Real-time database of Instagram influencers with engagement metrics and contact information

Real-time statistics about Instagram influencers in UpGrow's database

We've pulled live social data to help inform your next food influencers campaign. See the total number of food influencers on social, the average cost to sponsor their posts and more critical influencer data.

Influencer Marketing Platform Market Outlook

The global influencer marketing platform market size was valued at approximately USD 10.5 billion in 2023 and is projected to reach an impressive USD 39.2 billion by 2032, reflecting a robust CAGR of 15.6% during the forecast period. This significant growth can be attributed to the increasing reliance on social media channels for brand promotion and consumer engagement. Businesses across various sectors are recognizing the potential of influencer marketing as a cost-effective strategy to reach specific target audiences, leveraging the large followings and impactful voices of social media influencers. The shift from traditional advertising to digital marketing, the proliferation of social media platforms, and the rise of micro-influencers are among the key drivers fueling this market's expansion.

A primary growth factor in the influencer marketing platform market is the changing consumer behavior towards digital content consumption. With the advent of high-speed internet and smartphones, consumers are spending more time online, particularly on social media platforms where influencers are prevalent. This shift has empowered influencers to become critical players in shaping consumer opinions and experiences, thereby driving brands to invest heavily in influencer marketing strategies. Additionally, the authenticity and relatability of influencers' content make them more appealing to consumers compared to conventional advertising, allowing brands to establish genuine connections with their audience, which in turn fuels market growth.

Another significant driver is the technological advancements in data analytics and artificial intelligence, which are enhancing the effectiveness and efficiency of influencer marketing campaigns. Modern influencer platforms are equipped with sophisticated analytics tools that allow brands to track campaign performance, audience engagement, and ROI with precision. These tools provide detailed insights into consumer preferences and behaviors, enabling brands to tailor their marketing strategies for maximum impact. Furthermore, AI is being utilized to predict trends, optimize content delivery, and identify the most suitable influencers for specific campaigns, making influencer marketing a more strategic and data-driven approach.

The emergence of new social media platforms and the evolving nature of existing ones also contribute to the market's growth. Platforms like TikTok, Instagram, and YouTube continue to innovate, offering new features and functionalities that enhance user engagement and content creation. This continuous evolution creates fresh opportunities for influencers to expand their reach and for brands to explore innovative marketing strategies. As these platforms grow their user bases, the scope for influencer marketing widens, attracting more businesses to invest in this dynamic field, further propelling market development.

From a regional perspective, North America holds a dominant position in the influencer marketing platform market, driven by the high adoption rate of digital marketing practices and the presence of major social media platforms. The region's advanced technological infrastructure supports the swift implementation of influencer marketing strategies. However, rapid growth is also observed in the Asia Pacific region, which is anticipated to exhibit the highest CAGR over the forecast period. The burgeoning internet penetration, increasing number of social media users, and the rising popularity of e-commerce are key factors contributing to the market expansion in this region. Europe and Latin America also present lucrative opportunities, with brands increasingly leveraging influencers to tap into regional markets.

Component Analysis

The components of the influencer marketing platform market are broadly categorized into solutions and services, each playing a crucial role in driving market dynamics. The solutions segment comprises software and platforms that enable brands to discover, manage, and measure influencer campaigns. These solutions offer a wide range of functionalities such as influencer search and discovery, campaign management, analytics, and compliance management tools. As brands prioritize transparency and accountability in their marketing efforts, demand for advanced solutions that can provide comprehensive data insights and performance metrics has surged. This demand is further propelled by the need for streamlined workflows and enhanced collaboration between brands and influencers, positioning the solutions segment as a pivotal growth pillar in the market.

During a global October 2023 survey among communications specialists, almost **** out of five (or ** percent) of respondents said they used engagement data such as comments, views, shares and likes, to measure the individual success of each influencer marketing campaign. Around ** percent of interviewees mentioned product sales, while ** turned to impressions as a metric for success rate.

Influencer Marketing Market is Segmented by Influencer Type (Nano Influencers (1k-10k), Micro Influencers (10k-100k), and More), Social Media Channel (Instagram, Tiktok, and More), Application (Campaign Management, Search and Discovery, and More), End User (Retail and E-Commerce, Fashion and Lifestyle, and More), by Geography. The Market Forecasts are Provided in Terms of Value (USD).

We've pulled live social data to help inform your next gaming influencers campaign. See the total number of gaming influencers on social, the average cost to sponsor their posts and more critical influencer data.

Instagram is an American photo and video sharing social networking service founded in 2010 by Kevin Systrom and Mike Krieger, and later acquired by American company Facebook Inc., now known as Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed.

Instagram network is very much used to influence people (the users followers) in a particular way for a specific issue - which can impact the order in some ways.

Data Dictionary

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

We've pulled live social data to help inform your next family influencers campaign. See the total number of family influencers on social, the average cost to sponsor their posts and more critical influencer data.

Our TikTok Influencer Dataset provides comprehensive insights into influencer profiles, audience engagement, and market impact. This dataset is ideal for brands, marketers, and researchers looking to identify top-performing influencers, analyze engagement metrics, and optimize influencer marketing strategies on TikTok.

Key Features:

  Influencer Profiles: Access detailed influencer data, including profile name, bio, profile picture, and direct profile URL.
  Follower & Engagement Metrics: Track key performance indicators such as follower count, engagement rate, and interaction levels.
  Monetization Insights: Analyze influencer earnings with Gross Merchandise Value (GMV) and currency details.
  Category & Niche Segmentation: Identify influencers based on their associated product categories to match brand campaigns with relevant audiences.
  Contact Information: Retrieve available influencer email addresses for direct outreach and collaboration.


Use Cases:

  Influencer Discovery & Marketing: Find high-performing TikTok influencers for brand partnerships and sponsored campaigns.
  Competitive Analysis: Compare influencer engagement rates and audience reach to optimize marketing strategies.
  Market Research & Trend Analysis: Identify emerging influencers and track content trends within different product categories.
  Performance Benchmarking: Evaluate influencer success based on GMV, engagement rate, and follower growth.
  Lead Generation & Outreach: Use available contact details to connect with influencers for collaborations and brand promotions.



  Our TikTok Influencer Dataset is available in multiple formats (JSON, CSV, Excel) and can be delivered via 
  API, cloud storage (AWS, Google Cloud, Azure), or direct download. 
  Gain valuable insights into the TikTok influencer landscape and enhance your marketing strategies with high-quality, structured data.

Databases of highly networked individuals have been indispensable in studying narratives and influence on social media. To support studies on Twitter in India, we present a systematically categorized database of accounts of influence on Twitter in India, identified and annotated through an iterative process of friends, networks, and self-described profile information, verified manually. We built an initial set of accounts based on the friend network of a seed set of accounts based on real-world renown in various fields, and then snowballed friends of friends\" multiple times, and rank ordered individuals based on the number of in-group connections, and overall followers. We then manually classified identified accounts under the categories of entertainment, sports, business, government, institutions, journalism, civil society accounts that have independent standing outside of social media, as well as a category ofdigital first" referring to accounts that derive their primary influence from online activity. Overall, we annotated 11580 unique accounts across all categories. The database is useful studying various questions related to the role of influencers in polarisation, misinformation, extreme speech, political discourse etc.

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Influencer Marketing Platform Market Size 2025-2029

The influencer marketing platform market size is forecast to increase by USD 80.3 billion, at a CAGR of 35.8% between 2024 and 2029. The market is experiencing significant growth, driven by increasing partnerships and mergers and acquisitions among companies.

Major Market Trends & Insights

North America dominated the market and contributed 34% to the growth during the forecast period.
The market is expected to grow significantly in Europe region as well over the forecast period.
Based on the End-user, the Large enterprise segment led the market and was valued at USD 11.10 billion of the global revenue in 2023.
Based on the Application, the Fashion and lifestyle segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 1,165.43 Billion
Future Opportunities: USD 80.3 Billion
CAGR (2024-2029): 35.8%
North America: Largest market in 2023

The collaborations bolster the market's competitive landscape, enabling influencer marketing platforms to gain customer trust and create strong brand images. However, the market also faces challenges such as the rise of fake followers and the need for advanced technologies like machine learning (ML) and AI to ensure authenticity and transparency. As influencer marketing continues to evolve, the prevalence of fraudulent social media accounts poses a threat to the authenticity and effectiveness of influencer campaigns. Brands must navigate this challenge by investing in robust verification tools and implementing rigorous vetting processes to ensure they collaborate with genuine influencers, maintaining the integrity and credibility of their marketing strategies. Companies seeking to capitalize on the market's opportunities and effectively manage these challenges must stay informed about emerging trends and best practices in influencer marketing and verification technologies.

What will be the Size of the Influencer Marketing Platform Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The influencer marketing landscape continues to evolve, with dynamic market activities shaping its contours. Brands increasingly leverage influencer marketing budgets to expand reach and impressions, optimizing campaigns through advanced tools and strategies. Influencer marketing software integrates social media marketing, content distribution, and sentiment analysis, enabling real-time social listening and content collaboration. Machine learning and artificial intelligence enhance influencer marketing strategy, influencer outreach, and data analytics, fostering brand awareness and reputation management. Influencer marketing agencies facilitate influencer endorsements, partnerships, and discovery, while ensuring brand safety and customer acquisition.

Performance tracking and engagement metrics provide valuable insights for content strategy and sales conversion, ultimately driving customer retention and lead generation. The ongoing integration of data analytics, social media integration, and influencer marketing tools continues to reshape the digital marketing landscape.

How is this Influencering Platform Industry segmented?

The influencering platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Large enterprise
  Small and medium enterprise


Application

  Fashion and lifestyle
  Food and entertainment
  Travel and holiday
  Sports and fitness
  Others


Type

  Campaign Management
  Search & Discovery
  Analytics & Reporting
  Influencer Management


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By End-user Insights

The large enterprise segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 11.10 billion in 2023. It continued to the largest segment at a CAGR of 21.62%.

Influencer marketing platforms have become essential tools for large enterprises seeking to expand brand reach, engage audiences, and drive sales conversions. These platforms offer advanced features tailored to the unique needs of large-scale businesses, including campaign optimization, content scheduling, and audience targeting. Artificial intelligence and machine learning technologies enable influencer discovery, content collaboration, and sentiment analysis, ensuring brand safety and reputation management. Data

We've pulled live social data to help inform your next travel influencers campaign. See the total number of travel influencers on social, the average cost to sponsor their posts and more critical influencer data.

We've pulled live social data to help inform your next pet influencers campaign. See the total number of pet influencers on social, the average cost to sponsor their posts and more critical influencer data.

Influencer Analytics Platform Market Outlook

According to our latest research, the global influencer analytics platform market size in 2024 stands at USD 5.12 billion, with a robust compound annual growth rate (CAGR) of 26.4% projected through the forecast period. By 2033, the market is expected to reach USD 45.73 billion, driven by the exponential rise in digital marketing investments and the growing need for data-driven influencer strategies. The market’s dynamic expansion is fueled by the increasing demand for actionable insights, advanced fraud detection, and performance measurement tools among brands and agencies globally.

One of the primary growth factors for the influencer analytics platform market is the surge in social media usage and the proliferation of digital content creators. The rise of platforms such as Instagram, TikTok, YouTube, and emerging niche networks has created a vast ecosystem of influencers with diverse audiences. Brands are increasingly leveraging influencer partnerships to reach targeted demographics, necessitating sophisticated analytics tools to evaluate campaign effectiveness and optimize ROI. The ability of influencer analytics platforms to deliver granular insights into audience engagement, sentiment analysis, and content performance is becoming indispensable for marketers aiming to maximize the impact of their influencer collaborations.

Another significant driver is the evolving regulatory landscape and the growing emphasis on transparency and authenticity in influencer marketing. Regulatory bodies across regions are introducing stricter guidelines around disclosure and sponsored content, prompting brands to adopt analytics solutions that can ensure compliance and monitor influencer activities. Additionally, the threat of influencer fraud, including fake followers and engagement manipulation, has underscored the importance of robust fraud detection capabilities. Influencer analytics platforms equipped with AI-driven fraud detection and verification features are gaining traction as brands seek to protect their investments and maintain trust with consumers.

Technological advancements and the integration of artificial intelligence and machine learning are further propelling the influencer analytics platform market forward. These technologies enable platforms to automate the identification of high-performing influencers, predict campaign outcomes, and provide real-time recommendations for optimization. The growing adoption of cloud-based analytics solutions is also enhancing accessibility and scalability for organizations of all sizes. As digital marketing budgets continue to shift towards influencer-driven strategies, the demand for comprehensive analytics platforms that offer end-to-end campaign management, audience segmentation, and performance benchmarking is expected to rise significantly.

From a regional perspective, North America currently dominates the influencer analytics platform market, accounting for the largest share due to the presence of established tech companies, high social media penetration, and early adoption of influencer marketing practices. However, the Asia Pacific region is witnessing the fastest growth, fueled by the rapid digitalization of economies, increasing internet penetration, and a burgeoning population of social media users. Europe is also emerging as a key market, driven by stringent data privacy regulations and a mature digital advertising landscape. The Middle East & Africa and Latin America are gradually catching up, with brands in these regions recognizing the value of data-driven influencer strategies to engage diverse and youthful audiences.

Component Analysis

The influencer analytics platform market by component is segmented into software and services, each playing a pivotal role in the ecosystem. The software segment comprises the core analytics platforms that offer functionalities such as influencer discovery, campaign management, performance tracking, and fraud detection. These platforms are increasingly leveraging AI and machine learning to automate data collection, analyze large datasets, and deliver actionable insights in real time. The demand for intuitive, user-friendly dashboards and customizable reporting tools is rising as brands seek to streamline their influencer marketing workflows and make data-driven decisions more efficiently. As the complexity of influencer campaigns grows

A global dataset of 1M+ most recently trending Instagram influencers across all niches and follower tiers. Includes bios, engagement metrics, audience signals, and profile data—ideal for influencer discovery, campaign planning, and trend analysis.

The influencer marketing platforms market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies and the rising popularity of social media influencers. The market's expansion is fueled by several key factors: brands' desire for authentic engagement with their target audiences, the measurable ROI offered by influencer campaigns, and the increasing sophistication of influencer marketing platforms themselves. These platforms streamline campaign management, provide analytics dashboards for performance tracking, and facilitate discovery and collaboration with relevant influencers. The market is projected to maintain a healthy Compound Annual Growth Rate (CAGR) based on observed trends from 2019-2024, likely exceeding 15% through 2033. This sustained growth is expected across various segments, with particular strength in areas providing advanced analytics and AI-powered influencer identification and management. While the market shows considerable promise, certain challenges exist. Competition among established and emerging players is intensifying, requiring constant innovation and adaptation. Maintaining data privacy and ensuring influencer authenticity are also crucial concerns. Despite these obstacles, the long-term outlook remains positive, driven by evolving consumer behavior, the continued expansion of social media platforms, and the increasing integration of influencer marketing into broader digital marketing strategies. The projected market size in 2025 is estimated to be around $5 billion, based on extrapolation of recent market trends and growth patterns. The consistent adoption of these platforms across various industries like fashion, beauty, and technology supports continued market expansion in the forecast period.

What contender will emerge as the next big creator economy company? To find out, we've built a database of more than 500 global startups serving the millions of individuals making money off their online followings. Many founders see an opportunity to help creators connect with fans. Others have developed artificial intelligent tools or financial management services for creators. U.S. creator startups have raised more than $9.8 billion since early 2021, and creator startups based outside the U.S. have raised more than $4 billion in that period. The database comes from our reporting, founders and investors, and estimates from PitchBook.

Influencer CRM Market Outlook

According to our latest research, the global Influencer CRM market size reached USD 1.64 billion in 2024, propelled by the increasing adoption of influencer marketing strategies across diverse industry verticals. The market is projected to expand at a robust CAGR of 19.5% during the forecast period, attaining a value of USD 7.73 billion by 2033. This remarkable growth is primarily driven by the rising demand for streamlined influencer relationship management, advanced campaign analytics, and automation tools that empower brands to maximize their return on investment from influencer collaborations.

The rapid growth in the Influencer CRM market is underpinned by the transformation of digital marketing strategies, where brands are shifting from traditional advertising to influencer-driven campaigns. This shift is fueled by consumers’ increasing reliance on social media platforms for product discovery and recommendations, prompting brands to invest in sophisticated CRM solutions tailored for influencer management. These platforms enable marketers to identify, vet, and engage influencers efficiently, manage complex multi-channel campaigns, and measure campaign effectiveness in real-time. The integration of AI-powered analytics, automated workflow management, and data-driven insights further enhances the value proposition of influencer CRM solutions, making them indispensable for brands seeking to build authentic connections with their target audiences.

Another significant growth factor is the rising complexity and scale of influencer campaigns, which necessitate robust relationship management and compliance monitoring. As influencer marketing budgets grow, brands are increasingly focused on mitigating risks associated with influencer fraud, brand safety, and regulatory compliance. Influencer CRM platforms provide comprehensive solutions for contract management, payment automation, content approval workflows, and performance tracking, ensuring transparency and accountability throughout the campaign lifecycle. The ability to centralize influencer data, communications, and campaign assets within a single platform streamlines operations and enhances collaboration between brands, agencies, and influencers, driving greater efficiency and campaign success.

Technological advancements and the proliferation of cloud-based CRM solutions have also played a pivotal role in market expansion. Cloud deployment offers scalability, flexibility, and cost-effectiveness, enabling organizations of all sizes to leverage cutting-edge influencer CRM functionalities without significant upfront investment. The integration of CRM platforms with social listening tools, e-commerce platforms, and marketing automation systems further amplifies their utility, allowing brands to derive holistic insights and optimize their influencer strategies in real-time. The growing ecosystem of third-party integrations and APIs fosters interoperability, empowering brands to build customized influencer marketing stacks tailored to their unique business objectives.

Regionally, North America continues to dominate the Influencer CRM market, driven by the presence of leading technology providers, mature digital marketing ecosystems, and high social media penetration. However, Asia Pacific is emerging as the fastest-growing region, fueled by the exponential rise in social media users, burgeoning influencer communities, and increasing adoption of digital marketing tools by SMEs and large enterprises alike. Europe also represents a significant market, characterized by stringent regulatory frameworks and a strong emphasis on data privacy and compliance. Latin America and the Middle East & Africa are witnessing steady growth, supported by rising internet penetration and the expansion of e-commerce and digital advertising sectors.

Component Analysis

The Influencer CRM market by component is bifurcated into software and services, each playing a crucial role in shaping the market landscape. The software segmen