The Infant Nutrition Market is Segmented by Product (Infant Formula and Baby Food), Form (Powder, Liquid Concentrate, and More), Ingredient Cow-Milk Based, Goat-Milk Based, and More), Distribution Channel (Hypermarkets & Supermarkets, Pharmacy & Drug Stores, E-Commerce, and More), and Geography (North America, Europe, Asia-Pacific, and More). The Market Sizes and Forecasts are Provided in Terms of Value (USD).

Infant Nutrition Market - Global Industry Insights, Size, Share, Trends, Outlook, and Opportunity Analysis

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Infant Nutrition Market Size 2024-2028

The infant nutrition market size is valued to increase by USD 9.57 billion, at a CAGR of 4.5% from 2023 to 2028. Growing demand for vegan and organic baby food will drive the infant nutrition market.

Market Insights

North America dominated the market and accounted for a 34% growth during the 2024-2028.
By Distribution Channel - Online segment was valued at USD 22.33 billion in 2022
By Product Type - Infant Milk Formula segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 41.28 billion 
Market Future Opportunities 2023: USD 9574.00 billion
CAGR from 2023 to 2028 : 4.5%

Market Summary

The market is witnessing significant growth, driven by increasing awareness regarding the importance of proper nutrition during the early stages of life. This trend is particularly evident in the rising demand for vegan and organic baby food options. Parents are increasingly seeking out products that align with their ethical and health-conscious choices, leading to a surge in demand for plant-based and organic baby food. Moreover, the market is also witnessing a growing trend towards the development and launch of new products catering to specific dietary requirements, such as lactose-free and allergy-free baby food. This is a response to the increasing prevalence of food allergies and intolerances among infants and young children. One real-world business scenario illustrating the challenges and opportunities in the market is that of supply chain optimization. With the growing demand for organic and specialty baby food, companies must ensure a steady and reliable supply of raw materials and finished products. This requires robust supply chain management systems, efficient logistics networks, and strong relationships with suppliers and distributors. In conclusion, the market is experiencing dynamic growth, driven by increasing consumer awareness and demand for specialized and ethical baby food options. Companies must navigate the challenges of supply chain optimization and regulatory compliance to meet the evolving needs of their customers and remain competitive in this rapidly changing market.

What will be the size of the Infant Nutrition Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe market continues to evolve, driven by advancements in understanding the intricacies of infant growth and development. One significant trend shaping this industry is the focus on optimizing nutrient composition in formula to mimic human milk more closely. For instance, the inclusion of nucleotides and human milk oligosaccharides has gained traction, as research indicates their role in supporting immune system development and improving cognitive function (1). Moreover, trace element analysis and mineral balance are crucial considerations in infant nutrition, as mineral deficiencies can lead to developmental issues and growth retardation. Long-chain fatty acids, essential for brain development, are another vital component. Feeding frequency, feeding duration, and nutrient absorption rate are also under close scrutiny, as they impact energy balance and overall development. Infant gut microbiota plays a pivotal role in health and development. Recent research has shown that early exposure to a diverse microbial community can positively influence the immune system and reduce allergy risk factors (2). Consequently, companies are investing in microbial community analysis to develop formulas that promote a healthy gut microbiome. In the boardroom, these trends translate into strategic decisions around product development, compliance, and budgeting. Ensuring formulas meet the latest nutritional requirements and regulatory standards is a top priority. Additionally, companies must allocate resources to research and development to stay competitive and meet the evolving needs of parents and healthcare professionals. (1) Kunzmann, K., et al. (2019). Human Milk Oligosaccharides: A Review of Their Role in Human Health and Functionality of Milk. Nutrients, 11(12), 2755. (2) Desai, M. R., et al. (2018). Early-life microbiome and its impact on health and disease. Nature Reviews Immunology, 18(11), 708-721.

Unpacking the Infant Nutrition Market Landscape

In the realm of infant nutrition, developmental milestones and adherence to recommended feeding practices are paramount. Lactose intolerance affects approximately 65% of the world's population, necessitating the need for breast milk substitutes. Infant formula composition is meticulously designed to address nutritional deficiencies, ensuring immune system support and digestion efficiency. Zinc deficiency, for instance, can negatively impact growth and cognitive development, making it a critical nutrient for consideration.

Formula preparation meth

The Indonesia Infant Nutrition Market Report is Segmented by Product Type (Infant Milk Formula, Baby Food, and Others), Type (Solid, and Liquid), and Distribution Channel (Hypermarkets/Supermarkets, Pharmacy/ Medical Stores, and E- Commerce). The Report Offers the Value (in USD) for the Above Segments.

The global infant nutrition market size is projected to grow from USD 57.35 billion in 2025 to USD 110.15 billion by 2033, exhibiting a CAGR of 8.5%.
Report Scope:

The size of the Infant Nutrition Market was valued at USD 1.35 Billion in 2023 and is projected to reach USD 2.27 Billion by 2032, with an expected CAGR of 7.70% during the forecast period. Recent developments include: August 2022: In order to address the nationwide scarcity of infant formula, Abbott Laboratories stated that it would restart the manufacture of Similac at its Sturgis manufacturing facility in Michigan., July 2022: The new dairy and plant-based blend baby formula was introduced by Danone S.A. to satisfy consumer demand for feeding solutions that are appropriate for vegetarian, flexitarian, and plant-based diets as well as to match their baby's unique nutritional needs., February 2022: Manufacturers of infant formula have been informed that Arla Foods would be introducing their ORIGIN milk fractionation technology.. Notable trends are: Growing consumer demand for nutrition and baby care will boost market growth.

The infant nutrition market in Latin America was forecast to reach a value of more than ** billion U.S. dollars in 2025, up from an estimated ** billion dollars in 2020. In that year, it was calculated that the baby food market in the region reached a value of approximately **** billion dollars.

Infant Nutrition Market is projected to reach USD 99.1 Billion by 2034, with a 6.6% CAGR from 2025 to 2034.

The size of the Infant Nutrition Market market was valued at USD 94.77 Million in 2023 and is projected to reach USD 155.29 Million by 2032, with an expected CAGR of 7.31% during the forecast period. The scope of specialised infant nutrition products is foods and beverages intended for infants and young children up to the age of two years. Some of them are infant formula, baby cereals, purees and follow-on formulas as they are nutritional foods used when breastfeeding is not possible or is inadequate. This ranges from routine milk for normal growing infants to milk that focuses on food intolerance and exclusion software, including allergy, lactose intolerance, premature infants, and much more. The market is stimulated with an ever-growing population especially the babies, producers’ concern about infant health and conducting research and development formula such as new additions like probiotic and organic substances. The latter are the focus on clean labels, organic products, as well as developments in plant-based food. Recent developments include: In October 2022, Else Nutrition Holdings Inc. launched its flagship Chinese store on Tmall Global in September and is now selling Else Nutrition Toddler Formula and Baby Cereal products directly to Chinese consumers through the store. The opening of the Chinese market is the third market for Else in its international expansion., In September 2022, Nestlé identified a nutrient blend of components found in breast milk, myelin, and launched Nutrilearn Connect, an infant formula containing the novel ingredient, in Hong Kong before expanding to other markets.. Key drivers for this market are: Increase in Working Mother Population, Higher Spending on Infant Health; Rising Demand for Organic Baby Food. Potential restraints include: Concerns Regarding Food Safety, Stringent Regulations for Infant Food. Notable trends are: This section covers the major market trends shaping the Baby Nutrition Market according to our research experts:.

The global infant formula market is expected to experience substantial growth over the next few years, with its market value estimated at USD 54.48 million in 2025. This growth trajectory is set to continue robustly, reaching an anticipated value of USD 125.46 million by 2035. The market is forecasted to grow at a CAGR of 8.7% between 2025 and 2035

Country wise Insights

Category-wise Insights

Indonesia Infant Nutrition Market size is expected to reach USD 17.96 Bn by 2032, from USD 10.55 Bn in 2025, exhibiting CAGR of 7.9% during the forecast period.

The global infant nutrition market, valued at $94.77 billion in 2025, is projected to experience robust growth, driven by several key factors. Rising disposable incomes in developing economies, coupled with increasing awareness regarding the importance of proper nutrition for infant development, are significantly boosting market demand. Furthermore, the growing prevalence of preterm births and the increasing adoption of breastfeeding substitutes are contributing to market expansion. Product innovation, such as the development of specialized formulas catering to specific dietary needs and allergies, is also fueling market growth. However, stringent regulatory frameworks and concerns about the safety and efficacy of certain infant formulas present challenges. The market is segmented based on product type (infant formula, baby food, etc.), distribution channel (online, offline), and geography. Major players like Abbott Laboratories, Nestlé, and Danone are actively competing through product diversification, strategic partnerships, and expansion into emerging markets. The market's competitive landscape is characterized by both large multinational corporations and smaller specialized brands. The projected Compound Annual Growth Rate (CAGR) of 7.31% from 2025 to 2033 indicates a significant growth trajectory. The market's future success hinges on sustained innovation, stringent quality control, and strategic marketing efforts targeting informed and discerning parents. The forecast period from 2025 to 2033 will see continued expansion within the infant nutrition market. Growth will be influenced by factors such as increasing urbanization, changing lifestyles, and the growing middle class in developing nations. The market will also witness the emergence of innovative products catering to specific nutritional needs, further fueling market segmentation. While challenges like stringent regulations and fluctuating raw material prices will persist, opportunities exist for companies to expand their product portfolios, optimize supply chains, and leverage digital marketing strategies to reach a wider audience. The competitive landscape will continue to evolve, with mergers and acquisitions potentially shaping the market structure. Geographic expansion into untapped markets will also remain a key strategy for market players. Overall, the infant nutrition market is poised for continued growth and evolution, driven by both consumer demand and technological advancements. Recent developments include: In October 2022, Else Nutrition Holdings Inc. launched its flagship Chinese store on Tmall Global in September and is now selling Else Nutrition Toddler Formula and Baby Cereal products directly to Chinese consumers through the store. The opening of the Chinese market is the third market for Else in its international expansion., In September 2022, Nestlé identified a nutrient blend of components found in breast milk, myelin, and launched Nutrilearn Connect, an infant formula containing the novel ingredient, in Hong Kong before expanding to other markets.. Key drivers for this market are: Increase in Working Mother Population, Higher Spending on Infant Health; Rising Demand for Organic Baby Food. Potential restraints include: Increase in Working Mother Population, Higher Spending on Infant Health; Rising Demand for Organic Baby Food. Notable trends are: This section covers the major market trends shaping the Baby Nutrition Market according to our research experts:.

Germany baby food and infant nutrition market valued at USD 3.5 billion, driven by parental awareness, rising incomes, and health trends. Explore segmentation, key players, and future opportunities.

Vietnam Baby Food & Infant Nutrition Market valued at USD 1.2 Bn, driven by urbanization, rising incomes, and health awareness. Dominated by infant formula and urban demand.

According to Cognitive Market Research, the infant nutrition Global Market Size was USD XX Billion in 2024 and is set to achieve a market size of USD XX Billion by the end of 2033 growing at a CAGR of XX% from 2024 to 2033

North America held largest share of XX% in the year 2024 
Europe held share of XX% in the year 2024 
Asia-Pacific held significant share of XX% in the year 2024 
South America held significant share of XX% in the year 2024
Middle East and Africa held significant share of XX% in the year 2024 

Market Dynamics of the Infant Nutrition Market

Key Drivers of the Infant Nutrition Market

The increasing number of working mothers will significantly drive the market for infant nutrition

The market for infant formula is expanding due to several significant causes. The growing number of working moms, which is driven by economic growth that creates jobs and forces more women into the workforce, is the primary driver of growth for the infant formula sector. Another reason is that more middle-class households can now afford baby formula due to population and economic expansion. This is especially true for economies in development. An additional significant aspect is the overall number of babies born. The number of working women, the cost of newborn care, and the growing demand for organic baby food are some of the factors driving the market's growth. The number of young working mothers has increased dramatically during the last several years. For instance, In June 2023, according to a survey published by THE JAPAN TIMES LTD. in 2022, there were a record 30.35 million working women in Japan, an increase of 1.22 million from the previous five years.

Health consciousness, urbanization, and changing parental priorities to drive the infant nutrition market

A major factor driving the baby feeding business is customers' growing consciousness of their health and well-being. The greater understanding has led to a rise in demand for infant nourishment items that are regarded as healthier and more natural. The growing rate of child and newborn malnutrition has increased the demand for infant nourishment. Babies eat mostly baby food and formula since they don't have the teeth or muscles to properly chew their food. An increasing number of parents understand the importance of a nutritious diet for their child's overall growth.

For instance, in October 2022, Bobbie launched Bobbie Labs, its research and development hub dedicated to evolving infant feeding. Bobbie Labs is a core element of Bobbie's commitment to invest USD 100 million to increase infant formula access, quality, and options for all US families by 2030, via funding critical research that will reimagine the future of infant feeding through the lens of research and data.

Restraints of the Infant Nutrition Market

Stringent rules and regulations for infant food may hamper the market

According to the World Health Organisation (WHO), breast milk is the best nutrition source for a baby. The WHO is against the use of baby formulas for infants less than six months. Furthermore, in several countries, it is illegal to promote or advertise these items. There are additional restrictions on the marketing and promotion of infant formula under the new EU legislation (2016/127 and 2016/128). The WHO International Code of Marketing of Breastmilk Substitutes and EU law has strictly restricted the use of commercial or educational materials to encourage the use of breast milk substitutes, such as follow-on formulas and infant formulas. Therefore, these strict laws and regulations may hinder the market's progress. For instance, In December 2023, the Codex Alimentarius, a document published jointly by the Food and Agriculture Organization of the United States (US FAO) and the World Health Organization (WHO) detailing guidelines and codes of practice for follow-up formula and other related products intended for children aged between one and three years, was released. (Source:https://www.fao.org/fao-who-codexalimentarius/sh-proxy/en/?lnk=1&url=https%253A%252F%252Fworkspace.fao.org%252Fsites%252Fcodex%252FMeetings%252FCX-701-46%252F%25E2%2598%2585Final%2BReport%252FREP23_CACe.pdf )

Key Trends for Infant Nutrition Market

Surge in Demand for Organic and Clean-Label Infant Nutrition Products

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Access Market Research Intellect's Oligosaccharides In Infant Nutrition Market Report for insights on a market worth USD 1.5 billion in 2024, expanding to USD 2.8 billion by 2033, driven by a CAGR of 8.5%.Learn about growth opportunities, disruptive technologies, and leading market participants.

Discover the booming infant and toddler nutrition market! This comprehensive analysis reveals key trends, growth drivers, and regional insights for 2025-2033, including data on leading brands like Nestle and Abbott. Learn about market segmentation, online vs. offline sales, and future projections for this lucrative sector.

BCC Market Research Report says infant nutrition should grow from $45.4 billion in 2020 to $59.8 billion by 2025, at compound annual growth rate of 5.7%.

The Infant Nutrition Market size was valued at USD 392.1 million in 2023 and is projected to reach USD 659.03 million by 2032, exhibiting a CAGR of 7.7 % during the forecasts period. Recent developments include: In October 2023, Nestlé introduced a new commercial blend of infant nutrition Sinergity, containing a probiotic strain with variable stages of 6 human milk oligosaccharides (HMOs) to help the development of infants through their life stages , In September 2023, Danone announced launch of a novel infant formula in China containing milk droplets that closely mimic the structure found in mothers’ milk , In August 2023, ByHeart announced its first retail launch: its clinically proven, easily digestible, and certified-clean ingredients newborn formula that will be available at Target stores across the U.S. In addition, the company declared that later this year, it will reintroduce its product directly to consumers at ByHeart.com , In July 2023, Bobbie Baby acquired Nature’s One, an Ohio-based pediatric nutrition company. The aim behind the acquisition is to oversee the whole production process of Nature's One, from procuring raw materials to canning , In April 2023, Danone announced expansion of its nutrition portfolio in Poland by acquiring ProMedica .

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Baby Food And Infant Formula Market Size 2025-2029

The baby food and infant formula market size is forecast to increase by USD 46.89 billion, at a CAGR of 8.2% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 31% growth during the forecast period.
By the Product - Infant formula segment was valued at USD 38.40 billion in 2023
By the Type - Milk formula segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 94.69 billion
Market Future Opportunities: USD 46886.50 billion 
CAGR : 8.2%
APAC: Largest market in 2023

Market Summary

The market is a significant sector within the global food industry, witnessing continuous growth and evolution. According to recent market studies, the demand for baby food and infant formula is projected to expand at a steady pace, with a focus on organic and specialty formulas. The organic baby food segment is expected to witness notable growth due to increasing consumer awareness and preference for healthier options. Additionally, the market for specialty infant formulas, catering to specific dietary needs, is also gaining traction. Despite these positive trends, the market faces challenges such as stringent regulations and concerns over product safety.
For instance, the number of product recalls in the infant formula sector has increased in recent years, highlighting the need for enhanced quality control measures. Nevertheless, companies are investing in research and development to introduce innovative solutions, such as nutrient-dense, allergy-friendly, and sustainable formulas. These advancements underscore the dynamic nature of the market and its commitment to meeting the evolving needs of families and infants.

What will be the Size of the Baby Food And Infant Formula Market during the forecast period?

Explore market size, adoption trends, and growth potential for baby food and infant formula market Request Free Sample

The market exhibits a steady expansion, with current sales accounting for approximately 50% of the global market share in the infant nutrition sector. Looking ahead, this segment is projected to witness a growth rate of around 4% yearly. Notably, the demand for organic and allergy-friendly options is on the rise, with these categories accounting for nearly a third of the market. In contrast, conventional baby food and formula represent slightly over half of the market share. This trend underscores the increasing importance of catering to diverse consumer preferences and dietary requirements. Moreover, advancements in product formulation and nutrient bioavailability have led to significant improvements in infant nutrition, ensuring optimal growth and development.
These innovations have contributed to the increasing popularity of ready-to-feed and powdered infant formula, which together make up the majority of the market. As the industry continues to evolve, companies focus on quality assurance, regulatory compliance, and sensory attributes to meet the growing demands of consumers and regulatory bodies. This commitment to excellence is essential for maintaining consumer trust and ensuring the long-term success of businesses in this sector.

How is this Baby Food And Infant Formula Industry segmented?

The baby food and infant formula industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Infant formula
  Baby food


Type

  Milk formula
  Dried baby food
  Prepared baby food
  Others


Formulation

  Organic
  Conventional


Age Group

  0-6 Months
  6-12 Months
  12-36 Months


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The infant formula segment is estimated to witness significant growth during the forecast period.

The infant formula segment is projected to experience significant growth, driven by changing lifestyles, rising health awareness, and evolving consumer preferences. Approximately 27% of infants in the United States rely exclusively on bottle-feeding, underscoring the demand for advanced infant formula manufacturing processes that replicate breast milk composition. Formulations increasingly emphasize product formulation strategies that incorporate whey protein, essential vitamins, and mineral content to align with nutritional guidelines and dietary recommendations. Nutrient bioavailability and digestibility testing are critical for ensuring optimal absorption, while food safety standards,