[70] Indonesia Dietary Supplements Market to reach US$ 3,177.51 Mn by 2028. Market Analysis By Supplement, Application, and Form Industry.

According to a survey by Rakuten Insight on dietary supplements in Indonesia conducted in March 2022, ** percent of the respondents stated that they took dietary supplements. Dietary supplements included herbal or botanical substances, minerals, or vitamins, taken to supplement the diet to improve health.

Get a vision of Indonesia nutritional supplements market with insights and projections for 2023. Plan your strategies for the future.

As of April 2024, the largest market share of health supplements in Southeast Asia was held by Vietnam, with approximately **** percent. This was followed by Thailand with a market share of around **** percent. The growing supplement market in Asia Health supplements in Southeast Asia are gaining popularity due to rising health consciousness. The market size of supplements in Indonesia, Thailand, and Vietnam accumulated over *** million U.S. dollars each, becoming the key players of the region. Among the various supplement types, consumers in Southeast Asia are particularly drawn to nutrition supplements to boost their immunity, energy, and overall well-being. Self-medication through OTC The pharmaceutical industry in Southeast Asia is rapidly expanding, driven by a growing healthcare infrastructure. Consumers are increasingly turning to over-the-counter (OTC) drugs and non-prescription medicine for quick solutions, leading to a rise in self-medication. Within the OTC pharma market, vitamins and minerals constitute one of the largest categories, generating higher revenue than cold and cough remedies. With a strong focus on preventive health, consumers in Southeast Asia are fueling the strong sales of these types of supplements.

The Indonesia Dietary Supplements market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

Indonesia nutrition and dietary supplements market is valued at USD 5 billion, driven by health awareness, rising incomes, and preventive healthcare trends.

In 2023, the market size of health supplements in Indonesia amounted to about *** million U.S. dollars. This was followed by Thailand and Vietnam, with a market size of around *** million dollars each.

The report on Indonesia Dietary Supplements Market covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

In 2024, nutrition supplements accounted for over ** percent of Southeast Asia's market share of health supplements. Nutritional supplements include supplements for diets or weight loss, probiotics, and sports supplements. That same year, beauty supplements accounted for approximately ** percent of the market share in Southeast Asia. Health supplement market in Southeast Asia Due to growing consumer awareness of health and well-being, the dietary supplement market in Southeast Asia has experienced significant growth in recent years. The market includes various categories such as vitamins, minerals, herbal supplements, sports nutrition, weight management products, and functional foods. In 2023, Indonesia topped the market for health supplements, reaching a value of over *** million U.S. dollars, followed by Thailand and Vietnam. Among the various categories of nutrition supplements, weight management supplements accounted for the largest market share among nutrition supplements in the region, holding over ** percent of the market share. The rise of social commerce in the health supplements market Social media's increasing impact has transformed the way Southeast Asian customers buy health supplements. Brands can now actively interact with consumers through platforms like Facebook, Instagram, TikTok, and other social media channels, making supplements more accessible and appealing to younger, tech-savvy consumers. In 2024, Thailand was the largest market for health supplement sales on TikTok in Southeast Asia, accounting for the highest sales revenue share. With digital usage continuing to rise throughout the SEA region, social media-driven supplement sales are predicted to grow even more, delivering new prospects for both domestic and international businesses.

Indonesia nutrition & dietary supplements market valued at USD 2.5 Bn, driven by health awareness, rising incomes, and e-commerce expansion for preventive healthcare.

Indonesia nutritional supplements and functional foods market valued at USD 3.2 billion, driven by health awareness, rising disposable incomes, and e-commerce expansion.

As of June 2023, the market share of nutrition supplements amounted to **** percent in Indonesia. This was followed by Thailand, with a market share of **** percent.

In Indonesia Nutritional Food Market, These foods are specially formulated to provide essential nutrients, vitamins, and minerals that support the body’s overall health and well-being.

Indonesia dietary supplements market is valued at USD 3.2 billion, driven by health awareness, rising incomes, and e-commerce growth, with strong demand for vitamins and herbal products.

In Indonesia Digestive Health Supplements Market , was valued at approximately USD 10.11 billion in 2022 and is projected to reach USD 12.45 billion by 2029,

The ASEAN probiotic supplements market, valued at $103.46 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 11.43% from 2025 to 2033. This expansion is fueled by several key factors. Rising health consciousness among ASEAN consumers, coupled with increasing awareness of the gut-health connection and the benefits of probiotics for overall wellness, are significant drivers. The growing prevalence of digestive disorders and the increasing adoption of preventative healthcare measures further contribute to market growth. Furthermore, the expanding distribution channels, including the proliferation of online stores and specialized health food retailers, are facilitating wider accessibility to probiotic supplements. The market is segmented by product form (tablets/capsules, powders, liquids, others), distribution channel (supermarkets/hypermarkets, pharmacies, specialty stores, online stores, others), and geography (Indonesia, Malaysia, Thailand, Vietnam, Singapore, Philippines, Rest of ASEAN). Competition is intense, with major players like BioGaia, Reckitt Benckiser, Procter & Gamble, and Amway vying for market share alongside regional and local brands. Future growth will likely be influenced by the increasing availability of scientifically-backed probiotic strains, innovative product formulations, and targeted marketing campaigns highlighting the specific health benefits of probiotics for different consumer segments. The market's segmentation presents opportunities for specialized product development and targeted marketing strategies. For instance, the growing demand for convenient formats like tablets and capsules, along with the increasing penetration of e-commerce, presents a compelling case for companies to focus on online sales and product diversification. Indonesia, Malaysia, and the Philippines are expected to dominate the market due to their large populations and rising disposable incomes. However, growth in other countries within the ASEAN region, particularly Vietnam and Thailand, is also significant and should not be overlooked. Regulatory changes and evolving consumer preferences related to natural and organic ingredients will shape the future trajectory of the market. Companies that successfully adapt to these dynamics, leveraging robust supply chains and effective marketing strategies, are poised for significant success in this burgeoning market. Recent developments include: January 2023: Amway Corporation launched a new business innovation hub in Singapore to expand its Nutrilite brand's product line, with a focus on gut health supplements, such as prebiotics and probiotics., October 2022: BioGaia AB company launched its new product, BioGaia Prodentis Lozenges, with a new apple flavor in Indonesia. The product is claimed to be distributed through PT Interbatcompany. As per the company claim, BioGaia Prodentis Lozenges is a food supplement for oral health containing the patented lactic acid bacterium Limosilactobacillus reuteri (formerly known as Lactobacillus reuteri) and Prodentis (a strain combination of L. reuteri DSM 17938 and L. reuteri ATCC PTA 5289) that helps the good microorganisms keep a natural balance in the mouth., April 2022: KINS, a Japanese personalized nutrition and beauty company, expanded into Singapore with the launch of its skincare line, featuring probiotic supplements and serum. KINS Supplements contain 22 types of probiotics, including lactic acid bacteria (Lactobacillus), yeast, and natural nutrients produced by lactic acid bacteria.. Key drivers for this market are: Innovations in Probiotic Formulations, Increasing Focus on Digestive Health to Reduce the Impact of Chronic Disorders. Potential restraints include: Innovations in Probiotic Formulations, Increasing Focus on Digestive Health to Reduce the Impact of Chronic Disorders. Notable trends are: Probiotic Supplements are Widely Consumed in the Form of Capsules and Powders.

Indonesia GCC Dietary Supplements Market is valued at USD 3.2 billion, driven by health consciousness, rising incomes, and e-commerce growth, with strong demand in cities like Jakarta.

As of June 2023, herbal supplements made up **** percent of the market share in Indonesia. This was followed by the Philippines, with a market share of ** percent.

Vitamins in Dosage Market Size Value in Indonesia, 2021 Discover more data with ReportLinker!

Indonesia liquid dietary supplements market is valued at USD 320 million, driven by health consciousness, rising disposable incomes, and preventive healthcare trends.