The health and wellness spa industry in the United States reached a market size of over 20 billion U.S. dollars in 2024. Within this industry, there were approximately 373 thousand employees and a total of almost 20 thousand businesses.

The size of the wellness market worldwide stood at 6.32 trillion U.S. dollars in 2023. This figure was projected to grow at a compound annual growth rate of 7.3 percent, reaching an estimated 8.99 trillion U.S. dollars by 2028. What are the leading regions for the wellness market? In 2023, North America emerged as the leading region in the global wellness market, with the region accounting for over 2.1 trillion U.S. dollars of the global market. Asia Pacific and Europe secured second and third positions, respectively. Delving deeper into North America, the wellness industry in the United States outpaced Canada's market size by approximately 1.8 billion U.S. dollars in 2022. How large is the wellness tourism segment? In 2023, the global wellness tourism segment accounted for 830 billion U.S. dollars of the market size of the wellness industry. The countries with the highest wellness tourism expenditure in 2022 were the United States, Germany, and France. Additionally, when considering the number of wellness tourism trips taken by travelers globally in 2022, Europe emerged as the leader, with over 300 million wellness trips taken by travelers in Europe.

The global health and wellness market size was evaluated at $5,244 billion in 2022 and is slated to hit $8,946 billion by the end of 2030

The market valuation of health and wellness products is estimated to be around US$ 7,235 million in 2024. Rising personal care and fitness awareness has encouraged consumers worldwide to look actively for self-care products. Besides encouraging consumers to adopt a holistic lifestyle, this trend has also strengthened the market dynamics of well-being products.

Global Health and Wellness Product Market Analysis During Historical Period from 2019 to 2023 Compared to Forecast Outlook for 2024 to 2034

Country-wise Insights

Category-wise Insights

Health and Wellness Product Market Report Scope

United States health and wellness market size reached USD 939 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,560 Billion by 2033, exhibiting a growth rate (CAGR) of 5.8% during ​2025-2033​. The increasing demand for personalized nutrition and dietary supplements, as consumers seek products tailored to their specific health needs and preferences, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on product type and functionality.

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The health and wellness market industry worth was valued at $ 1,299.84 bn in 2020-2024. The market is expected to witness robust growth at a CAGR of 6 % during the forecast period 2020-2024. The market worth has been built and validated using multiple demand-side and supply-side approaches for a detailed understanding of the health and wellness market.

The industry worth of the global health and wellness market has been derived by triangulating data from multiple sources and approaches. While arriving at the industry worth, we have considered data points, such as the size of the parent market and the revenues of key market participants, such as Bayer AG, Brunswick Corp., Core Health & Fitness LLC, Danone SA, EVOLVE Brands LLC, General Mills Inc., Johnson Health Tech Co. Ltd., Nestlé SA, PepsiCo Inc., and The Procter & Gamble Co..

The Health And Wellness Market is projected to grow at 8.9% CAGR, reaching $9670.98 Billion by 2029. Where is the industry heading next? Get the sample report now!

The global health and wellness market size reached USD 3,805.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5,273.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.51% during 2025-2033. Various technological advancements, including the development of mobile apps, health monitoring devices, wearable instruments, and the rising consumer awareness towards the importance of leading a healthy lifestyle are primarily stimulating the global market for health and wellness.

The Increasing awareness and emphasis on preventive healthcare are encouraging individuals to adopt proactive measures to maintain and improve their overall well-being. This includes a growing interest in nutrition, fitness, and mental health solutions that promote a holistic approach to wellness. Technological advancements play a pivotal role in shaping the Health And Wellness Market. These factors are driving the growth of market size to surpass USD 4385.09 Billion in 2023 to reach a valuation of USD 6380.71 Billion by 2031.

Innovations such as wearable fitness trackers, mobile health apps, and personalized digital health platforms empower consumers to track and manage their health metrics in real time. These technologies not only enhance convenience but also cater to the rising demand for personalized healthcare experiences, driving market growth across various segments including fitness, nutrition, mental health, and preventive care is enabling the market to grow at a CAGR of 4.80% from 2024 to 2031.

Health And Wellness Market: Definition/ Overview

Health and Wellness encompasses a multidimensional concept focusing on achieving and maintaining a state of overall well-being. It goes beyond the mere absence of illness and disease to encompass physical, mental, emotional, and social aspects of health. At its core, health refers to the optimal functioning of the body and mind, while wellness denotes actively pursuing a balanced and fulfilling life.

In practical terms, health and wellness involve proactive behaviors and choices that promote longevity, vitality, and quality of life. This includes adopting healthy lifestyle habits such as regular exercise, nutritious diet, sufficient sleep, stress management, and avoidance of harmful substances like tobacco and excessive alcohol. Physical fitness is a key component, encompassing cardiovascular endurance, muscular strength, flexibility, and body composition. Mental and emotional wellness are equally vital, focusing on psychological well-being, resilience, and coping mechanisms to manage stress, anxiety, and other mental health challenges effectively. Social wellness emphasizes nurturing supportive relationships, fostering a sense of belonging, and contributing positively to communities.

The health and wellness industry encompasses a diverse array of products, services, and practices designed to support these goals. This includes fitness centers, gyms, personal trainers, wellness coaches, nutritionists, mental health therapists, spa services, mindfulness apps, and wearable health technologies. These offerings cater to individuals seeking to optimize their health through personalized approaches and evidence-based strategies.

The concept of holistic health integrates traditional and complementary medicine with conventional healthcare practices. Integrative medicine approaches emphasize treating the whole person rather than just the symptoms, acknowledging the interconnectedness of physical, mental, and spiritual well-being. Health and wellness represent a proactive and integrative approach to health, emphasizing self-care, preventive measures, and lifestyle choices that contribute to a balanced and fulfilling life. Embracing these principles empowers individuals to take control of their health, enhance their quality of life, and foster resilience in the face of challenges.

The global health and wellness market, valued at $4.79 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 7.01% from 2025 to 2033. This expansion is fueled by several key drivers. Rising health consciousness among consumers, increasing disposable incomes, particularly in developing economies, and a growing awareness of preventative healthcare are significantly boosting market demand. Furthermore, the proliferation of digital health technologies, including fitness trackers, health apps, and telehealth services, is facilitating access to wellness solutions and driving market growth. The increasing prevalence of chronic diseases like obesity and diabetes is also contributing to the demand for health and wellness products and services. Specific segments like personalized health solutions and wellness tourism are experiencing particularly rapid expansion, reflecting changing consumer preferences towards customized wellness plans and experiential travel. The market also witnesses strong growth in online distribution channels, leveraging the convenience and reach of e-commerce platforms. However, challenges remain. Price sensitivity in certain regions and the potential for market saturation in developed countries could act as restraints. Regulatory hurdles related to health and wellness products and services in various regions also pose challenges. Competition among established players and new entrants is intense, necessitating continuous innovation and strategic partnerships. Nevertheless, the overall outlook for the health and wellness market remains positive, with significant opportunities for growth across various product categories and geographical regions. North America and Europe currently hold significant market share, but Asia-Pacific is expected to witness substantial growth driven by rising disposable incomes and increasing health awareness in countries like China and India. The diversification of products and services offered, coupled with strategic investments in digital technologies, will likely determine success in this dynamic and evolving market.

According to Cognitive Market Research, the market size of the Corporate Wellness market was XX Million in 2023. This industry’s compounded annual growth rate projected to be is XX% from 2024 to 2031. The Corporate Wellness Industry is segmented by service, organization size, category, and delivery mode. With health risk assessment dominating the service segment, large organizations contribute maximum to the organization size, Organization/Employers under the category section, and off-site with the delivery mode being the dominant segment type. The driving factor in this industry are rising adoption of corporate wellness programs and increasing funding initiative that promote stress management and mental health. The restraint in this industry is challenges faced due to Employee health data breach. North America dominates the market share with XX% and earns a revenue of about USD XX. There are several factors influencing the dominance of North America. The first reason can be of the significant rise in awareness of mental health, individual wellbeing and stress management. With large organizations dominance in the organization segment and these large players present in the North America region. Europe contributes XX% of revenue in the corporate wellness industry. With similar reasons to that of North America, the Corporate Wellness Industry has seen an upsurge in Europe. Furthermore, it is also noticed that there have been quite a few startups established for corporate wellness which has also accelerated the growth. The corporate firms are deploying various strategies to outperform in the corporate wellness sector. The foremost is to assess the employee needs by conducting a survey to identify the heath challenges faced by the employees and the interests of the workforce to develop a program that is tailoring their needs.

Market Dynamics of Corporate Wellness Industry

Key Drivers

Rising adoption of corporate wellness programs 

Corporate wellness programs are in high demand due to growing recognition of the value of employee well-being and the need to address problems like stress, sedentary lifestyles, and mental health difficulties. Employers now realize that putting employee well-being first enhances productivity, lowers healthcare expenses over time, and enhances employees' general quality of life. For instance, InnovateTech, this top IT business is well-known for its innovative approach to worker well-being. A wide range of services are available from InnovateTech, such as on-site yoga sessions, meditation spaces, fitness centers, and nutrition advice. Employee engagement has grown and stress levels have decreased as a result of their dedication to creating a healthy work environment. Investing in employee wellness is a strategic choice that benefits companies and people in the long run, not merely a fad. By putting employee well-being first, businesses build a culture of positivity and support that develops staff members, lowers healthcare expenses, boosts morale, and draws in top talent. For instance, according to J&J executives, the business has saved $250 million on medical expenses through wellness initiatives over the last ten years; from 2002 to 2008, there was a $2.71 return on investment for every dollar invested. (source: https://hbr.org/2010/12/whats-the-hard-return-on-employee-wellness-programs#:~:text=J%26J's%20leaders%20estimate%20that%20wellness,extra%2C%20not%20a%20strategic%20imperative.) Organizations all over the nation are embracing data analytics and artificial intelligence (AI) to improve their employee health programs. To improve employee engagement, the corporate wellness sector is digitizing its offerings by including technological elements like wearables and mobile apps into its programs. Additionally, increased knowledge of mental health issues has compelled corporations to concentrate on de-stigmatizing mental health issues within their workforce. Increasing funding for initiatives that promote stress management and mental health From the employees' side, there have been several factors causing stress, hypertension, economic burden, and many more difficulties. With the rise in inflation, it has been noticed that it is difficult for employees to manage the financial burdens such as an increase in health insurance premiums and other things that make employees stressed out are the pr...

Massage and bodywork treatments accounted for over half of the revenue in the health and wellness spa industry in the United States in 2020. Meanwhile, salon services accounted for just over 10 percent of the industry.

According to a survey conducted in December 2020, 61 percent of digital health and wellness companies expected to expand their business internationally in the coming year. A further 29 percent of digital health and wellness companies indicated their plans were to grow in existing markets. While nine percent of companies surveyed had no plans of expansion.

Vietnam health and wellness market size is projected to exhibit a growth rate (CAGR) of 4.68% during 2024-2032. The escalating consumer emphasis on health optimization, the Vietnam's government initiatives to support public health across the globe, rising proclivity towards organic food, dietary supplements, and natural remedies, and the shifting preference towards preventive healthcare measures represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type and functionality.

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Health and Wellness Food Market Size 2025-2029

The health and wellness food market size is forecast to increase by USD 627.6 billion at a CAGR of 9.8% between 2024 and 2029.

The market is experiencing significant growth due to the increasing preference for nutritious and natural food options. Consumers are increasingly adopting clean label diets, favoring foods with minimal processing and additives. Nutraceuticals, herbal supplements, and dietary supplements have gained popularity as people seek to boost their immunity and overall health.
Trends such as cold-pressed juices, fermented foods, and raw foods are resonating with consumers, offering natural sources of essential nutrients. Prebiotics and adaptogens are also gaining traction as consumers look for ways to support gut health and manage stress. However, the high cost of health and wellness food remains a challenge for some consumers, limiting the market's growth potential.

What will the Size of the Health and Wellness Food Market be During the Forecast Period?

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The market is witnessing significant growth due to the increasing consumer awareness and preference for organic food and natural ingredients. This shift towards healthier food options is driven by various factors, including the desire for gluten-free food, non-GMO, and plant-based food choices. One of the key trends in the market is the demand for probiotics and other functional foods. Consumers are increasingly seeking out foods that provide health benefits beyond basic nutrition. Antioxidant-rich superfoods, fiber-rich whole grains, and low-glycemic foods are gaining popularity as they offer various health advantages. Another trend is the preference for clean-label products and clean-label ingredients. Consumers are becoming more conscious of the ingredients in their food and are opting for products with minimal processing and simple, recognizable ingredients. Cold-pressed juices and fermented foods are examples of clean-label products that are gaining traction in the market. Plant-based, vegan, vegetarian, dairy-free, sugar-free, and low-carb options are also on the rise.
These dietary preferences are no longer considered niche, but rather mainstream, as more consumers seek out these options for health and ethical reasons. High-protein and omega-3-rich foods are also popular choices in the market. Moreover, the protein is essential for building and repairing tissues, while omega-3 fatty acids are important for brain health and reducing inflammation. Herbal supplements, nutraceuticals, and adaptogens are also gaining popularity as consumers seek out natural ways to support their health. Natural sweeteners, such as stevia and monk fruit extract, are preferred over refined sugars as they offer a lower glycemic index and are free from artificial additives. In conclusion, the market in the United States is witnessing a shift towards organic, natural, and functional foods. Consumers are seeking out clean-label products, plant-based options, and ingredients rich in antioxidants, fiber, protein, and omega-3s. Similarly, this trend is expected to continue as consumers become more health-conscious and seek out foods that offer health benefits beyond basic nutrition

How is the Health and Wellness Food Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.ProductNaturally health foodFunctional foodBFY foodOrganic foodFood intolerance productsDistribution ChannelOfflineOnlineIngredient TypeAnimal-Based IngredientsPlant-Based IngredientsFat ContentNo fatLow fatReduced-fatGeographyNorth AmericaUSCanadaAPACChinaIndiaJapanSouth KoreaEuropeFranceGermanyItalyUKMiddle East and AfricaSouth America

By Product Insights

The naturally health food segment is estimated to witness significant growth during the forecast period. In the market, naturally healthy foods are gaining popularity due to their minimal processing and absence of artificial ingredients. Examples include zero trans-fat oils, whole wheat and multigrain bread, unflavored baked potato chips and wedges, and cereal grain flour. Food manufacturers label their products as 'natural' with clear explanations of the term, such as 'no added coloring' or 'minimally processed,' to ensure transparency and avoid misbranding. This approach not only builds consumer trust but also attracts regulatory scrutiny for product quality. Moreover, organic Beverages, such as fresh fruit juices and herbal teas, are popular choices for those seeking natural alternatives to sugary drinks. Natural Sweeteners, like honey and stevia, provide a healthier alternative to refined sugars.

Low-glycemic foods, such as quinoa and lentils, help maintain stable blood sugar levels.

Expert industry market research on the Health & Wellness Spas in the US (2005-2031). Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts.

As per Cognitive Market Research's latest published report, the Global Health and Wellness market size was USD 4,912.51 Billion In 2022 and it is forecasted to reach USD 11,850.31 Billion By 2030. Health and Wellness Industry's Compound Annual Growth Rate will be 11.51 % from 2023 to 2030. What is Driving Health and Wellness Market?

The words wellness and health are used interchangeably. According to the World Health Organization, health is a condition of whole physical, mental, and social well-being and not only the absence of sickness and illness. Wellness is a good approach to living and the optimal condition of health of individuals and groups. In addition, health is the goal and the active process of reaching wellness. What are Health and Wellness?

The words wellness and health are used interchangeably. According to the World Health Organization, health is a condition of whole physical, mental, and social well-being and not only the absence of sickness and illness. Wellness is a good approach to living and the optimal condition of health of individuals and groups. In addition, health is the goal and the active process of reaching wellness.

The average annual growth rate of the global wellness industry between 2023 to 2028 was estimated at just over seven percent. Within this timeframe, the wellness tourism segment of the wellness industry was projected to grow by approximately 10.2 percent.

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Corporate Wellness Market Size 2025-2029

The corporate wellness market size is forecast to increase by USD 43.76 billion at a CAGR of 10% between 2024 and 2029.

The market is experiencing significant growth due to several key drivers. The rising cost of healthcare has led companies to prioritize employee health and wellness to mitigate these expenses. Digital therapeutics, such as telehealth and wearable technology, are increasingly being adopted to promote weight management, chronic disease management, and mental health support. Health insurance providers are recognizing the value of corporate wellness programs and offering incentives to companies that implement them. However, poor engagement levels among employees pose a challenge, necessitating innovative solutions to encourage participation and maximize program effectiveness. In summary, the market is witnessing increased demand due to healthcare cost savings, the adoption of digital health solutions, and incentives from health insurance providers, despite the challenge of low employee engagement.

What will be the Size of the Corporate Wellness Market During the Forecast Period?

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The market encompasses a range of initiatives aimed at promoting employee health and well-being In the workplace. This market responds to growing concerns over employee health risks, including chronic diseases, mental health issues, and stress. Mental health professionals, such as psychiatrists and therapists, play a significant role in addressing the mental health component of corporate wellness. Employee engagement is a key driver of corporate wellness programs, with financial incentives and health risk assessments serving as popular tools to encourage participation. Smoking cessation, fitness programs, health screenings, nutrition & weight management, and stress management are common components of these initiatives.
Virtual techniques, such as online platforms and telehealth services, have gained traction in recent years, enabling remote workforces to access wellness resources. The market's size and direction reflect the increasing recognition of the importance of employee well-being for organizational success. Factors like job insecurity, discrimination, and work-from-home arrangements contribute to the need for stress relief initiatives and budget-conscious solutions. The market continues to evolve, with a focus on personalized wellness plans and integrated approaches that address the unique needs of diverse workforces.

How is this Corporate Wellness Industry segmented and which is the largest segment?

The corporate wellness industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Health assessment
  Nutrition and fitness
  Stress management
  Others


Deployment

  SMEs
  Large organizations


Delivery Mode

  Onsite
  Offsite


Type

  Organizations and employers
  Psychological therapists
  Fitness and nutrition consultants


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Application Insights

The health assessment segment is estimated to witness significant growth during the forecast period.

Corporate wellness programs prioritize employee health assessments to tailor effective interventions. Providers conduct health assessments through employee surveys, questionnaires, and data analysis of attendance records, injury reports, and medical insurance. These evaluations help identify health risks, chronic conditions, and employee needs. Mental health professionals, including psychiatrists and psychological therapists, are often involved to address mental health concerns. Health risks may include chronic diseases, sedentary lifestyles, and the opioid crisis. Employee engagement is crucial, with financial incentives, health education services, virtual consultation, and virtual care offered. Small organizations can benefit from onsite services and personalized wellness programs. Employee well-being is enhanced through fitness programs, health screening, nutrition & weight management, stress management, and virtual techniques.

Virtual wellness programs, fitness classes, and online platforms cater to remote work and job insecurity. Employee assistance programs, smoking cessation, biometric screening, and fitness & nutrition consultants further support overall health. Budget constraints call for innovative solutions, such as digital therapeutics and aging workforce initiatives. Employee productivity, absenteeism, attrition, and stress relief initiatives are significant outcomes of effective corporate wellness

Health and wellness spas are experiencing a remarkable surge in popularity, driven by the intersecting trends of tourism and a heightened focus on personal well-being. In recent years, spas have become pivotal destinations for travelers seeking relaxation and rejuvenation, with a majority of travelers incorporating self-care into their trips. This has led to an influx of consumer interest in luxury hotels and resorts that offer top-tier spa services. The appeal of these retreats is bolstered by immersive experiences and sessions with guest health practitioners. By offering services inspired by global traditions, like Ayurvedic techniques from India and Japanese bathhouse rituals, spas are drawing a more diverse clientele looking for unique and culturally rich experiences without needing to travel abroad. Revenue surges in the last few years were fueled by a post-pandemic rebound, and as those gains taper off, health and wellness spas will see normalized, slower growth rates going forward. Revenue expanded at a CAGR of 8.0% to $21.7 billion in 2025, including an uptick of 1.2% that year. Over the past few years, health and wellness spas have capitalized on the burgeoning demand for customized wellness treatments, contributing to significant profit growth. As individuals increasingly seek personalized care aligned with their health goals, spas have adapted by integrating advanced diagnostic tools to tailor unique wellness journeys. The social aspect of spa experiences has gained traction, with more establishments incorporating group treatments and communal spaces to accommodate bridal showers, corporate retreats and other gatherings. Social media platforms have also heightened the visibility of spa services, as influencers highlight these experiences as essential components of modern self-care routines. Health and wellness spa growth over the next few years will be driven by driven by evolving consumer preferences and technological advancements. The trend towards biohacking, or optimizing wellness through personalized health management, is expected to significantly boost attendance at spas offering such specialized services. Technological integration, including the use of wearable devices and AI-driven health insights, will enhance these offerings. There's a discernible interest in natural wellness techniques that prioritize long-term skin health and radiance over artificial beauty enhancements. As preventive care innovations gain traction, medical spas blending traditional and health-focused services will appeal to the increasingly health-conscious society. Revenue for health and wellness spas is forecast to climb at a CAGR of 1.3% to an estimated $23.1 billion through the end of 2030.