As of July 2025, around *****percent of global active Instagram users were men between the ages of 25 and 34 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2023, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, following TikTok and Snapchat. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens reported feeling more confident, popular, and better about themselves when using social media and less lonely, depressed, and anxious. However, social media can also have negative effects on teens, which can be much more pronounced on those with low emotional well-being. It was found that ** percent of teenagers with low social-emotional well-being reported having experienced cyberbullying when using social media, while in comparison only **** percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

As of July 2025, almost 33.3 percent of global Instagram audiences were aged between 25 and 34 years, and 29.7 percent of users were aged between 18 and 24 years. Overall, 17.4 percent of users belonged to the 35 to 44-year-old age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo-sharing app is especially popular in India and in the United States, which have about 480 million and 181 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream, and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo-sharing app that initially became famous due to its “vanishing photos” feature. As of the third quarter of 2025, Snapchat had 477 million daily active users.

In August 2025, Instagram had over ** million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at *****percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. Leading social media in the UK According to figures based on approximately ******* billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over ***** percent of the social media market share. This was followed by Instagram and X (formerly known as Twitter). The Pinterest website ranked fourth during that period, with a market share of **** percent. Facebook: Leader in the UK The number of social network users in the UK experienced an increase of roughly *** million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At ********* of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly **** percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.

There were 185 008 800 Instagram users in United States of America in August 2025, which accounted for 53.5% of its entire population. The majority of them were women - 54.9%. People aged 25 to 34 were the largest user group (54 300 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 4 700 000.

As of October 2025, **** percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with **** percent of users, followed by **** percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up *** percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for *** percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than ** percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with ***** percent and ***** percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India, with over*****million users, while the United States had the second-highest market with over**** million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching ***** billion monthly active users.

As of October 2025, India had the largest Instagram audience worldwide, with 480.55 million users. The United States ranked second with 181.75 million users, followed by Brazil with 147 million. However, Turkey recorded the highest audience reach, with 92.1 percent of its population using the platform. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

Instagram in Belgium Instagram, launched in 2010, is a popular social media app that focuses on photo and video sharing, which continues to grow in popularity around the globe. There were approximately **** million Instagram users in Belgium in August 2025, which is ** percent of the country’s total population. Furthermore, Belgian women were more likely to use Instagram than their male*counterparts, accounting for ** percent of users. As for age and gender, the majority of users of the social media app were women in the 25 to 34 years age group, followed by women aged between 18 and 24 years. From December 2018 to January 2025, the penetration rate of Instagram increased in Belgium by a total of ** percent. In comparison, neighboring country Luxembourg’s penetration rate increased by over ** percent during this same time frame. Social media in Belgium There were an estimated **** million social networking users in Belgium in 2025 and this is expected to increase to ***** million users by 2026. In 2024, the penetration rate of active social media users in Belgium was **** percent, compared to 46.6 percent in Luxembourg and nearly ** percent in the Netherlands. Although Instagram had *** million users in Belgium in 2024, Facebook remained the app with the largest audience, as Facebook ended 2023 with *** million users in Belgium. Twitter's user base in 2023 amounted to approximately **** million users in Belgium, and LinkedIn had just over *** million users.

As of November 2025, the United Kingdom had ***** million Instagram users. This figure marks a *** percent increase compared with the same month in the previous year. Influencers in the UK As of 2020, the most followed Instagram influencer in the UK was David Beckham. The former England international footballer and current president of Inter Miami FC had over ** million followers. DuaLipa was the top female influencer on Instagram in the UK.   Instagram demographics As of May 2025, Instagram's largest demographic in the UK is women between the ages of 25 and 34 years, which accounts for **** percent of the social platform's users in the country. In contrast, men and women belonging to the 65 years or older age group account for less than **** percent of the network's users in the UK. Instagram is most popular with the younger generation, much like another social media app which has recently been making waves; TikTok.  

Instagram’s appeal in the United Kingdom was the strongest among women between 25 and 34 years, with **** percent of the popular photo and video platform's demographic being women in this age group as of July 2025. Overall, ** percent of Instagram's audience in the UK were women, while men engaging with Instagram were ** percent of the total. Instagram in the United Kingdom In May 2025, Instagram counted over **** million users in the United Kingdom. This represents a decrease of around one million from the corresponding month in 2023, when Instagram users in the country were approximately ***** million. Audiences of millions
The leading British influencers have fan bases with millions of followers, a dream scenario for advertisers looking to direct brand messages quickly to massive audiences for less than advertising in traditional media. As of 2020, ************* was the United Kingdom’s most popular celebrity influencer with over ** million followers, followed by singer ******** with a following of ** million.

According to information from NapoleonCat, the highest share of Instagram users in Indonesia, **** percent, were between the ages of 25 and 34 years as of December 2024. As of this date, there were approximately **** million Instagram users in Indonesia, of which **** percent were female and **** percent male. Indonesia's Instagram landscape Indonesia stood out as one of the countries with the largest Instagram audiences globally. Based on follower counts, Instagram in Indonesia is dominated by influencers with followers ranging from ** to ** thousand. As of June 2023, there were around **** thousand micro-influencers on Instagram in Indonesia. Standing out as the most followed influencer accounts were popular public figures such as Raffi Ahmad and Nagita Slavina, Ayu Ting Ting, and Prilly Latuconsina. Influencer marketing trends in Indonesia As a prevalent platform for influencer marketing, Instagram held a significant share of nearly ** percent in such campaigns in Indonesia in 2022. Nowadays, influencers are key in swaying consumer purchasing decisions. A recent study revealed that ** percent of Indonesian consumers stated that Instagram influencers were the type of influencer whose endorsed products they would purchase. While Instagram can help consumers with their purchase decisions, an increasing number of brands are also leveraging influencer marketing to gain a larger consumer base. As of October 2022, Indonesian food and drink brands were the brands that leveraged influencer marketing the most. This was followed by fashion and beauty brands.

There were 991 700 Instagram users in Georgia in April 2020, which accounted for 25.4% of its entire population. The majority of them were women - 58.1%. People aged 25 to 34 were the largest user group (340 000). The highest difference between men and women occurs within people aged 25 to 34, where women lead by 150 000.

During a global 2024 survey among fashion, lifestyle and beauty professionals, around 75 percent of respondents indicated their main objective with influencer collaborations was to increase sales. Moreover, 70 percent had a similar objective with celebrity collaborations. Roughly 50 percent stated their aim was to build their following with influencer or celebrity collaborations.

As of April 2025, almost ** percent of Instagram users in Singapore fell within the age group of 25 to 34 years. This segment comprised almost ** percent of females and ** percent of males. Notably, approximately ** percent of Instagram users within the age group of 18 to 24 years were females. Instagram in general The Facebook-owned social network counts about **** billion active users worldwide. In Singapore, Instagram ranks third among the leading social media platforms . Compared to Facebook, Instagram is a more visual-based platform, originally designed as an online showroom for brands. Nowadays it provides the perfect environment for users to easily display their life to a larger audience and follow people/brands all over the world. Social media in Singapore Instagram has thus emerged as an important promotional platform for brands. In Singapore, brands could reach a target audience of up to *** million people or about ** percent of the population. Unlike traditional advertising channels such as in print media or television, social media advertising, especially Instagram, can be tailored to reach the intended audience. The private information that users share on the platform helps companies to address the right target group for their branding and advertising campaigns, therefore further enhancing their impact.

There were 56 083 700 Instagram users in Mexico in August 2025, which accounted for 39.4% of its entire population. The majority of them were women - 53.4%. People aged 25 to 34 were the largest user group (20 400 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 8 000 000.

There were 58 367 501 Instagram users in Turkey in April 2024, which accounted for 67.5% of its entire population. The majority of them were men - 52.8%. People aged 25 to 34 were the largest user group (17 500 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 9 600 000.

There were 223 600 Instagram users in Reunion in May 2021, which accounted for 23.9% of its entire population. The majority of them were women - 53.5%. People aged 18 to 24 were the largest user group (74 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 15 000.

There were 1 389 100 Instagram users in Ethiopia in March 2025, which accounted for 1.1% of its entire population. The majority of them were men - 60.5%. People aged 25 to 34 were the largest user group (599 100). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 367 100.

In January 2025, there were over **** million Instagram users in Canada, accounting for **** percent of the country's population. The social media platform found its largest user base with ******************, accounting for **** percent of all users. Users aged 18 to 24 years made up **** percent of the country's Instagram audience, whilst 35 to 44-year-old users made up **** percent of the platform's user base in Canada.

As of July 2025, Instagram was slightly more popular with men than women, with men accounting for **** percent of the platform’s global users. Additionally, the social media app was most popular among younger audiences, with over ** percent of users aged between 25 and 34 years. Instagram’s Global Audience As of February 2025, Instagram was the second most popular social media platform globally, reaching ***** billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing. As of February 2025, the country with the largest Instagram audience was India, with over**** million users, followed by the United States with over *** million users. Who is winning over the generations? Even though Instagram’s audience is considerably larger than TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly among younger audiences. TikTok was the most downloaded mobile app globally in 2024, generating over**** million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

There were 2 325 900 Instagram users in Uruguay in May 2023, which accounted for 65.5% of its entire population. The majority of them were women - 55.6%. People aged 25 to 34 were the largest user group (658 700). The highest difference between men and women occurs within people aged 45 to 54, where women lead by 106 400.