The penetration rate in the e-commerce market in Indonesia was forecast to continuously increase between 2025 and 2029 by in total 8.4 percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach 34.84 percent and therefore a new peak in 2029. Find other key market indicators concerning the revenue growth and number of users. The Statista Market Insights cover a broad range of additional markets.

The Indonesia E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Based on 2023 estimates, Shopee was the largest e-commerce platform in Indonesia, holding 40 percent of the total gross merchandise value (GMV) of e-commerce in the country. Newcomer TikTok Shop, meanwhile, already captured an estimated nine percent of the market.

The Indonesian e-commerce market is flourishing, with a market size of $81.80 million and a CAGR of 15.50%. Several factors contribute to this growth, including rising internet penetration, increasing smartphone usage, a growing middle class, and a supportive regulatory environment. Dominated by B2C e-commerce, the industry is further segmented into various B2C applications such as beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home, and other miscellaneous categories. Major companies operating in this space include Orami, ZALORA, Bhinneka, Lazada, Blibli, Bukalapak, Tokopedia, Sociolla, Shopee, and others. The Indonesian e-commerce industry is poised for continued growth in the coming years. With the government's initiatives to promote digitalization and infrastructure development, the market is expected to expand further. Emerging trends such as mobile commerce, personalized shopping experiences, and the rise of social commerce are also driving industry growth. However, challenges such as logistics and infrastructure limitations, cybersecurity concerns, and competition from international e-commerce giants need to be addressed for sustainable growth. Recent developments include: February 2024 - Tokopedia, the e-commerce subsidiary of GoTo Group, officially concluded its merger with TikTok, signifying the return of TikTok Shop to Indonesia. This deal absorbs TikTok Shop's Indonesia business into the Tokopedia entity, with Tokopedia now jointly owned by TikTok and GoTo. As previously announced, TikTok will invest over USD 1.5 billion in the enlarged entity over time to provide future funding for the business., January 2024 - To improve its ecommerce capabilities, SIRCLO, an Indonesian omnichannel commerce enabler, announced a collaboration with Shopify, a major player in the worldwide ecommerce market. In a recent statement, SIRCLO claimed that this partnership will combine the assets of both businesses to provide better e-commerce platforms in Indonesia, revolutionizing the online shopping experience. The merging of SIRCLO's specialized technology arm, SWIFT Omnichannel, with Shopify's advanced commerce infrastructure forms the foundation of this collaboration.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: , Lack of Infrastructure and Limited Awareness about E-learning. Notable trends are: Penetration of Internet and Smartphone Usage Drives the Indonesia ecommerce Industry.

Indonesia E-commerce Market valued USD 75.1 billion in 2024 and is projected to surpass USD 230.5 billion through 2032

In 2023, the monthly number of Lazada app downloads in Indonesia peaked in February, with around 3.2 million downloads. By comparison, August recorded the lowest number of Lazada app downloads, with around 1.6 million downloads. Lazada is one of the leading e-commerce platforms in Indonesia.

By 2030, the Indonesian e-commerce market was predicted to generate around *** billion U.S. dollars in online retail sales, increasing from ** billion U.S. dollars in 2024. By 2030, Indonesia was forecasted to account for over 40 percent of the Southeast Asian e-commerce market, likely due to a growing middle class and the increasing access to the internet. Other emerging markets include Malaysia, the Philippines, Thailand and Vietnam. E-commerce in Southeast Asia The leading product categories that were bought through e-commerce platforms in Southeast Asia include fashion and beauty. Shopee and Lazada have emerged as leading e-commerce sites in the region, with Shopee generating over *** million web sessions. The preferred payment method among Southeast Asian consumers when shopping online varied between digital wallets and account-to-account payments, depending on the country. In Singapore, credit cards were more used compared to other countries, while digital wallets were popular in Indonesia and Vietnam. Omni-channel experiences through e-commerce E-commerce has been steadily growing with the emergence of numerous online retail brands and online marketplaces. Further, more and more fashion brands provide the option of browsing products on their online shop while consumers are shopping in the physical store, so the customer can check on size availability and order it for delivery to their homes or to the store. Given that, omnichannel experiences are relevant for offering the customer more convenience and to increase customer loyalty.

Indonesia E-commerce Market size was valued at USD 58.43 Billion in 2024 and is projected to reach USD 260.91 Billion by 2032, growing at a CAGR of 15.5% from 2026 to 2032. Key Market Drivers:Increasing Internet and Smartphone penetration: The rapid expansion of internet connectivity and smartphone usage in Indonesia is a significant driver of e-commerce. As of 2023, Indonesia had over 204 Million internet users, accounting for 73.7% of the total population. The smartphone penetration rate is predicted to exceed 90% by 2025, encouraging more people to shop online. Increasing Middle-Class Population: Indonesia's middle class is quickly expanding, and by 2023, nearly 52% of the population is considered middle class, increasing disposable money for online shopping. This increase in consumer spending is driving up demand for e-commerce.

The Indonesia ECommerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, Value Added Services (Labeling, Packaging)), By Business (B2B, B2C), By Destination (Domestic, International/Cross-Border), and By Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products, Other Products (Toys, Food Products, etc.)).

The e-commerce market size in Indonesia amounted to ** billion U.S. dollars in 2020. It was projected to reach ** billion U.S. dollars in 2025. Other Southeast Asian e-commerce markets were also forecast to expand massively by 2025.

The report covers Indonesia E-Commerce Market Growth Forecast, Market Share, Market Overview, Market Application, and Size by Kenresearch.

In 2023, the share of e-commerce businesses in Indonesia amounted to around **** percent. E-commerce in Indonesia is one of the largest and fastest-growing in Southeast Asia, with the number of users projected to reach around ** million by 2029.

The Southeast Asia Cross-Border E-Commerce Market Report is Segmented by Business Model (B2C and B2B), by Product Category (Fashion and Apparel, Consumer Electronics and More), by Sales Channel (Online Marketplaces, Direct-To-Consumer and More) and by Country (Indonesia, Thailand, Vietnam, Philippines, Malaysia, Singapore and Rest of Southeast Asia). The Market Forecasts are Provided in Terms of Value (USD)

Discover key trends shaping Indonesia E-Commerce Market, size at USD 52 billion in 2023, showcasing growth opportunities and industry forecasts.

In Indonesia E-Commerce Payment Market,The increasing shift toward personalized medicine, remote patient monitoring, and telehealth services will drive the demand for E-Commerce Payment.

Between January and March 2025, Shopee dominated the share of traffic and the most visited platform in the e-commerce market in Indonesia, with ** percent. tokopedia.com was the second most visited e-commerce platform, with ** percent of traffic share.

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E-Commerce Market Size 2023-2027

The e-commerce market size is forecast to increase by USD12.95 billion at a CAGR of 27.15% between 2022 and 2027.

The market is experiencing significant growth, driven by several key factors. Firstly, the advantages of e-commerce platforms, such as convenience, accessibility, and a wider product selection, continue to attract consumers. Secondly, technological advancements, including AI and machine learning, are enhancing the consumer experience by providing personalized recommendations and seamless transactions. However, regulatory issues pose challenges to market growth. Governments around the world are implementing stricter regulations on data privacy and security, which can increase compliance costs for e-commerce businesses. As the market continues to evolve, it is essential for businesses to stay informed of these trends and adapt to the changing regulatory landscape to remain competitive.

What will be the Size of the E-Commerce Market During the Forecast Period?

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The market in the United States continues to experience robust growth, fueled by the increasing adoption of smartphones among the smartphone-using population and their subsequent use for browsing digital content. This trend is particularly prominent in sectors such as travel and leisure, financial services, and e-tailing. Technological awareness and connectivity have become essential drivers of consumer behavior, leading to the widespread use of online marketing tools like Google Ads and Facebook Ads, as well as social media applications for communication and buying and selling goods and services. Established organizations and large enterprises have responded by investing in infrastructure to improve user experience, reduce operational costs through inventory management systems, and cater to the growing demand for vertical and specialized marketplaces.Overall, the market is poised for continued expansion, driven by consumer wealth, the convenience of online shopping, and the ongoing evolution of digital technology.

How is this E-Commerce Industry segmented and which is the largest segment?

The e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2023-2027, as well as historical data from 2017-2021 for the following segments.ApplicationHome appliancesFashion productsGroceriesBooksOthersTypeB2BB2CGeographyAPACChinaJapanNorth AmericaUSEuropeGermanyUKSouth AmericaMiddle East and Africa

By Application Insights

The Home appliances segment is estimated to witness significant growth during the forecast period.

The market encompasses various retail sectors, with home appliances being a significant segment. This matured segment, which includes consumer electronics, houseware, and kitchen appliances, is experiencing a decelerating growth rate. A major challenge in this sector is the absence of a comprehensive logistics platform for the delivery of home appliances bought online. This issue arises due to the supply side constraints, particularly in developing countries, where logistical barriers pose significant challenges. Despite these hurdles, the home appliances segment is projected to remain the largest revenue generator within the market throughout the forecast period. The increasing standard of living and the resulting influence on the global online home appliance market are key drivers for this segment's growth.

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The Home appliances segment accounted for USD 1099.73 billion in 2017 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region is projected to lead The market growth due to the expanding internet population and rising adoption of digital technology. With countries like Pakistan, Bangladesh, and Indonesia exhibiting significant potential, the e-commerce sector in these late-adopter nations is anticipated to experience substantial expansion. The increasing purchasing power of the middle class in APAC is another key factor fueling market growth. China, a significant contributor to the e-commerce industry, hosts prominent global companies such as Alibaba and JD. The region's the market is expected to continue its upward trajectory, making APAC a significant influence on the global market landscape.

Market Dynamics

Our e-commerce market researchers analyzed the data with 2022 as the base year, along with the key dr

Indonesia E-Commerce Logistics market’s growth is driven by the rapid expansion of e-commerce, advancements in logistics technologies, and the need for faster, more efficient supply chain management solutions.

According to a report published by PPRO, the fashion segment accounted for around ** percent of the e-commerce market in Indonesia as of 2022. The electronics and media segment followed, with a market share of ** percent. The rise of e-commerce in Indonesia Along with the growing internet penetration in Indonesia, the coronavirus (COVID-19) pandemic has catalyzed the growth of e-commerce in Indonesia. During the pandemic, many consumers turned to e-commerce to get products and services due to extensive social and mobility restrictions imposed by the government. E-commerce has now become increasingly embedded in the daily lives of consumers in the country. A recent survey on online shopping frequency indicated that around ** percent of Indonesian consumers shopped online once a month, and around ** percent did so several times a week. In 2023, the e-commerce market in Indonesia was valued at ** billion U.S. dollars and is expected to reach *** billion U.S. dollars by 2030. Rising data privacy concerns Along with the increasing use of e-commerce in Indonesia, many Indonesian consumers are increasingly concerned about data breaches and privacy policies. While many consumers do not mind sharing very basic personal info to ensure smooth delivery, many consumers are unaware of the large quantity of personal information collected by e-commerce companies. This is one of the main factors discouraging consumers in Indonesia from shopping online. Stricter cybersecurity laws are needed to create a secure e-commerce environment for both businesses and consumers.

Indonesia Pet Care E-Commerce Market is driven by increasing pet ownership, the shift to online shopping, and the growing demand for premium pet care products.