The Report Covers Indonesia's E-Commerce Market Size and is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others (Toys, DIY, Media, and Others)) and B2B ECommerce. The Market Sizes and Forecasts are in Terms of Value (USD) for all the Above Segments.

The eCommerce market in Indonesia is predicted to reach US$81,057.1m revenue by 2025. The top online retailers in the market are shopee.co.id, blibli.com and apple.com.

The Indonesian e-commerce market, valued at $81.80 million in 2025, exhibits robust growth potential, projected to expand at a Compound Annual Growth Rate (CAGR) of 15.50% from 2025 to 2033. This dynamic market is fueled by several key drivers. Rising internet and smartphone penetration across Indonesia's large and youthful population are significantly boosting online shopping adoption. Increased disposable incomes and a growing preference for convenience are further accelerating e-commerce growth. The expansion of logistics infrastructure, including improved delivery networks and payment gateways, is also crucial in supporting this expansion. Furthermore, the burgeoning popularity of social commerce and the increasing adoption of mobile payment solutions are contributing to the market's remarkable trajectory. Significant growth is observed across various segments, including beauty and personal care, consumer electronics, fashion and apparel, and food and beverage. However, challenges remain. Competition among established players like Tokopedia, Shopee, Bukalapak, and Lazada is intense, requiring companies to constantly innovate and enhance their customer experience. Concerns about cybersecurity and data privacy may hinder some consumers from fully embracing online shopping. Addressing logistical challenges in remote areas and bridging the digital divide among certain demographic groups also represent important obstacles to overcome for sustained growth. Nevertheless, the overall outlook for the Indonesian e-commerce market remains exceptionally positive, driven by favorable demographic trends, technological advancements, and the government's ongoing efforts to promote digitalization across the nation. The forecast predicts substantial market expansion, creating significant opportunities for both established players and new entrants. Recent developments include: February 2024 - Tokopedia, the e-commerce subsidiary of GoTo Group, officially concluded its merger with TikTok, signifying the return of TikTok Shop to Indonesia. This deal absorbs TikTok Shop's Indonesia business into the Tokopedia entity, with Tokopedia now jointly owned by TikTok and GoTo. As previously announced, TikTok will invest over USD 1.5 billion in the enlarged entity over time to provide future funding for the business., January 2024 - To improve its ecommerce capabilities, SIRCLO, an Indonesian omnichannel commerce enabler, announced a collaboration with Shopify, a major player in the worldwide ecommerce market. In a recent statement, SIRCLO claimed that this partnership will combine the assets of both businesses to provide better e-commerce platforms in Indonesia, revolutionizing the online shopping experience. The merging of SIRCLO's specialized technology arm, SWIFT Omnichannel, with Shopify's advanced commerce infrastructure forms the foundation of this collaboration.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Notable trends are: Penetration of Internet and Smartphone Usage Drives the Indonesia ecommerce Industry.

The gross merchandise value (GMV) indicates the value of goods sold through a customer-to-customer (C2C) marketplace. In Indonesia, this value reached 65 billion U.S. dollars in 2024 and was expected to reach around 150 billion U.S. dollars by 2030. Shopee - the most clicked C2C marketplace in Indonesia As of theMArch 2024, the C2C marketplace Shopee ranked second among the most clicked e-commerce sites in Indonesia. Shopee was founded by Sea Limited and is available in nearly all Southeast Asian countries. Although Shopee recently started selling its own brands on the platform, most of its e-commerce revenue was still generated through traditional seller fees from C2C trade. In 2023, the e-commerce revenue of Sea Limited, which owns only one e-commerce provider, Shopee, amounted to about 9.8 billion U.S. dollars. E-commerce on the rise Not only has its GMV been increasing, so too has Indonesia’s e-commerce industry in recent years. In 2024, Indonesia had the largest e-commerce revenue among the tiger cub economies. The COVID-19 pandemic has further accelerated this growth process, and the e-commerce sector is now expected to become one of the leading industries in the country.

The revenue in the food e-commerce market in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 9.7 billion U.S. dollars (+89.83 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 20.5 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the food e-commerce market was continuously increasing over the past years.Find further information concerning the revenue in the food e-commerce market in France and the number of users in the food e-commerce market in Russia. The Statista Market Insights cover a broad range of additional markets.

Indonesia E-commerce Market valued USD 75.1 billion in 2024 and is projected to surpass USD 230.5 billion through 2032

The Electronics eCommerce market in Indonesia is predicted to reach US$23,395.5m revenue by 2025. The top online retailers in the market are apple.com, shopee.co.id and blibli.com.

The Indonesia ECommerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, Value Added Services (Labeling, Packaging)), By Business (B2B, B2C), By Destination (Domestic, International/Cross-Border), and By Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products, Other Products (Toys, Food Products, etc.)).

Get expert insights on Indonesia eCommerce Market, size at USD 52.9 billion in 2023, showcasing growth opportunities and industry trends.

The revenue in the e-commerce market in Indonesia was forecast to continuously increase between 2025 and 2029 by in total 19.9 billion U.S. dollars (+35.03 percent). After the sixth consecutive increasing year, the revenue is estimated to reach 76.68 billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the average revenue per user in the e-commerce market in France and the average revenue per user in the e-commerce market in Algeria. The Statista Market Insights cover a broad range of additional markets.

Discover the latest eCommerce statistics in Indonesia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Indonesia, uncovering the distribution of stores across categories and platforms.

The TV & Video eCommerce market in Indonesia is predicted to reach US$1,331.8m revenue by 2025, reflecting an estimated growth rate of 24% compared to 2024.

The Personal Care eCommerce market in Indonesia is predicted to reach US$3,060.3m revenue by 2025. The top online retailers in the market are femaledaily.com, shopee.co.id and lazada.co.id.

The report covers Indonesia E-Commerce Market Growth Forecast, Market Share, Market Overview, Market Application, and Size by Kenresearch.

Indonesia Pet Care E-Commerce Market is driven by increasing pet ownership, the shift to online shopping, and the growing demand for premium pet care products.

The pie chart showcases the distribution of app/software spending by store category in Indonesia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.04M units representing 32.55% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $242.87K units, comprising 7.62% of the total. Home & Garden also contributes significantly with a spend of $108.03K units, accounting for 3.39% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Sales. Most Indonesia stores' Monthly Sales are Less than $100.00, there are 13.83K stores, which is 98.44% of total. In second place, 86 stores' Monthly Sales are $100.00K to $1.00M, which is 0.61% of total. Meanwhile, 74 stores' Monthly Sales are $10.00M to $100.00M, which is 0.53% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

By 2030, the Indonesian e-commerce market was predicted to generate around 150 billion U.S. dollars in online retail sales, increasing from 65 billion U.S. dollars in 2024. By 2030, Indonesia was forecasted to account for over 40 percent of the Southeast Asian e-commerce market, likely due to a growing middle class and the increasing access to the internet. Other emerging markets include Malaysia, the Philippines, Thailand and Vietnam.E-commerce in Southeast AsiaThe leading product categories that were bought through e-commerce platforms in Southeast Asia include fashion and beauty. Shopee and Lazada have emerged as leading e-commerce sites in the region, with Shopee generating over 500 million web sessions. The preferred payment method among Southeast Asian consumers when shopping online varied between digital wallets and credit cards, depending on the country. In Singapore, credit cards were widely used, while digital wallets were more popular in Indonesia and Vietnam.Omni-channel experiences through e-commerceWith no doubt, e-commerce has been steadily growing with the emergence of numerous online retail brands and online marketplaces. Further, more and more fashion brands provide the option of browsing products on their online shop while consumers are shopping in the physical store, so the customer can check on size availability and order it for delivery to their homes or to the store. Given that, omnichannel experiences are relevant for offering the customer more convenience and to increase customer loyalty.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Indonesia. Custom Cart shows a significant lead, with total sales amounting to $2.76B, which constitutes 46.44% of the region's total sales on platforms. WooCommerce reports sales of $1.88B, accounting for 31.65% of the total platform sales in Indonesia. Magento also holds a notable share, with its sales reaching $1.06B, representing 17.77% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Indonesia, highlighting which platforms are driving the most sales.

In Indonesia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Food & Drink, as a prominent category, generates significant sales, totaling $218.19M, which is 3.67% of the region's total sales in this sector. Travel follows with robust sales figures, achieving $192.84M in sales and comprising 3.25% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $189.98M, accounting for 3.20% of the total sales in Indonesia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.