The global innerwear market size is projected to grow from USD 235.43 billion in 2025 to USD 402.15 billion by 2035, recording a CAGR of 5.5%. Organizations driving sector growth include Hanesbrands, Fruit of the Loom, Jockey, L Brands, PVH Corp, influencing market dynamics worldwide.

The global maternity innerwear market size was USD 8446.87 million in 2024 & is projected to grow from USD 9055.04 million in 2025 to USD 15792.43 million by 2033.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 8446.87 Million
Market Size in 2025	USD 9055.04 Million
Market Size in 2033	USD 15792.43 Million
CAGR	7.2% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Type,By Distribution Channel,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

The women's innerwear market, a significant segment of the global apparel industry, is experiencing robust growth driven by several key factors. Rising disposable incomes, particularly in developing economies, are fueling increased spending on premium and comfortable undergarments. Furthermore, evolving fashion trends, a greater emphasis on body positivity and inclusivity, and the growing popularity of athleisure apparel are all contributing to market expansion. The market segmentation reveals strong demand across various applications, with "For Sleeping" and "For Entertaining" categories leading the way, reflecting the increasing focus on comfort and style in different contexts. The "Bra" type dominates the product category, underscoring its essential role in the women's wardrobe. Key players like La Perla, Chantelle, and Victoria's Secret are leveraging brand recognition and innovative product designs to maintain market share, while emerging brands focus on niche segments like sustainable or ethically sourced materials to attract environmentally conscious consumers. Competition is fierce, yet the market offers significant opportunities for growth through product diversification, targeted marketing campaigns focused on specific demographics and lifestyle choices, and expansion into untapped markets. The geographical distribution of the market shows strong presence in North America and Europe, driven by established consumer preferences and purchasing power. However, significant growth potential exists in Asia-Pacific regions like China and India, due to rising middle classes and shifting cultural attitudes toward fashion and self-care. The forecast period (2025-2033) suggests continued expansion, fueled by the aforementioned drivers and a projected Compound Annual Growth Rate (CAGR), though the precise figure is not provided and must be estimated based on general industry trends. Challenges include fluctuating raw material prices, increased competition, and adapting to changing consumer preferences which necessitate continuous innovation and marketing strategies. The market's trajectory will be shaped by the successful navigation of these factors, along with effective brand building, and strategic expansion in both developed and emerging markets.

The Global Underwear Market Report is Segmented by Product Type (Briefs, Boxers, Panties and Thongs), End-User (Women, Men, Children), Fabric Material (Cotton, Synthetic, Others), Distribution Channel (Online Retail Stores, Supermarkets/Hypermarkets, Specialty Stores, Others), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, the Women Innerwear Market Size was USD XX Million in 2024 and is set to achieve a market size of USD XX Million by the end of 2031 growing at a CAGR of XX% from 2025 to 2033

North America held share of XX% in the year 2024 Europe held share of XX% in the year 2024 Asia-Pacific held share of XX% in the year 2024 South America held share of XX% in the year 2024 Middle East and Africa held share of XX% in the year 2024 Market Dynamics of Women's Innerwear Market

Key Drivers for Women's Innerwear Market

Increasing disposable income and evolving lifestyles are driving growth in the women's innerwear market. 

The expansion of the women’s innerwear market is significantly influenced by rising disposable incomes and evolving lifestyles, particularly in emerging economies. As consumers gain greater purchasing power, there is a market shift towards premium and luxury lingerie, reflecting broader trends in fashion consciousness and urban living. In emerging markets, increased disposable income has led to heightened consumer spending on luxury goods, including high-quality lingerie. For instance, the UK shows signs of recovery despite economic challenges, including increased private sector wages and rising disposable incomes, suggesting potential growth in consumer spending. Also, the Australian government projects a positive economic outlook for 2025, with expectations of rising disposable incomes driven by policies such as tax cuts, energy bill relief, and investment in public services. The rising disposable income enables consumers to invest more in high-end fashion items.
Changing lifestyles play a pivotal role in transforming consumer behavior. Increasing urbanization increases exposure to diverse fashion trends, fostering a culture that values style and quality. This shift is evident in the lingerie market, where consumers seek products that align with contemporary fashion sensibilities. As urban consumers embrace form-fitting outfits, body-hugging dresses, and athleisure wear, the need for seamless bras and panties has also surged, making them a staple for urban wardrobes. For instance, EBY offers a range of seamless bras and panties designed for all-day comfort, featuring no-slip grip technology to ensure the garments stay in place. Their collection includes various styles such as briefs, high-waisted panties, and bikini panties available in various sizes. In conclusion, the confluence of rising disposable incomes and changing lifestyles in emerging economies is propelling the women's innerwear market towards premiumization.

Body positivity & inclusive trends are driving growth in the women's innerwear market. 

The fashion industry's embrace of body positivity and inclusivity has led to significant transformations in the lingerie market. These expand the market as brands now prioritize diverse body types, offering inclusive sizing and adaptive lingerie and launching campaigns that promote self-confidence and natural body shapes. For instance, Rihanna’s lingerie brand Savage X Fenty has been at the forefront of inclusivity, offering a wide range of sizes and featuring models of diverse backgrounds in its campaigns. The brand Valentine's Day 2025 campaign, “Love Your Way,” showcased this commitment by featuring individuals like Serena Page and Kordell Beckham, emphasizing life in all its forms. Also, Summersalt centers around fit and comfort, and its 2021 swimwear campaign features plus-size, disabled, post-partum, and senior models. They also include plus-size BIPOC women in their campaigns— a progressive move since many brands often only show white models in larger sizes. Representation includes LGBTQ+ people, models with chronic illness, body liberation activists, and entrepreneurs, showing that body positivity transcends body shape and size. In conclusion, the lingerie market's focus on body positivity and inclusivity has led to more diverse product offerings and marketing strategies. Brands campaigning about these values have fostered a more inclusive fashion landscape while engaging more customers and catering to diverse requirements.

Key Restraints for Women's Innerwear Market

Fluctuating raw material costs are a major restraint for the women's innerwear market. 

Fluctuation in raw...

In 2020, ** percent of India's female innerwear market in India was covered by unbranded innerwear products. Branded innerwear made up ** percent. While unbranded innerwear was expected to lose market share, breakout categories such as lingerie or shapewear, were estimated to further expand their share in the market.

Branded athleisure was estimated to make up a share of ** percent among breakout categories in India's female innerwear market by 2025. Branded ancillaries were estimated at ** percent. Breakout categories are expected to double their share within India's female innerwear market by 2025.

The global wool innerwear market size is projected to grow at a CAGR of 4.40% between 2025 and 2034. The major drivers of the market include increasing demand for natural and sustainable clothing due to rising environmental concerns and growing population.

Discover the booming female innerwear market! Explore key trends, leading brands, and regional growth projections for 2025-2033. Learn about market drivers, restraints, and segmentation opportunities in this comprehensive analysis.

According to the latest market research report by Arizton, the disposable innerwear market size is expected to grow at a CAGR of over 6% during the period 2018−2024. The APAC region is likely to grow at the highest CAGR during the forecast period.

Find detailed analysis in Market Research Intellect's Female Innerwear Market Report, estimated at USD 45 billion in 2024 and forecasted to climb to USD 65 billion by 2033, reflecting a CAGR of 5.5%.Stay informed about adoption trends, evolving technologies, and key market participants.

The industry valuation reached USD 8.26 billion in 2025 and is expected to grow at the CAGR growth rate of 6.4% during the year 2025 to 2035. During the forecast period, the valuation is projected to increase to USD 15.25 billion. One of the driving forces propelling the development forward is that raising awareness and concern towards motherhood comfort and overall well-being throughout and after pregnancy increased the demand for well-designed supportive underwear.

Country Wise Analysis

Countries	CAGR (2025 to 2035)
The USA	7.5%
UK	6.3%
France	6.1%
Germany	6.0%
Italy	5.6%
South Korea	6.7%
Japan	5.8%
China	8.1%
Australia-NZ	6.2%

Competitive Outlook

Company Name	Market Share (%)
H&M	16-20%
Gap Inc.	12-16%
Motherhood Maternity	10-14%
Seraphine	8-12%
Wacoal	7-10%
Other Players	30-37%

The global innerwear market is booming, projected to reach $[projected market size at end of forecast period] by 2033, with a CAGR of 6.8%. Discover key trends, leading brands (Calvin Klein, Tommy Hilfiger, Triumph), and regional insights in this comprehensive market analysis.

The retail value of underwear for women in Japan was forecast to reach *** billion Japanese yen in 2024, remaining at a similar level as the previous year. The highest annual decline was recorded in 2020, when the market shrank by almost nine percent compared to the previous year.

The global maternity innerwear market size is estimated to reach over USD 13,483.65 million by 2032, growing at a CAGR of 6.5% from 2025 to 2032. The market was valued at USD 8,172.11 million in 2024 and is projected to grow to USD 8,554.41 million i

Global Women Innerwear Market is segmented by Application (Women_ Retailers_ E-commerce_ Fashion Brands_ Textile Industry), Type (Bras_ Panties_ Shapewear_ Sleepwear_ Lingerie), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

The Global Men's Underwear Market Report is Segmented by Product Type (Boxers, Briefs, Trunks, Others), Fabric Type (Cotton, Synthetic, Others), Price Range (Mass, Premium), Distribution Channel (Online Retail Stores, Supermarkets/Hypermarkets, Specialty Stores, Others), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Discover the latest trends shaping the booming female innerwear market. This comprehensive analysis reveals key drivers, growth projections (2025-2033), major players (L Brands, Hanesbrands, Triumph), and regional market shares. Learn about innovative materials, sustainability trends, and the impact of e-commerce on this dynamic industry.

Global Disposable Innerwear market size 2025 was XX Million. Disposable Innerwear Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Global Men Innerwear market size 2025 was XX Million. Men Innerwear Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.