The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total ** million users (-***** percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to ****** million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Thailand and Singapore.

According to information from NapoleonCat, the highest share of female Facebook users in Indonesia, **** percent, were between the ages of 25 and 34 years. As of December 2024, there were approximately *** million Facebook users in Indonesia, of which **** percent were female.

There were 181 910 100 Facebook users in Indonesia in October 2025, which accounted for 63.7% of its entire population. The majority of them were men - 53%. People aged 25 to 34 were the largest user group (75 300 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 40 000 000.

Nearly all Facebook users in Indonesia accessed the platform via mobile phones as of June 2021. Just *** percent of users of the social media platform in the country accessed the platform both from a phone and from a computer during the same time period.

As of October 2025, India had the largest Facebook audience worldwide, with over 403 million users. To put this figure into perspective, if India’s Facebook user base were a country, it would rank as the third most populous nation globally. Besides India, three other markets had more than 100 million Facebook users each: the United States, Indonesia and Brazil. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

According to information from NapoleonCat, **** percent of Facebook users in Indonesia were male as of December 2024. There were approximately *** million Facebook users in Indonesia that time.

In 2020, Around 61.7 percent of the population in Indonesia used Facebook. As of July 2021, Facebook had the largest market share among other social media platforms in Indonesia, with a market share of about 70 percent.

According to information from NapoleonCat, the highest share of male Facebook users in Indonesia, **** percent, were between the ages of 25 and 34 years. As of December 2024, there were approximately *** million Facebook users in Indonesia, of which **** percent were male.

The data presented in this paper is used to examine the behavioral factors that influence the preferences of foods in Indonesia, and Indonesian audiences’ segmentation behind those preferences, provided by social media data. We collected the data through an online platform by performing a query search on Facebook Audience Insights Interests. The keywords that we use in the question quest are based on the United Nations Food and Agriculture Organisation (FAO) Food Balance Sheet (FBS) which is retrieved from FAOStat in May 2020. The data was gathered between 15 May and 2 July 2020. With a sample size of 100-150 million viewers or about 36.95 per cent-55.43 per cent of Indonesia 's 2019 population, we limited our sample to Indonesia. The dataset is made up of ten tables that can be separately analyzed. For each table, we carry out exploratory data analysis (EDA) to provide more insights. Such data could be of interest to various fields, including food scientists, government and policymakers, data scientists/analysts, and marketers. This data could also be the complementary source for the scarcity of food survey data from the government, particularly the behavioral aspects.

According to information from NapoleonCat as of December 2024, the highest share of Facebook users in Indonesia, **** percent, were between the ages of 25 and 34 years. As of this date, there were approximately ***** million Facebook Messenger users in Indonesia.

Indonesia Consumer Price Index (CPI): Weight: Food and Beverage Provision/Restaurant (FB) data was reported at 8.668 % in Apr 2020. This stayed constant from the previous number of 8.668 % for Mar 2020. Indonesia Consumer Price Index (CPI): Weight: Food and Beverage Provision/Restaurant (FB) data is updated monthly, averaging 8.668 % from Jan 2020 (Median) to Apr 2020, with 4 observations. The data reached an all-time high of 8.668 % in Apr 2020 and a record low of 8.668 % in Apr 2020. Indonesia Consumer Price Index (CPI): Weight: Food and Beverage Provision/Restaurant (FB) data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Global Database’s Indonesia – Table ID.IA003: Consumer Price Index: Weights.

In 2023, Facebook had a market share of about ** percent in mobile social media market in Indonesia. It accounted for the largest market share among other social media platforms for mobile devices in the country.

Indonesia was ranked first in the number of Facebook users among Southeast Asian countries in 2017. While this is mainly due to the population size, it also reflects the increasing popularity and widespread use of social media in Indonesia. Hence, it is not surprising that, as of 2018, the penetration rate of the other major social media platforms in Indonesia was on a high level too. Is Facebook still on the rise? The social network giant reported **** billion monthly users for its services Facebook, Facebook Messenger, WhatsApp and Instagram as of 2018. Most of the members visited these platforms at least once a day, and Facebook was still accounting for a steady user increase. However, growth was already stagnating in the US, Canada and Europe. New users were mostly generated by India, Indonesia and the Philippines, which in turn makes these regions particularly important. Did the privacy scandal impact on the revenue? As of 2018, the negative impacts of the various scandals involving privacy violations were not noticeable in the turnover. In 2018 Facebook was able to increase its revenue per user to almost ** U.S. dollars, whereas the total revenue rose to **** billion dollars, most of which was generated through mobile ads. Sales in this area increased by almost ** billion U.S. dollars in 2018 compared to the previous year. It remains to be seen how such scandals will impact Facebook as a multibillion-dollar company.

According to information from NapoleonCat, **** percent of Facebook Messenger users in Indonesia were male as of December 2024. As of this date, there were ***** million Facebook users in Indonesia.

According to a survey conducted in Indonesia, **** percent of male respondents stated that giving a like is their most favorite activity on Facebook, followed by watching videos and searching for news. The total number of Facebook user in Indonesia amounted to around **** million people in 2018.

A survey conducted between September and November 2022 revealed that roughly ***** percent of Facebook page posts in Indonesia contained links, while around ** percent were photo posts. As of the third quarter of 2022, Facebook was one of the social media platforms with the highest penetration rates in Indonesia.

According to a survey on the most-viewed content formats on social media conducted in Indonesia in June 2023, approximately ** percent of Indonesian respondents stated that they enjoyed watching TikTok videos. Meanwhile, ** percent of them stated that they enjoyed watching Instagram posts.   Exploring video content trends and advertising impact in Indonesia  From music to video tutorials, videos have become the most popular visual medium on the internet. In 2023, almost every Indonesian watched online videos weekly. Video advertising, whether from trusted brands or influencers, has also increased in recent years and caught consumers’ attention. A recent study revealed that the most influential advertisements for Indonesians were those made by well-known brands compared to influencers. In addition, Indonesian consumers will be more likely to click on ads on social media when the content is relevant to them. The changing face of social media: Trends in Indonesia's online landscape From the era of Vine to the rise of TikTok, short video memes became the core of social media content. These memes have since been adopted by other popular social media platforms such as Instagram, YouTube, and Facebook. As of 2023, it is estimated that more than *** million people are TikTok users in Indonesia. However, TikTok’s dominance does not overshadow the significance of Facebook. Although Facebook users are gradually declining in Indonesia, it still has the largest market share among social media platforms, especially on mobile phones and tablets.

In 2024, Facebook held the largest market share among other social media platforms for mobile devices in Indonesia, with a market share of about ** percent. This was followed by YouTube, which accounted for approximately ** percent of the market share in the same period.   Facebook’s dominance in Indonesia  Facebook maintains the largest market share across all social media platforms in Indonesia, except for on desktop devices. The highest market share on desktop devices in Indonesia was held by YouTube, followed by Pinterest. Despite maintaining its position as the market leader among all social media platforms, the number of Facebook users in Indonesia is estimated to decline and reach around 161 million users by 2028. Currently, Facebook is quite popular among those aged between 25 and 34 years. What are the current social media trends in Indonesia? One of the current social media trends in Indonesia is marked by a surge in short-form video content, with TikTok leading the way. The popularity of these videos is driving high engagement, especially among younger demographics, who favor dynamic and visually engaging content. Instagram Reels and YouTube shorts also contribute to this trend, offering a place for creative expression and brand interaction. Brands in Indonesia are also increasingly leveraging short-form videos for marketing, recognizing their impact in reaching a broad audience quickly and effectively. This shift underscores the importance of video content in Indonesia’s digital landscape.

According to a survey conducted in Indonesia in 2019, **** percent of female respondents stated that giving a like is their most favorite activity on Facebook, followed by searching for news and reading timeline. The total number of Facebook user in Indonesia amounted to around **** million people in 2018.

This statistic shows the most popular industries on Facebook in Indonesia as of June 2020, ranked by number of local fans. As of June 2020, the FMCG food (Fast Moving Consumer Goods) sector was the leading industry on Facebook, with approximately ***** million followers.