As of June 2023, more than half of the Instagram influencer audience in the United Arab Emirates were male users. Meanwhile, the female audience of Instagram influencers accounted for **** percent in the country.

 United Arab Emirates, socially influenced

The share of the population with access to mobile internet in the United Arab Emirates was ***** percent in 2022, ranking second on mobile internet penetration rate globally. Three out of four internet users in the country claimed to follow some type of social media influencer as of July 2021, therefore topping the world ranking in this regard. When it comes to gender, the social media landscape is dominated by young male users; for example, Meta’s ad audience in the United Arab Emirates  had a high age concentration between ** and ** as of January 2023. Reflective of audience needs and demographics, more than half of the country's Instagram influencers are young men targeting their young male followers.

 Preferred social media platforms and trends

Users ranked WhatsApp first and Instagram second as their favorite platforms in 2022. A slightly different picture emerges regarding the number of creators with more than *** million followers, also known as supernova creators. The social media platform distribution of the supernova creators in the United Arab Emirates indicates a general creator concentration on video content platforms like TikTok and YouTube, which together hosted ** such creators as of September 2022.

Favorable demographics and fruitful digital initiatives by the government combined with the new reality the pandemic imposed, among others, facilitated the United Arab Emirates’ high rate of online consumers who shop from social media networks platforms. This has resulted in an 86 percent social e-commerce adoption rate in 2022.

During a global 2024 survey among fashion, lifestyle and beauty professionals, around 75 percent of respondents indicated their main objective with influencer collaborations was to increase sales. Moreover, 70 percent had a similar objective with celebrity collaborations. Roughly 50 percent stated their aim was to build their following with influencer or celebrity collaborations.

As of June 2023, millennials and Gen Z constituted **** of the audience of influencers on Instagram across India. Almost ** percent of this audience were aged between 26 and 32 years, the ************** group being that of 19 to 25-year-olds.

Real-time statistics about Instagram influencers in UpGrow's database

As a data analyst, I conducted an in-depth analysis of top influencers on Instagram. Through rigorous data cleaning processes and the use of advanced analysis matrices, I was able to study their strategies and present my findings in a comprehensive dashboard. This project showcases my expertise in data analysis and my ability to derive valuable insights from complex data sets

Important : its a 3 month gap data Starting from March 2022 to Dec 2022

Influencers are categorized by the number of followers they have on social media. They include celebrities with large followings to niche content creators with a loyal following on social-media platforms such as YouTube, Instagram, Facebook, and Twitter.Their followers range in number from hundreds of millions to 1,000. Influencers may be categorized in tiers (mega-, macro-, micro-, and nano-influencers), based on their number of followers.

Businesses pursue people who aim to lessen their consumption of advertisements, and are willing to pay their influencers more. Targeting influencers is seen as increasing marketing's reach, counteracting a growing tendency by prospective customers to ignore marketing.

Marketing researchers Kapitan and Silvera find that influencer selection extends into product personality. This product and benefit matching is key. For a shampoo, it should use an influencer with good hair. Likewise, a flashy product may use bold colors to convey its brand. If an influencer is not flashy, they will clash with the brand. Matching an influencer with the product's purpose and mood is important.

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Introduction

Influencer Marketing Statistics: Influencer marketing is a strategy where different brands work with people who have a lot of followers on social media to promote their products or services. These people, called influencers, use platforms like Instagram, TikTok, YouTube, and Facebook to create content that their followers like.

The effective benefit of influencer marketing is that it helps brands reach a specific audience in a real and engaging way, which builds more trust between the brand and its customers. Social media has made influencer marketing one of the best ways for brands to connect with consumers, making it a strong tool in today's digital marketing world.

As of June 2023, the primary audience of Instagram influencers in UAE were users between 26 and 32 years old, accounting for ***** percent. This was followed by users aged between 19 and 25 years old, with a share of ***** percent.

Influencer Analytics Platform Market Outlook

According to our latest research, the global influencer analytics platform market size in 2024 stands at USD 5.12 billion, with a robust compound annual growth rate (CAGR) of 26.4% projected through the forecast period. By 2033, the market is expected to reach USD 45.73 billion, driven by the exponential rise in digital marketing investments and the growing need for data-driven influencer strategies. The market’s dynamic expansion is fueled by the increasing demand for actionable insights, advanced fraud detection, and performance measurement tools among brands and agencies globally.

One of the primary growth factors for the influencer analytics platform market is the surge in social media usage and the proliferation of digital content creators. The rise of platforms such as Instagram, TikTok, YouTube, and emerging niche networks has created a vast ecosystem of influencers with diverse audiences. Brands are increasingly leveraging influencer partnerships to reach targeted demographics, necessitating sophisticated analytics tools to evaluate campaign effectiveness and optimize ROI. The ability of influencer analytics platforms to deliver granular insights into audience engagement, sentiment analysis, and content performance is becoming indispensable for marketers aiming to maximize the impact of their influencer collaborations.

Another significant driver is the evolving regulatory landscape and the growing emphasis on transparency and authenticity in influencer marketing. Regulatory bodies across regions are introducing stricter guidelines around disclosure and sponsored content, prompting brands to adopt analytics solutions that can ensure compliance and monitor influencer activities. Additionally, the threat of influencer fraud, including fake followers and engagement manipulation, has underscored the importance of robust fraud detection capabilities. Influencer analytics platforms equipped with AI-driven fraud detection and verification features are gaining traction as brands seek to protect their investments and maintain trust with consumers.

Technological advancements and the integration of artificial intelligence and machine learning are further propelling the influencer analytics platform market forward. These technologies enable platforms to automate the identification of high-performing influencers, predict campaign outcomes, and provide real-time recommendations for optimization. The growing adoption of cloud-based analytics solutions is also enhancing accessibility and scalability for organizations of all sizes. As digital marketing budgets continue to shift towards influencer-driven strategies, the demand for comprehensive analytics platforms that offer end-to-end campaign management, audience segmentation, and performance benchmarking is expected to rise significantly.

From a regional perspective, North America currently dominates the influencer analytics platform market, accounting for the largest share due to the presence of established tech companies, high social media penetration, and early adoption of influencer marketing practices. However, the Asia Pacific region is witnessing the fastest growth, fueled by the rapid digitalization of economies, increasing internet penetration, and a burgeoning population of social media users. Europe is also emerging as a key market, driven by stringent data privacy regulations and a mature digital advertising landscape. The Middle East & Africa and Latin America are gradually catching up, with brands in these regions recognizing the value of data-driven influencer strategies to engage diverse and youthful audiences.

Component Analysis

The influencer analytics platform market by component is segmented into software and services, each playing a pivotal role in the ecosystem. The software segment comprises the core analytics platforms that offer functionalities such as influencer discovery, campaign management, performance tracking, and fraud detection. These platforms are increasingly leveraging AI and machine learning to automate data collection, analyze large datasets, and deliver actionable insights in real time. The demand for intuitive, user-friendly dashboards and customizable reporting tools is rising as brands seek to streamline their influencer marketing workflows and make data-driven decisions more efficiently. As the complexity of influencer campaigns grows

BackgroundMost studies on social media usage and parasocial relationships (PSRs) have been conducted in WEIRD (Western, Educated, Industrialized, Rich, and Democratic) societies, potentially overlooking the unique cultural, social, and economic factors present in non-WEIRD contexts. Examining these phenomena in a non-WEIRD setting is essential for a comprehensive understanding of social media’s global impact.MethodsSecondary data from 574 participants in Qatar who followed Instagram influencers were analyzed using Bayesian analyses aided by Markov Chain Monte Carlo (MCMC) algorithms to examine the relationships between social media usage time, PSRs, and demographic factors.FindingsThe analysis results show that, regarding linear effects, a stronger parasocial relationship with Instagram influencer(s) is associated with higher daily social media usage time. Meanwhile, being male, being older, and having higher incomes all have negative associations with daily social media usage time. When parasocial relationships and the three demographic factors are seen in their interactions, negative associations with social media usage were also found in a similar pattern. To elaborate, among those with high parasocial relationship degrees, females, young people, and poor people tend to use social media for more hours each day.ConclusionsThis study highlights that demographic factors such as gender, age, and income in their interactions with parasocial relationships are associated with social media usage time within the non-WEIRD social context of Qatar. The findings underscore the necessity of considering the specific local cultural settings when studying social media behaviors.

According to the findings of a study examining the state of influencer marketing on Instagram, **** percent of influencers on the platform were focused on romantic relationships, making it the most popular category among global Instagram influencers in 2024. Entertainment was the second most popular category covered by Instagram influencers that year, with a share of *** percent. A candidate for the ultimate social network: Instagram Launched in 2010, Instagram ranked third among the most popular social networks worldwide as of February 2025, with roughly *********** monthly active users. Only Facebook, YouTube had more users than Instagram. As of April 2024, after Instagram's own account, the account with the most followers on Instagram was that of world-famous football star Cristiano Ronaldo, who had roughly *** million followers. He was followed by superstar Lionel Messi, who led the Argentina national team at the World Cup in 2022, with *** million followers. A major competitor: TikTok TikTok's short-form video hack has gained massive traction in recent years. Its rapidly growing influencer base has put social media celebrities on a pedestal. Unlike the starry top five on Instagram, the most followed person on TikTok was Khaby Lame - a lifestyle influencer with nearly *** million followers as of January 2025. A former competitive dancer, Charli D'Amelio, and influencer, MrBeast, followed with ***** million and ***** million followers, respectively.

Influencer Marketing Market Outlook

According to our latest research, the global influencer marketing market size reached USD 24.8 billion in 2024, with a robust compound annual growth rate (CAGR) of 32.2% observed over the past year. This expansion is primarily driven by the escalating adoption of digital platforms and the increasing preference for authentic content-driven brand engagement. As per our projections, the influencer marketing market is set to achieve a remarkable value of USD 309.6 billion by 2033, reflecting the sustained momentum of this dynamic industry. The market's exponential growth is underpinned by the evolving landscape of social media, the proliferation of influencer-driven campaigns, and the rising demand for personalized marketing strategies across diverse industry verticals.

A key growth factor for the influencer marketing market is the unprecedented surge in social media usage globally. With billions of active users on platforms such as Instagram, TikTok, YouTube, and emerging networks, brands are increasingly leveraging influencers to reach highly engaged audiences. The shift in consumer behavior toward digital content consumption has prompted businesses to allocate larger portions of their marketing budgets to influencer collaborations, moving away from traditional advertising channels. This trend is further amplified by the growing trust consumers place in influencer recommendations, which often translate to higher conversion rates and brand loyalty. The ability of influencers to create relatable content and foster genuine connections with their followers has become a powerful tool for brands aiming to enhance their market presence and drive sales.

Another significant driver of growth in the influencer marketing market is the evolution of data analytics and AI-powered platforms. These technologies enable brands to identify, vet, and collaborate with influencers whose audiences closely align with their target demographics. Advanced analytics provide actionable insights into campaign performance, audience engagement, and ROI, allowing marketers to optimize their strategies in real time. The integration of AI in influencer marketing platforms has also streamlined the process of content creation, campaign management, and performance tracking, making influencer partnerships more scalable and measurable. As brands seek to maximize the impact of their marketing investments, the adoption of sophisticated influencer marketing solutions is expected to accelerate, fueling further market expansion.

The diversification of influencer marketing applications across various industry verticals is also contributing to the market's rapid growth. Sectors such as fashion and lifestyle, beauty and cosmetics, food and beverage, and travel and tourism have long embraced influencer collaborations to drive brand awareness and consumer engagement. However, newer segments like healthcare, BFSI, and automotive are now recognizing the value of influencer marketing in reaching niche audiences and building trust. This broadening of end-user adoption is creating new opportunities for influencer marketing platforms, agencies, and software providers to tailor their offerings and address the unique needs of different industries. The increasing participation of small and medium enterprises (SMEs) in influencer marketing campaigns is further expanding the market, as these organizations seek cost-effective solutions to compete with larger brands.

From a regional perspective, North America continues to lead the influencer marketing market, accounting for the largest share in 2024. This dominance is attributed to the high penetration of social media, the presence of leading influencer marketing platforms, and the maturity of digital advertising ecosystems in the region. Europe and Asia Pacific are also witnessing significant growth, driven by the rising adoption of influencer-driven campaigns among brands and the increasing popularity of local influencers. Notably, the Asia Pacific region is expected to exhibit the highest CAGR during the forecast period, fueled by the rapid digitalization of emerging economies, expanding internet connectivity, and the growing influence of regional social media platforms. Latin America and the Middle East & Africa are also experiencing steady growth, supported by the increasing adoption of smartphones and the rising importance of influencer marketing in local brand strategies.

Component Analysis

The influencer market

According to information from NapoleonCat, the highest share of Instagram users in Indonesia, **** percent, were between the ages of 25 and 34 years as of December 2024. As of this date, there were approximately **** million Instagram users in Indonesia, of which **** percent were female and **** percent male. Indonesia's Instagram landscape Indonesia stood out as one of the countries with the largest Instagram audiences globally. Based on follower counts, Instagram in Indonesia is dominated by influencers with followers ranging from ** to ** thousand. As of June 2023, there were around **** thousand micro-influencers on Instagram in Indonesia. Standing out as the most followed influencer accounts were popular public figures such as Raffi Ahmad and Nagita Slavina, Ayu Ting Ting, and Prilly Latuconsina. Influencer marketing trends in Indonesia As a prevalent platform for influencer marketing, Instagram held a significant share of nearly ** percent in such campaigns in Indonesia in 2022. Nowadays, influencers are key in swaying consumer purchasing decisions. A recent study revealed that ** percent of Indonesian consumers stated that Instagram influencers were the type of influencer whose endorsed products they would purchase. While Instagram can help consumers with their purchase decisions, an increasing number of brands are also leveraging influencer marketing to gain a larger consumer base. As of October 2022, Indonesian food and drink brands were the brands that leveraged influencer marketing the most. This was followed by fashion and beauty brands.

Analyzing user behavior on Instagram📱🤳🙎‍♂️ can provide valuable insights into user engagement, preferences, and overall user experience. As a social media platform, Instagram offers various opportunities to study user behavior. Here are some aspects to consider when analyzing user behavior on Instagram:

User Engagement Metrics:

Likes: Analyze the number of likes on posts to understand which content resonates well with users. Comments: Study the comments on posts to gauge the level of interaction and engagement. Shares: Examine the number of times users share posts to understand content virality. Content Analysis:

Content Types: Identify the types of content (photos, videos, stories, etc.) that receive the highest engagement. Hashtags: Study the effectiveness of different hashtags in driving user interactions. Captions: Analyze the impact of captions on engagement and user response. User Demographics:

Age, Gender, and Location: Understand the demographics of the user base and how it affects behavior. Active Hours: Determine when users are most active to optimize content posting times. Follower Growth and Churn:

Follower Growth: Track the growth rate of followers over time. Follower Churn: Investigate the reasons for follower losses or unfollows. Influencers and Brand Advocacy:

Identify influential users who drive engagement and contribute to brand advocacy. Measure the impact of influencer collaborations on engagement and brand reach. Story Engagement:

Analyze user interactions with Instagram Stories, such as taps, swipes, and exits. Assess the performance of Stories compared to regular posts. Explore Page and Discoverability:

Study the factors that influence content appearing on users' Explore pages. Analyze the impact of Instagram's algorithms on content discoverability. User Journey Analysis:

Track user interactions from initial discovery to conversion (e.g., website visits or product purchases). Understand the user journey and potential drop-off points. User Sentiment Analysis:

Conduct sentiment analysis on comments and captions to gauge user feelings towards content or products. Ad Engagement:

Analyze user interactions with sponsored posts and advertisements. Measure the effectiveness of ad campaigns in driving engagement and conversions. User Activity Patterns:

Study the frequency and duration of user interactions on the platform. Identify peak activity times and user behavior during different days of the week. Privacy and Data Ethics:

Ensure compliance with user privacy regulations and data protection policies. Respect user data and privacy while conducting the analysis. Remember, Instagram's API access and data usage policies might limit the depth of analysis. As such, ensure compliance with Instagram's terms of service and privacy guidelines while performing user behavior analysis on the platform.

In 2023, roughly ***** thousand of Instagram influencers in Indonesia were micro-influencers with around ** thousand to ** thousand followers. As of January 2023, Indonesia was one of the countries with the largest Instagram audience worldwide.

Over the course of 2019 an analysis of more than ************* Instagram #ad posts was done, to determine, among others, the demographics of influencers. According to the findings, ** percent of influencers creating sponsored posts on Instagram were women.

As of November 2025, the United Kingdom had ***** million Instagram users. This figure marks a *** percent increase compared with the same month in the previous year. Influencers in the UK As of 2020, the most followed Instagram influencer in the UK was David Beckham. The former England international footballer and current president of Inter Miami FC had over ** million followers. DuaLipa was the top female influencer on Instagram in the UK.   Instagram demographics As of May 2025, Instagram's largest demographic in the UK is women between the ages of 25 and 34 years, which accounts for **** percent of the social platform's users in the country. In contrast, men and women belonging to the 65 years or older age group account for less than **** percent of the network's users in the UK. Instagram is most popular with the younger generation, much like another social media app which has recently been making waves; TikTok.  

In 2024, the majority of Sweden Instagram influencers had between one and ** thousand followers. Almost ** percent had ** thousand followers and more and were considered micro-influencers. Only *** percent of influencers were considered mega-influencers with more than *********** followers.

According to a study of Instagram (IG) influencer engagement rates (ER) worldwide, nano influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between *** and *** thousand followers had an engagement rate of **** percent in 2024. On average, the ER for all studied IG influencers stood at **** percent in the same year.

As of July 2025, almost 33.3 percent of global Instagram audiences were aged between 25 and 34 years, and 29.7 percent of users were aged between 18 and 24 years. Overall, 17.4 percent of users belonged to the 35 to 44-year-old age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo-sharing app is especially popular in India and in the United States, which have about 480 million and 181 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream, and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo-sharing app that initially became famous due to its “vanishing photos” feature. As of the third quarter of 2025, Snapchat had 477 million daily active users.