Between 2023 and 2024, Carousels and single image posts on Instagram experienced a slight ******** in engagement. Overall, engagement on Reels from feed* stood at **** percent in 2024, up from *** percent in 2023. Additionally, average user reach on Instagram decresed from 2023 to 2024.

As of November 2024, the average Instagram business profile follower engagement with posts on a page was *** percent. Overall, carousel posts (posts with multiple images or videos) drew the highest level of engagement from page followers, having an interaction rate of **** percent, while video posts generated a **** percent engagement rate. In addition, the interaction rate for photo posts on the social media platform was **** percent.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Introduction

Surprising Instagram Marketing Statistics: Instagram has solidified its position as a pivotal platform for digital marketing, boasting over 2.4 billion monthly active users globally as of 2024. India leads with approximately 362.9 million users, followed by the United States with around 158.4 million. The platform's visual-centric features, including Stories and Reels, have significantly contributed to its widespread adoption. Notably, over 400 million users engage with Instagram Stories daily

In terms of advertising, Instagram's influence is substantial. Brands are projected to invest over USD 10 billion in Instagram ads in 2024. This surge is attributed to the platform's high engagement rates and its ability to connect businesses with a diverse audience. Furthermore, Instagram is anticipated to generate more than half of Meta Platforms' advertising revenue in the U.S. by 2025, driven by improved monetization strategies and the growing popularity of short-form videos like Reels.

User engagement on Instagram remains robust. U.S. adults spend an average of 33.1 minutes per day on the platform, reflecting its integral role in daily digital consumption. Additionally, 60% of users discover new products through Instagram, underscoring its effectiveness as a tool for brand discovery and consumer influence.

Given these Instagram Marketing statistics, Instagram continues to be an essential platform for businesses aiming to enhance their online presence and engage with a global audience.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

Instagram Reel Scheduler App Market Outlook

According to our latest research, the global Instagram Reel Scheduler App market size reached USD 512.4 million in 2024, reflecting the rapid adoption of content automation tools by individuals and enterprises worldwide. The market is projected to grow at a CAGR of 15.7% during the forecast period, reaching a value of approximately USD 1,681.7 million by 2033. This remarkable growth is fueled by the increasing demand for efficient social media management solutions, the proliferation of content creators, and the integration of advanced AI-powered scheduling features that optimize engagement and content delivery.

One of the primary growth factors driving the Instagram Reel Scheduler App market is the explosive rise in short-form video content consumption, particularly among younger demographics. The popularity of Instagram Reels has transformed the way brands, influencers, and individuals engage with their audiences, necessitating more sophisticated tools to manage content posting schedules, track analytics, and ensure consistent online presence. As competition intensifies on social platforms, the need for automation and optimization is more critical than ever. Scheduler apps provide users with the ability to plan, create, and publish content at optimal times, maximizing reach and engagement while reducing manual effort. The integration of AI-driven recommendations and analytics further enhances the value proposition of these solutions, making them indispensable for anyone seeking to grow their digital footprint.

Another significant driver is the increasing adoption of social media marketing strategies by businesses of all sizes. Enterprises, brands, and marketing agencies are leveraging Instagram Reel Scheduler Apps to streamline campaign management, coordinate team efforts, and maintain a cohesive brand image across multiple channels. The ability to schedule posts in advance not only improves operational efficiency but also enables organizations to respond swiftly to trends and capitalize on viral moments. As remote work and digital collaboration become the norm, cloud-based scheduler solutions are gaining traction, offering seamless access and real-time updates from anywhere in the world. This shift towards digital-first marketing has created a fertile ground for innovation in scheduler app functionalities, including bulk uploading, content libraries, and integration with other marketing tools.

The proliferation of smartphones and the increasing penetration of high-speed internet have also played a pivotal role in expanding the Instagram Reel Scheduler App market. With a growing number of content creators and influencers emerging from diverse geographies, there is a heightened demand for mobile-first and web-based solutions that cater to varying user needs and technical proficiencies. The rise of micro and nano-influencers, who often operate as small businesses, has further broadened the addressable market for scheduler apps. These users seek affordable, easy-to-use tools that offer robust scheduling, analytics, and collaboration features. As the creator economy continues to mature, the demand for scalable and customizable scheduler solutions is expected to rise, driving sustained market growth over the next decade.

From a regional perspective, North America currently leads the Instagram Reel Scheduler App market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The high concentration of digital marketing agencies, tech-savvy enterprises, and early adopter content creators in North America has fueled rapid adoption of scheduler tools. Meanwhile, Asia Pacific is poised for the fastest growth over the forecast period, driven by the expanding social media user base, increasing smartphone adoption, and the rise of influencer marketing in emerging economies. Europe maintains a strong presence due to its mature digital ecosystem and regulatory emphasis on data privacy, which influences deployment mode preferences. Latin America and the Middle East & Africa are also witnessing steady growth, supported by improving internet infrastructure and a burgeoning digital economy.

Instagram Reel Scheduler App Market Outlook

According to our latest research, the global Instagram Reel Scheduler App market size reached USD 785 million in 2024, driven by the exponential rise in short-form video content and the increasing demand for streamlined social media management tools. The market is expected to grow at a robust CAGR of 15.2% from 2025 to 2033, reaching a forecasted value of USD 2,410 million by 2033. The primary growth factor fueling this market is the surging adoption of Instagram Reels as a core marketing channel for brands, agencies, and individual creators, necessitating advanced scheduling and automation solutions to optimize content deployment and audience engagement.

One of the key growth drivers for the Instagram Reel Scheduler App market is the rapid expansion of influencer marketing and content creation ecosystems. As Instagram Reels continues to dominate user engagement metrics, content creators and brands are increasingly seeking sophisticated scheduling apps that allow them to plan, automate, and optimize their reel postings for maximum visibility. The growing complexity of social media algorithms and the need for consistent, timely content delivery have made manual scheduling impractical, especially for users managing multiple accounts or campaigns. This has led to a surge in demand for feature-rich scheduler apps that offer analytics, content calendars, and AI-driven optimization, thereby boosting market growth significantly.

Another significant factor propelling the Instagram Reel Scheduler App market is the digital transformation of businesses and the integration of social media strategies into core marketing workflows. Companies of all sizes, from small and medium enterprises to large multinational brands, are leveraging Instagram Reels to connect with younger, mobile-first audiences. The ability to schedule and automate reel postings not only enhances workflow efficiency but also ensures that content aligns with peak engagement times, contributing to improved reach and ROI. Furthermore, the proliferation of remote work and distributed marketing teams has heightened the need for collaborative, cloud-based scheduler solutions that can be accessed and managed from anywhere, further accelerating market adoption.

Technological advancements and the evolution of artificial intelligence (AI) and machine learning (ML) are also shaping the Instagram Reel Scheduler App market. Modern scheduler apps are increasingly incorporating AI-powered features, such as optimal posting time recommendations, hashtag suggestions, content performance analytics, and automated video editing tools. These innovations are empowering users to create more engaging content, refine their social media strategies, and stay ahead in the highly competitive digital landscape. The integration of third-party APIs, enhanced security protocols, and seamless cross-platform compatibility are additional factors contributing to the widespread adoption of these apps across diverse end-user segments.

From a regional perspective, North America currently dominates the Instagram Reel Scheduler App market, accounting for the largest revenue share due to the high concentration of tech-savvy users, influencer marketing agencies, and established brands. However, the Asia Pacific region is witnessing the fastest growth, driven by the rapid adoption of social media platforms, increasing smartphone penetration, and the rise of digital entrepreneurship. Europe also holds a significant market share, fueled by the strong presence of digital marketing firms and a growing emphasis on omnichannel content strategies. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, supported by expanding internet infrastructure and the rising popularity of short-form video content among younger demographics.

Platform Analysis

The Instagram Reel Scheduler App market is segmented by platform into iOS, Android, and Web-based solutions, each catering to distinct user preferences and device ecosystems. The iOS segment commands a substantial market share, reflecting the high adoption rate of Apple devices among content creators, influencers, and marketing professionals. iOS-based scheduler apps are renowned for their intuitive interfaces, robust security features, and seamless integration with the broader Apple ecosystem, making them a preferred choice for premium users and creative professionals. As Instagram continues to roll

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Instagram Checkout Enablement Market Outlook

According to our latest research, the global Instagram Checkout Enablement market size reached USD 2.13 billion in 2024, with a robust CAGR of 18.7% expected from 2025 to 2033. Driven by the growing integration of social commerce and seamless shopping experiences, the market is projected to reach USD 11.46 billion by 2033. The rapid adoption of mobile-first shopping and influencer-driven marketing strategies are primary factors propelling this market’s expansion.

The primary growth driver for the Instagram Checkout Enablement market is the increasing convergence of social media and e-commerce. As consumers spend more time on platforms like Instagram, brands and retailers are leveraging these channels to shorten the purchase journey. Instagram's native checkout feature allows users to discover, evaluate, and purchase products without leaving the app, significantly reducing friction and boosting conversion rates. This seamless integration of shopping within the social media experience is transforming how businesses approach online sales, making Instagram Checkout Enablement solutions indispensable for brands seeking to capitalize on impulse buying and social influence. Furthermore, the proliferation of shoppable posts and stories is enhancing product visibility and accessibility, further fueling market growth.

Another significant factor accelerating the growth of the Instagram Checkout Enablement market is the rise of influencer marketing and user-generated content. Influencers, with their dedicated follower bases and authentic engagement, are becoming key partners for brands aiming to drive sales through Instagram. The integration of checkout capabilities within influencer content allows for direct, measurable ROI, making it easier for brands to justify and scale their influencer marketing investments. Additionally, advances in analytics and AI-driven recommendation engines are enabling more personalized and targeted shopping experiences, increasing the likelihood of conversion. As a result, businesses across sectors—from fashion and beauty to electronics and home décor—are increasingly investing in Instagram Checkout Enablement solutions to stay competitive in the digital marketplace.

The evolving regulatory landscape and advancements in payment security are also contributing to the market's expansion. With growing concerns around data privacy and secure transactions, Instagram has implemented robust security protocols and compliance measures to protect user information and ensure safe shopping experiences. This has boosted consumer confidence in social commerce platforms, encouraging more users to complete purchases directly within the app. Moreover, the integration of multiple payment options, including digital wallets and buy-now-pay-later services, is making Instagram Checkout more accessible and appealing to a diverse global audience. These factors, combined with ongoing innovation in user interface design and mobile optimization, are expected to sustain the market’s strong growth trajectory over the forecast period.

From a regional perspective, North America currently dominates the Instagram Checkout Enablement market, accounting for the largest share due to high smartphone penetration, advanced digital infrastructure, and a mature e-commerce ecosystem. However, Asia Pacific is emerging as the fastest-growing region, driven by a burgeoning middle class, increasing social media usage, and rapid digital transformation in countries like India, China, and Southeast Asian nations. Europe also presents significant growth opportunities, particularly in markets with strong fashion and lifestyle industries. As businesses worldwide recognize the value of integrating commerce with social engagement, the adoption of Instagram Checkout Enablement solutions is expected to accelerate across all major regions.

Component Analysis

The Instagram Checkout Enablement market is segmented by component into Software and Services. Software solutio

There are currently over 1.5 billion active users on TikTok worldwide.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

TikTok has 136 million monthly active users in the US alone.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

Teenagers make up the largest group of active users on TikTok.