The gross merchandise value (GMV) indicates the value of goods sold through a customer-to-customer (C2C) marketplace. In Indonesia, this value reached 65 billion U.S. dollars in 2024 and was expected to reach around 150 billion U.S. dollars by 2030. Shopee - the most clicked C2C marketplace in Indonesia As of March 2024, the C2C marketplace Shopee ranked second among the most clicked e-commerce sites in Indonesia. Shopee was founded by Sea Limited and is available in nearly all Southeast Asian countries. Although Shopee recently started selling its own brands on the platform, most of its e-commerce revenue was still generated through traditional seller fees from C2C trade. In 2023, the e-commerce revenue of Sea Limited, which owns only one e-commerce provider, Shopee, amounted to about 9.8 billion U.S. dollars. E-commerce on the rise Not only has its GMV been increasing, so too has Indonesia’s e-commerce industry in recent years. In 2024, Indonesia had the largest e-commerce revenue among the tiger cub economies. The COVID-19 pandemic has further accelerated this growth process, and the e-commerce sector is now expected to become one of the leading industries in the country.

The Indonesia E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue change in the e-commerce market in Indonesia was forecast to continuously decrease between 2025 and 2029 by in total 15.2 percentage points. According to this forecast, in 2029, the revenue change will have decreased for the fourth consecutive year to 3.18 percent. Find other key market indicators concerning the number of users and user penetration. The Statista Market Insights cover a broad range of additional markets.

Indonesia's e-commerce market is booming, projected to reach $259.96 million by 2033, with a CAGR of 15.50%. Discover key drivers, trends, and challenges shaping this dynamic sector, including leading companies like Tokopedia and Shopee. Explore market segmentation data and forecast for the future of Indonesian online retail. Recent developments include: February 2024 - Tokopedia, the e-commerce subsidiary of GoTo Group, officially concluded its merger with TikTok, signifying the return of TikTok Shop to Indonesia. This deal absorbs TikTok Shop's Indonesia business into the Tokopedia entity, with Tokopedia now jointly owned by TikTok and GoTo. As previously announced, TikTok will invest over USD 1.5 billion in the enlarged entity over time to provide future funding for the business., January 2024 - To improve its ecommerce capabilities, SIRCLO, an Indonesian omnichannel commerce enabler, announced a collaboration with Shopify, a major player in the worldwide ecommerce market. In a recent statement, SIRCLO claimed that this partnership will combine the assets of both businesses to provide better e-commerce platforms in Indonesia, revolutionizing the online shopping experience. The merging of SIRCLO's specialized technology arm, SWIFT Omnichannel, with Shopify's advanced commerce infrastructure forms the foundation of this collaboration.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Notable trends are: Penetration of Internet and Smartphone Usage Drives the Indonesia ecommerce Industry.

The Indonesia E-Commerce Logistics Market Report is Segmented by Service (Transportation, Warehousing & Fulfilment, and Value-Added Services), Business Model (B2C, B2B, and C2C), Destination (Domestic and Cross-Border), Delivery Speed (Same-Day, and More), Product Category (Foods & Beverages, and More), City Tier (Tier 1, 2, and More), and Province (Jakarta, and More). Market Forecasts are Provided in Terms of Value (USD).

In 2020, the estimated annual growth rate of e-commerce in Indonesia was at **** percent, indicating an increase from the previous year. The growing interest in e-commerce among Indonesian consumers became more prevalent during the coronavirus (COVID-19) pandemic due to social distancing restrictions enforced by the government.

Indonesia E-commerce Market size was valued at USD 58.43 Billion in 2024 and is projected to reach USD 260.91 Billion by 2032, growing at a CAGR of 15.5% from 2026 to 2032. Key Market Drivers:Increasing Internet and Smartphone penetration: The rapid expansion of internet connectivity and smartphone usage in Indonesia is a significant driver of e-commerce. As of 2023, Indonesia had over 204 Million internet users, accounting for 73.7% of the total population. The smartphone penetration rate is predicted to exceed 90% by 2025, encouraging more people to shop online. Increasing Middle-Class Population: Indonesia's middle class is quickly expanding, and by 2023, nearly 52% of the population is considered middle class, increasing disposable money for online shopping. This increase in consumer spending is driving up demand for e-commerce.

The size of the Indonesia Ecommerce Industry market was valued at USD 81.80 Million in 2023 and is projected to reach USD 224.30 Million by 2032, with an expected CAGR of 15.50% during the forecast period. Recent developments include: February 2024 - Tokopedia, the e-commerce subsidiary of GoTo Group, officially concluded its merger with TikTok, signifying the return of TikTok Shop to Indonesia. This deal absorbs TikTok Shop's Indonesia business into the Tokopedia entity, with Tokopedia now jointly owned by TikTok and GoTo. As previously announced, TikTok will invest over USD 1.5 billion in the enlarged entity over time to provide future funding for the business., January 2024 - To improve its ecommerce capabilities, SIRCLO, an Indonesian omnichannel commerce enabler, announced a collaboration with Shopify, a major player in the worldwide ecommerce market. In a recent statement, SIRCLO claimed that this partnership will combine the assets of both businesses to provide better e-commerce platforms in Indonesia, revolutionizing the online shopping experience. The merging of SIRCLO's specialized technology arm, SWIFT Omnichannel, with Shopify's advanced commerce infrastructure forms the foundation of this collaboration.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: , Lack of Infrastructure and Limited Awareness about E-learning. Notable trends are: Penetration of Internet and Smartphone Usage Drives the Indonesia ecommerce Industry.

Market Size, Revenue, Share, Major Players, Segmentation, and Future Outlook Across Key Sectors Base Year : 2024

By 2030, the Indonesian e-commerce market was predicted to generate around *** billion U.S. dollars in online retail sales, increasing from ** billion U.S. dollars in 2024. By 2030, Indonesia was forecasted to account for over 40 percent of the Southeast Asian e-commerce market, likely due to a growing middle class and the increasing access to the internet. Other emerging markets include Malaysia, the Philippines, Thailand and Vietnam. E-commerce in Southeast Asia The leading product categories that were bought through e-commerce platforms in Southeast Asia include fashion and beauty. Shopee and Lazada have emerged as leading e-commerce sites in the region, with Shopee generating over *** million web sessions. The preferred payment method among Southeast Asian consumers when shopping online varied between digital wallets and account-to-account payments, depending on the country. In Singapore, credit cards were more used compared to other countries, while digital wallets were popular in Indonesia and Vietnam. Omni-channel experiences through e-commerce E-commerce has been steadily growing with the emergence of numerous online retail brands and online marketplaces. Further, more and more fashion brands provide the option of browsing products on their online shop while consumers are shopping in the physical store, so the customer can check on size availability and order it for delivery to their homes or to the store. Given that, omnichannel experiences are relevant for offering the customer more convenience and to increase customer loyalty.

Discover the latest eCommerce statistics in Indonesia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Indonesia, uncovering the distribution of stores across categories and platforms.

The Indonesian e-commerce logistics market is experiencing robust growth, fueled by the burgeoning e-commerce sector and increasing internet penetration. With a CAGR exceeding 5% and a 2025 market size in the hundreds of millions (precise figure unavailable but estimated based on regional trends and reported growth of similar markets), this market presents significant opportunities for both established players and new entrants. Key drivers include rising disposable incomes, a young and tech-savvy population, and the government's initiatives to improve infrastructure and digital connectivity. The market is segmented by service type (transportation, warehousing, value-added services), business model (B2B, B2C), destination (domestic, international), and product category (fashion, electronics, home appliances, etc.). The dominance of domestic shipments is expected, given the large Indonesian market, but cross-border e-commerce is also gaining momentum, presenting new challenges and opportunities for logistics providers. Competition is intense, with both domestic giants like JNE Express, SiCepat Ekspres Indonesia, and Ninja Xpress, and international players like DHL and UPS vying for market share. Growth is further constrained by challenges such as underdeveloped infrastructure in certain regions, logistical complexities in a geographically diverse archipelago, and the need for efficient last-mile delivery solutions. The forecast period (2025-2033) anticipates continued expansion, driven by factors such as increasing smartphone adoption, expansion of digital payment systems, and a growing preference for online shopping among Indonesian consumers. However, sustained growth hinges on addressing existing constraints through investments in technology, infrastructure development, and efficient supply chain management. Value-added services, particularly those focusing on enhanced packaging and labeling for fragile goods, are poised for significant growth. The B2C segment is currently dominant, reflecting the widespread adoption of online shopping, but B2B e-commerce is expected to witness a considerable increase in the coming years, driven by the growth of online marketplaces and businesses adopting digital strategies. The market will likely see further consolidation, with larger players acquiring smaller companies to enhance their reach and service capabilities. Recent developments include: August 2022: Global logistics service provider J&T Express announced the expansion of two sorting centers in Indonesia to meet growing local business demand and upgrade the work environment for employees, along with a free shipping campaign for customers, in celebration of the company's seventh anniversary in the country. To meet the rising demand for delivery services, the two upgraded sorting warehouses in the cities of Madiun and Banjarmasin each cover an area of about 20,000 square meters, with a building area of more than 12,000 square meters., December 2022: Singapore-based Ninja Van is bolstering its package delivery capabilities in Indonesia by teaming up with local carrier Trigana Air. Under the partnership, a Boeing 737-300 plane with a capacity of up to 15.5 tons will deliver packages from Jakarta, the Indonesian capital located on Java island, to Sulawesi, Kalimantan, and Sumatra. It has been operating daily since December 11. The company also offers Logistics+, a supply chain management solution aimed at SMEs that includes procurement, payment, financing, fulfillment, and distribution services.. Notable trends are: Live Commerce Contributing in Market Expansion.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Indonesia. Custom Cart shows a significant lead, with total sales amounting to $2.78B, which constitutes 46.95% of the region's total sales on platforms. WooCommerce reports sales of $1.88B, accounting for 31.73% of the total platform sales in Indonesia. Magento also holds a notable share, with its sales reaching $1.02B, representing 17.15% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Indonesia, highlighting which platforms are driving the most sales.

Indonesia E-commerce Logistics market: from USD 5.76 Bn (2025) to USD 8.49 Bn by 2034 (4.41% CAGR). Discover trends & same-day delivery opportunities.

Indonesia E-Commerce Transactions: AOV: Food & Drink: Vegetarian & Vegan data was reported at 74.263 USD in 31 Jul 2024. This records an increase from the previous number of 66.015 USD for 28 Jul 2024. Indonesia E-Commerce Transactions: AOV: Food & Drink: Vegetarian & Vegan data is updated daily, averaging 61.803 USD from Jan 2019 (Median) to 31 Jul 2024, with 490 observations. The data reached an all-time high of 232.382 USD in 22 Apr 2023 and a record low of 10.853 USD in 13 Aug 2023. Indonesia E-Commerce Transactions: AOV: Food & Drink: Vegetarian & Vegan data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Indonesia – Table ID.GI.EC: E-Commerce Transactions: by Category.

Indonesia Retail E Commerce Market is expected to grow during 2025-2031

This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Sales. Most Indonesia stores' Monthly Sales are Less than $100.00, there are 13.83K stores, which is 98.44% of total. In second place, 86 stores' Monthly Sales are $100.00K to $1.00M, which is 0.61% of total. Meanwhile, 72 stores' Monthly Sales are $10.00M to $100.00M, which is 0.51% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Indonesia Cybersecurity in E-commerce Market valued at USD 1.2 Bn, driven by e-commerce growth, cyber threats, and regulations like ITE Law, with key segments in network security and retailers.

The E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

In Indonesia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 21.96K stores, accounting for 58.27% of the total store count in the region. This is closely followed by Custom Cart, which supports 6.16K stores, representing 16.34% of the region's total. Shopify makes a significant contribution with 5.72K stores, or 15.17% of the total. The chart underscores the diversity and preferences of store owners in Indonesia regarding their choice of platform.