Influencer marketing spending growth in France has slowed down in 2023, when it grew with **** percent, compared to its **** percent growth a year earlier. In 2024, influencer marketing spend growth is expected to reach **** percent.

This statistic presents information on the leading brands in Instagram influencer marketing worldwide in 2018, by earned media value. The data shows, that Fashion Nova generated close to *** million U.S dollars in earned media from Instagram in 2018.

In 2018 it was calculated that advertisers received on average **** U.S. dollars of value for every dollar they spent on influencer campaigns that year. While still quite impressive, the EMV decreased, compared to previous year, by close to **** dollars.

This statistic illustrates the distribution of new influencer campaigns in Italy in 2018, by social media platform. According to data, Instagram was the most popular platform among influencers, hosting 65 percent of the campaigns initiated that year.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

The ad spending change in the 'Influencer Advertising' segment of the advertising market in Indonesia was forecast to continuously decrease between 2025 and 2030 by in total 6.5 percentage points. After the eighth consecutive decreasing year, the ad spending change is estimated to reach 7.9 percent and therefore a new minimum in 2030.

The ad spending change in the 'Influencer Advertising' segment of the advertising market in Vietnam was forecast to continuously decrease between 2025 and 2030 by in total 6.4 percentage points. After the ninth consecutive decreasing year, the ad spending change is estimated to reach 8.18 percent and therefore a new minimum in 2030.

In the first quarter of 2018, the marketing spending for influencer marketing on Instagram in the United States and Canada stood at *** million U.S. dollars. This figure increased to *** million U.S. dollars a year later in the first quarter of 2019. It was the highest in the second quarter of 2019 at *** million dollars.

From 2017 to 2018, the revenue of United Influencers declined from 25.9 million Swedish kronor to 22.6 million kronor. In similar vein, the EBIT decreased to minus 6.3 million kronor that same period. United Influencers is an influencer marketing agency. The company was founded in Norway in 2014. Today, the company has offices in both Sweden and Norway and employs more than 30 people.

This statistic illustrates the distribution of new influencer campaigns in Italy in 2018, by type. According to data, a third of the influencer accounts involved in the campaigns belonged to vertical influencers mainly working in one industry, while just over a quarter belonged to micro influencers.

This survey illustrates the opinion of French people on brand-influencer advertisement collaborations compared to traditional advertising in 2018. That year, we note that among almost two thirds of the respondents, this new form of advertising was neither more nor less useful than the traditional form. Most of the respondents considered the ads to be more concealed (43 percent) and more invasive (41 percent) than traditional marketing.

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Web Content Management Market Size 2024-2028

The web content management market size is forecast to increase by USD 27.03 billion at a CAGR of 30.9% between 2023 and 2028.

The market is experiencing significant growth due to the increasing volume and variety of enterprise web content. As businesses prioritize personalization to enhance user experience, the demand for advanced web content management solutions is escalating. However, challenges persist, including company lock-in and the lack of standardization, which hinder market expansion. These trends and growth factors are shaping the future of the market. Organizations must carefully evaluate their requirements and choose solutions that offer flexibility, scalability, and ease of integration to stay competitive. By addressing these challenges, the market is poised for continued growth and innovation.

What will be the Size of the Web Content Management Market During the Forecast Period?

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The market encompasses a range of solutions enabling businesses to create, manage, and deliver digital experiences across online channels. This market is experiencing robust growth due to escalating consumer demand for video-based content, including Ott content, and emerging technologies such as augmented reality (AR) and virtual reality (VR). Cloud-based Software-as-a-Service (SaaS) solutions dominate the landscape, offering scalability, flexibility, and cost savings. Integration with digital media consumption platforms, traditional media, influencer marketing, and tracking tools is essential for effective content delivery. Interoperability and data integration are key challenges, as organizations seek to create cohesive digital experiences. Localization and cultural adaptation are also critical for reaching global audiences.Entertainment, healthcare, ecommerce, and cloud services are major industries driving market expansion. Cloud computing and cloud deployment are transforming the way businesses manage and deliver web content. The market's cumulative growth analysis reveals a trend towards increased investment in digital marketing and training services to enhance technical capabilities. Despite these opportunities, integration issues persist, necessitating ongoing attention and innovation.

How is this Web Content Management Industry segmented and which is the largest segment?

The web content management industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userRetailMedia and telecom BFSIManufacturingOthersGeographyNorth AmericaCanadaUSEuropeGermanyUKAPACChinaSouth AmericaMiddle East and Africa

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period.

The Web Content Management (WCM) market is experiencing significant growth as retailers adopt digital strategies to expand their reach and engage customers. Traditional brick-and-mortar stores are supplementing their physical presence with online channels, such as web applications and social media, to cater to consumer demand. WCM solutions enable retailers to manage and distribute various types of content, including text, video, and images, across multiple online channels. These platforms also facilitate localization services for international markets and integrate with other systems, such as CRM and ERP, for data optimization. Moreover, WCM solutions offer cloud-based SaaS, enabling cost reduction and revenue increase through digital consumer experiences and omnichannel communication.Artificial intelligence and machine learning technologies further enhance customer engagement and personalization. The healthcare, entertainment, and ecommerce industries are among the key sectors driving the market's cumulative growth.

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The Retail segment was valued at USD 1.65 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 44% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market represents a significant opportunity for Web Content Management (WCM) companies, given its status as an early adopter of advanced technologies and the presence of numerous technology companies In the region. Factors fueling the demand for WCM solutions in North America include the proliferation of various web platforms, the thriving e-commerce sector, and the incre

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In-app Advertising Market Size 2024-2028

The in-app advertising market size is estimated to grow by USD 338.3 billion, at a CAGR of 26.06% between 2023 and 2028. The growing use of smartphones, driven by increasing affordability and accessibility, is driving market growth by expanding the reach of mobile advertising. The increasing app usage, driven by the availability of a wide range of apps for various purposes, is also boosting market expansion by creating more opportunities for targeted advertising. Additionally, the high engagement rates in advertising services on mobile devices, driven by the personalized and interactive nature of mobile ads, are driving the effectiveness of mobile advertising campaigns and driving market growth. Overall, these factors are driving the growth of the market and driving innovations in mobile advertising technologies and strategies.

What will be the Size of the In-app Advertising Market During the Forecast Period?

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In-app Advertising Market Segmentation

The in-app advertising market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Application Outlook 

  Messaging
  Online shopping
  Gaming
  Entertainment
  Others





Type Outlook 

  Banner ads
  Interstitial ads
  Rich media ads
  Video ads
  Native ads





Region Outlook 

  North America

    The U.S.
    Canada


  Europe

    The U.K.
    Germany
    France
    Rest of Europe


  APAC

    China
    India


  South America

    Chile
    Argentina
    Brazil


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Application

The market share growth by the messaging segment will be significant during the forecast period. The messaging segment in the market includes all forms of messaging apps, such as social messaging, business messaging, and chat apps, that allow users to communicate with each other through text, voice, or video.

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The messaging segment was valued at USD 19.60 billion in 2018. In-app advertising in messaging apps has become increasingly popular in recent years due to the large user base and high engagement rates of these apps. Many strategies and messaging apps are used such as sponsored messages, chatbots, and influencer marketing. Sponsored messages is a type of in-app advertising, where advertisers pay to display their messages in a user's Messages app. For example, companies can pay to have messages appear at the top of a user's WhatsApp or Facebook Messenger conversation list. Sponsored Messages can be targeted based on demographics, interests, and behavior, allowing advertisers to reach their intended audience more effectively. Such factors will increase the market growth during the forecast period.

Region Analysis

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North America is estimated to contribute 41% to the growth of the global in-app advertising market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The main factor driving the growth of the North American market is the high engagement rate of mobile apps. The average North American user spends more than 3 hours a day on their mobile device, and spends 90% of that time on their mobile app. This is a great opportunity for advertisers to reach their target audience through in-app advertising. Moreover, the gaming industry is one of the major segments driving the growth of the market in North America. Mobile gaming and in-game advertising has become increasingly popular in recent years, and the pandemic has further accelerated this trend. With the continued growth of mobile app usage and the increasing demand for personalized and engaging advertising, the market in North America is expected to continue to grow during the forecast period.

In-app Advertising Market Dynamics

The market is thriving, driven by its effectiveness in brand promotion and boosting product sales. Advertisers are drawn to the return on investments and profitability, which provides ample opportunities. In-app ads and video ads including banners, videos, and interstitials, are key for marketers looking to enhance user engagement and reach customers on their mobile devices. These ads play a crucial role in influencing the purchase decision by providing relevant product information. With the increasing number of smartphone users, especially in online gaming and e-commerce platforms, the industry is poised for further growth

The revenue of influencer marketing in Russia followed an upward and accelerated trend in the period from 2018 to 2021. In 2022, the earnings fell to ** billion Russian rubles, marking a decrease of ** percent from the previous year.

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Luxury E-Tailing Market Size 2024-2028

The luxury e-tailing market size is forecast to increase by USD 32.48 billion, at a CAGR of 9.12% between 2023 and 2028.

The market is experiencing significant growth, driven by the rising trend of online spending and the increasing penetration of smartphones. These factors have led to an increase in consumer preference for purchasing luxury goods through digital channels. However, the market faces stiff competition from offline retailers, who continue to dominate the luxury goods sector. To remain competitive, luxury e-tailers must focus on multichannel marketing strategies, leveraging both online and offline channels to reach consumers. Additionally, providing exceptional customer service and ensuring product authenticity are crucial challenges for luxury e-tailers, as consumers demand a seamless shopping experience and assurance of authenticity when purchasing high-end items online. Brands such as Net-a-Porter, Farfetch, and Yoox have successfully navigated these challenges by offering personalized shopping experiences, expedited shipping, and robust authentication processes. To capitalize on the market's potential, companies must continue to innovate and differentiate themselves through superior customer service, authenticity guarantees, and strategic multichannel marketing initiatives.

What will be the Size of the Luxury E-Tailing Market during the forecast period?

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Request Free SampleThe market continues to evolve, driven by advancements in technology and shifting consumer preferences. Customer service chatbots facilitate seamless interactions, while mobile commerce optimization caters to the growing number of shoppers using mobile devices. Customer relationship management systems enable personalized engagement, and fraud detection systems ensure secure transactions. Shipping and logistics are optimized through order management systems and data analytics dashboards, providing real-time visibility into inventory levels and delivery statuses. International shipping options expand reach, and omnichannel retail strategies offer a seamless shopping experience across channels. Virtual try-on technology and augmented reality shopping enhance the customer experience, while luxury product photography showcases offerings in high definition. Personalization engines and e-commerce personalization cater to individual preferences, driving conversion rate optimization. Influencer marketing strategies and social commerce integration broaden reach, and AI-powered recommendations suggest relevant products. Website performance monitoring ensures a smooth shopping journey, and high-value product display captures attention. Luxury brand storytelling and secure payment gateways build trust, and customer loyalty programs retain shoppers. Supply chain optimization and returns management processes streamline operations, and search engine optimization increases visibility. Three-dimensional product visualization and luxury packaging solutions complete the luxury shopping experience, setting the stage for continued innovation in the dynamic luxury e-commerce landscape.

How is this Luxury E-Tailing Industry segmented?

The luxury e-tailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductPersonal luxuryFood and wineHome accessoriesChannelMultibrandMonobrandGeographyNorth AmericaUSEuropeFranceItalyAPACChinaJapanRest of World (ROW)

By Product Insights

The personal luxury segment is estimated to witness significant growth during the forecast period.In the market, customer service chatbots facilitate seamless interactions, enhancing the shopping experience. Mobile commerce optimization is a priority, catering to the growing number of smartphone users. Customer relationship management systems enable personalized engagement, while fraud detection ensures secure transactions. Shipping and logistics solutions optimize delivery times, and international shipping options expand reach. An omnichannel retail strategy integrates online and offline channels, with order management systems streamlining operations. Data analytics dashboards provide valuable insights, informing supply chain optimization and inventory management. Virtual try-on technology and 3D product visualization offer immersive shopping experiences. Luxury e-commerce platforms prioritize personalization engines and e-commerce personalization. Customer loyalty programs and conversion rate optimization strategies retain customers. Influencer marketing and luxury brand storytelling boost sales, while secure payment gateways assure customer c

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US Hosiery Market Size 2024-2028

The US hosiery market size is forecast to increase by USD 3.46 billion, at a CAGR of 4.36% between 2023 and 2028.

The Hosiery Market in the US is witnessing significant growth, driven by the increasing preference for designer hosiery and soft products. This trend is fueled by consumers' desire for fashionable and comfortable clothing, leading to increased demand for high-quality hosiery items. Furthermore, the healthcare industry's growing demand for socks, particularly for medical purposes, presents a lucrative opportunity for market participants. However, the market landscape is not without challenges. Changes in trade policies, specifically tariffs and import duties, pose significant obstacles for market players, particularly those reliant on imported raw materials or finished goods. Companies must navigate these challenges by exploring alternative sourcing options, investing in local production, or passing on costs to consumers.
To capitalize on the market's potential, hosiery manufacturers and retailers must focus on innovation, quality, and customer experience while remaining agile in response to changing trade policies. By addressing these challenges and leveraging emerging trends, market participants can effectively compete and thrive in the dynamic hosiery market.

What will be the size of the US Hosiery Market during the forecast period?

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The US hosiery market exhibits significant growth potential, with trends leaning towards microfiber blends and reinforced heels for enhanced comfort and durability. Customer relationship management plays a crucial role in retaining clients, with fair trade practices and brand ambassadors strengthening customer loyalty. Compression therapy and medical-grade hosiery continue to gain traction in the healthcare sector. Trend forecasting informs manufacturers about sheerness levels and denier weights, while fashion influencers promote new styles and designs. Omnichannel retailing and subscription models streamline sales, with inventory optimization and e-commerce logistics ensuring seamless delivery.
Control level and customer segmentation enable data-driven marketing strategies, maximizing customer lifetime value. Sustainable manufacturing and durability testing address environmental concerns and consumer expectations, mitigating supply chain disruptions. Reinforced waistbands offer additional support, catering to diverse customer needs.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Body stockings
  Socks
  Knee highs
  Hold-ups
  Others


Distribution Channel

  Offline
  Online


Geography

  North America

    US

By Product Insights

The body stockings segment is estimated to witness significant growth during the forecast period.

The hosiery market in the US has witnessed significant growth, with control top body stockings gaining popularity due to their versatility and functional benefits. Inventory management is crucial for retailers to meet seasonal demand and maintain brand loyalty. Ethical production and manufacturing processes are increasingly important to consumers, driving the trend towards sustainable and e-commerce platforms. Customer service, UV protection, and quality control are essential elements of the customer experience. Specialty stores and department stores offer a wide range of options, while price competition and return rates are key factors in consumer decision-making. Data analytics help retailers understand customer preferences and tailor marketing strategies accordingly.

Compression stockings and recycled materials are innovative solutions that cater to diverse customer needs. Influencer marketing and social media have become effective channels for reaching younger demographics. Supply chain management and distribution networks ensure timely delivery and reduce shipping costs. Mobile commerce and private label offer convenience and cost savings. Reinforced toes and customer reviews are important features for customers seeking durability and reliability. Online retailers and e-commerce platforms provide easy access to a wide range of products, catering to evolving fashion trends and consumer preferences.

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The Body stockings segment was valued at USD 3.65 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies

The volume of influencer marketing revenue on YouTube in Russia has nearly doubled between 2018 and 2020. In the latest year observed, YouTube influencers in the country generated a revenue of 4.1 billion Russian rubles. In total, YouTube's penetration rate in Russia exceeded 74 percent as of January 2021.

The size of the Social Intelligence Market was valued at USD 3.29 Billion in 2023 and is projected to reach USD 11.48 Billion by 2032, with an expected CAGR of 19.55% during the forecast period. The social intelligence market is rapidly evolving, driven by the increasing demand for actionable insights from social media and online platforms. Businesses across industries are leveraging social intelligence tools to analyze consumer behavior, track brand reputation, and gain a competitive edge. These tools utilize advanced technologies like artificial intelligence, machine learning, and natural language processing to extract meaningful patterns and trends from vast amounts of unstructured data. The growth of e-commerce, digital marketing, and customer-centric strategies has further fueled the adoption of social intelligence solutions. Key sectors such as retail, healthcare, and BFSI (Banking, Financial Services, and Insurance) are utilizing these tools to refine their strategies, enhance customer experiences, and improve decision-making processes. Furthermore, the rise of influencer marketing and the need for real-time analytics are creating new opportunities in this market. As privacy regulations tighten, companies are focusing on ethical data collection practices and compliance, ensuring consumer trust. With increasing investments in technological advancements and growing awareness of the benefits of social intelligence, the market is expected to witness substantial growth in the coming years. Recent developments include: April 2018: Facebook introduced the controversial Al, which advertisers can use to predict users' future and guide customers based on their behavior., May 2018: Using machine learning technology, Google upgraded its powerful Google News Al application.. Key drivers for this market are: Increasing importance of customer experience and relationship management. Growing adoption of social media and digital channels by businesses. Need for comprehensive data insights to improve decision-making. Privacy concerns and regulatory compliance driving demand for ethical data collection and analytics.. Potential restraints include: Data privacy and security concerns can hinder adoption. Lack of skilled professionals in social intelligence analysis. High implementation and maintenance costs for some solutions.. Notable trends are: Gamification and interactive dashboards to enhance user experience. Integration with other business applications for seamless workflows. Development of AI-powered chatbots for personalized customer engagement. Use of social intelligence for employee engagement and internal communications..

In China, influencer marketing was thriving. Industry forecasts showed that the country’s influencer marketing, or KOL marketing, would total at *** billion yuan in 2023 with **** percent year-over-year growth. How effective is KOL marketing in China? KOLs, those who have a significant following on social media and are viewed as experts in their niches, can effectively impact their audience’s consumption decisions. Although a majority of Chinese consumers considered them to be rational shoppers, the same survey revealed that over ********** had been convinced by a KOL review or endorsement video. Most had purchased the fashion or cosmetics items promoted by influencers. The new marketing norm Recognizing the power of influencers, many brands are spending more on KOL marketing to promote products and drive sales. An annual survey showed that about ********** of advertisers selected KOL promotion as a focus in their social marketing plans. As Chinese consumers have become more pragmatic, trustworthiness and authenticity were important elements in a successful KOL marketing campaign.

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Color Cosmetics Market Forecast 2024-2028

The color cosmetics market size is forecast to increase by USD 23.47 billion, at a CAGR of 5.61% between 2023 and 2028. Our market research and growth report examines historical data from 2018-2022, besides analyzing the current market scenario.

The APAC market is poised for significant growth, driven by several factors. Increasing disposable incomes in key countries like China, South Korea, and India, coupled with evolving lifestyle preferences, are placing a renewed focus on personal care and appearance. The broad consumer base in APAC countries, with different skin tones and tastes, represents a substantial market opportunity for a variety of color cosmetics. This trend is expected to fuel market growth in the region, making it a key focus area for market players looking to capitalize on global trends and forecasts for the cosmetics industry. Additionally, Ciate London. company offers color cosmetics such as nail polish, foundation, concealer, eyeshadow, and lip liner.

Overview of the Market

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Market Dynamics

The market is flourishing within the broader fashion industry, driven by the purchasing power of working women and the convenience offered by eCommerce platforms. Rising disposable income levels have fueled demand for a wide range of products, amplified by the influence of social media platforms. Consumers are increasingly seeking organic products and personalized options, including the emerging segment of men's cosmetics. With a focus on meeting evolving consumer preferences and ethical standards, brands are emphasizing safety and quality standards. This has led to a surge in the popularity of herbal beauty products and the tinted cosmetics market, reflecting a growing demand for clean and sustainable options. The market's growth is further propelled by increasing internet penetration, a growing emphasis on health and wellness, and the impact of reviews, digital marketing, and social influencers.

Key Market Driver

Growing awareness for beauty and personal care is the key factor driving the market. A significant driver behind this expansion is the growing consumer preferences on grooming and appearance. In recent years, there has been a notable cultural shift toward self-expression and individualism, prompting consumers to prioritize personal care and grooming as essential aspects of their daily routines. The demand for color cosmetics has surged as customers seek to enhance their natural characteristics and express their individuality. Moreover, products like lipsticks, eyeshadows, and foundations have become indispensable tools for self-expression, allowing customers to experiment with various looks while staying on-trend.

Further, the expansion of the global beauty and personal care market has also been facilitated by the influence of social media, beauty influencers, and celebrity endorsements, which continue to shape beauty standards and foster product acceptance. With the evolving perception of cosmetics as a source of empowerment and self-confidence, the market is poised for growth during the forecast period. Additionally, the rise of e-commerce platforms and internet penetration has further propelled the market expansion, enabling consumers to access a wide range of personalized, clean and sustainable beauty products while fostering consumer preferences and brand loyalty.

Significant Market Trends

Growing demand for natural and organic products is the primary trend in the market. Consumer awareness of the negative consequences of synthetic chemicals used in color cosmetics has grown recently. This increases the demand for natural and organic products. Over the last decade, there has been a significant rise in the demand for natural and organic that contain little to no chemicals. Although skin care and hair care makeup products manufactured using synthetic ingredients are highly effective over the short term, their prolonged use is known to have detrimental effects on the skin and hair health.

Additionally, owing to the rising awareness about the benefits of natural ingredients, the demand for skincare and hair care products that contain natural and organic ingredients such as coconut, bakuchiol, pumpkin, blue algae, avocado, argan, and olive oil; antioxidants; hyaluronic acid; clay; and jojoba, aloe vera, sunflower, and carrot seed extracts is increasing significantly. Natural products are manufactured from ethically and sustainably sourced ingredients and target the growing demand for organic and natural ingredient-added products. Overall, the shift toward natural and organic products is expected to boost the market during the forecast period.

Major Market Challenges

The presence of toxic chemicals is the major challenge that affects market expansion. Chemical ingredients in color cosmetics cause health issues like ca