[70] Indonesia Dietary Supplements Market to reach US$ 3,177.51 Mn by 2028. Market Analysis By Supplement, Application, and Form Industry.

Indonesia nutrition and dietary supplements market is valued at USD 5 billion, driven by health awareness, rising incomes, and preventive healthcare trends.

Indonesia nutrition & dietary supplements market valued at USD 2.5 Bn, driven by health awareness, rising incomes, and e-commerce expansion for preventive healthcare.

The report on Indonesia Dietary Supplements Market covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

The Indonesia Dietary Supplements market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

Get a vision of Indonesia nutritional supplements market with insights and projections for 2023. Plan your strategies for the future.

Indonesia nutritional supplements and functional foods market valued at USD 3.2 billion, driven by health awareness, rising disposable incomes, and e-commerce expansion.

In 2024, nutrition supplements accounted for over 35 percent of Southeast Asia's market share of health supplements. Nutritional supplements include supplements for diets or weight loss, probiotics, and sports supplements. That same year, beauty supplements accounted for approximately 27 percent of the market share in Southeast Asia. Health supplement market in Southeast Asia Due to growing consumer awareness of health and well-being, the dietary supplement market in Southeast Asia has experienced significant growth in recent years. The market includes various categories such as vitamins, minerals, herbal supplements, sports nutrition, weight management products, and functional foods. In 2023, Indonesia topped the market for health supplements, reaching a value of over 200 million U.S. dollars, followed by Thailand and Vietnam. Among the various categories of nutrition supplements, weight management supplements accounted for the largest market share among nutrition supplements in the region, holding over 50 percent of the market share. The rise of social commerce in the health supplements market Social media's increasing impact has transformed the way Southeast Asian customers buy health supplements. Brands can now actively interact with consumers through platforms like Facebook, Instagram, TikTok, and other social media channels, making supplements more accessible and appealing to younger, tech-savvy consumers. In 2024, Thailand was the largest market for health supplement sales on TikTok in Southeast Asia, accounting for the highest sales revenue share. With digital usage continuing to rise throughout the SEA region, social media-driven supplement sales are predicted to grow even more, delivering new prospects for both domestic and international businesses.

Available data formats for the Indonesia Probiotics Market Size, Share, Opportunities, And Trends By Application (Functional Food And Beverages, Dietary Supplements, Animal Feed), By End-User (Human, Animal), By Function (Regular, Preventative Healthcare, Therapeutic), By Type (Lactobacillus, Streptococcus, Bifidobacterium, Spore Formers, Others), And By Form (Liquid, Dry) - Forecasts From 2025 To 2030 report.

As of June 2023, Indonesia accounted for **** percent of the general health supplements market share in Southeast Asia. This was followed by Thailand, with a market share of **** percent. General health supplements are vitamins, minerals, multivitamins, amino acid supplements, bee-related supplements, and others.

In Indonesia Nutritional Food Market, These foods are specially formulated to provide essential nutrients, vitamins, and minerals that support the body’s overall health and well-being.

The Indonesian whey protein market, valued at approximately $32 million in 2025, is projected to experience robust growth, driven by several key factors. The rising health consciousness among Indonesian consumers, coupled with increasing participation in fitness and sports activities, fuels demand for whey protein supplements. This trend is further amplified by the growing popularity of functional foods and fortified beverages incorporating whey protein for enhanced nutritional value. The market is segmented by product type (whey protein concentrates, isolates, and hydrolysates) and application (sports nutrition, infant formula, and functional foods). Whey protein concentrates currently dominate the market due to their cost-effectiveness, but the demand for higher-quality isolates and hydrolysates is steadily increasing, driven by their superior bioavailability and purity. The presence of established international players like Lactalis Ingredients and FrieslandCampina Ingredients, alongside local companies like SBH Foods, indicates a competitive landscape with opportunities for both domestic and international expansion. However, challenges such as fluctuating raw material prices and potential regulatory hurdles could impact market growth. The projected CAGR of 5.23% from 2025 to 2033 suggests a substantial market expansion, reaching approximately $50 million by 2033. This growth will be further propelled by increasing disposable incomes and the penetration of e-commerce platforms for supplement sales. The Indonesian whey protein market's future trajectory hinges on effective strategies to address consumer awareness regarding product benefits and quality, coupled with sustainable and cost-effective production methods. Continued innovation in product formulations catering to specific consumer needs (e.g., plant-based blends, customized protein profiles) will be crucial for sustained growth. Furthermore, strategic partnerships and collaborations between international and local players can drive market penetration and improve access to high-quality whey protein products across Indonesia's diverse regions. The market’s growth also depends on addressing challenges related to maintaining consistent supply chains, overcoming potential logistical barriers, and navigating evolving regulatory frameworks concerning food and dietary supplements. Notable trends are: Rising Demand For Protein-Based Functional Food & Beverage.

Indonesia Vitamin Supplements Market is a dynamic and rapidly growing industry, driven by increasing health consciousness, rising prevalence of nutritional deficiencies, and advancements in nutritional science.

As of April 2024, the largest market share of health supplements in Southeast Asia was held by Vietnam, with approximately 38.1 percent. This was followed by Thailand with a market share of around 18.4 percent. The growing supplement market in Asia Health supplements in Southeast Asia are gaining popularity due to rising health consciousness. The market size of supplements in Indonesia, Thailand, and Vietnam accumulated over 200 million U.S. dollars each, becoming the key players of the region. Among the various supplement types, consumers in Southeast Asia are particularly drawn to nutrition supplements to boost their immunity, energy, and overall well-being. Self-medication through OTC The pharmaceutical industry in Southeast Asia is rapidly expanding, driven by a growing healthcare infrastructure. Consumers are increasingly turning to over-the-counter (OTC) drugs and non-prescription medicine for quick solutions, leading to a rise in self-medication. Within the OTC pharma market, vitamins and minerals constitute one of the largest categories, generating higher revenue than cold and cough remedies. With a strong focus on preventive health, consumers in Southeast Asia are fueling the strong sales of these types of supplements.

Indonesia Vitamins Minerals Supplement Market is projected to grow around USD 41.9 billion by 2031, at a CAGR of 6.5% during the forecast period.

Vitamins in Dosage Market Size Value in Indonesia, 2021 Discover more data with ReportLinker!

The revenue in the 'Vitamins & Minerals' segment of the otc pharmaceuticals market in Indonesia was modeled to be ************** U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************** U.S. dollars since 2016. Between 2024 and 2029, the revenue will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Vitamins & Minerals.

Indonesia Herbal Medicine Market Size, Trends and Insights By Product Type (Herbal Supplements, Herbal Teas, Herbal Beauty and Personal Care Products, Herbal Medicines, Herbal Essential Oils, Others), By Application (Dietary Supplements, Pharmaceuticals, Personal Care and Cosmetics, Food and Beverages, Others), By Distribution Channel (Retail Pharmacies, Online Pharmacies, Supermarkets/Hypermarkets, Specialty Stores, E-commerce Platforms, Others), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033.

Reports Description

As per the current market research conducted by the CMI Team, the Indonesia Herbal Medicine Market is expected to record a CAGR of 7.1% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 13,732.1 Million. By 2033, the valuation is anticipated to reach USD 25,459.1 Million.

The Indonesia herbal medicine market encompasses the production, distribution, and consumption of traditional medicinal products derived from natural sources such as plants, roots, and herbs. It reflects a rich cultural heritage and widespread acceptance of herbal remedies in Indonesian healthcare practices.

The market is characterized by a diverse range of products addressing various health concerns, from traditional Jamu tonics to modern herbal supplements.

Factors driving its growth include increasing consumer preference for natural healthcare solutions, government initiatives supporting traditional medicine, and ongoing research validating the efficacy of herbal treatments. This market plays a pivotal role in Indonesia’s healthcare landscape, blending tradition with contemporary health needs.

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The forecast for the Asia Pacific Dietary Supplement market predicts substantial growth, with market size projected to soar to USD 115.92 Billion by 2033, a significant increase from the USD 49.24 Billion recorded in 2024. This expansion reflects an impressive compound annual growth rate (CAGR) of 9.98% anticipated between 2025 and 2033.

The Asia Pacific Dietary Supplement market size to cross US

In Indonesia Personalized Vitamins Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.