The baby care products market is projected to be worth approximately ***** billion U.S. dollars worldwide in 2026. This is a substantial increase from ***** billion U.S. dollars, the estimated value of the market in 2020. The baby care market is composed of different sectors and products, such as toys, feeding accessories, wipes, disposable diapers, body care products and soothers. Who are the key players contributing to the size of the market? Procter & Gamble (P&G), Kimberly-Clark and Johnson & Johnson are the leading companies in the global baby care market. Procter & Gamble's market share of disposable baby diapers, baby wipes and training pants worldwide is expected to remain fairly constant over the coming years at around ** percent. Kimberly-Clark’s share of the total baby care market is also expected to remain relatively unchanged, staying at around * percent into 2024. Johnson & Johnson’s total baby care market share, however, is predicted to drop in the next few years to **** percent by 2021.

This statistic shows the estimated market share of baby care products in the U.S. in 2015 and 2025, by product type. In 2015, baby skin care held around a ** percent share of the total baby care products market.

This statistic shows the value of the baby care products market in North America from 2016 to 2025, by country. In 2025, the Canadian baby care products market is forecast to be worth about 300 million U.S. dollars.

This statistic shows the purchase incidence of baby products in the United States in 2018, broken down by household type. In 2018, the survey found that ** percent of respondents with young children living at home under the age of *** purchased any type of baby products during the past 12 months.

This statistic shows the share of organic baby care products purchased by consumers in the United States as of May 2017, by age group. During the survey, 32 percent of responding U.S. consumers aged between 18 and 29 years reported buying [almost] only organic baby care products.

The statistic shows the sales growth of leading vendors of baby care and safety accessories in the United States in 2016. In that year, the baby care and safety accessories vendor Munchkin had a sales growth of **** percent in the United States compared to the prior fiscal year.Baby Care and AccessoriesThe baby care and safety accessory department covers a wide assortment of products. It ranges from shampoo and skin care over pacifiers and teethers, to baby gates and baby monitors. Major players on the baby care and safety accessory market comprise Munchkin Inc., the Dorel Juvenile Group, Evenflo Prods Co, and Summer Infant. These four companies captured a share of almost ** percent of total baby care and safety accessory sales in the United States in 2014. The Dorel Juvenile Group is a Canadian company with headquarters in Montreal, Quebec. It was founded in 1962 and is rated among the largest juvenile product manufacturers’ worldwide, covering car seats, strollers, play yards, high chairs and infant health and home safety products. In the retail environment their products are marketed under brand names such as Safety 1st, Munchkin, Cosco, or Fisher Price.

By 2030, the online resale market of baby and kids' products will grow to *** billion U.S. dollars in the United States. This represents a huge increase, considering that the market was valued at *** billon U.S. dollars in 2021.

According to a survey conducted among parents in China in 2022, about ** percent of respondents stated they have purchased diapers online. Whereas, around ** percent of respondents stated to have purchased baby wash through the online retail.

This statistic shows the global retail sales of products specified for babies and children from 2007 to 2016, by category. In 2007, baby and children's health and personal care products generated approximately ** billion U.S. dollars in sales globally.

This statistic provides information on the likelihood of consumers to consider a baby items subscription in the United States as of *************, sorted by gender. According to the source, ** percent of male U.S. respondents reported being likely to consider a baby items subscription.

Baby diapers were the top-selling baby product category in the United States in the 52 weeks ending October 4, 2020, among select segments. Within this time period, approximately 4.86 billion U.S. dollars’ worth of baby diapers were sold through food, drug and mass merchandise outlets.

Where do Americans buy their baby diapers?

According to a survey, around one third of U.S. respondents buy baby diapers at mass merchants. Over one fifth of the survey respondents stated that they bought diapers online and around 17 percent stated specialty stores as their go-to shopping location.

The North American baby diaper market

Disposable baby diapers are by a large margin the most lucrative segment of the total diaper market in North America - by 2022, they are expected to generate around 10.25 billion U.S. dollars in revenue. Cloth diapers rank in a distant second place, with a forecast market revenue of approximately 2.3 billion dollars. Swim pants, training nappies and biodegradable diapers are expected to bring in a total of 3.7 billion dollars in the same year. In a recent Statista survey, Huggies was revealed as the most popular diaper brand to purchase among Americans.

This statistic shows the results of a survey conducted by Cint on the baby products used in the United States between 2016 and 2018. In 2018, ***** percent of respondents of the United States stated they use wipes.

The retail value of the baby milk formula market worldwide is expected to reach approximately **** billion U.S. dollars by 2020. This is more than double the recorded retail value of the market in 2010.

What is baby milk formula?

Baby milk formula, also known as infant formula or simply formula, is produced to feed babies or infants under *** year of age. It usually comes in two forms: powder and liquid. According to sales figures, powder is by far the most popular choice for American parents. Its purpose is to simulate human milk and some babies are fed this from birth when breast feeding is not an option.

Probiotics

Some formulas are fortified with probiotics to promote a balance of bacteria within babies. The market value of probiotic infant formula is estimated to increase in the coming years to reach around **** billion U.S. dollars worldwide in 2024.

This statistic displays the most frequently bought baby products in China as of November 2018. During the survey period, **** percent of Chinese respondents stated that baby food including formula and other supplements were the most frequently bought products for their newborns.

The statistic displays the distribution of baby products sales in the Netherlands in 2018, by purchase channel. As of 2018, ** percent of the respondents reported they purchased baby products in-store only, while *** percent mentioned to make the purchase solely online.

This statistic depicts the sales of baby products in U.S. supermarkets in the 52 weeks ending December 29, 2018, by product category. In that year, sales of baby bath products amounted to around 75.82 million U.S. dollars.

According to a survey conducted in March 2021, the most popular maternity and infant products in China is baby food, with ** percent of respondents bought it recently. In comparison, around ** percent of respondents bought early education and entertainment products.

As the study findings revealed, traditional retail stores were more popular among Russians for purchasing baby products than online stores. Population aged from 30 to 44 years were the most active consumers of such products in both types of stores. Over one third of respondents who were older than 60 years stated that they shopped for children’s goods through the internet.

In 2023, the market size of the maternity and childcare industry in China exceeded ************* yuan, indicating a year-over-year growth of *** percent from the previous year. It was expected that the market would reach a value of over ************ yuan by 2025.

This statistic shows the sales value share of baby consumables in Spain in the ** month period ending June 28, 2015, by category. During this period, baby food had a **** percent share of sales within the baby consumables market.