During the COVID-19 lockdown, Instacart became an essential service for millions of Americans trapped at home. Even as early as February, Instacart started noticing unusual demand for items such as...

Monthly visits to the website instacart.ca trended upwards during the period January 2020 to May 2022, peaking in March 2022 with 1.95 million website visits. Instacart is a grocery delivery service which operates in many locations across the United States and Canada.

As of October 2024, InstaCart downloads in Canada reached approximately 55.7 thousand downloads, a slight increase when compared to the previous month. InstaCart was the most downloaded online grocery application in Canada in 2022.

How high is the brand awareness of Instacart in the United States?When it comes to online grocery delivery users, brand awareness of Instacart is at 86 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Instacart in the United States?In total, 33 percent of U.S. online grocery delivery users say they like Instacart.What is the usage share of Instacart in the United States?All in all, 27 percent of online grocery delivery users in the United States use Instacart. How loyal are the customers of Instacart?Around 21 percent of online grocery delivery users in the United States say they are likely to use Instacart again. What's the buzz around Instacart in the United States?In October 2024, about 27 percent of U.S. online grocery delivery users had heard about Instacart in the media, on social media, or in advertising over the past four weeks. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2024, Instacart was the most downloaded mobile application for grocery delivery in the United States, with over ***** million downloads nationwide. 7-Eleven ranked second, with roughly *** million downloads, followed closely by Gopuff, with *** million. InstaCart: the good and not so good Not only was InstaCart the most downloaded grocery delivery app in the U.S. through most of 2024, but in December 2023, the third-party platform was also the ******-most visited grocery website in the country, with a visit share of over ***** percent. However, when it comes to grocery delivery brand awareness, InstaCart barely cracks the top four, as it finds itself behind the likes of major retail chains Walmart and Costco, as well as competitor Uber Eats. Big-box retailers vs. third-party platforms When asked their preferred online food and grocery providers in the United States, more than ** percent of respondents listed big-box retailers, while only ** percent listed third-party platforms. Brand awareness and consumer preferences translate to sales, and as a result, the leading online grocery companies in terms of sales share are nearly all big-box retailers, with Walmart leading the way.

Due to the coronavirus pandemic, online delivery orders surged in the United States. Up to ** percent of grocery shoppers purchased non perishable packaged foods like cereals or sneaks on the internet in 2021, while they were only ** percent in 2017. More than half of respondents also adopted online shopping for fresh and frozen foods, as well as drinks.

The online grocery craze One of the most visible shifts in U.S. consumer demand and behavior after the COVID-19 pandemic can be seen in regard to grocery shopping. Since April 2020, grocery delivery and pick up sales remained well above **** billion dollars per month. Particularly among older generations, consumers seemed keen on buying groceries online in the future, as they did during the pandemic.

Food delivery: a tale of two sides Not only the amount and type of food that U.S. customers buy and sometimes stockpile has shifted, but also the preferred avenues. Around one-third of surveyed shoppers indicate a willingness to keep using Amazon Fresh or DoorDash to have food home delivered. Other widely chosen options include local grocery stores, chain restaurants, and online grocery sites. In return, app downloads of online grocery delivery platforms like Uber Eats and Instacart are surging.

But while these services offer customers a safe and flexible alternative to jammed grocery stores or restaurants, companies like Instacart also face criticism for their treatment of delivery workers. As couriers are hired as gig workers instead of employees, they do not receive sick pay or other health benefits. Seeing that these contractors have worked on the frontlines of the pandemic, their lack of financial and physical protection remains an ongoing point of contention.

In March 2021, the age of quick service restaurant (QSR) delivery app users in the United States varied by company. App users over the age of 66 demonstrated a stronger engagement with Uber Eats, while younger users between the ages of 18 to 25 demonstrated stronger engagement with goPuff. That same year, the gender of QSR delivery app users in the U.S. also varied by company. Instacart had the most female users with a figure amounting to 66 percent, although the gender distribution remained fairly even across each company that was surveyed.

How many food delivery app users are there in the U.S.?

Smartphone food delivery apps such as Grubhub and Uber Eats allow users to order food online and have it delivered to their door. Due to the coronavirus (COVID-19) pandemic, many restaurants were unable to offer indoor dining in 2020. Subsequently, the number of smartphone food delivery app users in the U.S. was predicted to increase from 36.4 million users in 2019 to 45.6 million users in 2020. This growth was expected to continue, with an estimated 53.9 million users by 2023.

Impact of COVID-19 on U.S. food delivery apps

From February 2020 to January 2021, the degree to which U.S. consumers installed QSR delivery apps remained relatively consistent. That being said, the monthly change in QSR net app installs in the U.S. did experience a sharp increase in March 2020, due to the onset of the coronavirus (COVID-19) pandemic. By September, the total number of installs had leveled out.

Consumers in the United States spent an average of ***** U.S. dollars per food delivery order on Uber Eats. In contrast, people spent the most money on Instacart, averaging approximately ***** dollars per order, while the average value per order was the lowest on Postmates.