According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 50 percent of Singaporean respondents stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 89 percent respondents in Singapore aged 16 to 24 years stated that they followed at least one influencer on social media. The same survey found that the majority of respondents had purchased an item or product endorsed by an influencer.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 52 percent respondents in Singapore aged 25 to 34 years stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.

According to a survey on influencer marketing conducted in Singapore in October 2022, Instagram was the leading social media platform for influencer marketing campaigns with a share of almost 88 percent. In comparison, TikTok accounted for a share of almost ten percent.

As of 31st December 2018, around 95 percent of beauty influencers in Singapore were using Instagram as their marketing platform. Instagram is an especially popular tool for beauty influencers across the Southeast Asian countries surveyed.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 67 percent of respondents in Singapore stated that they followed at least one influencer on social media. Meanwhile, around three percent of them stated that they did not know what an influencer was.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 70 percent of female and 62 percent of male respondents in Singapore stated that they followed at least one influencer on social media. The same survey found that the majority of respondents had purchased an item or product endorsed by an influencer.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 55 percent of female and 43 percent of male Singaporean respondents stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.

As of June 2023, almost 1.5 thousand of Facebook influencers in Singapore were micro-influencers with around ten thousand to 50 thousand followers. By comparison, there were 218 Facebook influencers with a follower count of over one million in the country.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 59 percent of Singaporean respondents between 25 and 34 years stated that they would pay the same price as a similar product for an influencer collaboration product. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 46 percent of Singaporean respondents stated that Instagram influencers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.

As of 31st December 2018, Singaporean celebrity make-up artist Sahur Saleim (Instagram handle @sahursart) was ranked the top beauty influencer in Singapore with an influencer score of 83 out of 100 points. In that year, Instagram was the preferred channel for beauty influencers in Singapore.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 72 percent of Singaporean respondents stated that they would purchase a product from an influencer collaboration. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 51 percent of female and 38 percent male Singaporean respondents stated that Instagram influencers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 43 percent of female and 41 percent of male Singaporean respondents stated that they had purchased an item or product endorsed by an influencer because they had been convinced by the promotion from the influencer. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.

According to a survey on influencer marketing conducted in Singapore in October 2022, Instagram was the most used platform for influencers, with around 32 percent. YouTube followed, with approximately 30.7 percent.

According to a survey on influencer marketing conducted in Singapore, nano-influencers had a median engagement rate of 10.15 percent on TikTok as of October 2022. Meanwhile, macro-influencers had a median engagement rate of 1.58 percent on the platform.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 76 percent female and 77 precent male Singaporean respondents stated that they had not purchased any items or products endorsed by influencers because they had not needed the endorsed products. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 78 percent of Singaporean respondents aged 16 to 24 years stated that they had not purchased any items or products endorsed by influencers because they had not needed the endorsed products. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.

According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 51 percent of Singaporean respondents between 25 and 34 years stated that cosmetics was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.