In 2024, Facebook had the largest market share among other social media platforms in Indonesia, at around ** percent. However, Facebook's popularity may soon be outpaced by other social media platforms due to growing competition. Indonesia’s social media landscape With active social media users of more than *** million, Indonesia ranked fourth among the countries with the highest number of social media users worldwide. As of the third quarter of 2024, WhatsApp had the largest social media penetration rate in Indonesia of about ** percent. Other social media platforms such as Instagram and Facebook are also gaining popularity as an increasing number of Indonesian social media users are actively using those platforms. Social media for business purposes The use of social media is no longer limited to communicating and interacting with friends and family. Many businesses have turned to social media as part of their marketing strategies. One of these strategies includes collaborating with an influencer to promote their products and increase their customer reach. A recent finding revealed that ** percent of Indonesian social media users had purchased an item because of influencer endorsement. Trust in the influencer and being convinced by their promotions are among the leading reasons for purchasing endorsed products.

In 2024, Facebook held the largest market share among other social media platforms for mobile devices in Indonesia, with a market share of about ** percent. This was followed by YouTube, which accounted for approximately ** percent of the market share in the same period.   Facebook’s dominance in Indonesia  Facebook maintains the largest market share across all social media platforms in Indonesia, except for on desktop devices. The highest market share on desktop devices in Indonesia was held by YouTube, followed by Pinterest. Despite maintaining its position as the market leader among all social media platforms, the number of Facebook users in Indonesia is estimated to decline and reach around 161 million users by 2028. Currently, Facebook is quite popular among those aged between 25 and 34 years. What are the current social media trends in Indonesia? One of the current social media trends in Indonesia is marked by a surge in short-form video content, with TikTok leading the way. The popularity of these videos is driving high engagement, especially among younger demographics, who favor dynamic and visually engaging content. Instagram Reels and YouTube shorts also contribute to this trend, offering a place for creative expression and brand interaction. Brands in Indonesia are also increasingly leveraging short-form videos for marketing, recognizing their impact in reaching a broad audience quickly and effectively. This shift underscores the importance of video content in Indonesia’s digital landscape.

In Indonesia Digital Printing Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

Indonesia telegram data provides insights into the Indonesian digital landscape and mobile usage patterns. For example, businesses can analyze telegram usage in Indonesia. Similarly, List to Data offers analysis services to leverage this data. Furthermore, this data helps understand mobile usage patterns, making it more effective to reach Indonesian consumers. Finally, this data can help to understand the Indonesian digital landscape. Indonesia telegram screening data offers access to the most accurate and current telegram phone number leads. Telegram information will be given as follows: All numbers are open in telegram Gender, Age, Telegram username, Last activity date, Industry calcification. Indonesia tg powder provides insights into the Indonesian digital landscape. Similarly, this informs targeted marketing. List to Data offers analysis services. Consequently, better understand the Indonesian market.

The Indonesia Digital Advertising Market Report is Segmented by Advertising Format (Display/Banner, Video, and More), Device (Mobile Handset, Desktop/Laptop, and More), Industry Vertical (FMCG, Telecom, Healthcare and Pharma, and More), Buying Model (Cost-Per-Click, Cost-Per-Mille, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

According to a survey on the most-viewed content formats on social media conducted in Indonesia in June 2023, approximately ** percent of Indonesian respondents stated that they enjoyed watching TikTok videos. Meanwhile, ** percent of them stated that they enjoyed watching Instagram posts.   Exploring video content trends and advertising impact in Indonesia  From music to video tutorials, videos have become the most popular visual medium on the internet. In 2023, almost every Indonesian watched online videos weekly. Video advertising, whether from trusted brands or influencers, has also increased in recent years and caught consumers’ attention. A recent study revealed that the most influential advertisements for Indonesians were those made by well-known brands compared to influencers. In addition, Indonesian consumers will be more likely to click on ads on social media when the content is relevant to them. The changing face of social media: Trends in Indonesia's online landscape From the era of Vine to the rise of TikTok, short video memes became the core of social media content. These memes have since been adopted by other popular social media platforms such as Instagram, YouTube, and Facebook. As of 2023, it is estimated that more than *** million people are TikTok users in Indonesia. However, TikTok’s dominance does not overshadow the significance of Facebook. Although Facebook users are gradually declining in Indonesia, it still has the largest market share among social media platforms, especially on mobile phones and tablets.

The number of Instagram users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+4.25 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 129.83 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Philippines and Thailand.

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Dive into the detailed analysis of Indonesia digital education market, including market size, segmentation, trends, competitive landscape, and future projections.

The Indonesian ICT market, valued at $45.20 million in 2025, exhibits robust growth potential, projected to expand at a compound annual growth rate (CAGR) of 8.20% from 2025 to 2033. This growth is fueled by several key drivers. Rising smartphone penetration and increasing internet access across the archipelago are creating a large and expanding consumer base for ICT products and services. Government initiatives promoting digitalization and infrastructure development, such as the ongoing expansion of 5G networks, are further stimulating market expansion. The burgeoning e-commerce sector and the increasing adoption of cloud computing and digital transformation strategies across various industries—from BFSI and IT/Telecom to retail and manufacturing—are significant contributors to this growth. While data privacy concerns and the need for robust cybersecurity measures represent potential restraints, the overall market outlook remains positive. The market segmentation reveals a dynamic landscape, with significant opportunities in hardware, software, and IT services, particularly within the large enterprise and government sectors. The strong presence of multinational corporations like IBM, TCS, and Amazon, alongside significant domestic players like Telkom Indonesia and Indosat Ooredoo, indicates a competitive yet thriving market ecosystem. The regional breakdown suggests that Indonesia itself dominates the market within the Asia-Pacific region. While specific regional breakdowns (e.g., North America’s share) are not provided, the data suggests significant potential for further growth, particularly in less-developed regions of Indonesia. Continued investment in infrastructure, coupled with the growing digital literacy of the Indonesian population, will play a vital role in shaping the market's future trajectory. The forecast period will likely witness continued innovation in areas like Artificial Intelligence (AI), the Internet of Things (IoT), and Big Data analytics, creating new opportunities for growth and investment within the Indonesian ICT sector. The overall trajectory points towards a sustained period of expansion, driven by a combination of technological advancements, supportive government policies, and increasing consumer demand. Recent developments include: March 2024: At the 2024 World Mobile Congress (MWC), Indosat Ooredoo Hutchison (IOH), an Indonesian satellite telecommunications company, signed a Memorandum of Understanding (MoU) with Huawei Technologies to strengthen Indonesia's digital infrastructure through the development of artificial intelligence (AI). Both companies have agreed to develop AI and industry applications, construct ecosystems, and create talent in the country., November 2023: Bank Indonesia and the Monetary Authority of Singapore partnered to launch the cross-border QR payment linkage between Indonesia and Singapore. This linkage would enable customers of participating financial institutions to make cross-border retail payments using their existing mobile banking applications by scanning the QR codes in Indonesia and Singapore, showing the growth of the country's online payment landscape.. Key drivers for this market are: Digital Era is Soon to Start, Robust Demand for Emerging Technologies. Potential restraints include: Digital Era is Soon to Start, Robust Demand for Emerging Technologies. Notable trends are: Indonesia Moving Toward Digital Golden Era.

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According to a 2022 survey, the digital literacy index score in Indonesia's education sector was ***. Among all the digital literacy pillars, digital safety scored the lowest. This indicated that students and educators in Indonesia were less aware of the importance of protecting personal information and other cyber security practices. However, Indonesia's education sector had a generally higher score than the overall population's digital literacy index. Disparities in access and infrastructure Digital literacy measures the skills and proficiency in utilizing digital platforms or devices to find, manage, evaluate, and communicate information. It plays a critical role in Indonesia’s education landscape, as the country aims for digital transformation in this sector. Infrastructure and resources are among the main obstacles to fostering digital literacy in schools. A 2022 survey showed that around ** percent of the Indonesian population claimed that an unreliable network resulting in frequent connection loss was their primary issue in accessing the internet. Furthermore, a significant gap was still found between internet access in different areas. In 2022, around **** percent of students in Indonesia's urban areas had access to the internet, compared to only **** percent of students in rural areas. Digital literacy to combat misinformation  Along with the widespread adoption of social media and online platforms, misinformation is still commonly found in Indonesia. Most Indonesians use social media as their primary source of information consumption. Meanwhile, it was revealed that social media ranked first as the online platform that served the most hoaxes and false information. This emphasizes the pressing need to improve the current level of digital literacy among students and educators across the country.

Discover the booming Indonesian OOH & DOOH advertising market! This comprehensive analysis reveals a $314.24 million market in 2025, experiencing 6.5% CAGR growth driven by urbanization, digital adoption, and strong retail sectors. Explore key players, market segments, and future trends shaping this dynamic landscape. Recent developments include: July 2024: Magnite, in collaboration with Dentsu Indonesia, rolled out a programmatic roadblock campaign on Indonesia's top streaming platforms – Viu, Vidio, and WeTV. This strategic move secured Magnite a 100% share of voice (SOV), ensuring unparalleled brand exposure. Concurrently, Nestlé Indonesia unveiled its latest offering, the limited-edition NESCAFÉ Biscuit Coffee featuring Marie Regal Biscuit. Recognizing the surging popularity of streaming platforms, Nestlé Indonesia partnered with Magnite and Dentsu Indonesia to amplify its audience reach., April 2024: inDrive, an Indonesian ride-hailing service, revamped its marketing efforts in Jakarta and several other key cities, partnering with The Perfect Media, an outdoor advertising company. inDrive also undertook mall branding at Central Mall Bandar Lampung, targeting a more focused exposure to mall-goers. Notably, inDrive highlights a unique feature of its app: allowing users to select their drivers and bid fairly.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Potential restraints include: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

The Indonesian communication services market, valued at $17.30 billion in 2025, is projected to experience steady growth, driven by increasing smartphone penetration, rising internet usage, and the expanding digital economy. A Compound Annual Growth Rate (CAGR) of 2.63% from 2025 to 2033 indicates a continued, albeit moderate, expansion. Key market segments include fixed voice, fixed data, mobile voice, and other IT services, with mobile voice likely dominating due to Indonesia's large and increasingly connected population. Growth is further fueled by government initiatives promoting digital infrastructure development and increasing investment in 5G technology. However, challenges remain, including the need for continued infrastructure investment in underserved regions, managing cybersecurity risks, and addressing the digital divide. Competition is fierce, with established players like Telkomsel and Indosat Ooredoo, alongside global giants like Oracle, IBM, and Microsoft, vying for market share. The market's future trajectory depends heavily on the success of these companies in adapting to evolving consumer needs and technological advancements, such as the adoption of cloud-based services and the Internet of Things (IoT). The forecast period of 2025-2033 presents opportunities for both domestic and international players. Strategic partnerships, mergers and acquisitions, and investments in research and development will be critical for success. The increasing demand for reliable and high-speed internet connectivity will likely drive significant growth within the fixed data segment, while the expansion of mobile financial services will continue to fuel demand within the mobile voice segment. Furthermore, the burgeoning e-commerce sector and increasing adoption of digital government services will contribute to the overall market expansion. Continuous monitoring of regulatory changes and adaptation to the evolving competitive landscape will be vital for sustainable growth within this dynamic market. Recent developments include: April 2023: Indonesia’s Ministry of Communications and Informatics (MCI) released a digital infrastructure to support the successful ASEAN Chairmanship. The Ministry of Communications and Informatics monitored the telecommunications network quality and internet access to ensure the smooth running of ASEAN Chairmanship 2023, held in May 2023 in Labuan Bajo, Indonesia. Telecommunications service operators have taken anticipated measures to upgrade their telecommunication network solutions., June 2023: Intelsat, an integrated satellite and terrestrial networks operator and provider of inflight connectivity (IFC), and Lintasarta, an Indonesian information and communication technology company, rolled out a network to cover remote areas in Indonesia via its mobile network operator subsidiary Indosat Ooredoo Hutchison (IOH). Broadband connectivity has been established in Sumatra, Kalimantan, Sulawesi, and Nusa Tenggara. Intelsat satellites with a hybrid network solution provide countrywide coverage to different population densities. The partnership will enable the company to quickly deploy and expand network coverage in Indonesia, allowing households to benefit from digital connectivity.. Key drivers for this market are: Rise in the Penetration of Smartphones, Rapid Increase in the Reliance on Internet. Potential restraints include: Rise in the Penetration of Smartphones, Rapid Increase in the Reliance on Internet. Notable trends are: Fixed Data Communication Services to Register a Significant Growth.

In Indonesia Digital Asset Management Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

The Indonesia E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2023, the gross merchandise value (GMV) of social commerce in Indonesia was estimated at approximately *** billion U.S. dollars. The value was forecast to increase almost threefold, reaching **** billion U.S. dollars by 2028. The social commerce landscape in Indonesia Social commerce has been on the rise in Indonesia in recent years. The growing number of social media users and brands using influencer marketing as part of their business model has been one of the key factors accelerating growth. According to a recent survey, around ** percent of Indonesian shoppers have tried using social media for shopping. These shoppers have been using ****** as their primary social commerce channel, while other popular social media platforms, such as ********* and ********, came in second and third. Consumer behaviour Shoppers in Indonesia have responded quite positively to the development of social commerce. Among Indonesian shoppers who use or have tried social commerce, ongoing sales or promotions and convenience are some of the most important reasons why they shop on social media. However, some Indonesian shoppers still do not choose to use this shopping method. Feeling more comfortable shopping on the brand's official website or in physical stores is one of the main factors that keeps shoppers from using social commerce.

The Indonesian Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling investment opportunity, projected to reach a market size of $314.24 million in 2025 and exhibiting a robust Compound Annual Growth Rate (CAGR) of 6.50% from 2025 to 2033. This growth is fueled by several key drivers. Firstly, Indonesia's burgeoning middle class and increasing urbanization are creating a larger and more engaged audience for OOH advertising. Secondly, the rapid adoption of digital technologies, particularly smartphones, is facilitating the integration of programmatic advertising and data-driven targeting within the DOOH segment, enhancing campaign effectiveness and ROI. Finally, the increasing sophistication of DOOH formats, including interactive displays and location-based targeting, are proving attractive to advertisers looking for more innovative and measurable campaign options. The market is segmented by type (static and digital), application (billboards, transportation, street furniture), and end-user industry (automotive, retail, healthcare, BFSI). While traditional static OOH maintains a presence, the digital segment is experiencing the most significant growth, driven by its adaptability and measurability. Challenges include the need for robust infrastructure development in certain regions and the ongoing competition from other advertising channels. Despite these challenges, the Indonesian OOH and DOOH market is poised for continued expansion. The increasing investment in smart city initiatives and infrastructure projects across Indonesia is creating more opportunities for innovative OOH placements. Furthermore, the rising adoption of programmatic DOOH allows for more targeted and efficient ad campaigns, leading to greater advertiser interest. Major players like JCDecaux SE, Hivestack, and Next Digital Indonesia are actively shaping the market landscape through technological advancements and strategic partnerships. The forecast period of 2025-2033 promises substantial market growth, particularly in digital formats, making it an attractive sector for both established players and new entrants. The growth trajectory is expected to be significantly influenced by the evolving consumer preferences and technological advancements within the advertising landscape. Recent developments include: July 2024: Magnite, in collaboration with Dentsu Indonesia, rolled out a programmatic roadblock campaign on Indonesia's top streaming platforms – Viu, Vidio, and WeTV. This strategic move secured Magnite a 100% share of voice (SOV), ensuring unparalleled brand exposure. Concurrently, Nestlé Indonesia unveiled its latest offering, the limited-edition NESCAFÉ Biscuit Coffee featuring Marie Regal Biscuit. Recognizing the surging popularity of streaming platforms, Nestlé Indonesia partnered with Magnite and Dentsu Indonesia to amplify its audience reach., April 2024: inDrive, an Indonesian ride-hailing service, revamped its marketing efforts in Jakarta and several other key cities, partnering with The Perfect Media, an outdoor advertising company. inDrive also undertook mall branding at Central Mall Bandar Lampung, targeting a more focused exposure to mall-goers. Notably, inDrive highlights a unique feature of its app: allowing users to select their drivers and bid fairly.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Potential restraints include: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

In 2023, the number of mobile wallet users in Indonesia reached around *** million people, indicating an increase of about ** million users compared to the year prior. A mobile wallet is a virtual wallet that stores payment card information on a mobile device, it is either a built-in feature or an app that can be installed onto smartphones. Notably, Go Pay emerged as the undisputed virtual wallet leader, with the majority of respondents in a July 2022 survey choosing it as their preferred e-wallet. Digital payment landscape The penetration rate of the digital payments sector in Indonesia experienced strong growth in 2024, with its two main segments expected to expand significantly by 2030. This growth indicates that Indonesia is relying more on digital payment methods following the growth of technology that continues to reshape financial landscapes. This trend is also shown through the rising revenue of the digital payments segment of the fintech market, which is expected to expand further in the coming years. QR code payments trend Indonesia’s shift towards the future of digital transactions continues to be evident. An interesting revelation from a consumer behavior survey in October 2022 is the growing interest in QR code payment methods. Most respondents expressed interest in QR code payment methods, and a large proportion indicated having engaged in this activity in the same year.

KlikDokter (Kalbe Group):Leveraging Kalbe Pharma’s healthcare ecosystem, KlikDokter launched digital wellness campaigns and integrated lab test bookings for corporates in 2024. Their strategy has been to drive employee engagement through seamless access to preventive care and wellness education tools. SehatQ:Specializing in on-site wellness and digital integration, SehatQ launched new employee assistance and occupational health services in 2024. Corporates adopted these packages to meet compliance standards under K3 regulations, strengthening SehatQ’s role as a partner for occupational safety and preventive care. Good Doctor:Known for its tech-driven approach, Good Doctor partnered with Grab for Work in 2024 to expand access to preventive healthcare programs. Their focus has been on scaling digital consultations and nutrition counseling, responding to the growing demand for affordable remote wellness services.