As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of January 2025, 28.3 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 26.5 percent of users, followed by 19.4 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 5.8 percent of users, respectively. Popular social media platforms in the United States Instagram was the third most visited social media platform in the United States as of March 2024 across desktop, mobile, and tablet devices combined, accounting for 14.13 percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for almost 50 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and fourth in terms of visits, with 21.2 percent and 10.91 percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, while the United States had the second-highest market with 169.65 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of April 2024, Instagram was the third most popular social network globally, reaching two billion monthly active users.

There were 4 635 400 Instagram users in Israel in March 2024, which accounted for 49.3% of its entire population. The majority of them were women - 56.7%. People aged 25 to 34 were the largest user group (1 438 300). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 535 800.

The most significant cohorts of users on Instagram are aged 25 – 34.

There were 165 900 000 Instagram users in United States of America in January 2022, which accounted for 48.2% of its entire population. The majority of them were women - 56.8%. People aged 25 to 34 were the largest user group (52 900 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 13 500 000.

There were 11 667 200 Instagram users in Morocco in January 2024, which accounted for 29.9% of its entire population. The majority of them were men - 52.3%. People aged 18 to 24 were the largest user group (4 600 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 2 200 000.

59% of adults in the united states are using Instagram daily.

There were 696 900 Instagram users in Trinidad and Tobago in April 2024, which accounted for 51.3% of its entire population. The majority of them were women - 55.7%. People aged 18 to 24 were the largest user group (208 900). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 92 700.

There were 58 267 500 Instagram users in Turkey in June 2024, which accounted for 67.6% of its entire population. The majority of them were men - 52.9%. People aged 25 to 34 were the largest user group (17 400 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 9 600 000.

Use our Instagram dataset (public data) to extract business and non-business information from complete public profiles and filter by hashtags, followers, account type, or engagement score. Depending on your needs, you may purchase the entire dataset or a customized subset. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The dataset includes all major data points: # of followers, verified status, account type (business / non-business), links, posts, comments, location, engagement score, hashtags, and much more.

There were 13 026 600 Instagram users in Ukraine in November 2023, which accounted for 30% of its entire population. The majority of them were women - 62.8%. People aged 25 to 34 were the largest user group (3 700 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 967 300.

There are over 1.5 billion registered users on Instagram in 2024.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

There were 89 891 300 Instagram users in Indonesia in January 2024, which accounted for 31.7% of its entire population. The majority of them were women - 54.9%. People aged 25 to 34 were the largest user group (35 800 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 12 500 000.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

There were 1 842 300 Instagram users in Sri Lanka in March 2024, which accounted for 8.4% of its entire population. The majority of them were men - 59%. People aged 18 to 24 were the largest user group (842 000). The highest difference between men and women occurs within people aged 18 to 24, where men lead by 504 100.

There were 1 536 800 Instagram users in Croatia in June 2024, which accounted for 38.3% of its entire population. The majority of them were women - 56.1%. People aged 25 to 34 were the largest user group (492 300). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 178 900.

38.5% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 6.6% of Twitter users are aged 13-17.

According to information from NapoleonCat, the highest share of Instagram users in Indonesia, 39.9 percent, were between the ages of 25 and 34 years as of December 2024. As of this date, there were approximately 90.2 million Instagram users in Indonesia, of which 54.2 percent were female and 45.8 percent male. Indonesia's Instagram landscape Indonesia stood out as one of the countries with the largest Instagram audiences globally. Based on follower counts, Instagram in Indonesia is dominated by influencers, with followers ranging from 10 to 50 thousand. As of June 2023, there were around 45.4 thousand micro-influencers on Instagram in Indonesia. Standing out as the most followed influencer accounts were popular public figures such as Raffi Ahmad and Nagita Slavina, Ayu Ting Ting, and Prilly Latuconsina. Influencer marketing trends in Indonesia As a prevalent platform for influencer marketing, Instagram held a significant share of nearly 70 percent in such campaigns in Indonesia in 2022. Nowadays, influencers are key in swaying consumer purchasing decisions. A recent study revealed that 56 percent of Indonesian consumers stated that Instagram influencers were the type of influencer whose endorsed products they would purchase. While Instagram can help consumers with their purchase decisions, an increasing number of brands are also leveraging influencer marketing to gain a larger consumer base. As of October 2022, Indonesian food and drink brands were the brands that leveraged influencer marketing the most. This was followed by fashion and beauty brands.