In 2023, there were around ************ domestic tourists in Bali, Indonesia. This shows a decrease of around *********** in comparison to the number of domestic tourists in 2019, at ***** million domestic visitors. In accordance with government regulations during the COVID-19 pandemic, domestic tourists were still permitted to visit Bali, but international visitors were not allowed to enter Bali from 2020 to the beginning of 2022.

In 2023, air passenger transport services accounted for ** percent of Indonesia’s domestic tourism expenditures, the same share as food and beverage services. In comparison, accommodation services accounted for ** percent of the expenditures.

Indonesia Outbound Travelers: Total data was reported at 2,291.761 Person th in Dec 2024. This records an increase from the previous number of 2,145.804 Person th for Sep 2024. Indonesia Outbound Travelers: Total data is updated quarterly, averaging 1,824.524 Person th from Mar 2005 (Median) to Dec 2024, with 80 observations. The data reached an all-time high of 3,315.660 Person th in Dec 2019 and a record low of 181.240 Person th in Mar 2022. Indonesia Outbound Travelers: Total data remains active status in CEIC and is reported by Bank Indonesia. The data is categorized under Indonesia Premium Database’s Tourism Sector – Table ID.QA008: Residents Departures. Prior 2009, Total includes Polonia (ID 508234967) and Selaparang (ID 508234977). Post 2009, Total excludes Polonia and Selaparang and replaced them with Kualanamu (ID 508234777) and Lombok (ID 508234867).

In 2024, there were around *** billion domestic trips in Indonesia. Domestic travel in Indonesia has increased compared to the year before.

In 2024, local tourists in Indonesia mainly traveled for ******** or ************ purposes, followed by ************************ or ******. Only around *** percent of Indonesian tourists traveled for sport and cultural purposes in that year.

In 2024, Indonesian local tourists visited East Java the most, with a total of around *** million trips. Despite being popular cities, Jakarta and Yogyakarta were less visited and were ****** and ******* on the list respectively.

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Indonesia Tourism And Hotel Market Size 2025-2029

The indonesia tourism and hotel market size is forecast to increase by USD 11.44 billion at a CAGR of 6.5% between 2024 and 2029.

Market Size & Forecast

Market Opportunities: USD 60.90 billion
Market Future Opportunities: USD USD 11.44 billion 
CAGR : 6.5%

Market Summary

The market has witnessed significant growth in recent years, with international visitor arrivals increasing by approximately 7% year-on-year, as of 2021. This trend can be attributed to the country's rich cultural heritage, diverse natural attractions, and improving infrastructure. In terms of accommodation, the hotel sector has seen a shift towards mid-range and budget properties, catering to the increasing preference for affordable yet quality stays. Online travel platforms and growing internet access have facilitated the booking process, leading to a surge in digital transactions. Moreover, the Indonesian government's initiatives to promote sustainable tourism and eco-friendly practices have attracted environmentally-conscious travelers. Despite these positive developments, the market faces challenges such as infrastructure gaps in certain regions and unpredictable weather patterns, which can impact tourist arrivals. Nonetheless, the ongoing investments in tourism infrastructure and the country's unique offerings continue to make Indonesia an attractive destination for both business and leisure travelers.

What will be the size of the Indonesia Tourism And Hotel Market during the forecast period?

Explore in-depth regional segment analysis with market size data with forecasts 2025-2029 - in the full report.
Request Free Sample The market continues to expand, with significant growth in both domestic and international visitor numbers. In 2020, Indonesia welcomed over 15 million international tourists, a 5% increase from the previous year. Domestic tourism also saw a surge, with over 100 million domestic tourists in 2020. Cultural heritage tourism and sustainable tourism development are key areas of focus for the industry, with responsible tourism practices increasingly important for attracting visitors. Gastronomic tourism experiences also contribute to the sector's growth, as Indonesia's diverse culinary offerings gain international recognition. Hotel technology integration is a priority for many establishments, with online booking platforms and guest feedback analysis tools becoming essential for competitiveness. Tourism policy regulation and safety measures are also crucial for maintaining industry standards and ensuring guest satisfaction. Tourism stakeholder collaboration and investment opportunities are driving innovation in the sector. Competitive pricing strategies and customer loyalty programs help hotels attract and retain guests, while hotel operations optimization and destination branding tourism efforts enhance the overall tourism experience. The tourism sector in Indonesia is a significant employer, with over 12 million people directly employed in the industry. Tourism resource management, accessibility improvements, and tourism market segmentation are ongoing priorities for industry growth and sustainability. Hotel branding strategies, travel insurance products, and hotel employee retention are essential components of a successful business model. Hotel security systems and tourism promotion strategies are also crucial for maintaining a positive reputation and attracting repeat business. In conclusion, the market presents numerous opportunities for growth and innovation, with a focus on sustainable practices, technology integration, and stakeholder collaboration.

How is this Indonesia Tourism And Hotel Market segmented?

The indonesia tourism and hotel market market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029,for the following segments. TypeDomesticInternationalClass TypeChain hotelsIndependent hotelsCustomer TypeLeisureBusinessGeographyAPACIndonesia

By Type Insights

The domestic segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving tourism industry of Indonesia, domestic travel remains a significant contributor, accounting for a substantial market share due to the convenience of local travel policies, language familiarity, and cultural connections. However, the government's focus on international tourism to generate foreign exchange may lead to a slight decrease in domestic tourism's dominance. To enhance the overall tourism sector, Indonesia has initiated various initiatives, such as sustainable tourism, sports tourism, culinary tourism, and cultural tourism. These efforts aim to provide diverse experiences for residents and attract international visitors. The Indonesian government's commitment to sustaina

In 2023, the domestic tourism expenditure in Indonesia was approximately *** quadrillion Indonesian rupiah, significantly increased from the previous year. Tourism is one of Indonesia's biggest industries and certain local economies, such as Bali, are heavily dependent on this sector.

One of the most popular tourism potential mostly preferred by domestic tourists in the city of Bandung is shopping tourism. The presence of Factory outlets, distribution store, trade center, and mall provides domestic tourists with a diverse choice for shopping. The best quality shopping experience is necessary for ensuring the tourists feel satisfied and finally revisit shopping centers in the city. This study, therefore, was aimed at finding out the level of domestic tourists’ mall shopping experience. This explanatory study analyzed five shopping experience sub-variables, including price, facilities, merchandising, originality, and service quality. The results suggest that generally the domestic tourists have a good shopping experience in which the best shopping experience lies in mall facilities, and the worst one lies in the product originality.

In 2024, around ** percent of domestic tourism trips in Indonesia were made by private vehicles. Apart from using private vehicles, local tourists in Indonesia also relied on *** in that year.

Introduction

Travelee is an application that provides personalized recommendations for tourist destinations based on user preferences, ratings, and parameters such as city and category. Additionally, Travelee, another component of the application, provides event's information on ecotourism destinations.

Description

The "Ecotourism in Indonesia" dataset on Kaggle provides a comprehensive collection of information for ecotourism enthusiasts, researchers, and businesses interested in promoting sustainable travel practices. Focused specifically on Indonesia, this dataset offers recommendations in six distinct categories across multiple cities.

1. Bahari (Marine): Explore Indonesia's stunning marine ecosystems, coral reefs, and coastal areas. Discover prime spots for snorkeling, scuba diving, boat trips, and other water-based activities that showcase the country's abundant marine biodiversity.

2. Taman Nasional (National Parks): Uncover the diverse flora, fauna, and natural wonders in Indonesia's national parks. Gain insights into trekking routes, wildlife spotting opportunities, camping areas, and conservation initiatives.

3. Taman Hiburan (Amusement Parks): Find exciting amusement parks and recreational destinations suitable for families and thrill-seekers. Explore theme parks, water parks, and other attractions that offer enjoyable experiences with a focus on sustainability and responsibility.

4. Cagar Alam (Nature Reserves): Experience the beauty of Indonesia's protected nature reserves, highlighting the importance of environmental conservation. Obtain information on hiking trails, wildlife observation points, and sustainable practices within these reserves.

5. Budaya (Cultural): Immerse yourself in Indonesia's rich cultural heritage by exploring traditional arts, historical sites, museums, and cultural events. Discover destinations that celebrate the country's diverse cultural tapestry.

6. Desa Wisata (Village Tourism): Engage with local communities and experience authentic village life in Indonesia. Learn about community-based tourism initiatives, homestays, and cultural exchange programs that support sustainable development.

This dataset provides detailed information on tourist attractions, recommended activities, visitor ratings, reviews, and sustainable tourism practices for each city within the aforementioned categories. It serves as a valuable resource for users seeking personalized recommendations aligned with their interests, while also promoting ecotourism in Indonesia.

Researchers can utilize this dataset to conduct analyses, identify emerging trends, and contribute to the development of sustainable tourism strategies. Travelers can leverage the dataset to plan eco-friendly and culturally enriching experiences. Businesses can utilize the recommendations to enhance their offerings in alignment with ecotourism principles.

Embark on a journey that combines adventure, cultural immersion, and environmental consciousness by embracing this dataset. Explore Indonesia with an unforgettable and responsible experience.

Content

This dataset contains information on several ecotourism destinations in major cities of Indonesia, including Jakarta, Yogyakarta, Semarang, Bandung, Surabaya, and more. It is utilized in the Capstone Project "Travelee" developed by the Bangkit Academy 2023 cohort.

The dataset consists of three files:

• eco_place.csv: Contains information on tourist attractions in major cities of Indonesia, totaling approximately 182 entries.
• eco_rating.csv: Includes three columns: user, place, and rating given by the user. This data is used to create a recommendation system based on user ratings.
• eco_event.csv: Contains information about events, including event names, event locations, and dates.

Note: The dataset is part of the Travelee project and is intended to support the development of the recommendation system and information retrieval for ecotourism destinations.

Taiwan Visitor Exp Per Capita: Daily Avg: Indonesia: Domestic Transport data was reported at 1.810 USD in 2007. This records a decrease from the previous number of 10.520 USD for 2006. Taiwan Visitor Exp Per Capita: Daily Avg: Indonesia: Domestic Transport data is updated yearly, averaging 9.440 USD from Dec 2003 (Median) to 2007, with 5 observations. The data reached an all-time high of 15.490 USD in 2004 and a record low of 1.810 USD in 2007. Taiwan Visitor Exp Per Capita: Daily Avg: Indonesia: Domestic Transport data remains active status in CEIC and is reported by Tourism Bureau, Ministry of Transportation and Communications. The data is categorized under Global Database’s Taiwan – Table TW.Q028: Tourism Revenue and Expenditure (Annual).

According to a survey in November 2023, **** and ********** were the most popular domestic travel destinations among the respondents in Indonesia. The same survey also revealed that ******** or ****** were their most preferred companion when traveling.

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Indonesia Hospitality Market Size 2024-2028

The Indonesia hospitality market size is forecast to increase by USD 7.78 billion, at a CAGR of 6.2% between 2023 and 2028.

The market is experiencing significant shifts, driven by the increasing preference for local and authentic experiences. This trend is fueled by the growing number of domestic and international tourists seeking unique and culturally immersive stays. Additionally, the rise of the digital age has given way to increased internet access and the influence of online testimonials, which play a crucial role in shaping travelers' decisions. Technology is transforming the hospitality sector, with data analytics, virtual concierge services, mobile applications, and the Internet of Things (IoT) becoming essential components. However, the market faces challenges in implementing tourism policies effectively. The complex regulatory environment and varying implementation standards across regions pose obstacles for hospitality businesses aiming to expand and maintain compliance.
To capitalize on the market's opportunities and navigate these challenges, companies must focus on delivering authentic, locally-inspired experiences while navigating the intricacies of the regulatory landscape. By staying agile and responsive to evolving consumer preferences and policy requirements, businesses can differentiate themselves and thrive in Indonesia's dynamic hospitality market.

What will be the size of the Indonesia Hospitality Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The Indonesian hospitality market is characterized by a focus on community engagement and sustainable tourism, with pricing strategies tailored to cater to diverse customer segments. Brand perception and service quality are key differentiators, as hotels prioritize cultural tourism experiences and risk management to ensure guest safety and security. Tourism development and emergency procedures are crucial elements of operational efficiency, with local economic impact and destination marketing driving revenue optimization. Talent acquisition and employee engagement are essential for delivering exceptional guest service, while hospitality design and accessibility standards enhance the overall guest experience.
Data analytics and guest feedback inform revenue optimization strategies, with safety and security measures integrated into hotel operations. Distribution channels and hospitality software enable efficient management of customer insights, ensuring operational excellence in the competitive Indonesian hospitality industry.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Domestic
  International


Service

  Food service
  Accommodation


Geography

  APAC

    Indonesia

By Type Insights

The domestic segment is estimated to witness significant growth during the forecast period.

The domestic the market is thriving, with locals driving the majority of tourism within the country. This segment's dominance is attributed to the ease of navigating the country's policies, rules, language, and culture. However, the focus on international tourism is expanding, allowing developing countries to earn foreign exchange. Fitness centers and swimming pools are popular hotel amenities, enhancing guest experience. Channel management systems facilitate seamless reservations and revenue optimization. Sustainability initiatives, such as waste management practices and carbon footprint reduction, are gaining importance. Online reputation management is crucial for maintaining a positive image. Hotels invest in marketing strategies, including content marketing and digital campaigns, to attract guests.

Training programs ensure high-quality customer relationship management. Hospitality technology integration, including mobile apps, online booking engines, and revenue management systems, streamlines operations. Event planning services cater to various needs, from corporate events to weddings. Bar and banquet management systems optimize service delivery. Spa services offer relaxation and rejuvenation. Green building standards ensure eco-friendly structures. Cloud-based solutions enable efficient property management. Accessibility features cater to diverse guest needs. Cultural experiences and tourist attractions add value. Guest wi-fi solutions keep guests connected. Loyalty programs retain repeat business. Sustainability certifications demonstrate commitment to the environment. Hotel branding and social media marketing boost visibility.

Leisure travelers seek unique experiences, wh

According to data from the UNWTO, Indonesia's outbound departures only amounted to **** million in 2022, an increased compared to the previous year. The number of outbound departures in 2021 was the lowest in the past 10 years. Prior to the COVID-19 pandemic, the number of Indonesians going overseas had been continuously increasing, though not at the same rate as domestic travels. State of outbound tourism in Indonesia By 2021, the ratio of outbound trips to households in Indonesia was predicted to reach **** percent, nowhere near that of neighboring Malaysia and Singapore. The relatively high costs of outbound travel would make such trips inaccessible to many Indonesians. In 2019, Indonesians spent around **** billion U.S. dollars during their outbound travels. For many of those who traveled abroad from Indonesia, which has the world’s largest Muslim population, Saudi Arabia was their preferred long-haul destination. This was most likely to fulfil either the hajj or umrah pilgrimage. With the opening up of Saudi Arabia to tourism in 2019, many more Indonesians could be expected to travel there for leisure purposes as well. COVID-19 and its impact on outbound travel The growth in outbound travel in Indonesia was halted by the COVID-19 pandemic, which resulted in global travel restrictions. With Indonesia among the most affected countries in Southeast Asia, many countries had imposed travel restrictions for travelers from there. The reverse was also true, with inbound international tourists decreasing drastically. To make up for the lack of international tourists, the Indonesian government had promoted domestic tourism. The number of domestic trips for holidays and leisure purposes in Indonesia had been on a downward trend, however. Whether this measure would be enough to save Indonesia's tourism-heavy economies such as Bali, remains to be seen.

Japan AE: Indonesia: Transport: Domestic Ship data was reported at 2,250.000 JPY in Mar 2018. Japan AE: Indonesia: Transport: Domestic Ship data is updated quarterly, averaging 2,250.000 JPY from Mar 2018 (Median) to Mar 2018, with 1 observations. Japan AE: Indonesia: Transport: Domestic Ship data remains active status in CEIC and is reported by Ministry of Land, Infrastructure, Transport and Tourism. The data is categorized under Global Database’s Japan – Table JP.Q028: Tourism and Leisure: Average Expenditure per Purchaser by Nationality.

Indonesia Outbound Travelers: 19 Exit Points data was reported at 2,088.987 Person th in Dec 2024. This records an increase from the previous number of 1,865.771 Person th for Sep 2024. Indonesia Outbound Travelers: 19 Exit Points data is updated quarterly, averaging 1,857.865 Person th from Mar 2017 (Median) to Dec 2024, with 32 observations. The data reached an all-time high of 2,655.010 Person th in Dec 2019 and a record low of 27.040 Person th in Jun 2021. Indonesia Outbound Travelers: 19 Exit Points data remains active status in CEIC and is reported by Bank Indonesia. The data is categorized under Indonesia Premium Database’s Tourism Sector – Table ID.QA008: Residents Departures.

Outbound Travelers: Jakarta: Tanjung Priok data was reported at 1.000 Person th in Dec 2022. This stayed constant from the previous number of 1.000 Person th for Sep 2022. Outbound Travelers: Jakarta: Tanjung Priok data is updated quarterly, averaging 1.000 Person th from Sep 2020 (Median) to Dec 2022, with 6 observations. The data reached an all-time high of 2.000 Person th in Dec 2020 and a record low of 1.000 Person th in Dec 2022. Outbound Travelers: Jakarta: Tanjung Priok data remains active status in CEIC and is reported by Bank Indonesia. The data is categorized under Indonesia Premium Database’s Tourism Sector – Table ID.QA008: Residents Departures.

In 2024, the highest average length of stay for domestic tourism trips in Indonesia was recorded in April, at around **** nights. This was the month when the Eid al-Fitr holiday period took place. By comparison, the lowest average length of stay was in November, at *** nights per trip.

Indonesia Outbound Travelers: Other exit points data was reported at 202.774 Person th in Dec 2024. This records a decrease from the previous number of 280.033 Person th for Sep 2024. Indonesia Outbound Travelers: Other exit points data is updated quarterly, averaging 166.185 Person th from Mar 2005 (Median) to Dec 2024, with 80 observations. The data reached an all-time high of 911.720 Person th in Sep 2018 and a record low of 10.550 Person th in Mar 2022. Indonesia Outbound Travelers: Other exit points data remains active status in CEIC and is reported by Bank Indonesia. The data is categorized under Indonesia Premium Database’s Tourism Sector – Table ID.QA008: Residents Departures.