As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of January 2025, 28.3 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 26.5 percent of users, followed by 19.4 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 5.8 percent of users, respectively. Popular social media platforms in the United States Instagram was the third most visited social media platform in the United States as of March 2024 across desktop, mobile, and tablet devices combined, accounting for 14.13 percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for almost 50 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and fourth in terms of visits, with 21.2 percent and 10.91 percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, while the United States had the second-highest market with 169.65 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of April 2024, Instagram was the third most popular social network globally, reaching two billion monthly active users.

In January 2025, Instagram had almost 35 million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at 29.7 percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. Leading social media in the UK According to figures based on approximately fifteen billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over 60.48 percent of the social media market share. This was followed by X (Twitter) and Instagram. The Pinterest website ranked fourth during that period, with a market share of 5.83 percent. Facebook: Leader in the UK The number of social network users in the UK experienced an increase of roughly 6.5 million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At a quarter of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly 19 percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.

There were 172 606 200 Instagram users in United States of America in November 2024, which accounted for 50.2% of its entire population. The majority of them were women - 55.4%. People aged 25 to 34 were the largest user group (48 800 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 14 900 000.

The most significant cohorts of users on Instagram are aged 25 – 34.

In Hong Kong, as of January 2025, the largest group of Instagram users were aged 25 to 34, making up 35.3 percent of the platform's user base. Female users outnumbered males across all age groups.

59% of adults in the united states are using Instagram daily.

As of December 2024, there were over 12.6 million Instagram users in Nigeria. This figure accounted for 5.4 percent of the country's entire population. About 39 percent of users were aged between 25 and 34 years, and 33.2 percent were aged from 18 to 24 years. Only 3.2 percent of the users belonged to the 55 to 64 age group. Overall, 46.5 percent of users in the country were women.

There are over 1.5 billion registered users on Instagram in 2024.

Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

There were 8 887 200 Instagram users in Netherlands in January 2024, which accounted for 50.8% of its entire population. The majority of them were women - 56.1%. People aged 25 to 34 were the largest user group (2 400 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 673 000.

According to information from NapoleonCat, the highest share of male Instagram users in Indonesia, 19.1 percent, were between the ages of 25 and 34 years as of December 2024. As of this date, there were approximately 90.2 million Instagram users in Indonesia, of which 45.8 percent were male.

38.5% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 6.6% of Twitter users are aged 13-17.

80% of parents say that their children under the age of 11 watch YouTube regularly.

There are more male LinkedIn users than females – although it is pretty balanced.

There were 32 435 200 Instagram users in Germany in March 2024, which accounted for 39.6% of its entire population. The majority of them were women - 53.2%. People aged 25 to 34 were the largest user group (9 600 000). The highest difference between men and women occurs within people aged 45 to 54, where women lead by 1 800 000.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

There were 19 073 000 Instagram users in Egypt in February 2024, which accounted for 16.5% of its entire population. The majority of them were men - 52.6%. People aged 18 to 24 were the largest user group (7 900 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 3 400 000.

There were 19 514 600 Instagram users in Canada in May 2023, which accounted for 49.8% of its entire population. The majority of them were women - 54.3%. People aged 25 to 34 were the largest user group (5 900 000). The highest difference between men and women occurs within people aged 45 to 54, where women lead by 916 100.