The Report Covers Indonesia's E-Commerce Market Size and is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others (Toys, DIY, Media, and Others)) and B2B ECommerce. The Market Sizes and Forecasts are in Terms of Value (USD) for all the Above Segments.

In 2020, the estimated annual growth rate of e-commerce in Indonesia was at 37.4 percent, indicating an increase from the previous year. The growing interest in e-commerce among Indonesian consumers became more prevalent during the coronavirus (COVID-19) pandemic due to social distancing restrictions enforced by the government.

The number of users in the e-commerce market in Indonesia was forecast to continuously increase between 2025 and 2029 by in total 26 million users (+35.59 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 99.1 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the revenue growth and user penetration. The Statista Market Insights cover a broad range of additional markets.

The Indonesia ECommerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, Value Added Services (Labeling, Packaging)), By Business (B2B, B2C), By Destination (Domestic, International/Cross-Border), and By Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products, Other Products (Toys, Food Products, etc.)).

The gross merchandise value (GMV) indicates the value of goods sold through a customer-to-customer (C2C) marketplace. In Indonesia, this value reached 65 billion U.S. dollars in 2024 and was expected to reach around 150 billion U.S. dollars by 2030. Shopee - the most clicked C2C marketplace in Indonesia As of theMArch 2024, the C2C marketplace Shopee ranked second among the most clicked e-commerce sites in Indonesia. Shopee was founded by Sea Limited and is available in nearly all Southeast Asian countries. Although Shopee recently started selling its own brands on the platform, most of its e-commerce revenue was still generated through traditional seller fees from C2C trade. In 2023, the e-commerce revenue of Sea Limited, which owns only one e-commerce provider, Shopee, amounted to about 9.8 billion U.S. dollars. E-commerce on the rise Not only has its GMV been increasing, so too has Indonesia’s e-commerce industry in recent years. In 2024, Indonesia had the largest e-commerce revenue among the tiger cub economies. The COVID-19 pandemic has further accelerated this growth process, and the e-commerce sector is now expected to become one of the leading industries in the country.

Get expert insights on Indonesia eCommerce Market, size at USD 52.9 billion in 2023, showcasing growth opportunities and industry trends.

Discover the latest eCommerce statistics in Indonesia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Indonesia, uncovering the distribution of stores across categories and platforms.

The Indonesian eCommerce logistics market is experiencing robust growth, driven by the burgeoning e-commerce sector and increasing smartphone penetration. With a CAGR exceeding 5% and a market size in the hundreds of millions (a precise figure requires further data, but given the substantial growth of e-commerce in Indonesia, a reasonable estimate for 2025 market size would be in the range of $500-$700 million USD), this market presents significant opportunities for logistics providers. Key growth drivers include rising consumer spending, improved infrastructure, and the increasing adoption of digital payment methods. The market is segmented by service type (transportation, warehousing, value-added services like labeling and packaging), business model (B2B and B2C), destination (domestic and international), and product type (fashion, electronics, home appliances, furniture, beauty products, and others). The dominance of domestic deliveries reflects the substantial internal market, while the international segment's growth potential is tied to Indonesia's increasing integration into global trade networks. Major players like DHL Express, UPS, J&T Express, and numerous local companies like JNE and SiCepat, are vying for market share, showcasing both the competitiveness and the potential for further expansion. Challenges remain, however. While infrastructure improvements are underway, logistical bottlenecks and a lack of standardized processes in certain areas still hinder efficient operations. The increasing demand for faster and more reliable delivery services puts pressure on logistics providers to innovate and optimize their operations, including exploring technological solutions for improved tracking, delivery management, and last-mile delivery. The diverse product types within the market also demand specialized handling and warehousing solutions, requiring further investment and expertise from logistics companies. The market's future trajectory will depend on continued infrastructure investment, regulatory clarity, and the ability of logistics providers to meet the evolving demands of Indonesian e-commerce consumers. The forecast period of 2025-2033 suggests sustained growth, with the market likely reaching significantly higher values by 2033. Recent developments include: August 2022: Global logistics service provider J&T Express announced the expansion of two sorting centers in Indonesia to meet growing local business demand and upgrade the work environment for employees, along with a free shipping campaign for customers, in celebration of the company's seventh anniversary in the country. To meet the rising demand for delivery services, the two upgraded sorting warehouses in the cities of Madiun and Banjarmasin each cover an area of about 20,000 square meters, with a building area of more than 12,000 square meters., December 2022: Singapore-based Ninja Van is bolstering its package delivery capabilities in Indonesia by teaming up with local carrier Trigana Air. Under the partnership, a Boeing 737-300 plane with a capacity of up to 15.5 tons will deliver packages from Jakarta, the Indonesian capital located on Java island, to Sulawesi, Kalimantan, and Sumatra. It has been operating daily since December 11. The company also offers Logistics+, a supply chain management solution aimed at SMEs that includes procurement, payment, financing, fulfillment, and distribution services.. Key drivers for this market are: Increase in global trade activites, Increase in infrastrustrure and construction. Potential restraints include: Long distances and sometimes difficult terrain can contribute to increased transportation costs. Notable trends are: Live Commerce Contributing in Market Expansion.

The TV & Video eCommerce market in Indonesia is predicted to reach US$1,331.8m revenue by 2025, reflecting an estimated growth rate of 24% compared to 2024.

In 2021, the sales value of the retail e-commerce in Indonesia amounted to approximately 37.34 billion U.S. dollars, an increase of almost fivefold compared to 2017. This value was expected to reach around 90.47 billion U.S. dollars by 2026. Indonesia is one of the largest e-commerce markets among the Southeast Asian countries.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Indonesia. Custom Cart shows a significant lead, with total sales amounting to $2.76B, which constitutes 46.44% of the region's total sales on platforms. WooCommerce reports sales of $1.88B, accounting for 31.65% of the total platform sales in Indonesia. Magento also holds a notable share, with its sales reaching $1.06B, representing 17.77% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Indonesia, highlighting which platforms are driving the most sales.

This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Sales. Most Indonesia stores' Monthly Sales are Less than $100.00, there are 13.83K stores, which is 98.44% of total. In second place, 86 stores' Monthly Sales are $100.00K to $1.00M, which is 0.61% of total. Meanwhile, 74 stores' Monthly Sales are $10.00M to $100.00M, which is 0.53% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The Fashion eCommerce market in Indonesia is predicted to reach US$18,753.8m revenue by 2025. The top online retailers in the market are shopee.co.id, blibli.com and lazada.co.id.

In Indonesia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Food & Drink, as a prominent category, generates significant sales, totaling $218.19M, which is 3.67% of the region's total sales in this sector. Travel follows with robust sales figures, achieving $192.84M in sales and comprising 3.25% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $189.98M, accounting for 3.20% of the total sales in Indonesia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The Electronics eCommerce market in Indonesia is predicted to reach US$23,395.5m revenue by 2025. The top online retailers in the market are apple.com, shopee.co.id and blibli.com.

The revenue in the food e-commerce market in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 9.7 billion U.S. dollars (+89.83 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 20.5 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the food e-commerce market was continuously increasing over the past years.Find further information concerning the revenue in the food e-commerce market in France and the number of users in the food e-commerce market in Russia. The Statista Market Insights cover a broad range of additional markets.

In Indonesia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 21.96K stores, accounting for 58.27% of the total store count in the region. This is closely followed by Custom Cart, which supports 6.16K stores, representing 16.34% of the region's total. Shopify makes a significant contribution with 5.72K stores, or 15.17% of the total. The chart underscores the diversity and preferences of store owners in Indonesia regarding their choice of platform.

E-Commerce Transactions: AOV: Home & Garden data was reported at 66.221 USD in 03 Mar 2025. This records an increase from the previous number of 63.958 USD for 02 Mar 2025. E-Commerce Transactions: AOV: Home & Garden data is updated daily, averaging 154.098 USD from Dec 2018 (Median) to 03 Mar 2025, with 1386 observations. The data reached an all-time high of 12,581.232 USD in 10 Dec 2019 and a record low of 0.461 USD in 26 Aug 2022. E-Commerce Transactions: AOV: Home & Garden data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Indonesia – Table ID.GI.EC: E-Commerce Transactions: by Category.

The Tables eCommerce market in Indonesia is predicted to reach US$1,165.9m revenue by 2025, reflecting an estimated growth rate of 25% compared to 2024.

The report covers Indonesia E-Commerce Logistics Market, E-Commerce Logistics Market Analysis, E-Commerce Logistics Market Shares, E-Commerce Logistics Market Revenue.