According to a survey on the influencer marketing industry, the Australian influencer marketing market size grew to **** billion dollars in 2022. The figure is expected to jump a further ** percent to an estimated **** billion dollars in 2023.

According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, about ** percent of respondents claimed that they would use artificial intelligence or machine learning to identify the most effective influencers for a certain brand or campaign. The second most popular intention was locating and distributing relevant content.

We asked Australian consumers about "Most popular influencer genres" and found that "Comedy" takes the top spot, while "VIPs & celebrities" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among ***** consumers in Australia. Looking to gain valuable insights about consumers driver by influencer marketing worldwide? Check out our reports on people who follow influencers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

According to a survey on influencer marketing industry conducted in February 2023, ** percent of the Australian brands claimed that they spend less than ** thousand dollars annually on influencer marketing. Around ** percent spend more than *** thousand dollars a year.

According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, about ** percent of brands claimed that they would choose nano-influencers for advertising purposes. The least popular influencer category was mega/celebrity influencers with ** percent of brands choosing this option.

According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, ** percent of respondents intended to increase their influencer marketing budget over the next 12 months. In contrast, only seven percent intended to decrease their budgets.

The ad spending in the 'Influencer Advertising' segment of the advertising market in the United Kingdom was forecast to continuously increase between 2024 and 2030 by in total ***** million GBP (£) (+***** percent). After the eleventh consecutive increasing year, the ad spending is estimated to reach *** billion GBP (£) and therefore a new peak in 2030. Notably, the ad spending of the 'Influencer Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in Australia and the ad spending in the 'Social Media Advertising' segment of the advertising market in the Netherlands.The Statista Market Insights cover a broad range of additional markets.

According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, about 62 percent of respondents claimed that they would use artificial intelligence or machine learning to identify influencers or create effective campaigns. Approximately 11 percent of respondents claimed the opposite.

During a survey of consumers in selected countries worldwide in 2024, ** percent of participants in Australia, Brazil, and the United Kingdom indicated that the authenticity of an influencer is important to them. Additionally, ** percent of participants from Australia and the United Kingdom, expressed the importance of transparency about influencers' brand relationships.

According to a survey on the influencer marketing industry in Australia conducted in February 2023, about ** percent of brands claimed that they pay money to influencers. Approximately ** percent of respondents was giving influencers free products rather than money.

The ad spending is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator achieves the maximum value across all six different segments by the end of the comparison period. Notably, the segment Search Advertising stands out with the highest value of 8.2 billion U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

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Basketball Apparel Market Size 2025-2029

The basketball apparel market size is forecast to increase by USD 6.32 billion, at a CAGR of 6.5% between 2024 and 2029.

The market is experiencing significant growth, driven by innovations in designs and portfolio expansion. Brands are investing in advanced technologies to create performance-enhancing and stylish basketball apparel, catering to the evolving needs of athletes and fans alike. A notable trend is the introduction of connected basketball apparel, which integrates technology to monitor performance metrics and enhance the overall user experience. The market is witnessing significant growth due to the increasing popularity of sports and the innovation in sports equipment. However, market growth is not without challenges. Inconsistent raw material prices pose a significant obstacle, making it difficult for manufacturers to maintain profitability and sustainability. 
As a result, companies must effectively manage their supply chains and explore alternative sourcing strategies to mitigate price volatility and maintain competitiveness. By staying informed of market trends and addressing these challenges, basketball apparel companies can capitalize on the growing demand for innovative, high-performance apparel and position themselves for long-term success.

What will be the Size of the Basketball Apparel Market during the forecast period?

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The market continues to evolve, driven by advancements in technology, consumer preferences, and industry trends. Fit and sizing innovations have revolutionized the market, with entities focusing on compression garments and performance enhancement. Performance metrics, such as moisture-wicking technology and breathable materials, have become essential for athletes seeking to optimize their training regimens. Sublimation printing and custom apparel have gained popularity in the basketball community, allowing teams and individuals to showcase their unique styles and brand loyalty. Brand licensing and collaborations have also emerged as significant market drivers, with athletes and influencers endorsing various apparel brands.

Trend forecasting plays a crucial role in the basketball apparel industry, with fashion trends and lifestyle apparel influencing consumer preferences. Brands are increasingly focusing on sustainability, ethical sourcing, and supply chain management to meet the evolving demands of consumers. Basketball training and injury prevention have become key applications for basketball apparel, with brands investing in research and development to create products that enhance performance and protect athletes from injuries. E-commerce platforms and digital marketing campaigns have transformed retail distribution, allowing consumers to access a wide range of basketball apparel from anywhere in the world. Brand equity and fan engagement have become essential components of marketing strategies, with brands leveraging social media and influencer marketing to build customer loyalty and awareness.

Customer service, returns and exchanges, and data analytics are also critical areas of focus, ensuring that customers receive high-quality products and services. The market is a dynamic and ever-changing landscape, with entities continually adapting to meet the evolving needs of consumers and athletes. From performance enhancement to fashion trends, basketball apparel is more than just clothing – it's a reflection of personal style, athletic prowess, and team spirit.

How is this Basketball Apparel Industry segmented?

The basketball apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Male
  Female


Distribution Channel

  Offline
  Online


Material

  Polyester
  Blended fabrics
  Cotton
  Nylon


Product Type

  Jerseys
  Shorts
  Warm-up suits
  Socks
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Spain
    UK


  APAC

    Australia
    China


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By End-user Insights

The male segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, driven by various factors. Social media marketing plays a crucial role in promoting brands and engaging fans. Streetwear culture continues to influence basketball apparel trends, with moisture-wicking technology becoming increasingly popular for performance-focused clothing. Retail distribution channels expand, offering consumers convenient access to casual wea

According to a survey on the influencer marketing industry in Australia conducted in February 2023, ** percent of brands claimed that they worked with the same influencers across different campaigns. In contrast, the share of brands that claimed to avoid repetition and use other influencers for their campaigns was much lower.

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Social Commerce Market Size 2025-2029

The social commerce market size is forecast to increase by USD 1474.8 billion at a CAGR of 15.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the personalized shopping experience and diverse product portfolios offered on social media platforms. Technological advancements in social media, enabling seamless transactions and real-time interactions, further fuel this growth. Brands and retailers are investing in customer engagement and retention strategies, including influencer marketing and social media advertising, to capitalize on the market trend. The market has witnessed significant growth due to the increasing use of laptops and PCs for social media engagement. The report provides a comprehensive analysis of these trends and the challenges they present, including data security concerns and the need for seamless integration with e-commerce platforms. Adopting these strategies can help businesses tap into the vast potential of social commerce and stay competitive In the ever-evolving digital landscape.

What will be the Size of the Social Commerce Market During the Forecast Period?

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The market represents a dynamic and rapidly evolving segment within the broader e-commerce landscape. This market enables customers to shop and discover products directly within virtual environments of social media platforms. The shopping process on these platforms often begins with content sharing and product discovery through organic or paid posts. Interested buyers can engage with brands and sellers through messaging features, influencer collaborations, and shoppable posts. Millennials and the internet-savvy population are key demographics driving the growth of social commerce. Brands and sellers leverage this market to increase brand awareness and reach a wider audience. Small businesses and individuals also benefit from the personalized shopping experience offered by social media platforms.
Modern technologies, such as messaging features, secure payment methods, and user data protection, contribute to the convenience and safety of social commerce. The market encompasses various product categories, including electronics, home decor, and more. Changing consumer preferences and the increasing use of user-generated content further fuel its growth. Despite its advantages, the market faces challenges such as privacy concerns, regulatory compliance, and ensuring secure payment methods. As the market continues to evolve, large players and smaller niche providers will need to adapt to meet the evolving needs and preferences of consumers.

How is this Social Commerce Industry segmented and which is the largest segment?

The social commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Device

  Laptops and PCs
  Mobiles
  Tablets
  Others


Business Segment

  Business to consumer
  Business to business
  Consumer to consumer


Product Type

  Fashion and apparel
  Beauty and personal care
  Electronics and gadgets
  Home decor and furniture
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Device Insights

The laptops and PCs segment is estimated to witness significant growth during the forecast period. These devices offer a larger screen size, enhancing the visual appeal of social media platforms and facilitating product discovery through customer reviews, ratings, and advertisements. Social media platforms have become essential tools for shopping, with users comparing prices across various social commerce websites. Virtual environments, such as social networks and messaging features, enable interested buyers to engage in immediate communication with brands, sellers, and influencers, fostering personalized customer experiences and brand awareness. Modern technologies, including Video Commerce, livestream shopping, and shoppable posts, have further enhanced the buyer experience.
Millennials and younger generations, in particular, have shown a strong preference for social commerce, with mobile technology enabling seamless shopping on-the-go. However, concerns over cyberattacks, data collection, and security have emerged as challenges, necessitating regulatory compliance, secure payment methods, and user data protection. Brands, sellers, small businesses, and individuals alike leverage social media for marketing, personalized shopping, and consumer engagement, driving conversion rates. The latest technology trends, such as artificial intelligence and augmented reality, continue to shape the social commerc

The global number of AI tools users in the 'AI Tool Users' segment of the artificial intelligence market was forecast to continuously increase between 2025 and 2031 by in total 826.2 million (+238.59 percent). After the tenth consecutive increasing year, the number of AI tools users is estimated to reach 1.2 billion and therefore a new peak in 2031. Notably, the number of AI tools users of the 'AI Tool Users' segment of the artificial intelligence market was continuously increasing over the past years.Find more key insights for the number of AI tools users in countries and regions like the market size in the 'Generative AI' segment of the artificial intelligence market in Australia and the market size change in the 'Generative AI' segment of the artificial intelligence market in Europe. The Statista Market Insights cover a broad range of additional markets.

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Consumer Stationery Retailing Market Size 2025-2029

The consumer stationery retailing market size is forecast to increase by USD 8.37 billion, at a CAGR of 2.8% between 2024 and 2029.

The market is witnessing significant shifts, with the increasing preference for omnichannel retailing being a key driver. This trend is influenced by consumers' growing expectation for seamless online shopping experiences across multiple channels. Another notable development is the rising popularity of fashion stationery, which is transforming the market landscape. However, this market is not without challenges. Procurement remains a complex issue due to escalating environmental regulations, necessitating companies to adapt to stringent sourcing standards to ensure sustainability and compliance. These dynamics underscore the need for strategic planning and innovation for market participants to capitalize on emerging opportunities and navigate challenges effectively. Companies that successfully navigate these trends and overcome procurement hurdles will be well-positioned to thrive in the evolving the market.

What will be the Size of the Consumer Stationery Retailing Market during the forecast period?

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The market continues to evolve, with dynamic market trends shaping its landscape. Laminating pouches protect and enhance the longevity of various documents and media, while writing instruments enable effective communication. Stationery sets, business cards, and sticky notes facilitate organization and productivity. Ink cartridges keep printers functioning, and paper clips and expanding files ensure document security. Drawing pads and sketching tools cater to the artistic community, with colored pencils and art supplies fueling creativity. Hanging files and desk organizers optimize office spaces, while hole punches and desk accessories add functionality. Presentations come to life with presentation folders and report covers, while dry erase boards and whiteboard markers facilitate brainstorming sessions.

The market for tape dispensers, push pins, gift wrap, correction fluid, and filing cabinets caters to diverse consumer needs. Thank you cards and note cards add a personal touch to communications, while glue sticks and portfolio cases securely store important documents. Rubber bands keep bundles together, and index cards support research and note-taking. The stationery retailing market's continuous evolution reflects the ever-changing needs of consumers across various sectors. Its applications extend beyond the traditional office setting, making it an essential and dynamic industry.

How is this Consumer Stationery Retailing Industry segmented?

The consumer stationery retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Paper-based stationery
  Writing equipment
  Marking and correction equipment


Distribution Channel

  Offline
  Online


End-user

  Students
  Office workers
  Creatives
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    India
    Japan


  Rest of World (ROW)

By Product Insights

The paper-based stationery segment is estimated to witness significant growth during the forecast period.

The stationery market encompasses a range of products, including tape dispensers, push pins, gift wrap, correction fluid, file folders, filing cabinets, thank you cards, post-it notes, presentation folders, colored pencils, art supplies, desk organizers, index cards, glue sticks, portfolio cases, dry erase boards, hole punches, desk accessories, laminating pouches, writing instruments, stationery sets, business cards, sticky notes, ink cartridges, paper clips, expanding files, drawing pads, hanging files, craft supplies, greeting cards, note cards, whiteboard markers, rubber bands, and report covers. The increasing popularity of digital tools, such as e-learning , smartphones and tablets, has influenced the market dynamics. Digital devices, particularly in educational institutions in countries like the US and China, are replacing traditional stationery items due to cost savings and convenience.

However, the challenges posed by digitalization may hinder the growth of the paper-based stationery segment during the forecast period. Despite this, innovation in stationery products, such as eco-friendly and technologically advanced offerings, continues to drive market demand.

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The Paper-based stationery segment was valued at USD 31.12 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 53% to the growth of the global market during the

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Magazine Publishing Market Size 2025-2029

The magazine publishing market size is forecast to increase by USD 14.5 billion, at a CAGR of 2.5% between 2024 and 2029.

The market is experiencing significant shifts in consumer behavior and competitive dynamics. The rise of mobile devices, particularly smartphones and tablets, is driving a shift in how consumers engage with magazine content. This trend is leading to an increase in digital subscriptions and a decline in print sales. Simultaneously, magazines are being recognized as effective focused advertising platforms, offering targeted reach and engagement opportunities for advertisers. However, this market is not without challenges. Increasing competition among magazine publishers is intensifying, with new entrants and established players vying for market share. To stay competitive, publishers must continually innovate and differentiate their offerings, whether through unique content, enhanced digital experiences, or strategic partnerships. Additionally, navigating the complexities of digital advertising and subscription models requires a deep understanding of consumer preferences and behavior, as well as the ability to adapt quickly to emerging technologies and trends. Companies seeking to capitalize on market opportunities and navigate challenges effectively must remain agile and focused on delivering value to their audiences and advertisers.

What will be the Size of the Magazine Publishing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleIn the dynamic and ever-evolving the market, various sectors continue to adapt and innovate to meet the demands of audiences and advertisers. The production process, from content creation to distribution, undergoes constant transformation. Content production costs are influenced by factors such as pay-per-click advertising, licensing agreements, and labor costs. Printing plates, paper stock, and print quality are essential considerations for lithographic and inkjet printing. User experience and e-commerce platforms are crucial for engaging audiences and maximizing subscription revenue. Data analytics plays a significant role in understanding readership metrics and audience segmentation, enabling effective circulation management and conversion optimization. Subscription fulfillment and reprint rights are essential components of the subscription model. Multimedia content, including podcasts, video, and interactive elements, are increasingly popular. Augmented reality and virtual reality offer new opportunities for immersive experiences. Digital printing and distribution channels cater to the growing demand for on-demand content. Customer service, community building, and influencer marketing contribute to audience engagement. Social media marketing, email marketing, and content syndication expand reach. Brand awareness is enhanced through print and digital advertising, marketing costs, and search engine optimization. The design team's role in layout design, graphic design, and web design is pivotal in creating visually appealing and user-friendly content. Pre-press production, conversion optimization, and post-press finishing ensure high-quality output. In this continuously evolving landscape, market dynamics unfold, shaping the future of magazine publishing.

How is this Magazine Publishing Industry segmented?

The magazine publishing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypePrintDigitalApplicationOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW).

By Type Insights

The print segment is estimated to witness significant growth during the forecast period.In the market, print segment faces a decline as publishers transition to digital platforms. This shift is driven by the emergence of innovative digital publishing startups and the convenience of instant access to content through mobile apps and e-commerce platforms. However, print magazines still maintain a presence, requiring robust distribution networks for timely delivery. The supply chain management in print magazine publishing can be complex and costly, leading to increased operational expenses. Digital publishing, on the other hand, offers cost savings through digital advertising, pay-per-click advertising, and subscription models. Content production costs are reduced with digital publishing, enabling publishers to focus on audience engagement, community building, and influencer marketing. Design teams utilize various printing techniques, including lithographic, screen, and inkjet printing, to cr

In Australia in 2022, **** percent of YouTube influencers were video games influencers. Elsewhere, **** percent fell into the people and blogs category and ** percent were entertainment influencers.

According to a survey conducted among marketers in North America, Europe, Asia, and Australia and released in August 2022, ** percent of respondents named increased engagement as the metric most effectively fulfilled by influencer marketing. Around ** percent of marketers cited social media traffic increase as the best-performing metric delivered by influencers, while ** percent mentioned a lifting of brand metrics being the most effectively delivered metric.

According to a survey conducted among hospitality operators in Australia in 2024, around ** percent of respondents said that organic social media posts were a key driver of bookings to their restaurant or venue. Paid advertisements on social media platforms were the next most prevalent driver of bookings, according to restauranteurs surveyed. Influencer marketing came in third as a less effective engagement driver compared to organic content and other paid marketing efforts.