Worldwide, the conversion rate for skincare products online fluctuated from the third quarter of 2022 to the third quarter of 2024. In the ************** of 2023, the conversion rate was at *** percent and then decreased to *** percent.

The global online shopping conversion rate for cosmetic products varied from the forth quarter of 2022 to the forth quarter of 2024. In the forth quarter of 2022, the conversion rate was at *** percent. It then fell to *** percent in the fourth quarter of 2023 before dropping to *** percent in the forth quarter of 2024.

Online conversion rates of e-commerce sites were the highest in the skincare sector, at ****percent in the second quarter of 2025. Food & beverage followed, with a *** percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at *** percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than ** percent in 2025, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. In 2024, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

AI Makeup Shade Finder Market Outlook

According to our latest research, the AI Makeup Shade Finder market size reached a global value of USD 1.13 billion in 2024, reflecting robust adoption across the beauty and cosmetics industry. The market is poised for remarkable expansion, projected to achieve a size of USD 5.97 billion by 2033, growing at a CAGR of 20.2% during the forecast period from 2025 to 2033. This accelerated growth is primarily driven by the increasing demand for personalized beauty experiences and the integration of advanced AI technologies within digital and physical retail environments. As per our comprehensive analysis, the surge in e-commerce, evolving consumer expectations, and continuous technological innovations are catalyzing the widespread deployment of AI-powered shade matching solutions globally.

One of the most significant growth factors propelling the AI Makeup Shade Finder market is the heightened consumer preference for personalized shopping experiences. Modern beauty consumers increasingly seek products that cater to their unique skin tones, undertones, and preferences, which traditional methods often fail to address with accuracy. AI-powered shade finders leverage machine learning and computer vision to analyze individual facial features, skin conditions, and even environmental lighting, providing highly tailored product recommendations. This level of personalization not only enhances customer satisfaction but also reduces product returns and dissatisfaction, fostering brand loyalty and repeat purchases. The shift toward digital-first shopping, accelerated by the pandemic, has further intensified the need for virtual try-on solutions, making AI-driven shade finders an indispensable tool for both brands and consumers.

Another crucial factor fueling market expansion is the rapid adoption of AI technologies by cosmetic brands, retailers, and e-commerce platforms. Leading brands are investing heavily in AI-driven solutions to differentiate their offerings and capture a larger share of the digitally native consumer base. The integration of augmented reality (AR) with AI enables real-time virtual makeup trials, allowing users to experiment with different shades and products from the comfort of their homes or in-store kiosks. This not only streamlines the purchase journey but also empowers consumers to make informed decisions, thereby increasing conversion rates for retailers. Furthermore, advancements in mobile computing and cloud infrastructure have made these technologies more accessible, scalable, and cost-effective, enabling widespread deployment across various sales channels.

The evolving regulatory landscape and increasing awareness regarding inclusivity and diversity in beauty standards are also influencing the AI Makeup Shade Finder market. Brands are under growing pressure to offer broader shade ranges and cater to underrepresented demographics, which has led to the development of more sophisticated AI algorithms capable of detecting a wider spectrum of skin tones and undertones. This inclusivity not only expands the potential customer base but also enhances brand reputation and compliance with emerging global standards. The convergence of social media influence, consumer advocacy, and technological advancements is creating a virtuous cycle, driving further innovation and adoption of AI-powered shade matching solutions.

From a regional perspective, North America currently dominates the AI Makeup Shade Finder market, accounting for over 38% of the global revenue in 2024. The region's leadership is attributed to the presence of major cosmetic brands, high digital literacy, and a strong culture of technological adoption. However, Asia Pacific is emerging as the fastest-growing market, with a projected CAGR of 23.4% during the forecast period. This growth is fueled by the expanding middle class, rising beauty consciousness, and increasing smartphone penetration in countries such as China, Japan, and South Korea. Europe also represents a significant market, driven by a mature beauty industry, high consumer expectations for personalization, and proactive regulatory frameworks supporting innovation in cosmetic technology.

Product Type Analysis

The Product Type segment in the AI Makeup Shade Finder market encompasses mobile applications, web-based platforms, in-store kiosks, and other emerging formats. Mobile applications</b&

Vitamin-K Under-Eye Cream Market Outlook

As per our latest research, the global Vitamin-K Under-Eye Cream market size reached USD 1.65 billion in 2024, reflecting robust consumer demand for advanced skincare solutions targeting under-eye concerns. The market is anticipated to expand at a CAGR of 6.8% between 2025 and 2033, with projections indicating that the market will attain a value of USD 3.06 billion by 2033. This impressive growth is primarily driven by rising consumer awareness about eye-area skincare, the increasing prevalence of dark circles and puffiness due to lifestyle changes, and the growing influence of social media on beauty standards.

One of the most significant growth factors for the Vitamin-K Under-Eye Cream market is the escalating incidence of under-eye issues such as dark circles, puffiness, and fine lines across all age groups. Modern lifestyles, characterized by prolonged screen time, inadequate sleep, and increased stress levels, have contributed to the rise in these concerns. Consumers are increasingly seeking targeted solutions, and Vitamin-K, known for its efficacy in reducing discoloration and improving microcirculation, has emerged as a preferred ingredient. Additionally, the proliferation of educational content on digital platforms has heightened consumer awareness about the benefits of Vitamin-K, further fueling demand for these specialized products.

Another critical driver is the ongoing innovation in product formulations and delivery mechanisms, which has substantially improved the efficacy and appeal of Vitamin-K under-eye creams. Manufacturers are investing in advanced research and development to create multi-functional products that not only address dark circles and puffiness but also provide hydration, anti-aging benefits, and skin barrier support. The integration of complementary ingredients such as hyaluronic acid, peptides, and botanical extracts has enhanced product performance, making these creams highly attractive to a diverse consumer base. Moreover, the shift toward clean beauty and the use of naturally derived ingredients have resonated well with health-conscious consumers, further propelling market growth.

The expansion of distribution channels, particularly the rise of e-commerce and specialty beauty stores, has also played a pivotal role in the growth of the Vitamin-K Under-Eye Cream market. Online platforms have democratized access to premium skincare products, enabling brands to reach a broader audience and educate consumers directly. Social media influencers and dermatologists have amplified product visibility and credibility, driving conversion rates. In addition, the increasing presence of Vitamin-K under-eye creams in brick-and-mortar outlets, such as pharmacies and specialty stores, has made these products more accessible, thereby supporting overall market expansion.

Regionally, North America holds a dominant position in the global market, supported by high consumer spending on skincare, a well-established beauty industry, and a strong presence of leading brands. However, the Asia Pacific region is expected to witness the fastest growth over the forecast period, driven by rising disposable incomes, increasing urbanization, and a growing emphasis on appearance among younger populations. Europe remains a significant market owing to its mature beauty sector and high adoption of innovative skincare solutions. Latin America and the Middle East & Africa are also showing promising growth trends, fueled by greater awareness and rising demand for premium personal care products.

Product Type Analysis

The Product Type segment of the Vitamin-K Under-Eye Cream market is highly diversified, encompassing creams, serums, gels, and other formulations. Creams continue to dominate the segment, accounting for the largest share due to their rich texture, ease of application, and ability to deliver sustained hydration and nourishment to the delicate under-eye area. Consumers often prefer creams for their perceived effecti