As of June 2023, more than half of the Instagram influencer audience in the United Arab Emirates were male users. Meanwhile, the female audience of Instagram influencers accounted for **** percent in the country.

 United Arab Emirates, socially influenced

The share of the population with access to mobile internet in the United Arab Emirates was ***** percent in 2022, ranking second on mobile internet penetration rate globally. Three out of four internet users in the country claimed to follow some type of social media influencer as of July 2021, therefore topping the world ranking in this regard. When it comes to gender, the social media landscape is dominated by young male users; for example, Meta’s ad audience in the United Arab Emirates  had a high age concentration between ** and ** as of January 2023. Reflective of audience needs and demographics, more than half of the country's Instagram influencers are young men targeting their young male followers.

 Preferred social media platforms and trends

Users ranked WhatsApp first and Instagram second as their favorite platforms in 2022. A slightly different picture emerges regarding the number of creators with more than *** million followers, also known as supernova creators. The social media platform distribution of the supernova creators in the United Arab Emirates indicates a general creator concentration on video content platforms like TikTok and YouTube, which together hosted ** such creators as of September 2022.

Favorable demographics and fruitful digital initiatives by the government combined with the new reality the pandemic imposed, among others, facilitated the United Arab Emirates’ high rate of online consumers who shop from social media networks platforms. This has resulted in an 86 percent social e-commerce adoption rate in 2022.

As of June 2023, millennials and Gen Z constituted **** of the audience of influencers on Instagram across India. Almost ** percent of this audience were aged between 26 and 32 years, the ************** group being that of 19 to 25-year-olds.

In 2024, Instagram influencers with 1,000 to 10,000 followers accounted for **** percent of influencer accounts worldwide. The second most popular group was that of micro-influencers with 10,000 to ****** subscribers, accounting for **** percent of all influencers. Mid-tier influencers with ****** to ******* followers represented *** percent of the total, while mega-influencers and celebrities with more than *********** subscribers accounted for *** percent.

Introduction

Influencer Marketing Statistics: Influencer marketing is a strategy where different brands work with people who have a lot of followers on social media to promote their products or services. These people, called influencers, use platforms like Instagram, TikTok, YouTube, and Facebook to create content that their followers like.

The effective benefit of influencer marketing is that it helps brands reach a specific audience in a real and engaging way, which builds more trust between the brand and its customers. Social media has made influencer marketing one of the best ways for brands to connect with consumers, making it a strong tool in today's digital marketing world.

Real-time statistics about Instagram influencers in UpGrow's database

In May 2025, there were almost 34.71 million Instagram users in the United Kingdom (UK). The number of users on Instagram in the UK rose quickly between January and February 2023 and has remained relatively stable since then. Influencers in the UK As of 2020, the most followed Instagram influencer in the UK was David Beckham. The former England international footballer and current president of Inter Miami FC had over 65 million followers. DuaLipa was the top female influencer on Instagram in the UK.   Instagram demographics As of May 2025, Instagram's largest demographic in the UK is women between the ages of 25 and 34 years, which accounts for 15.6 percent of the social platform's users in the country. In contrast, men and women belonging to the 65 years or older age group account for less than five percent of the network's users in the UK. Instagram is most popular with the younger generation, much like another social media app which has recently been making waves; TikTok.  

According to the findings of a study examining the state of influencer marketing on Instagram, **** percent of influencers on the platform were focused on romantic relationships, making it the most popular category among global Instagram influencers in 2024. Entertainment was the second most popular category covered by Instagram influencers that year, with a share of *** percent. A candidate for the ultimate social network: Instagram Launched in 2010, Instagram ranked third among the most popular social networks worldwide as of February 2025, with roughly *********** monthly active users. Only Facebook, YouTube had more users than Instagram. As of April 2024, after Instagram's own account, the account with the most followers on Instagram was that of world-famous football star Cristiano Ronaldo, who had roughly *** million followers. He was followed by superstar Lionel Messi, who led the Argentina national team at the World Cup in 2022, with *** million followers. A major competitor: TikTok TikTok's short-form video hack has gained massive traction in recent years. Its rapidly growing influencer base has put social media celebrities on a pedestal. Unlike the starry top five on Instagram, the most followed person on TikTok was Khaby Lame - a lifestyle influencer with nearly *** million followers as of January 2025. A former competitive dancer, Charli D'Amelio, and influencer, MrBeast, followed with ***** million and ***** million followers, respectively.

According to a study of Instagram (IG) influencer engagement rates (ER) worldwide, nano influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between *** and *** thousand followers had an engagement rate of **** percent in 2024. On average, the ER for all studied IG influencers stood at **** percent in the same year.

Online Influencer Market Outlook

The global online influencer market size is projected to grow from $13.8 billion in 2023 to approximately $31.5 billion by 2032, reflecting an impressive CAGR of 9.5% over the forecast period. The robust growth of this market is primarily driven by the increasing usage of social media platforms, which has revolutionized the ways brands connect with consumers and promote their products.

Several growth factors are contributing to the expansion of the online influencer market. Firstly, the rising penetration of smartphones and internet access globally has led to a significant increase in social media usage. Platforms like Instagram, YouTube, and TikTok have become integral parts of daily life, providing influencers with vast audiences to engage. Furthermore, the trust and authenticity associated with influencer endorsements compared to traditional advertising methods are compelling brands to allocate larger portions of their marketing budgets to influencer partnerships.

Another critical growth factor is the changing consumer behavior, particularly among younger generations. Millennials and Gen Z consumers place a high value on personalized and relatable content, which influencers deliver effectively. These demographics are more likely to trust recommendations from influencers over conventional advertisements, driving brands to leverage influencers for authentic engagement and enhanced brand loyalty. This shift in consumer preferences is expected to continue fueling market growth in the coming years.

Additionally, the technological advancements in social media platforms and analytics are enabling more targeted and effective influencer marketing campaigns. Advanced algorithms and data analytics tools allow brands to identify the most suitable influencers for their campaigns based on metrics such as engagement rates, follower demographics, and content relevance. This precision in targeting ensures better ROI for marketing spends, encouraging more brands to adopt influencer marketing strategies.

From a regional standpoint, North America remains the largest market for online influencers, driven by high social media penetration and significant marketing budgets. However, the Asia Pacific region is expected to witness the fastest growth, attributable to the rapid digitalization and increasing internet users in countries like India, China, and Southeast Asia. These regions' booming e-commerce sectors also contribute to the rising demand for influencer marketing.

Platform Analysis

Among the various platforms, Instagram continues to dominate the online influencer market. Instagram's visual-centric format and diverse features such as Stories, Reels, and IGTV make it an ideal platform for influencers to create engaging content. Brands prefer Instagram for its high engagement rates and the ability to directly link products. The platform's continuous innovation in features keeps it relevant and maintains its popularity among both influencers and brands.

YouTube is another significant platform in the influencer market, particularly favored for long-form content and in-depth reviews. With its extensive reach and robust monetization options, YouTube attracts a diverse range of influencers, from beauty gurus and gamers to tech reviewers and educators. The platform's algorithm also plays a crucial role in content discovery, allowing influencers to grow their audience organically over time.

TikTok has emerged as a formidable player, particularly among younger audiences. Its short-form video format and viral nature make it an excellent platform for creative and spontaneous content. TikTok's algorithm, which emphasizes content over follower count, allows new influencers to gain rapid visibility. Brands are increasingly turning to TikTok for its unique ability to create buzz and drive high levels of engagement within short periods.

Facebook, while not as dominant among younger demographics, remains a vital platform for influencers, especially for those targeting older audiences and running community-based campaigns. Facebook's extensive ad network and detailed analytics enable precise targeting and effective campaign measurement. Additionally, Facebook Groups and Pages provide influencers with tools to build and engage with their communities effectively.

Twitter, though more niche, plays a significant role in influencer marketing, particularly for real-time engagement and discussions. Twitter's form

The annual expenditure of businesses on Instagram influencer marketing in Japan was projected to amount to ** billion Japanese yen in 2024. It was expected that the market would grow further in the coming years and reach a value of ** billion yen by 2029.

BackgroundMost studies on social media usage and parasocial relationships (PSRs) have been conducted in WEIRD (Western, Educated, Industrialized, Rich, and Democratic) societies, potentially overlooking the unique cultural, social, and economic factors present in non-WEIRD contexts. Examining these phenomena in a non-WEIRD setting is essential for a comprehensive understanding of social media’s global impact.MethodsSecondary data from 574 participants in Qatar who followed Instagram influencers were analyzed using Bayesian analyses aided by Markov Chain Monte Carlo (MCMC) algorithms to examine the relationships between social media usage time, PSRs, and demographic factors.FindingsThe analysis results show that, regarding linear effects, a stronger parasocial relationship with Instagram influencer(s) is associated with higher daily social media usage time. Meanwhile, being male, being older, and having higher incomes all have negative associations with daily social media usage time. When parasocial relationships and the three demographic factors are seen in their interactions, negative associations with social media usage were also found in a similar pattern. To elaborate, among those with high parasocial relationship degrees, females, young people, and poor people tend to use social media for more hours each day.ConclusionsThis study highlights that demographic factors such as gender, age, and income in their interactions with parasocial relationships are associated with social media usage time within the non-WEIRD social context of Qatar. The findings underscore the necessity of considering the specific local cultural settings when studying social media behaviors.

Fashion Influencer Market Outlook

The global fashion influencer market size was valued at approximately USD 10 billion in 2023 and is anticipated to expand at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2032, reaching a forecasted market size of nearly USD 21.3 billion by 2032. The primary growth factor driving this market includes the increasing reliance of brands on social media platforms for marketing and advertising, aiming to capture the attention of a younger, digitally-savvy audience.

One of the key growth factors of the fashion influencer market is the exponential rise in social media usage globally. With more than 4.9 billion social media users reported in 2023, platforms like Instagram, TikTok, and YouTube have become fertile ground for fashion influencers to create and share content. This social media boom translates directly into a growing audience for fashion influencers, thereby making them a critical part of digital marketing strategies for fashion brands. Moreover, the integration of shopping features on these platforms enables seamless consumer engagement and conversion, further fueling market growth.

The inclination towards personalized and authentic content is another significant driver of the fashion influencer market. Consumers are increasingly seeking relatable content and trusted voices to guide their purchasing decisions. Fashion influencers, particularly micro and nano influencers, are adept at creating personalized content that resonates with their audience. This authenticity builds trust and reliability, making influencer marketing more effective than traditional advertising methods. The desire for authentic engagement has prompted brands to collaborate more frequently with influencers, thereby driving market expansion.

Technological advancements and innovations in social media analytics tools also contribute significantly to market growth. Advanced algorithms and AI-driven analytics enable brands to measure the effectiveness of influencer campaigns more accurately. These tools help in identifying the right influencers, understanding audience demographics, and analyzing engagement metrics. As a result, brands can make data-driven decisions to optimize their marketing strategies. The ability to track and measure ROI effectively encourages more brands to invest in influencer marketing, thereby bolstering market growth.

The regional outlook of the fashion influencer market indicates a robust growth trajectory across various geographies. North America and Europe remain the largest markets due to high social media penetration and mature fashion industries. However, the Asia-Pacific region is expected to witness the highest growth rate, driven by increasing internet penetration, rising disposable incomes, and a growing youth population. Latin America and the Middle East & Africa also present promising growth opportunities as brands explore untapped markets in these regions.

Platform Analysis

The fashion influencer market can be segmented by platform, including Instagram, YouTube, TikTok, Blogs, and others. Instagram remains the most dominant platform for fashion influencers, thanks to its visually-centric nature and extensive user base. With features like Instagram Stories, Reels, and IGTV, influencers can create diverse content that engages their audience. The integration of shopping features also allows seamless product promotion and purchase, making it an attractive platform for brands and influencers alike. The platform's algorithm further boosts content visibility, ensuring maximum reach.

YouTube is another significant platform, known for its long-form content that allows influencers to delve deeper into fashion trends, tutorials, and reviews. The platform's monetization options, such as ad revenue and sponsorships, make it financially rewarding for influencers. Additionally, YouTube's searchability and recommendation algorithms enhance content discoverability, providing influencers with a steady stream of new followers. Brands leverage YouTube for detailed product reviews and collaborations, benefiting from the platform's extensive reach and engagement metrics.

TikTok has emerged as a game-changer in the fashion influencer market, particularly among Gen Z. Its short-form, engaging video content is perfect for quick, impactful fashion tips and trends. The platform's algorithm ensures rapid content dissemination, often leading to viral trends. Influencers on TikTok benefit from high engagement rates and the potential for rapid follower growth. Brands are increasingly partnering w

The average minimum price per post of Instagram mega-influencers with more than one million followers worldwide was ***** U.S. dollars in 2023. The average minimum price per post of macro-influencers with 500,000 to one million followers was *** U.S. dollars, while the average maximum price was ***** U.S. dollars.

According to information from NapoleonCat, the highest share of Instagram users in Indonesia, **** percent, were between the ages of 25 and 34 years as of December 2024. As of this date, there were approximately **** million Instagram users in Indonesia, of which **** percent were female and **** percent male. Indonesia's Instagram landscape Indonesia stood out as one of the countries with the largest Instagram audiences globally. Based on follower counts, Instagram in Indonesia is dominated by influencers with followers ranging from ** to ** thousand. As of June 2023, there were around **** thousand micro-influencers on Instagram in Indonesia. Standing out as the most followed influencer accounts were popular public figures such as Raffi Ahmad and Nagita Slavina, Ayu Ting Ting, and Prilly Latuconsina. Influencer marketing trends in Indonesia As a prevalent platform for influencer marketing, Instagram held a significant share of nearly ** percent in such campaigns in Indonesia in 2022. Nowadays, influencers are key in swaying consumer purchasing decisions. A recent study revealed that ** percent of Indonesian consumers stated that Instagram influencers were the type of influencer whose endorsed products they would purchase. While Instagram can help consumers with their purchase decisions, an increasing number of brands are also leveraging influencer marketing to gain a larger consumer base. As of October 2022, Indonesian food and drink brands were the brands that leveraged influencer marketing the most. This was followed by fashion and beauty brands.

Instagram data serves as the perfect tool for finding your target audience and enhancing your marketing strategy. First, you are working with the wealth of data provided by social media platforms. Businesses can don a detective cap with insights into consumer trends by data analysis on Instagram. Measure the success of influencer marketing campaigns. It also helps businesses engage their audience, know what type of content people are engaging with, and understand which demographics respond well to their messages so they can be specific with their marketing messages. In addition, data from Instagram helps businesses keep an eye on the activities of their competitors, keep track of brand mentions, and measure the impact of their social media campaigns. Utilizing this rich resource allows businesses to enhance customer interaction, foster increased brand loyalty, and ultimately stimulate commercial success. It is available on List To Data. Instagram number databases are a game-changer for marketers aiming to reach their audience effectively. They offer essential insights such as user profiles and engagement metrics. With more than 2 billion active users on Instagram globally, there’s a treasure trove of data to tap into. By utilizing this information, you can craft focused campaigns that make an impact. An Instagram number database gives you access to a comprehensive list of active users, enabling you to tailor your messages and boost engagement. Plus, these databases are frequently updated, providing you with fresh contacts for your marketing initiatives. Dive into an Instagram number database today and take your marketing strategy from List To Data.

During a global 2024 survey among fashion, lifestyle and beauty professionals, around 70 percent of respondents indicated they plan on working with mid-tier influencers. In comparison, approximately 23 percent of respondents stated they would work with all-star-influencers.

As of late 2023 survey carried out among influencers in France, Instagram was the primary social media platform used for content distribution by ** percent of female creators and ** percent of male ones, respectively. Another female-dominated platform was Facebook, with ** percent of females using it, as opposed to ** percent of males. On the other hand, YouTube was utilized by more male influencers - ** percent, as opposed to only ** percent of females.

In the first half of 2024, nano-influencers (with between ************ and *********** followers) on Instagram in Sweden had an average engagement rate of **** percent. Creators with the largest following of over *********** had rates of ***. The regional average was just below that of nono-influencers, with **** percent.

In January 2025, almost 30 percent of Instagram users in France were aged between 25 and 34 years, making up the platform's largest audience in the country. Users aged 18 to 24 years made up 28.8 percent of users, and 4.5 percent of Instagram users in France belonged to the group aged 65 years and older.

This statistic presents the average audience quality score (AQS) among influencers on Instagram in selected countries worldwide as of December 2018. According to the findings, Germany had the highest AQS score of 61.6 compared to all the other countries examined, meaning that the audience quality was higher, while Brazil had the lowest rankings on the list with a score of 44 out of 100.