As of February 2025, India had a total of 413.85 million Instagram users, the largest Instagram audience in the world. The United States had 171.7 million users, and Brazil had 140.7 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Kazakhstan is the leading country for Instagram audience reach, with 86.2 percent of the population using the social media service. Turkey came in second, with a penetration rate of 85.5 percent and Uruguay ranked third, with 87.1 percent, followed closely by the UAE, Brazil, and Bahrain. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

There were 392 465 000 Instagram users in India in May 2025, which accounted for 26.7% of its entire population. The majority of them were men - 66.9%. People aged 18 to 24 were the largest user group (172 600 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 99 300 000.

Instagram was one of the leading social networks in India, with a far higher male user share compared to female users in January 2024. Out of the total users, the social networking site reported an advertising reach of around **** percent among male users and **** percent among female users. Instagram’s market position Instagram's market share in India's social media landscape has been on the rise, reaching nearly ** percent in 2024. This growth has solidified Instagram's position as the second-most popular social media platform in the country, trailing only Facebook. This growth is accompanied by robust influencer activity on the platform. Fashion and accessories emerged as the most popular product category among Indian Instagram influencers, with approximately *** million posts, highlighting Instagram's role as a hub for lifestyle and consumer-oriented content in India. User demographics The platform's popularity among younger demographics is evident, with millennials and Gen Z forming the majority of influencer audiences. As of 2023, nearly ** percent of this audience was aged 26 to 32. Moreover, ** percent of Instagram's user base falls within the 18 to 24 age group. The number of users on the platform is expected to grow further, potentially reaching nearly *** million by 2028. Despite the changing user demographics, this trend highlights Instagram's significance in India's digital marketing and influencer collaboration landscape.

The share of Instagram in India's overall social media market stood at nearly ** percent in December 2024. This was an increase compared to the same period in the previous year, reflecting the growing trend that was noted throughout 2024. Instagram has increasingly gained popularity among Indian social media users over the years, making it the second leading platform in the market after Facebook.

According to a survey conducted on social media usage across India in October and November 2020, tier1 cities responded with the highest share of active users on Instagram. The average across tier *, *, and * cities was ** percent during the survey period. According to the source, active referred to respondents who spent at least half an hour daily on the Facebook-owned app.

This statistic represents the share of Instagram users across India as of August 2017, by age. During the measured time period, the share of 18-24 years old Instagram users was the highest with ** percent across the country.

According to a social media survey conducted across India between December 2020 and January 2021, Instagram had a brand index score of about **** amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. Instagram, the popular photo sharing social networking platform seemed to be preferred more by the Western Indian states with a score of **** in that time period.

In a survey about Gen Z Instagram users in India, about ** percent of respondents reported having engaged with non-traditional advertising in the form of art installations or booths as of April 2023. Gen Z Indians were found to be open and receptive to advertising in various forms.

The number of Instagram users in India was forecast to continuously increase between 2024 and 2028 by in total 46.1 million users (+13.89 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 377.99 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Pakistan and Nepal.

With more than *** million followers, Indian cricketer Virat Kohli's Instagram account was the most followed profile across India in 2023. This was followed by Priyanka Chopra Jonas' profile with nearly ** million followers, making it the most followed actor's profile in the country. Popularity of Instagram

Instagram is one of the most popular social media platforms in India. However, the popularity remains highest in male users who have consistently formed more than ** percent of the total user base since 2018. In 2021, the share of female users across India was more than ** percent.

Instagram was ranked fourth in the list of leading social media platforms to penetrate the Indian market as of the third quarter of 2021. In addition to this, the market share of Instagram in India’s social media showed growth towards the end of 2021. However, fluctuations were observed.

Instagram Influencers in India

As of January 2021, the majority of Instagram influencers in India were between the age of 18 to 34 years. For the same period, more than 60 percent of the Instagram influencers in India were males.

According to hypeauditor.com, over half of the macro-influencers and mega-influencers on Instagram in India had inauthentic comments as of ********. Nano influencers in the country were found to have a higher level of real connection with their followers, thus also reducing the level of spam or inauthentic comments per post.

The number of Instagram users ranking is led by India with ****** million users, while the United States is following with ****** million users. In contrast, Seychelles is at the bottom of the ranking with **** million users, showing a difference of ****** million users to India. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of June 2023, millennials and Gen Z constituted **** of the audience of influencers on Instagram across India. Almost ** percent of this audience were aged between 26 and 32 years, the ************** group being that of 19 to 25-year-olds.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

Between January and June 2023, Isha Jodawat was the leading beauty influencer on Instagram in India, with an engagement rate of more than ** percent. Over the surveyed period, the beauty category garnered immense popularity among Indian content creators and users on Instagram with over a million posts being created and circulated.

This dataset is about politicians in India. It has 542 rows. It features 2 columns including Instagram followers.

According to hypeauditor.com, about **** percent of the Indian micro-influencers on Instagram used comment pods to boost their comment traffic as of May 2021. Comment pods are groups of bloggers that collaborate to run up their activity on the social networking platforms.

According to hypeauditor.com, a majority of mega-influencers on Instagram in India were involved in fraudulent activities to inflate their follower and engagement numbers as of ********. A vast majority of Instagram influencers were found to make use of unethical methods to increase their follower numbers at least once. Many influencers with over **** thousand followers and who made money from advertisements intentionally inflated their numbers to boost publicity.

Most influencers on Instagram across India fell under the nano influencer tier, grossing over *********** in number. In comparison, there were up to ****** content creators that were grouped under the mega influencer or celebrity category. While more easily discoverable than the other tiers, this tier of influencers had a low engagement rate.

This dataset is about politicians in India. It has 542 rows. It features 3 columns: death date, and Instagram followers.