According to a survey on the influencer marketing industry, the Australian influencer marketing market size grew to **** billion dollars in 2022. The figure is expected to jump a further ** percent to an estimated **** billion dollars in 2023.

According to a survey on influencer marketing industry conducted in February 2023, ** percent of the Australian brands claimed that they spend less than ** thousand dollars annually on influencer marketing. Around ** percent spend more than *** thousand dollars a year.

According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, about ** percent of respondents claimed that they would use artificial intelligence or machine learning to identify the most effective influencers for a certain brand or campaign. The second most popular intention was locating and distributing relevant content.

According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, about ** percent of brands claimed that they would choose nano-influencers for advertising purposes. The least popular influencer category was mega/celebrity influencers with ** percent of brands choosing this option.

According to a survey on the influencer marketing industry in Australia conducted in February 2023, about ** percent of brands claimed that they pay money to influencers. Approximately ** percent of respondents was giving influencers free products rather than money.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

According to a survey on the influencer marketing industry in Australia conducted in February 2023, ** percent of brands claimed that they worked with the same influencers across different campaigns. In contrast, the share of brands that claimed to avoid repetition and use other influencers for their campaigns was much lower.

1 INTRODUCTION 1.1 Study Assumptions and Market Definition 1.2 Scope of the Study

   2 RESEARCH METHODOLOGY

   3 EXECUTIVE SUMMARY

   4 MARKET INSIGHTS
   4.1 Market Overview
   4.2 Industry Value Chain Analysis
   4.3 Porters Five Forces Analysis
   4.3.1 Bargaining Power of Suppliers
   4.3.2 Bargaining Power of Buyers/Consumers
   4.3.3 Threat of New Entrants
   4.3.4 Threat of Substitute Products
   4.3.5 Intensity of Competitive Rivalry
   4.4 Assessment of Impact of COVID-19 on Market

   5 MARKET DYNAMICS
   5.1 Market Driver
   5.1.1 Rise of Digital Channels
   5.1.2 Growing Need for Demand Generation and Personalized Marketing Strategy
   5.2 Market Restraint
   5.2.1 Lack of Key Personnel with Skills to Manage Content Marketing Activities

   6 MARKET SEGMENTATION
   6.1 By Component
   6.1.1 Software
   6.1.2 Service
   6.2 By Platform
   6.2.1 Blogging
   6.2.2 Videos
   6.2.3 Infographics
   6.2.4 Case Studies
   6.2.5 Others
   6.3 By End-user Industry
   6.3.1 Retail
   6.3.2 BFSI
   6.3.3 Media and Entertainment
   6.3.4 Telecom
   6.3.5 Other End-user Industries
   6.4 By Geography***
   6.4.1 North America
   6.4.2 Europe
   6.4.3 Asia 
   6.4.4 Australia and New Zealand
   6.4.5 Latin America
   6.4.6 Middle East and Africa

   7 COMPETITIVE LANDSCAPE
   7.1 Company Profiles
   7.1.1 Adobe Inc.
   7.1.2 Contently Inc.
   7.1.3 HubSpot Inc.
   7.1.4 Brafton Inc.
   7.1.5 Contentoo B.V.
   7.1.6 Hootsuite Inc.
   7.1.7 Seismic Software Inc.
   7.1.8 Upland Software, Inc.
   7.1.9 Influence and Co.
   7.1.10 Curata, Inc.

   8 INVESTMENT ANALYSIS

   9 FUTURE OUTLOOK OF THE MARKET

   Statistics for the 2024 Content ing market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Content ing analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get
   a sample of this industry analysis as a free report PDF download.

   Content Marketing Also Known As: Inbound Marketing, Brand Journalism, Custom Publishing, Content Advertising

   Content Marketing Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, LA, Latin America, Latin American, South America, South American, Central America, Central American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

   Content Marketing Report Covers the Following Countries: NA, North America, North American, Northern America, Northern American, EU, Europe, European, Asia, Asian, Australia, Australian, New Zealand, New Zealander, ANZ, LA, Latin America, Latin American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

Snapshot img

Social Commerce Market Size 2025-2029

The social commerce market size is forecast to increase by USD 1474.8 billion at a CAGR of 15.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the personalized shopping experience and diverse product portfolios offered on social media platforms. Technological advancements in social media, enabling seamless transactions and real-time interactions, further fuel this growth. Brands and retailers are investing in customer engagement and retention strategies, including influencer marketing and social media advertising, to capitalize on the market trend. The market has witnessed significant growth due to the increasing use of laptops and PCs for social media engagement. The report provides a comprehensive analysis of these trends and the challenges they present, including data security concerns and the need for seamless integration with e-commerce platforms. Adopting these strategies can help businesses tap into the vast potential of social commerce and stay competitive In the ever-evolving digital landscape.

What will be the Size of the Social Commerce Market During the Forecast Period?

Request Free Sample

The market represents a dynamic and rapidly evolving segment within the broader e-commerce landscape. This market enables customers to shop and discover products directly within virtual environments of social media platforms. The shopping process on these platforms often begins with content sharing and product discovery through organic or paid posts. Interested buyers can engage with brands and sellers through messaging features, influencer collaborations, and shoppable posts. Millennials and the internet-savvy population are key demographics driving the growth of social commerce. Brands and sellers leverage this market to increase brand awareness and reach a wider audience. Small businesses and individuals also benefit from the personalized shopping experience offered by social media platforms.
Modern technologies, such as messaging features, secure payment methods, and user data protection, contribute to the convenience and safety of social commerce. The market encompasses various product categories, including electronics, home decor, and more. Changing consumer preferences and the increasing use of user-generated content further fuel its growth. Despite its advantages, the market faces challenges such as privacy concerns, regulatory compliance, and ensuring secure payment methods. As the market continues to evolve, large players and smaller niche providers will need to adapt to meet the evolving needs and preferences of consumers.

How is this Social Commerce Industry segmented and which is the largest segment?

The social commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Device

  Laptops and PCs
  Mobiles
  Tablets
  Others


Business Segment

  Business to consumer
  Business to business
  Consumer to consumer


Product Type

  Fashion and apparel
  Beauty and personal care
  Electronics and gadgets
  Home decor and furniture
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Device Insights

The laptops and PCs segment is estimated to witness significant growth during the forecast period. These devices offer a larger screen size, enhancing the visual appeal of social media platforms and facilitating product discovery through customer reviews, ratings, and advertisements. Social media platforms have become essential tools for shopping, with users comparing prices across various social commerce websites. Virtual environments, such as social networks and messaging features, enable interested buyers to engage in immediate communication with brands, sellers, and influencers, fostering personalized customer experiences and brand awareness. Modern technologies, including Video Commerce, livestream shopping, and shoppable posts, have further enhanced the buyer experience.
Millennials and younger generations, in particular, have shown a strong preference for social commerce, with mobile technology enabling seamless shopping on-the-go. However, concerns over cyberattacks, data collection, and security have emerged as challenges, necessitating regulatory compliance, secure payment methods, and user data protection. Brands, sellers, small businesses, and individuals alike leverage social media for marketing, personalized shopping, and consumer engagement, driving conversion rates. The latest technology trends, such as artificial intelligence and augmented reality, continue to shape the social commerce lan

During a survey of consumers in selected countries worldwide in 2024, ** percent of participants in Australia, Brazil, and the United Kingdom indicated that the authenticity of an influencer is important to them. Additionally, ** percent of participants from Australia and the United Kingdom, expressed the importance of transparency about influencers' brand relationships.

Snapshot img

Magazine Publishing Market Size 2025-2029

The magazine publishing market size is forecast to increase by USD 14.5 billion, at a CAGR of 2.5% between 2024 and 2029.

The market is experiencing significant shifts in consumer behavior and competitive dynamics. The rise of mobile devices, particularly smartphones and tablets, is driving a shift in how consumers engage with magazine content. This trend is leading to an increase in digital subscriptions and a decline in print sales. Simultaneously, magazines are being recognized as effective focused advertising platforms, offering targeted reach and engagement opportunities for advertisers. However, this market is not without challenges. Increasing competition among magazine publishers is intensifying, with new entrants and established players vying for market share. To stay competitive, publishers must continually innovate and differentiate their offerings, whether through unique content, enhanced digital experiences, or strategic partnerships. Additionally, navigating the complexities of digital advertising and subscription models requires a deep understanding of consumer preferences and behavior, as well as the ability to adapt quickly to emerging technologies and trends. Companies seeking to capitalize on market opportunities and navigate challenges effectively must remain agile and focused on delivering value to their audiences and advertisers.

What will be the Size of the Magazine Publishing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleIn the dynamic and ever-evolving the market, various sectors continue to adapt and innovate to meet the demands of audiences and advertisers. The production process, from content creation to distribution, undergoes constant transformation. Content production costs are influenced by factors such as pay-per-click advertising, licensing agreements, and labor costs. Printing plates, paper stock, and print quality are essential considerations for lithographic and inkjet printing. User experience and e-commerce platforms are crucial for engaging audiences and maximizing subscription revenue. Data analytics plays a significant role in understanding readership metrics and audience segmentation, enabling effective circulation management and conversion optimization. Subscription fulfillment and reprint rights are essential components of the subscription model. Multimedia content, including podcasts, video, and interactive elements, are increasingly popular. Augmented reality and virtual reality offer new opportunities for immersive experiences. Digital printing and distribution channels cater to the growing demand for on-demand content. Customer service, community building, and influencer marketing contribute to audience engagement. Social media marketing, email marketing, and content syndication expand reach. Brand awareness is enhanced through print and digital advertising, marketing costs, and search engine optimization. The design team's role in layout design, graphic design, and web design is pivotal in creating visually appealing and user-friendly content. Pre-press production, conversion optimization, and post-press finishing ensure high-quality output. In this continuously evolving landscape, market dynamics unfold, shaping the future of magazine publishing.

How is this Magazine Publishing Industry segmented?

The magazine publishing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypePrintDigitalApplicationOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW).

By Type Insights

The print segment is estimated to witness significant growth during the forecast period.In the market, print segment faces a decline as publishers transition to digital platforms. This shift is driven by the emergence of innovative digital publishing startups and the convenience of instant access to content through mobile apps and e-commerce platforms. However, print magazines still maintain a presence, requiring robust distribution networks for timely delivery. The supply chain management in print magazine publishing can be complex and costly, leading to increased operational expenses. Digital publishing, on the other hand, offers cost savings through digital advertising, pay-per-click advertising, and subscription models. Content production costs are reduced with digital publishing, enabling publishers to focus on audience engagement, community building, and influencer marketing. Design teams utilize various printing techniques, including lithographic, screen, and inkjet printing, to create visually appealing mag

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According to a survey conducted among marketers in North America, Europe, Asia, and Australia and released in August 2022, ** percent of respondents named increased engagement as the metric most effectively fulfilled by influencer marketing. Around ** percent of marketers cited social media traffic increase as the best-performing metric delivered by influencers, while ** percent mentioned a lifting of brand metrics being the most effectively delivered metric.

According to a survey conducted among hospitality operators in Australia in 2024, around ** percent of respondents said that organic social media posts were a key driver of bookings to their restaurant or venue. Paid advertisements on social media platforms were the next most prevalent driver of bookings, according to restauranteurs surveyed. Influencer marketing came in third as a less effective engagement driver compared to organic content and other paid marketing efforts.

In Australia in 2022, **** percent of YouTube influencers were video games influencers. Elsewhere, **** percent fell into the people and blogs category and ** percent were entertainment influencers.

As of February 2025, Australia had the highest potential Instagram ad reach rate in the Asia-Pacific region among the reported markets, at about **** percent of the adult population. In comparison, Instagram advertising in China had a potential reach of about *** percent among the population aged 18 years and over. The rise of social media advertising Digital advertising had the highest ad spending in the Asia-Pacific region, with brands increasingly prioritizing online presence and engagement. Social media advertising has become a major focus, as platforms like Instagram, Facebook, TikTok, and WeChat offer access to a wide audience. Among APAC markets, China and Japan lead in social media ad revenue, reflecting large user bases. Next to paid advertising, social media influencers and bloggers have emerged as key players in shaping consumer preferences. Their recommendations are often perceived as trustworthy, in contrast to traditional brand ads, making them an essential part of modern digital marketing strategies. Influencer marketing: Driving purchases in Asia Influencer marketing plays a crucial role in the shopping behavior of consumers. In Southeast Asia specifically, the top product categories purchased due to influencer recommendations include beauty and fashion, with influencers often setting trends and creating demand for new products through their content. Consumers in Southeast Asia engage with influencer content primarily for entertainment, but many also seek purchase inspiration. As influencer marketing continues to evolve, brands are increasingly investing in partnerships with content creators to enhance their reach, credibility, and connection with consumers.

The variety stores segment was the most popular online shopping segment among Australia's Gen Z shoppers in 2023, with around 25.5 percent of this generational cohort's online spending in this segment. Fashion and apparel and home and garden e-commerce were Zoomers' next most prevalent categories for online spending. Total online spending on goods by Gen Z in Australia came to over 10.5 billion Australian dollars in 2023.

During a survey carried out in September and October 2024 among consumers in the United States and United Kingdom, ** percent of respondents said they were inspired by influencer recommendations when shopping for holiday gifts. Brands' social accounts inspired ** percent of respondents, while ** percent were inspired by physical stores.