As of April 2025, almost 32 percent of global Instagram audiences were aged between 25 and 34 years, and 29.5 percent of users were aged between 25 and 34 years. Overall, 16.3 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 413.85 million and 171.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the first quarter of 2025, Snapchat had 460 million daily active users.

As of June 2025, 28.3 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 26.5 percent of users, followed by 19.4 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 5.8 percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for ten percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than 56 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with 16.73 percent and 11.73 percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India with 413.85 million users, while the United States had the second-highest market with 171.7 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching two billion monthly active users.

In August 2025, Instagram had over ** million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at *****percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. Leading social media in the UK According to figures based on approximately ******* billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over ***** percent of the social media market share. This was followed by Instagram and X (formerly known as Twitter). The Pinterest website ranked fourth during that period, with a market share of **** percent. Facebook: Leader in the UK The number of social network users in the UK experienced an increase of roughly *** million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At ********* of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly **** percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.

There were 35 047 300 Instagram users in United Kingdom in February 2025, which accounted for 50.6% of its entire population. The majority of them were women - 55.1%. People aged 25 to 34 were the largest user group (10 500 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 3 200 000.

As of August 2025, Instagram had a considerable presence in Nigeria with over **** million users, representing *** percent of the country's total population. The platform demonstrates a markedly youthful demographic profile, with **** percent of users aged between 25 and 34 years and ** percent aged from 18 to 24 years. This concentration of younger users reflects Instagram's appeal to Millennials and Generation Z, who together comprise nearly ** percent of the platform's user base in the country. Notably, women constitute **** percent of the user base, indicating a relatively balanced gender distribution. Platform growth and market position Instagram maintains a considerable position within Nigeria's competitive social media landscape, commanding a ** percent usage among internet users aged 16 to 64. It operates behind dominant platforms like WhatsApp and Facebook, which have been adopted by around ** percent and **** percent of internet users in the country, respectively. Despite this competition, Instagram has established itself as one of the key platforms for visual-driven marketing and engagement, particularly among businesses seeking to reach younger demographics through organic content and paid advertising campaigns. Digital engagement and prospects Nigeria's overall social media environment is showing a growth surge, with nearly ** million active social media users as of February 2025, driven by increasing internet penetration rates and mobile device adoption. Alongside this, the country's social media advertising market is experiencing considerable growth, fueled by rising internet access and a vibrant youth population eager for diverse digital content. Overall, Instagram is well-positioned to capture a growing share of this expanding digital audience.

There were 173 306 200 Instagram users in United States of America in May 2024, which accounted for 50.2% of its entire population. The majority of them were women - 55.3%. People aged 25 to 34 were the largest user group (49 000 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 15 000 000.

Instagram’s appeal in the United Kingdom was the strongest among women between 25 and 34 years, with **** percent of the popular photo and video platform's demographic being women in this age group as of July 2025. Overall, ** percent of Instagram's audience in the UK were women, while men engaging with Instagram were ** percent of the total. Instagram in the United Kingdom In May 2025, Instagram counted over **** million users in the United Kingdom. This represents a decrease of around one million from the corresponding month in 2023, when Instagram users in the country were approximately ***** million. Audiences of millions The leading British influencers have fan bases with millions of followers, a dream scenario for advertisers looking to direct brand messages quickly to massive audiences for less than advertising in traditional media. As of 2020, ************* was the United Kingdom’s most popular celebrity influencer with over ** million followers, followed by singer ******** with a following of ** million.

There were 386 050 300 Instagram users in India in March 2024, which accounted for 26.2% of its entire population. The majority of them were men - 66.8%. People aged 18 to 24 were the largest user group (171 100 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 97 000 000.

There were 14 348 700 Instagram users in Australia in July 2024, which accounted for 52.1% of its entire population. The majority of them were women - 56.5%. People aged 25 to 34 were the largest user group (4 300 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 1 200 000.

Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use

According to NapoleonCat, the highest shares of male Instagram users in Malaysia in 2023, with **** percent, were between the ages of 25 to 34 years old. In the same year, there were approximately **** million Instagram users in Malaysia, of which **** percent were male.

According to NapoleonCat, the highest share of female Instagram users in Malaysia in 2023, with **** percent, were between the ages of 25 to 34 years old. In the same year, there were approximately **** million Instagram users in Malaysia, of which **** percent were female.

In August 2025 in Italy, more than *********** of all Instagram users were aged 25 to 34 years, making the app most popular with this age group. Overall, **** percent of users in Italy were aged 18 to 24 years. Additionally, Instagram was not so popular among social media users aged 65 years and older.

As of April 2025, almost ** percent of Instagram users in Singapore fell within the age group of 25 to 34 years. This segment comprised almost ** percent of females and ** percent of males. Notably, approximately ** percent of Instagram users within the age group of 18 to 24 years were females. Instagram in generalThe Facebook-owned social network counts about **** billion active users worldwide. In Singapore, Instagram ranks third among the leading social media platforms . Compared to Facebook, Instagram is a more visual-based platform, originally designed as an online showroom for brands. Nowadays it provides the perfect environment for users to easily display their life to a larger audience and follow people/brands all over the world. Social media in SingaporeInstagram has thus emerged as an important promotional platform for brands. In Singapore, brands could reach a target audience of up to *** million people or about ** percent of the population. Unlike traditional advertising channels such as in print media or television, social media advertising, especially Instagram, can be tailored to reach the intended audience. The private information that users share on the platform helps companies to address the right target group for their branding and advertising campaigns, therefore further enhancing their impact.

There were 2 631 100 Instagram users in Ireland in March 2024, which accounted for 50.8% of its entire population. The majority of them were women - 58.4%. People aged 25 to 34 were the largest user group (725 300). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 231 900.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

There were 32 734 200 Instagram users in Germany in February 2024, which accounted for 40.1% of its entire population. The majority of them were women - 53%. People aged 25 to 34 were the largest user group (9 700 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 3 000 000.

According to information from NapoleonCat, the highest share of female Instagram users in Indonesia, **** percent, were between the ages of 25 and 34 years as of December 2024. As of this month, there were approximately **** million Instagram users in Indonesia, of which **** percent were female.

As of February 2021, 71 percent of U.S. adults aged between 18 and 29 years used the photo sharing app Instagram. Furthermore, it was found that 44 percent of female adults in the United States used Instagram compared to only 36 percent of adult men.

Instagram usage in the United States Instagram is one of the most popular social networks in the United States with a 40 percent usage reach among the adult population. Social media juggernaut Facebook has a 68 percent population reach. Whereas Facebook and Snapchat usage are projected to either decline or stagnate until 2021, Instagram user engagement is estimated to increase from 26 to 29 minutes per day. The number of Instagram users in the United States is also set to keep growing over the coming years – in 2019, there were approximately 107.2 million monthly active U.S. Instagram users with forecasts estimating almost 120.3 million monthly users in 2023.

Teens and Instagram Instagram usage is also widely spread among teenagers in the United States: in 2018, three quarters of female U.S. teenagers aged 13 to 17 years accessed the social network, along with 69 percent of male teens. The social network is more popular among older teens than younger ones, although this may simply be due to parental restrictions around smartphone usage and media consumption.

There were 3 256 000 Instagram users in Singapore in March 2024, which accounted for 49.5% of its entire population. The majority of them were women - 55.4%. People aged 25 to 34 were the largest user group (1 137 700). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 295 200.