During the COVID-19 lockdown, Instacart became an essential service for millions of Americans trapped at home. Even as early as February, Instacart started noticing unusual demand for items such as...

In 2024, Instacart recorded adjusted EBITDA of 885 million U.S. dollars, marking a significant increase from the previous year's figure of 641 million dollars. However, Instacart recorded more than 457 million dollars in net income in 2024.

How high is the brand awareness of Instacart in the United States?When it comes to online grocery delivery users, brand awareness of Instacart is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Instacart in the United States?In total, ** percent of U.S. online grocery delivery users say they like Instacart.What is the usage share of Instacart in the United States?All in all, ** percent of online grocery delivery users in the United States use Instacart. How loyal are the customers of Instacart?Around ** percent of online grocery delivery users in the United States say they are likely to use Instacart again. What's the buzz around Instacart in the United States?In October 2024, about ** percent of U.S. online grocery delivery users had heard about Instacart in the media, on social media, or in advertising over the past four weeks. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

About one in four consumers using grocery delivery services in the United States preferred Instacart, a survey revealed in ************. One year before, the percentage did not go over ** percent. The peak of preferences was reached in *********, when nearly ** percent of the respondents claimed to have used the grocery delivery services provided by Instacart.

The North American online grocery delivery market is experiencing robust growth, driven by increasing consumer preference for convenience, time-saving solutions, and the expanding reach of e-commerce. The market, segmented into retail delivery, quick commerce, and meal kit delivery, shows a Compound Annual Growth Rate (CAGR) of 10% between 2019 and 2033, indicating a significant expansion opportunity. Key players like Albertsons, Amazon Fresh, Walmart, and Instacart are intensely competing for market share, leading to innovation in delivery models, technological advancements (like improved apps and delivery optimization), and an expansion of product offerings beyond simple grocery staples. This competitive landscape benefits consumers through enhanced choices and competitive pricing. The market's growth is further fueled by the increasing adoption of smartphones and the penetration of high-speed internet access across the region, facilitating seamless online ordering and delivery experiences. While challenges such as high delivery costs and maintaining freshness remain, the overall market outlook remains exceptionally positive. The substantial growth in online grocery delivery is largely attributed to the changing lifestyles of North American consumers, who increasingly prioritize convenience and efficiency. The COVID-19 pandemic accelerated this trend, solidifying the habit of online grocery shopping for many. Looking ahead, the market is poised for further expansion with the continued development of advanced technologies such as automated warehouses and drone delivery, promising faster and more cost-effective solutions. Furthermore, the increasing integration of online and offline retail channels (omnichannel strategies) will be crucial for continued growth, enabling seamless shopping experiences and loyalty programs that bridge the gap between in-store and online purchases. This synergy will likely shape the competitive landscape and further enhance the overall consumer experience in the years to come. The North American market, encompassing the United States, Canada, and Mexico, is expected to remain a key driver of global online grocery delivery growth. Recent developments include: January 2023 - SPAR extended its operations in Latvia by launching a new store in Rzekne. The 265 sq. m neighborhood shop has everything required for everyday living, including a bakery and a fresh meat sales section., September 2022 - Instacart, a significant grocery technology business in North America, announced Connected Stores, a collection of six new Instacart Platform technologies that stack on top of current products, assisting grocers in combining the best of online ordering with in-store shopping for consumers., May 2022 - Instacart, a premier retail enablement business in North America, collaborated with over 10 additional retailers to expand same-day delivery across the country, including food and pharmacy major Metro Inc., discount retailer Giant Tiger, specialty grocer Galleria Supermarket, and others. Following its partnership with Metro, Instacart is working with Canada's top five groceries, including Costco, Loblaws, and Walmart. Instacart offers same-day delivery to over 90% of Canadian households across all ten provinces.. Key drivers for this market are: Subscription Services are Driving Market Growth, Home Delivery is Expected to Drive New Growth Opportunities for the Market. Potential restraints include: Subscription Services are Driving Market Growth, Home Delivery is Expected to Drive New Growth Opportunities for the Market. Notable trends are: Growing Demand for Super Fast Delivery.

The numbers of orders for Instacart have increased from *** million orders made on the app in 2021 to approximately *** million orders made in 2024. Instacart operates in the United States and Canada.

instacart.com is ranked #251 in US with 39.44M Traffic. Categories: Retail, Food and Beverages. Learn more about website traffic, market share, and more!

The size of the North America Online Grocery Delivery market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 10.00% during the forecast period.Online grocery delivery is a service by which the groceries can be ordered directly on the Internet and thereby delivered to your doorstep. This method of shopping has developed in recent years, mainly in North America. The North America online grocery delivery market is perhaps the largest around the globe and has increased significantly over the last few years. Several causes exist for this growth. These include increased urbanization, busier lifestyles, and the ever-increasing rise of e-commerce. With an online grocery delivery service, several benefits can be gained. Among these are savings in time, reduced stress levels, and a wider selection. In general, services usually include handy features, such as scheduled slots for delivery, real-time tracking of orders, and flexible payment options. From where technology is heading, the market for online grocery delivery in North America will have a future.Automated checkout, drone delivery, and even personalized shopping experiences will be the futures of this industry. Recent developments include: January 2023 - SPAR extended its operations in Latvia by launching a new store in Rzekne. The 265 sq. m neighborhood shop has everything required for everyday living, including a bakery and a fresh meat sales section., September 2022 - Instacart, a significant grocery technology business in North America, announced Connected Stores, a collection of six new Instacart Platform technologies that stack on top of current products, assisting grocers in combining the best of online ordering with in-store shopping for consumers., May 2022 - Instacart, a premier retail enablement business in North America, collaborated with over 10 additional retailers to expand same-day delivery across the country, including food and pharmacy major Metro Inc., discount retailer Giant Tiger, specialty grocer Galleria Supermarket, and others. Following its partnership with Metro, Instacart is working with Canada's top five groceries, including Costco, Loblaws, and Walmart. Instacart offers same-day delivery to over 90% of Canadian households across all ten provinces.. Key drivers for this market are: Subscription Services are Driving Market Growth, Home Delivery is Expected to Drive New Growth Opportunities for the Market. Potential restraints include: Inefficient Delivery Management. Notable trends are: Growing Demand for Super Fast Delivery.

The food delivery market has seen significant growth over the past decade. Led by platform-to-consumer services, such as DoorDash and Uber Eats, food delivery has expanded from takeaways to anything...

In 2024, Instacart was the most downloaded mobile application for grocery delivery in the United States, with over ***** million downloads nationwide. 7-Eleven ranked second, with roughly *** million downloads, followed closely by Gopuff, with *** million. InstaCart: the good and not so good Not only was InstaCart the most downloaded grocery delivery app in the U.S. through most of 2024, but in December 2023, the third-party platform was also the ******-most visited grocery website in the country, with a visit share of over ***** percent. However, when it comes to grocery delivery brand awareness, InstaCart barely cracks the top four, as it finds itself behind the likes of major retail chains Walmart and Costco, as well as competitor Uber Eats. Big-box retailers vs. third-party platforms When asked their preferred online food and grocery providers in the United States, more than ** percent of respondents listed big-box retailers, while only ** percent listed third-party platforms. Brand awareness and consumer preferences translate to sales, and as a result, the leading online grocery companies in terms of sales share are nearly all big-box retailers, with Walmart leading the way.

Monthly visits to the website instacart.ca trended upwards during the period January 2020 to May 2022, peaking in March 2022 with **** million website visits. Instacart is a grocery delivery service which operates in many locations across the United States and Canada.

After threefold growth from 2019 to 2020 due to the coronavirus pandemic, InstaCart's annual sales are expected to increase at a much slower pace in the United States. In 2021, the grocery delivery service generated about ** billion U.S. dollars in sales. By 2024, the company's sales in its home market could reach **** billion U.S. dollars.

As of October 2024, InstaCart downloads in Canada reached approximately **** thousand downloads, a slight increase when compared to the previous month. InstaCart was the most downloaded online grocery application in Canada in 2022.

The dollar and variety store industry has been on a steady upward trajectory, with revenue expanding at a CAGR of 0.8% over the past five years. In 2025, industry revenue will reach $119.2 billion, a notable 2.0% gain from the previous year. This growth has been fueled by strategic product diversification and an appealing value proposition that attracts a broader consumer base. Notably, the introduction of higher-priced items by chains like Dollar Tree has driven up the average ticket size, boosting sales per store. Additionally, these stores have effectively managed inflationary pressures by maintaining competitive pricing while expanding their product offerings, holding profit steady over the period. Over the past five years, the industry has significantly shifted its image and customer base. By expanding product selections to include top-brand and private-label goods, dollar stores have attracted higher-income shoppers seeking value without compromising quality. Strategic store locations in urban areas have made these businesses more accessible and appealing to affluent consumers. Though there was a 1.1% decline in foot traffic, the average transaction amount rose by 2.3%, indicating a shift toward larger purchases per visit. Enhanced e-commerce capabilities through partnerships with platforms like Instacart and DoorDash have bolstered revenue by providing convenient shopping options, allowing dollar stores to compete more effectively with retail giants like Walmart and Amazon. Looking ahead, the industry is poised for continued growth at a CAGR of 1.2% over the next five years. Revenue will climb to $126.4 billion through 2030, driven by private label expansion and strategic forays into underserved areas. By increasing private label penetration, major chains like Dollar Tree and Dollar General are taking advantage of the products’ higher returns. Meanwhile, targeting rural and low-income regions offers new revenue streams with less competition. However, the industry's growth won't be without challenges. Increasing competition from warehouse clubs and supermarkets and potential tariff-related cost pressures will challenge profit. Yet, dollar stores can sustain their momentum by innovating store concepts and expanding product lines to continue capturing a diverse consumer base.

The number of orders made on the Instacart platform increased from around **** million orders in the fourth quarter of 2023 to over ** million orders in the fourth quarter of 2024.

Between November 2021 and December 2021, total online visits to instacart.com increased massively, from roughly ** million website visits to over *** million visits in May 2022. Instacart mostly operates in the United States and Canada.

During January of all the three analyzed years, InstaCart app downloads peaked in the United States, with over *********** downloads in 2022, around ************ in the following year and over ************ in 2024.

In the fourth quarter of 2024, Instacart generated around *** million U.S. dollars in revenues, marking an increase compared to the same quarter a year prior, when the company generated *** million dollars in revenues.

Due to the coronavirus pandemic, online delivery orders surged in the United States. Up to ** percent of grocery shoppers purchased non perishable packaged foods like cereals or sneaks on the internet in 2021, while they were only ** percent in 2017. More than half of respondents also adopted online shopping for fresh and frozen foods, as well as drinks.

The online grocery craze One of the most visible shifts in U.S. consumer demand and behavior after the COVID-19 pandemic can be seen in regard to grocery shopping. Since April 2020, grocery delivery and pick up sales remained well above **** billion dollars per month. Particularly among older generations, consumers seemed keen on buying groceries online in the future, as they did during the pandemic.

Food delivery: a tale of two sides Not only the amount and type of food that U.S. customers buy and sometimes stockpile has shifted, but also the preferred avenues. Around one-third of surveyed shoppers indicate a willingness to keep using Amazon Fresh or DoorDash to have food home delivered. Other widely chosen options include local grocery stores, chain restaurants, and online grocery sites. In return, app downloads of online grocery delivery platforms like Uber Eats and Instacart are surging.

But while these services offer customers a safe and flexible alternative to jammed grocery stores or restaurants, companies like Instacart also face criticism for their treatment of delivery workers. As couriers are hired as gig workers instead of employees, they do not receive sick pay or other health benefits. Seeing that these contractors have worked on the frontlines of the pandemic, their lack of financial and physical protection remains an ongoing point of contention.

This statistic highlights online grocery shopping sales in the United States from 2019 through 2024. The U.S. online grocery market was estimated to generate sales worth of about **** billion U.S. dollars in 2020, with sales forecast to reach ***** billion U.S. dollars by 2024. Among the leading online food and beverage retailers in 2016, were Amazon and Walmart. Online grocery shoppingGrocery sales through online platforms represent a very small part of the overall grocery retail market, but are amongst the fastest growing segment. Some people don’t enjoy the hassle of traditional grocery shopping, especially to stand in a queue before check-out. If consumers use the convenience of an online grocery service, they can pick their everyday products on the distributor’s website and will get the chosen items delivered right to their doorstep, which saves time. Most online suppliers in the United States provide same-day delivery options. During the last years, more and more firms tried to gain a foothold within the e-grocery industry. Companies engaged in the U.S. online grocery market include AmazonFresh, FreshDirect, NetGrocer, Walmart and Safeway. A relatively new and innovative business model is supplied by Instacart. The San Francisco-based company is a grocery transport service that delivers the grocery order through personal shoppers in *** to *** hours. As of February 2015, Instacart charged **** U.S. dollars per two-hour deliveries and ***** U.S. dollars per one-hour deliveries. The personal shoppers purchase the chosen items at different local food stores and deliver them to your house within the agreed time window. The use of virtual grocery stores has still a large growth potential as more and more time-strapped consumers are looking for innovative ways to make their lives easier. However, a significant hurdle for online grocers remains freshness as many customers still prefer to see and touch the produce before purchase.