In 2024, Instagram influencers with 1,000 to 10,000 followers accounted for **** percent of influencer accounts worldwide. The second most popular group was that of micro-influencers with 10,000 to ****** subscribers, accounting for **** percent of all influencers. Mid-tier influencers with ****** to ******* followers represented *** percent of the total, while mega-influencers and celebrities with more than *********** subscribers accounted for *** percent.
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In 2024, Instagram influencers with 1,000 to 10,000 followers accounted for **** percent of influencer accounts worldwide. The second most popular group was that of micro-influencers with 10,000 to ****** subscribers, accounting for **** percent of all influencers. Mid-tier influencers with ****** to ******* followers represented *** percent of the total, while mega-influencers and celebrities with more than *********** subscribers accounted for *** percent.