected India Value (2035F)	USD 5.3 billion
Value-based CAGR (2025 to 2035)	6.6%

The India sustainable tourism market is estimated to reach ~USD 37.1 million in the year 2024 and is further forecasted to reach a valuation of ~USD 216.7 million in the year 2034 with a market CAGR of 19.3% between the years 2024 and 2034. The India sustainable tourism industry revenue in 2023 was USD 31.1 million.

Attribute	Details
India Sustainable Tourism Market Size (2023A)	USD 31.1 Million
India Sustainable Tourism Market Estimated Size (2024E)	~USD 37.1 Million
India Sustainable Tourism Market Forecasted Size (2034F)	~USD 216.7 Million
India Sustainable Tourism Market Value-based CAGR (2024 to 2034)	19.3%
India Sustainable Tourism Market Top Players Share in 2023	5%-10%

India's medical tourism industry is poised for substantial growth, with projections indicating an increase from an estimated USD 18.2 billion in 2025 to USD 58.2 billion by 2035, at a CAGR of 12.3% during the forecast period.

Attribute	Value
Estimated India Industry Size (2025E)	USD 18.2 billion
Projected India Value (2035F)	USD 58.2 billion
Value-based CAGR (2025 to 2035)	12.3%

During the forecast period, 2025-2035, the growing interest in adventure sports, the increased focus on a healthy lifestyle, and rising government investments in sports infrastructure are expected to drive India's sports tourism market. As per the report, the market is expected to grow from USD 14.8 Billion (2025) to USD 68.7 Billion during the period 2035, at a CAGR of 16.6% during the forecast period, considering government focus on promoting sports culture as well as world class infrastructure.

Metric	Value
Market Size (2025E)	USD 14.8 Billion
Market Size (2035F)	USD 68.7 Billion
CAGR (2025-2035)	16.6%

Region	CAGR (2025 to 2035)
Northern India	16.9%

Region	CAGR (2025 to 2035)
Western India	17.2%

Region	CAGR (2025 to 2035)
Southern India	17.4%

Region	CAGR (2025 to 2035)
Eastern and North-eastern India	16.8%

Company/Organization Name	Estimated Market Share (%)
BCCI (Board of Control for Cricket in India) – IPL & ICC Events	20-25%
IMG Reliance (Sports Marketing & Travel Experiences)	12-16%
DreamSetGo (Premium Sports Travel Packages)	10-14%
Thomas Cook India (Sports Travel Division)	8-12%
Fanatic Sports (Luxury Sports Travel & Hospitality)	5-9%
Other Operators & Event Organizers (combined)	30-40%

Market Overview The Indian wellness tourism market holds significant growth potential, boasting a market size of 19.43 million and a CAGR of 6.45%. Fueled by rising health consciousness, disposable incomes, and a growing emphasis on holistic well-being, the market is expected to reach new heights by 2033. Key drivers include the burgeoning medical tourism industry and government initiatives promoting wellness. Market Segments and Trends The market is segmented based on service type, location, and traveler type. Lodging, food and beverage, and activities and excursions are prominent service categories. Domestic wellness tourism accounts for the majority of the market share, while international wellness tourism is gaining traction. Primary wellness travel, where individuals travel specifically for wellness purposes, is the dominant traveler type. Emerging trends include the integration of advanced technologies such as wearable devices and the personalization of wellness experiences to meet individual needs. Recent developments include: August 2022: Ananda in the Himalayas completed the final stage of its three-year renovation. This will help them keep themselves updated and give a good standard of service. This will help the company better cater to its customers and gain market share., August 2021: Carnoustie Group partnered with South City Ayurvedic Wellness Center to launch Inr 100 Crore luxury Ayurvedic and ancient Indian wellness center on the outskirts of Kolkata. The project is just 16 km from Science City to Sunderbans.. Key drivers for this market are: Increase in the online travel agencies in Russia, Due to factors including digital trends and technical improvements, the online booking industry is undergoing significant transformation. Potential restraints include: Booking Cancellation. Notable trends are: The Tourism Expenditure in India is Growing.

Key information about India Tourism Revenue

• India's Tourism Revenue reached 4 USD bn in Dec 2024, compared with 3 USD bn in the previous month
• India's Tourism Revenue data is updated monthly, available from Jan 2001 to Dec 2024
• The data reached an all-time high of 3,858 USD mn in Dec 2024 and a record low of 9 USD mn in Apr 2020

The Ministry of Tourism provides monthly Tourism Revenue in USD.

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Cultural Tourism Market Size 2025-2029

The cultural tourism market size is forecast to increase by USD 8.41 billion, at a CAGR of 18.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of individuals seeking unique, immersive experiences to alleviate stress and enrich their personal growth. This trend is further fueled by the burgeoning adoption of advanced technologies such as augmented reality (AR) and virtual reality (VR) in cultural tourism, enabling travelers to explore historical sites and artifacts in a more engaging and interactive manner. However, this market faces challenges as well. Overtourism, or the excessive concentration of tourists in specific locations, poses a threat to the preservation of cultural heritage sites and the local communities that rely on tourism.
Addressing this issue through sustainable tourism practices and effective crowd management strategies is essential for companies seeking to capitalize on the opportunities presented by the market while mitigating potential risks. By focusing on innovative solutions that cater to the evolving needs and preferences of travelers, while respecting and preserving cultural heritage, businesses can differentiate themselves and thrive in this dynamic and growing market.

What will be the Size of the Cultural Tourism Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by the increasing demand for authentic and immersive experiences. Crowd control and tourism infrastructure remain key concerns as cultural heritage sites attract large numbers of visitors. Digital guides and mobile applications enhance the visitor experience, offering GPS navigation, augmented reality, and interactive exhibits. Economic impact is a significant factor, with art galleries, language courses, and adventure tourism contributing to local economies. Visitor management systems and travel advisories ensure responsible tourism practices, while travel agencies and tourist information centers facilitate seamless travel experiences. Visa requirements and health precautions are essential considerations for tourists.

Sustainable tourism initiatives, such as waste management and cultural preservation, minimize environmental impact. Experiential tourism and educational tourism provide unique learning opportunities, while medical tourism caters to health-conscious travelers. Social media marketing and community-based tourism foster authentic connections with local communities. Cultural exchange programs promote cross-cultural understanding. Wellness tourism and religious tourism cater to specific niche markets, offering spiritual and rejuvenating experiences. Immersive technologies, such as virtual reality and tourist guides, bring history to life. Rural tourism and urban tourism offer diverse experiences, appealing to various travel preferences. Tourism policies and online booking platforms shape the industry, ensuring efficient and accessible travel experiences.

Ongoing trends include the integration of technology and the emphasis on sustainable and responsible tourism practices. The market continues to unfold, offering endless opportunities for exploration and discovery.

How is this Cultural Tourism Industry segmented?

The cultural tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Domestic cultural tourism
  International cultural tourism


Service

  Cultural eco-tourism
  Indigenous cultural tourism
  Socio-cultural tourism


Application

  Leisure
  Religious pilgrimage
  Education
  Research


Traveler Type

  Solo Travelers
  Group Travelers
  Families


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The domestic cultural tourism segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, domestic tourism is experiencing a significant surge, fueled by the quest for genuine experiences, technological innovations, and government incentives promoting local heritage. Mobile applications serve as essential tools, granting travelers instant access to detailed guides, maps, and cultural information for their destinations. This convenience and ease of use enhance the planning and navigation process for cultural tours. Virtual Reality (VR) and Augmented Reality (AR) applications have gained popularity, offering immersive experiences that enable u

The Indian hotel industry is a rapidly growing market, with a market size valued at USD 247.31 million in 2025. The industry is expected to expand at a CAGR of 13.96% during the forecast period of 2025-2033. The growth of the industry can be attributed to several factors, including rising disposable incomes, increased tourism, and a growing middle class. The industry is also witnessing a shift towards online bookings and loyalty programs. Key trends driving the growth of the Indian hotel industry include the increasing popularity of budget and economy hotels, the expansion of service apartments, and the growing adoption of technology. The industry is also facing certain challenges, such as the high cost of land and labor, and the competition from international hotel chains. Despite these challenges, the Indian hotel industry is expected to continue to grow in the coming years, as it benefits from the country's strong economic growth and rising disposable incomes. The major players in the Indian hotel industry include Oberoi Hotels and Resorts, ITC Hotels, Lemon Tree Hotels, Taj Hotels, The Leela Palaces Hotels and Resorts, OYO Rooms, The Park Hotel, Radisson Hotel Group, Hyatt Hospitality company, and Marriott International Inc. Recent developments include: In March 2024, Suba Group of Hotels launched its third hotel i.e., Click Hotel, in Pithampur, Madhya Pradesh, designed to cater to the new age business travelers and features 63 premium contemporary rooms and suites., In February 2024, Radisson Hotel Group announced the signing and opening of the first internationally branded hotel in Ayodhya-Park Inn by Radisson Ayodhya., In September 2023, Parkside Hotels & Resorts announced its intentions to grow its collection by securing contracts for a minimum of 20 hotels in India by the conclusion of 2024.. Key drivers for this market are: Growth in Travel and Tourism in India, Increase in the Number of Hotel Projects. Potential restraints include: Lack of Skilled Labor is a Challenge for the Market, Sustainability and Competition Threaten Industry Success. Notable trends are: Increase in the Number of Hotel Projects is Driving the Market.

The India online travel market is projected to grow from $17.24 million in 2025 to $34.69 million by 2033, at a CAGR of 10.50%. The growth of the market is attributed to the increasing internet and smartphone penetration, rising disposable incomes, and a growing middle-class population. Additionally, the government's initiatives such as the Digital India campaign and the e-Tourist Visa scheme are also contributing to the market's growth. The online travel market in India is segmented into service type, booking type, platform, and tour type. The service type segment is further divided into transportation, travel accommodation, vacation packages, and other service types. The booking type segment is divided into online travel agencies, direct travel suppliers, and platform. The platform segment is divided into desktop, mobile, and tablet. The tour type segment is divided into tour group, package traveler, and independent traveler. The key players in the market include Cleartrip, Yatra, Booking.com, MakeMyTrip, ixigo, EaseMyTrip, Thomas Cook Ltd, Oyo Rooms, Expedia, Cox & Kings Ltd, and Via.com. The Indian online travel market is a rapidly growing market mainly due to the growing popularity of the internet and penetration of travel services among the Indian consumer base. The market is estimated to grow from $48.4 billion in 2022 to $127.7 billion by 2027, exhibiting a CAGR of 19.4% during the forecast period. Source: Mordor Intelligence Recent developments include: August 2023: Skyscanner launched its Hindi language experience across all its products and services to penetrate deeper into the Indian market. Skyscanner acts as a one-stop solution for travelers looking to compare ticket fares, hotel tariffs, and intra-city commutes by curating data from its partner Online Travel Agent (OTA) sites., August 2023: MakeMyTrip long with the Ministry of tourism has launched a unique Travellers' Map of India that showcases 600 plus destinations beyond the popular travel spots in the country.. Key drivers for this market are: Demand for Winter Sports and Outdoor Recreation. Potential restraints include: Unpredictable Weather Conditions. Notable trends are: Growth of the Tourism Industry in India is Driving the Market.