The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

Important : its a 3 month gap data Starting from March 2022 to Dec 2022

Influencers are categorized by the number of followers they have on social media. They include celebrities with large followings to niche content creators with a loyal following on social-media platforms such as YouTube, Instagram, Facebook, and Twitter.Their followers range in number from hundreds of millions to 1,000. Influencers may be categorized in tiers (mega-, macro-, micro-, and nano-influencers), based on their number of followers.

Businesses pursue people who aim to lessen their consumption of advertisements, and are willing to pay their influencers more. Targeting influencers is seen as increasing marketing's reach, counteracting a growing tendency by prospective customers to ignore marketing.

Marketing researchers Kapitan and Silvera find that influencer selection extends into product personality. This product and benefit matching is key. For a shampoo, it should use an influencer with good hair. Likewise, a flashy product may use bold colors to convey its brand. If an influencer is not flashy, they will clash with the brand. Matching an influencer with the product's purpose and mood is important.

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Game Influencer Analytics Market Outlook

According to our latest research, the global game influencer analytics market size in 2024 is valued at USD 1.47 billion, driven by the surging demand for data-driven influencer marketing strategies within the gaming sector. The market is expected to expand at a robust CAGR of 21.2% from 2025 to 2033, reaching a projected value of USD 5.62 billion by 2033. This impressive growth trajectory is underpinned by the increasing adoption of advanced analytics tools by gaming companies, esports organizations, and advertising agencies to optimize influencer campaigns and maximize return on investment (ROI).

A primary growth factor for the game influencer analytics market is the exponential rise in digital gaming and esports viewership worldwide. As gaming content consumption shifts from traditional media to streaming platforms such as Twitch, YouTube, and TikTok, brands and advertisers are increasingly leveraging influencer partnerships to engage highly targeted and engaged audiences. The proliferation of influencer-led marketing campaigns has created a pressing need for sophisticated analytics solutions that can provide granular insights into campaign performance, audience demographics, and engagement metrics. This demand is further amplified by the growing complexity of influencer ecosystems, which require robust analytics platforms to identify the most effective content creators, measure campaign impact, and detect fraudulent activities.

Another significant driver propelling the growth of the game influencer analytics market is the rapid evolution of artificial intelligence (AI) and machine learning (ML) technologies. These advancements are enabling analytics platforms to deliver deeper, real-time insights into influencer effectiveness, sentiment analysis, and audience authenticity. AI-powered tools are now capable of parsing vast amounts of data from multiple platforms, automating the detection of fake followers, and providing predictive analytics that help brands optimize their influencer marketing strategies. Furthermore, the integration of AI and ML with influencer analytics is fostering innovation in campaign management, performance tracking, and ROI measurement, making these solutions indispensable for gaming companies and advertising agencies seeking a competitive edge.

The expanding regulatory focus on transparency and authenticity in influencer marketing is also shaping the growth dynamics of the game influencer analytics market. As governments and industry bodies introduce stricter guidelines to combat influencer fraud, undisclosed sponsorships, and misleading endorsements, there is a heightened emphasis on deploying advanced analytics platforms that can ensure compliance and safeguard brand reputation. This regulatory environment is compelling stakeholders to invest in analytics solutions equipped with fraud detection, content verification, and compliance monitoring capabilities. As a result, the adoption of game influencer analytics is expected to surge across both mature and emerging markets, further fueling market expansion.

From a regional perspective, North America currently dominates the game influencer analytics market, accounting for the largest share due to the high penetration of gaming influencers, advanced digital infrastructure, and robust presence of leading analytics providers. Europe and Asia Pacific are also witnessing rapid growth, with Asia Pacific emerging as the fastest-growing region, propelled by the burgeoning gaming industry in countries like China, Japan, and South Korea. Latin America and the Middle East & Africa are gradually catching up, driven by increasing internet penetration, rising popularity of esports, and the growing influence of local gaming content creators. This global expansion is fostering a highly competitive and dynamic market landscape.

Component Analysis

The component segment of the game influencer analytics market is bifurcated into software and services. Sof

Influencer Fit Scoring Market Outlook

According to our latest research, the global influencer fit scoring market size reached USD 1.52 billion in 2024, supported by the growing reliance of brands on data-driven influencer marketing strategies. The market is set to expand at a CAGR of 24.8% from 2025 to 2033, projecting a robust rise to USD 13.01 billion by 2033. This dynamic growth is primarily driven by the increasing demand for advanced analytics tools that enable brands to identify, vet, and collaborate with influencers who best resonate with their target audiences. The influencer fit scoring market is rapidly evolving as organizations seek more precise, measurable, and ROI-driven influencer partnerships, making it a critical component of modern marketing ecosystems.

One of the primary growth factors for the influencer fit scoring market is the exponential rise in digital marketing budgets and the shift towards performance-based influencer campaigns. Brands and agencies are moving away from vanity metrics and seeking more sophisticated methods to assess influencer effectiveness. The integration of artificial intelligence and machine learning in influencer fit scoring platforms enables the analysis of vast datasets, including audience demographics, engagement rates, content relevance, and historical campaign performance. This analytical rigor helps organizations minimize risks associated with influencer fraud, ensures compliance with brand guidelines, and maximizes campaign ROI. As brands increasingly prioritize authenticity and measurable outcomes, the demand for influencer fit scoring solutions continues to surge.

Another significant driver is the proliferation of social media platforms and the diversification of influencer categories. With the emergence of micro-influencers, nano-influencers, and specialized content creators across platforms like TikTok, Instagram, YouTube, and emerging channels, brands face greater complexity in selecting the right influencer partners. Influencer fit scoring tools leverage advanced algorithms to match brand objectives with influencer profiles, factoring in variables such as audience overlap, sentiment analysis, and content alignment. This granular approach to influencer selection not only enhances campaign efficiency but also fosters long-term brand-influencer relationships, further fueling market growth.

The increasing focus on regulatory compliance and brand safety is also accelerating the adoption of influencer fit scoring solutions. With the tightening of advertising standards and increased scrutiny over influencer disclosures, brands are seeking platforms that offer robust fraud detection, transparency, and audit trails. Influencer fit scoring systems provide real-time monitoring and reporting capabilities, enabling organizations to mitigate reputational risks and ensure adherence to legal and ethical standards. This trend is particularly pronounced in highly regulated industries such as BFSI and healthcare, where compliance requirements are stringent. As a result, the influencer fit scoring market is witnessing strong traction across diverse verticals, further expanding its addressable market.

From a regional perspective, North America currently dominates the influencer fit scoring market, accounting for the largest revenue share in 2024. This leadership is attributed to the region's advanced digital advertising ecosystem, high social media penetration, and early adoption of AI-powered marketing technologies. However, Asia Pacific is emerging as the fastest-growing region, driven by a burgeoning creator economy, rapid digital transformation, and increasing brand investments in influencer marketing. Europe also holds a significant market share, supported by a mature advertising landscape and stringent regulatory frameworks that necessitate advanced influencer vetting. Latin America and the Middle East & Africa are expected to witness steady growth, fueled by rising internet adoption and evolving consumer preferences.

Component Analysis

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Real-time statistics about Instagram influencers in UpGrow's database

During a global 2024 survey among fashion, lifestyle and beauty professionals, around 75 percent of respondents indicated their main objective with influencer collaborations was to increase sales. Moreover, 70 percent had a similar objective with celebrity collaborations. Roughly 50 percent stated their aim was to build their following with influencer or celebrity collaborations.

Micro-Influencer Platform Market Outlook

According to our latest research, the global micro-influencer platform market size reached USD 2.14 billion in 2024, with a robust year-on-year growth and a projected CAGR of 22.7% from 2025 to 2033. By the end of 2033, the market is forecasted to achieve a valuation of USD 16.74 billion, underlining the sector’s impressive expansion. The primary growth driver for the micro-influencer platform market is the increasing shift of brands toward authentic, targeted, and cost-effective marketing strategies, leveraging micro-influencers to achieve higher engagement and ROI compared to traditional advertising methods.

The micro-influencer platform market is experiencing rapid growth due to the evolving digital landscape and the proliferation of social media platforms. Brands are increasingly recognizing the superior engagement rates delivered by micro-influencers, who typically have follower counts ranging from 10,000 to 100,000 but boast highly engaged and loyal audiences. This segment of influencers provides a more authentic and relatable voice, leading to deeper connections with consumers and higher conversion rates. As a result, companies are allocating larger portions of their marketing budgets to micro-influencer campaigns, fueling the demand for sophisticated platforms that streamline influencer discovery, campaign management, and performance analytics.

Another significant growth factor is the technological advancement within the influencer marketing ecosystem. The integration of AI and machine learning into micro-influencer platforms is revolutionizing how brands identify suitable influencers, predict campaign outcomes, and detect fraudulent activities. Enhanced analytics and reporting capabilities allow marketers to track ROI more accurately, optimize ongoing campaigns in real time, and ensure compliance with advertising regulations. These innovations are making micro-influencer campaigns more transparent, measurable, and scalable, thereby attracting a broader spectrum of enterprises—from startups to large multinational corporations—into the fold.

The increasing demand for personalized and niche marketing further propels the market. Micro-influencer platforms enable brands to target specific demographics and consumer segments with tailored messages, enhancing the relevance and effectiveness of their campaigns. This trend is particularly pronounced in industries such as fashion, beauty, and food, where consumer preferences are highly individualized. The ability to collaborate with multiple micro-influencers across various regions and languages also allows brands to localize their marketing efforts, expanding their reach and resonance in diverse markets. As consumer trust in traditional advertising wanes, micro-influencers serve as trusted intermediaries, bridging the gap between brands and consumers in a highly competitive digital environment.

Regionally, North America remains the dominant market for micro-influencer platforms, accounting for over 38% of global revenues in 2024, followed by Europe and Asia Pacific. The United States, in particular, benefits from a mature digital advertising ecosystem and a high concentration of both brands and influencers. However, Asia Pacific is witnessing the fastest growth, driven by the rapid adoption of social media, expanding internet penetration, and a burgeoning youth population. Countries like India, China, and Indonesia are emerging as key markets, with local brands increasingly leveraging micro-influencers to engage digitally savvy consumers. Meanwhile, Europe’s strong regulatory framework is fostering greater transparency and trust in influencer marketing, further supporting market expansion.

Component Analysis

The micro-influencer platform market is segmented by component into software and services, each playing a pivotal role in the ecosystem. The software segment encompasses the core technological solutions that enable brands and agencies to manage influencer campai

This dataset supports research on how Instagram Influencers impact female consumer behaviour to purchase products and the role of factors such as envy, scepticism towards advertising, satisfaction with life, social comparison and maternalism on consumer behaviour. There are two different files. The SPSS and CVS spreadsheet files include the same dataset but in a different format.

Event Influencer Programs for Venues Market Outlook

According to our latest research, the global Event Influencer Programs for Venues market size reached USD 2.8 billion in 2024, with a robust year-on-year growth that highlights the sector's increasing significance in the event marketing landscape. The market is projected to expand at a CAGR of 13.4% from 2025 to 2033, reaching an estimated USD 9.2 billion by 2033. This remarkable growth trajectory is primarily driven by the rising adoption of digital marketing strategies among venues and the growing effectiveness of influencer-led campaigns in boosting event attendance and engagement.

The primary growth factor propelling the Event Influencer Programs for Venues market is the evolving consumer behavior towards event discovery and participation. As audiences increasingly turn to social media and digital platforms for inspiration and information, venues are leveraging influencer programs to tap into these networks and amplify their reach. Influencers, with their highly engaged communities, offer venues an authentic way to promote events, create buzz, and drive ticket sales. The integration of real-time engagement, personalized content, and interactive experiences through influencers has proven effective in attracting diverse demographics, particularly millennials and Gen Z, who value peer recommendations over traditional advertising. This shift in promotional strategies is fostering a dynamic ecosystem where venues and influencers collaborate closely to maximize event impact.

Another significant driver is the technological advancements in analytics and campaign management tools. The availability of sophisticated platforms enables venues to identify the right influencers, track campaign performance, and measure ROI with greater accuracy. These tools facilitate the seamless execution of multi-channel influencer programs, from brand ambassador initiatives to sponsored content and event partnerships. The ability to analyze audience engagement, sentiment, and conversion metrics in real time empowers venues to optimize their influencer strategies continuously. Furthermore, the growing trend of hybrid and virtual events post-pandemic has expanded the scope of influencer programs, allowing venues to reach global audiences and enhance brand visibility beyond geographical boundaries.

The increasing collaboration between venues, event organizers, and marketing agencies is also fueling market growth. As the competition for audience attention intensifies, stakeholders are investing in innovative influencer-driven campaigns to differentiate their offerings and create memorable event experiences. Marketing agencies, with their expertise in influencer identification and campaign execution, are playing a pivotal role in bridging the gap between venues and influencers. This collaborative approach not only streamlines the campaign process but also ensures alignment with brand values and event objectives. The rise of niche influencers and micro-influencers, who possess deep connections within specific communities, is further enriching the market by enabling highly targeted and authentic event promotions.

From a regional perspective, North America currently dominates the Event Influencer Programs for Venues market, accounting for the largest revenue share in 2024. The region's mature event industry, widespread adoption of digital marketing, and high influencer penetration contribute to its leadership position. However, Asia Pacific is emerging as the fastest-growing region, driven by rapid urbanization, increasing disposable incomes, and the proliferation of social media platforms. Europe also holds a significant market share, supported by its vibrant cultural and entertainment scene. Latin America and the Middle East & Africa are witnessing steady growth, fueled by rising investments in event infrastructure and growing interest in influencer marketing among venue operators.

Program Type Analysis

The Event Influencer Programs for Venues

Micro‑Influencer Dining Programs Market Outlook

According to our latest research, the global market size for Micro-Influencer Dining Programs reached USD 2.48 billion in 2024, demonstrating robust momentum in the hospitality and food service sectors. With a compound annual growth rate (CAGR) of 12.7% projected through the forecast period, the market is anticipated to attain a value of USD 7.24 billion by 2033. This growth is primarily attributed to the increasing reliance on authentic, localized marketing strategies and the shifting consumer preference toward peer-driven dining recommendations, which have proven more effective than traditional advertising in the digital age.

One of the most significant growth factors driving the Micro-Influencer Dining Programs Market is the escalating demand for personalized and relatable marketing content. Consumers, especially Millennials and Gen Z, are increasingly skeptical of conventional advertisements and are more likely to engage with content from micro-influencers whom they perceive as trustworthy and genuine. Restaurants and food delivery services are capitalizing on this trend by partnering with local micro-influencers to create targeted campaigns that resonate with niche audiences. These collaborations often result in higher engagement rates and improved brand loyalty, as micro-influencers can effectively communicate brand messages in a way that feels organic and relevant to their followers. The proliferation of social media platforms has further amplified the impact of micro-influencers, making it easier for brands to tap into hyper-local markets and drive foot traffic to their establishments.

Another pivotal factor fueling market expansion is the increasing sophistication of influencer marketing platforms and analytical tools. Businesses now have access to advanced data analytics that allow them to measure the ROI of micro-influencer campaigns with greater accuracy. Metrics such as engagement rates, conversion rates, and audience demographics provide valuable insights, enabling brands to refine their strategies and optimize campaign performance. This data-driven approach has encouraged more restaurants, cafés, and hospitality groups to invest in micro-influencer dining programs, as they can now justify expenditures with tangible results. Additionally, the integration of artificial intelligence and machine learning in influencer marketing platforms is streamlining the process of identifying suitable influencers, managing collaborations, and tracking campaign outcomes, further driving market growth.

The rise of experiential dining and event-based marketing is also contributing to the market’s upward trajectory. Food delivery collaborations, pop-up dining events, and exclusive tasting sessions hosted by micro-influencers are becoming increasingly popular as brands seek to create memorable experiences that foster deeper connections with consumers. These event-based programs not only generate buzz on social media but also provide opportunities for direct engagement between brands and their target audiences. As the hospitality industry continues to recover and evolve post-pandemic, such experiential marketing initiatives are expected to play a crucial role in differentiating brands and driving customer acquisition.

From a regional perspective, North America currently dominates the Micro-Influencer Dining Programs Market, accounting for the largest share in 2024. This leadership is underpinned by a highly developed digital infrastructure, widespread use of social media, and a mature influencer marketing ecosystem. Europe follows closely, with a strong emphasis on culinary tourism and experiential dining trends. The Asia Pacific region, meanwhile, is experiencing the fastest growth, fueled by rapid urbanization, a burgeoning middle class, and increasing smartphone penetration. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as brands in these regions begin to recognize the value of micro-influencer partnerships in driving brand awareness and customer engagement.

AI-Generated Influencer Caption Market Outlook

According to our latest research, the AI-Generated Influencer Caption market size reached USD 1.42 billion globally in 2024, demonstrating robust momentum in the digital marketing ecosystem. The market is projected to expand at a CAGR of 23.6% from 2025 to 2033, with an anticipated value of USD 11.22 billion by 2033. This growth is primarily driven by the escalating demand for automation and personalization in influencer marketing strategies, as brands and agencies seek innovative solutions to optimize engagement and streamline content creation processes.

The primary growth factor fueling the AI-Generated Influencer Caption market is the increasing reliance of brands and influencers on data-driven insights and automation to elevate their social media presence. As the volume of content on platforms like Instagram, TikTok, and Twitter surges, standing out requires not only creativity but also relevance and timeliness. AI-generated captions leverage natural language processing (NLP) and machine learning (ML) algorithms to analyze audience sentiment, trending topics, and brand voice, enabling influencers and marketers to craft compelling and contextually appropriate captions at scale. This capability significantly reduces manual effort while enhancing the effectiveness of influencer campaigns, making AI-powered captioning tools indispensable for digital marketing success.

Another key driver is the growing sophistication of AI technologies, which now offer advanced contextual understanding, multilingual support, and adaptive tone modulation. The integration of generative AI models, such as GPT-4 and beyond, allows for the creation of highly personalized and engaging captions tailored to diverse audience segments. This personalization is crucial for brands that operate across multiple markets and demographics, as it ensures consistent messaging that resonates globally. Furthermore, AI-generated captions can be optimized for platform-specific algorithms, boosting organic reach and engagement rates, which are critical metrics for influencer marketing ROI.

The surge in influencer marketing budgets across industries, coupled with the proliferation of micro and nano-influencers, has broadened the addressable market for AI-generated caption solutions. SMEs and individual influencers, who often lack in-house creative teams, are increasingly adopting these tools to maintain a competitive edge. The SaaS delivery model and affordable pricing tiers have democratized access to advanced AI capabilities, further accelerating market penetration. Additionally, the increasing emphasis on real-time content delivery and adaptive campaigns—especially during major events or viral trends—highlights the strategic importance of AI in enabling rapid, high-quality content generation.

Regionally, North America remains the largest market for AI-Generated Influencer Caption solutions, accounting for over 38% of global revenue in 2024. The region’s dominance is attributed to the high concentration of digital-first brands, influencer marketing agencies, and early technology adopters. Europe and Asia Pacific are emerging as high-growth regions, driven by the rapid expansion of social media user bases and increasing investments in digital transformation. The Asia Pacific market, in particular, is witnessing a surge in influencer-led commerce and localized content strategies, making it a focal point for solution providers aiming to capture new growth opportunities in the coming years.

Component Analysis

The AI-Generated Influencer Caption market is segmented by component into software and services, each playing a pivotal role in shaping the industry landscape. Software solutions form the backbone of this market, encompassing AI-powered platforms that generate, customize, and optimize captions for various social media channels. These platforms leverage cutting-edge algorithms to analyze visual and contextual cues, ensuring captions are not only grammatically correct but also emot

Brand Ambassadorship Marketplaces Market Outlook

According to our latest research, the global Brand Ambassadorship Marketplaces market size reached USD 1.94 billion in 2024. The market is expected to grow at a robust CAGR of 13.7% during the forecast period, reaching a projected value of USD 5.94 billion by 2033. This growth is primarily driven by the increasing need for authentic brand engagement, the surge in influencer marketing, and the proliferation of digital platforms that connect brands with diverse ambassador profiles worldwide.

One of the most significant growth factors for the Brand Ambassadorship Marketplaces market is the shift in consumer behavior toward authenticity and trust in brand communication. As traditional advertising loses its persuasive power, brands are investing more in ambassadorship programs to leverage the credibility and relatability of real individuals—ranging from micro-influencers to loyal customers. These ambassadors help brands foster genuine relationships with target audiences, which translates into higher engagement rates, improved brand perception, and increased customer loyalty. Additionally, the rise of social media platforms has made it easier for brands to identify, recruit, and manage ambassadors at scale, further fueling market expansion.

Another key driver is the technological advancement in marketplace platforms, particularly the integration of artificial intelligence and data analytics. Modern Brand Ambassadorship Marketplaces utilize sophisticated algorithms to match brands with ideal ambassadors based on audience demographics, engagement metrics, and content relevance. These platforms also offer comprehensive campaign management tools, performance tracking, and ROI analytics, empowering brands to optimize their ambassador strategies. The growing adoption of mobile-based and hybrid platforms has also improved accessibility and user experience, attracting a broader range of brands and ambassadors to participate in these marketplaces.

The diversification of ambassador types and applications is also contributing to the market’s rapid growth. Brands are no longer limited to celebrity endorsements; they are increasingly collaborating with micro-influencers, employees, and even loyal customers to create more relatable and localized campaigns. This democratization of brand ambassadorship allows businesses of all sizes—from SMEs to large enterprises—to harness the power of influencer marketing within their budget constraints. The expansion of applications across sectors such as fashion, beauty, technology, food & beverage, travel, and sports further broadens the market’s potential, as more industries recognize the value of personalized brand advocacy.

Regionally, North America dominates the Brand Ambassadorship Marketplaces market in terms of revenue, owing to the presence of leading platform providers, a highly digital-savvy population, and mature influencer marketing ecosystems. However, Asia Pacific is emerging as the fastest-growing region, driven by rapid digitalization, the rise of social commerce, and increasing brand investments in influencer-driven campaigns. Europe follows closely, with a strong focus on regulatory compliance and transparency in influencer collaborations. Latin America and the Middle East & Africa are also witnessing steady growth, supported by the expansion of mobile internet penetration and the growing popularity of local influencers in shaping consumer preferences.

Platform Type Analysis

The Platform Type segment in the Brand Ambassadorship Marketplaces market is categorized into web-based, mobile-based, and hybrid platforms. Web-based platforms have historically dominated the market due to their comprehensive feature sets and ease of integration with existing brand management systems. These platforms typically offer robust dashboards, campaign management tools, and analytics capabilities, making them the preferred choice for large enterprises and agen

In 2024, nearly ** percent of marketers in the United States used Instagram for influencer marketing. During the same period, around ** percent also turned to YouTube. By 2025, more than half of U.S. marketers are expected to incorporate YouTube into their influencer marketing strategies. TikTok, which had been adopted by ** percent of marketers in 2021, saw its usage rise to approximately ** percent by 2024.

Social Influence on Shopping

Social Survey Data from 300,000 Millennials and Gen Z Members

By Adam Halper [source]

About this dataset

This dataset offers a comprehensive look into the shopping habits of millennials and Gen Z members, including valuable insights about how their choices are influenced by social media. By exploring the responses given to survey questions related to this topic, we can gain an understanding of how these generations' interests, beliefs and desires shape their decisions when it comes to retail experiences. With 150 million survey responses from our 300,000+ millennial and Gen Z participants, we can uncover powerful insights that could help influencers, businesses and marketers more accurately target this demographic. Our data includes important information such as questions asked during the survey, segment types targeted by those questions and corresponding answers gathered with detailed counts/percentages - making this dataset incredibly useful for anyone wanting an in-depth understanding of what drives the purchasing behavior of today's youth

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How to use the dataset

The first step in using this dataset is to take a look at each column: Question, Segment Type, Segment Description, Answer, Count & Percentage. The Question column will provide background on what exactly each survey question was asking - allowing you to get an overall view of what kind of topics were being surveyed in relation to millennials' shopping habits & social media influence. You will then be able to follow up with analysis based on the respective Segment Types & Descriptions given (such as income levels), which leads us into analyzing answers from both Count & Percentage columns combined - providing absolute numbers vs relative ones for further analysis (such as percentages).

Afterwards you'll need an advanced data analysis program such as SPSS or R-Studio - depending on your technical ability - though all most basic spreadsheet programs should suffice, excluding Matlab supported ones due its excessive complexity for something simple like this.. After selecting your preferred program inputting our file with all 150 million survey responses may take some time based on your computers processing capabilities but once loaded you'll be ready for endless possibilities! Now it's time get running with pulling out key insights you require utilizing various different tools found within these platforms whether it be linear regression or guided ANOVA testing which ever technique fits best should help lead navigate through uncovering deeper meaning in your ultra specific question!

As a final precaution while diving through waters filled surprises also keep note any adjustments needed potentially due overfitting or multicollinearity otherwise could cause major issues skew end results unfit requiring start whole process anew! Good luck delving deep discovering millennial behavior related digital world!

Research Ideas

• Identifying which type of segment is most responsive to engaging shopping experiences, such as influencer marketing, social media discounts and campaigns, etc.
• Analyzing the answers given to survey questions in order to understand millennial and Gen Z's opinion about social influence on their shopping habits - what do they view positively or negatively?
• Using the survey responses to uncover any interesting trends or correlations between different segments - is there a particular demographic that values or uses certain types of social influence on their shopping habits more than others?

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) - You are free to: - Share - copy and redistribute the material in any medium or format for any purpose, even commercially. - Adapt - remix, transform, and build upon the material for any purpose, even commercially. - You must: - Give appropriate credit - Provide a link to the license, and indicate if changes were made. - ShareAlike - You must distribute your contributions under the same license as the original.

Columns

File: WhatsgoodlyData-6.csv | Column name | Description ...

EV Charging Micro-Influencer Partnerships Market Outlook

According to our latest research, the global EV Charging Micro-Influencer Partnerships market size reached USD 312 million in 2024, with a robust compound annual growth rate (CAGR) of 18.7% expected through the forecast period. By 2033, the market is projected to achieve a value of USD 1,684 million, driven by surging electric vehicle adoption, the proliferation of social media platforms, and the increasing need for authentic, targeted marketing strategies within the EV ecosystem. The market’s expansion is underpinned by the growing synergy between micro-influencers and EV charging solution providers, who seek to leverage credible voices to build brand trust and accelerate consumer engagement.

One of the primary growth factors for the EV Charging Micro-Influencer Partnerships market is the rapid global adoption of electric vehicles, which has created a corresponding demand for accessible and reliable charging infrastructure. As governments and private sectors invest heavily in EV infrastructure, companies are seeking innovative marketing channels to reach an increasingly eco-conscious consumer base. Micro-influencers—those with follower counts typically ranging from 10,000 to 100,000—have emerged as highly effective partners due to their niche audiences and high engagement rates. These influencers are perceived as more relatable and trustworthy than traditional celebrities, enabling brands to foster genuine connections and drive advocacy for EV charging solutions. This authenticity is crucial in educating new EV users and influencing purchasing decisions, particularly as the market becomes more competitive and consumers seek credible information sources.

Another significant driver is the evolution of digital marketing strategies, where brands in the EV charging industry are shifting from broad-based advertising to more targeted, data-driven campaigns. Micro-influencers offer a cost-effective alternative to macro-influencers, allowing brands to maximize return on investment while reaching specific demographic segments. The integration of advanced analytics and influencer management platforms has further streamlined the process of identifying, onboarding, and measuring the impact of micro-influencer campaigns. As a result, companies can tailor their messaging to align with local market trends, regional regulatory requirements, and evolving consumer preferences. This agility is particularly valuable in markets where EV adoption rates and charging infrastructure maturity vary widely.

Additionally, the convergence of sustainability trends and the rise of purpose-driven marketing are propelling the EV Charging Micro-Influencer Partnerships market forward. Consumers, especially Millennials and Gen Z, are increasingly prioritizing brands that demonstrate environmental responsibility and social impact. Micro-influencers who advocate for sustainability and clean mobility are uniquely positioned to amplify these messages, bridging the gap between technical product features and broader societal benefits. By collaborating with influencers who share their values, EV charging brands can enhance their reputation, foster community engagement, and ultimately drive higher conversion rates. This alignment with global sustainability goals is expected to remain a key differentiator in the years ahead.

Regionally, North America and Europe are leading the market, owing to advanced EV infrastructure, supportive government policies, and a mature influencer marketing ecosystem. The Asia Pacific region, however, is poised for the fastest growth, driven by rapid urbanization, expanding EV adoption, and the proliferation of digital platforms. Latin America and the Middle East & Africa are emerging markets, where rising environmental awareness and increasing investments in EV infrastructure are creating new opportunities for micro-influencer partnerships. As these regions continue to develop, local influencers will play a pivotal role in educating consumers and accelerating market penetration, particularly in underserved areas.

Brand-Creator Matching Platforms Market Outlook

According to our latest research, the global Brand-Creator Matching Platforms market size reached USD 1.82 billion in 2024, with a robust year-over-year growth trajectory. The market is expected to expand at a CAGR of 17.4% from 2025 to 2033, reaching a projected value of USD 7.12 billion by 2033. This remarkable growth is driven by the increasing demand for authentic digital engagement, the proliferation of influencer-driven campaigns, and the need for scalable, data-driven brand partnerships. The surge in digital content consumption and the evolution of social media ecosystems are key factors propelling the adoption of these platforms globally.

One of the primary growth drivers for the Brand-Creator Matching Platforms market is the shifting landscape of digital marketing strategies. Brands are increasingly seeking to cultivate genuine connections with target audiences through influencer collaborations, affiliate partnerships, and content sponsorships. This trend is underpinned by consumers’ growing preference for authentic, relatable content over traditional advertising. As a result, brands are investing heavily in platforms that can efficiently match them with the right creators, leveraging advanced algorithms, data analytics, and AI-driven insights to ensure optimal alignment in values, audience demographics, and campaign objectives. This evolution is fostering a more dynamic and performance-oriented influencer marketing ecosystem.

Another significant factor fueling market expansion is the technological advancement in platform capabilities. The emergence of automated, managed, and hybrid platforms has revolutionized the way brands and creators interact. Automated platforms leverage machine learning and AI to streamline the matching process, enabling brands to quickly identify and engage with suitable creators at scale. Managed platforms, on the other hand, offer a more hands-on approach, with dedicated account managers facilitating bespoke collaborations. Hybrid platforms combine the best of both worlds, providing flexibility and scalability. These technological innovations are lowering entry barriers for small and medium enterprises, democratizing access to high-impact influencer partnerships, and driving overall market growth.

The market is also benefiting from the increasing sophistication of analytics and measurement tools integrated into these platforms. Brands are demanding greater transparency and accountability in their marketing investments, prompting platform providers to develop comprehensive dashboards that track campaign performance, engagement metrics, and ROI in real time. This data-driven approach not only enhances the effectiveness of brand-creator collaborations but also builds trust among stakeholders. Furthermore, the integration of compliance and fraud detection features is addressing concerns related to fake followers and inauthentic engagement, further bolstering market credibility and adoption rates across industries.

Regionally, North America continues to dominate the Brand-Creator Matching Platforms market, accounting for the largest share of global revenue in 2024. The region’s mature digital infrastructure, high social media penetration, and concentration of leading brands and agencies create a fertile environment for platform adoption. However, Asia Pacific is emerging as the fastest-growing region, driven by rapid digitalization, a burgeoning creator economy, and increasing investments in influencer marketing by both local and global brands. Europe also represents a significant market, characterized by its diverse media landscape and regulatory focus on data privacy and transparency. Latin America and the Middle East & Africa are witnessing steady growth, buoyed by rising internet penetration and a growing appetite for digital content.

Platform Type Analysis

The Platform Type segment of the Brand-Creator Matching

Brand-Creator Matchmaking Platforms Market Outlook

According to our latest research, the global Brand-Creator Matchmaking Platforms market size in 2024 stands at USD 2.46 billion, with a robust year-over-year expansion rate. The market is demonstrating a strong growth trajectory, registering a CAGR of 14.7% from 2025 to 2033. By 2033, the market is forecasted to reach a substantial USD 7.91 billion, propelled by the accelerating demand for efficient, data-driven collaborations between brands and digital content creators. This surge is primarily driven by the continual evolution of influencer marketing strategies, the proliferation of social media platforms, and the increasing requirement for authentic, scalable partnerships between brands and creators worldwide.

One of the key growth factors for the Brand-Creator Matchmaking Platforms market is the rapid digitalization of marketing ecosystems. Brands are increasingly seeking innovative ways to connect with their target audiences, and influencer marketing has emerged as a highly effective channel. These platforms leverage advanced algorithms and data analytics to match brands with creators whose audience demographics, engagement metrics, and content style align with campaign objectives. Such precision matchmaking not only enhances campaign ROI but also reduces the time and resources spent on manual vetting. Additionally, the growing sophistication of automated and hybrid matchmaking technologies is enabling brands to execute large-scale, multi-platform campaigns with greater efficiency, further fueling market expansion.

Another significant driver is the rising emphasis on authenticity and trust in brand communications. Consumers are becoming increasingly discerning, favoring content that feels genuine and personalized over traditional advertisements. Brand-creator matchmaking platforms facilitate collaborations that yield organic, relatable content, thereby fostering deeper connections with audiences. This shift towards authenticity is particularly evident among younger demographics, such as Gen Z and Millennials, who are more likely to engage with influencer-driven content. As a result, brands are allocating larger portions of their marketing budgets to creator partnerships, reinforcing the value proposition of these platforms and stimulating market growth.

The surge in small and medium enterprises (SMEs) leveraging digital marketing tools is also contributing to the expansion of the Brand-Creator Matchmaking Platforms market. Historically, influencer collaborations were dominated by large enterprises with extensive marketing resources. However, the democratization of matchmaking platforms—offering scalable, subscription-based solutions—has enabled SMEs to tap into influencer marketing with minimal upfront investment. This inclusivity is broadening the market’s user base and encouraging innovation in platform features, such as self-serve campaign management, performance analytics, and payment automation. As SMEs continue to embrace digital-first marketing strategies, the demand for accessible, efficient matchmaking solutions is expected to rise steadily.

From a regional perspective, North America currently leads the market, accounting for the largest revenue share in 2024, followed closely by Europe and Asia Pacific. The regionÂ’s dominance is attributed to the high penetration of social media, a mature digital advertising landscape, and the presence of major industry players. However, Asia Pacific is anticipated to exhibit the highest CAGR during the forecast period, driven by the explosive growth of social commerce, the increasing adoption of influencer marketing by local brands, and the rapid expansion of digital infrastructure across emerging economies. Latin America and the Middle East & Africa are also witnessing steady growth, supported by rising mobile internet penetration and the proliferation of digital content creators.

Platform Type Analysis

The Brand-Creator Matchmaking Platforms market is segmented by platform typ

The focus of this study is to holistically analyse the influence of social media influencers' content on young people's lives in Ireland. To address this main objective, this study aimed to answer the following research question: Who are the five preferred influencers that this young sample follows and what are their motives for following them? To answer this research question, this study analyzed two free-answer questions that were part of a longer questionnaire via thematic analysis using NVivo. This study's sample population comprised 81 participants between 16 and 26 years old, part of the Generation Z cohort and living in Ireland. The results of the analysis indicated five main motives that make this young sample follow their preferred social media influencers. Furthermore, the findings in this study confirm that the sample is susceptible to being influenced by SMIs in different contexts. In this regard, three drivers play a crucial role consist of parasocial relationship, trust, and relatability. Finally, the insights discovered in this research can provide essential information to marketers to support the development of more effective marketing communication strategies.

Creator Benchmarking Dashboards Market Outlook

The global Creator Benchmarking Dashboards market size stood at USD 1.21 billion in 2024, as per our latest research, with a robust CAGR of 13.7% projected through the forecast period. By 2033, the market is anticipated to reach USD 3.71 billion, driven by the exponential growth of digital content creation, increasing demand for data-driven influencer marketing, and the widespread adoption of advanced analytics tools. The surge in social media platforms and the necessity for brands to measure and optimize creator performance are among the primary factors fueling this market’s expansion.

One of the most significant growth drivers for the Creator Benchmarking Dashboards market is the escalating need for data transparency and actionable insights in influencer marketing campaigns. As brands increasingly allocate larger budgets to influencer partnerships, there is a parallel demand for sophisticated dashboards that can benchmark creator performance, track campaign ROI, and ensure compliance with brand guidelines. These dashboards enable brands and agencies to make informed decisions, optimize creator selection, and maximize the impact of their marketing spend. The integration of AI and machine learning algorithms further enhances the precision of benchmarking, allowing for real-time analytics, predictive modeling, and sentiment analysis, which collectively contribute to the market’s rapid growth trajectory.

Another major factor driving the adoption of Creator Benchmarking Dashboards is the proliferation of content creators across diverse digital platforms. With the creator economy expanding at an unprecedented rate, content creators, agencies, and enterprises are seeking advanced tools to monitor, compare, and improve their digital footprint. These dashboards provide granular insights into engagement metrics, audience demographics, content reach, and brand affinity, empowering creators to refine their strategies and negotiate more effectively with brands. The increasing complexity of cross-platform campaigns, coupled with the need to measure performance against industry benchmarks, is propelling the demand for comprehensive dashboard solutions.

The evolution of privacy regulations and the growing emphasis on data security are also shaping the development of Creator Benchmarking Dashboards. Organizations are prioritizing solutions that offer robust data protection, compliance with global standards such as GDPR and CCPA, and secure integrations with social media APIs. The shift towards first-party data and ethical data practices is encouraging vendors to innovate and differentiate their offerings. Additionally, the rising popularity of cloud-based deployment models is enabling scalability, remote accessibility, and seamless updates, further accelerating market penetration across different verticals and geographies.

Regionally, North America continues to dominate the Creator Benchmarking Dashboards market, accounting for the largest revenue share in 2024, followed closely by Europe and Asia Pacific. The high concentration of digital-first brands, advanced marketing ecosystems, and early adoption of analytics technologies in the United States and Canada are key contributors to North America’s leadership. Meanwhile, Asia Pacific is witnessing the fastest growth, driven by the rapid digitalization of emerging economies, the surge in influencer-led commerce, and the expansion of social media platforms tailored to regional preferences. Europe’s market is bolstered by stringent data privacy regulations and a mature digital advertising landscape, while Latin America and Middle East & Africa are gradually catching up, supported by increasing internet penetration and mobile-first content consumption trends.

Component Analysis

The Component segment of the Creator Benchmarking Dashboards market is bifurcated into software and services, each playing a pivotal role in shaping the industry’s landscap

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.