Among the countries presented in the dataset, Facebook’s highest advertising cost-per-mille (CPM) was in the United States, valued at ** U.S. dollars. For comparison, the lowest CPM, *** U.S. dollars, was recorded in India. What are other Facebook advertising costs and metrics? Cost-per-click (CPC) is another popular metric when it comes to advertising on the social platform. Globally, the average CPC on Facebook stood at ** cents at the end of 2024. This means that campaigns aiming at app installs, lead generation and product catalog sales are the most expensive, whereas campaigns targeting post engagement, messages and video views are on the opposite side of the spectrum. How does Facebook compare with other social media among marketers? The majority of marketers indicate that Facebook is the most important social platform for their business, with ** percent of respondents using the platform, compared to ** percent on LinkedIn. However, with recent data breaches, Facebook has seen some decrease in growth. Its position is still strong enough that marketers increase their spending on the social network. However, Instagram seems to be overtaking the older platform, and more industry professionals are planning to increase investments in the photo sharing platform than in Facebook.

According to the source's analysis based on more than 26 thousand advertising accounts and more than 211 thousand ad campaigns worldwide in January and February 2024, the cost-per-mille (CPM) rate was highest in the United Kingdom - at 5.98 U.S. dollars. Germany followed with a CPC rate of 5.33 dollars, while the United States rounded the top three with 4.29 dollars in CPC.